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Big Data Analytics Course
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Book Synopsis Data Science and Big Data Analytics by : EMC Education Services
Download or read book Data Science and Big Data Analytics written by EMC Education Services and published by John Wiley & Sons. This book was released on 2015-01-05 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!
Book Synopsis Big Data Analytics by : Venkat Ankam
Download or read book Big Data Analytics written by Venkat Ankam and published by Packt Publishing Ltd. This book was released on 2016-09-28 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handy reference guide for data analysts and data scientists to help to obtain value from big data analytics using Spark on Hadoop clusters About This Book This book is based on the latest 2.0 version of Apache Spark and 2.7 version of Hadoop integrated with most commonly used tools. Learn all Spark stack components including latest topics such as DataFrames, DataSets, GraphFrames, Structured Streaming, DataFrame based ML Pipelines and SparkR. Integrations with frameworks such as HDFS, YARN and tools such as Jupyter, Zeppelin, NiFi, Mahout, HBase Spark Connector, GraphFrames, H2O and Hivemall. Who This Book Is For Though this book is primarily aimed at data analysts and data scientists, it will also help architects, programmers, and practitioners. Knowledge of either Spark or Hadoop would be beneficial. It is assumed that you have basic programming background in Scala, Python, SQL, or R programming with basic Linux experience. Working experience within big data environments is not mandatory. What You Will Learn Find out and implement the tools and techniques of big data analytics using Spark on Hadoop clusters with wide variety of tools used with Spark and Hadoop Understand all the Hadoop and Spark ecosystem components Get to know all the Spark components: Spark Core, Spark SQL, DataFrames, DataSets, Conventional and Structured Streaming, MLLib, ML Pipelines and Graphx See batch and real-time data analytics using Spark Core, Spark SQL, and Conventional and Structured Streaming Get to grips with data science and machine learning using MLLib, ML Pipelines, H2O, Hivemall, Graphx, SparkR and Hivemall. In Detail Big Data Analytics book aims at providing the fundamentals of Apache Spark and Hadoop. All Spark components – Spark Core, Spark SQL, DataFrames, Data sets, Conventional Streaming, Structured Streaming, MLlib, Graphx and Hadoop core components – HDFS, MapReduce and Yarn are explored in greater depth with implementation examples on Spark + Hadoop clusters. It is moving away from MapReduce to Spark. So, advantages of Spark over MapReduce are explained at great depth to reap benefits of in-memory speeds. DataFrames API, Data Sources API and new Data set API are explained for building Big Data analytical applications. Real-time data analytics using Spark Streaming with Apache Kafka and HBase is covered to help building streaming applications. New Structured streaming concept is explained with an IOT (Internet of Things) use case. Machine learning techniques are covered using MLLib, ML Pipelines and SparkR and Graph Analytics are covered with GraphX and GraphFrames components of Spark. Readers will also get an opportunity to get started with web based notebooks such as Jupyter, Apache Zeppelin and data flow tool Apache NiFi to analyze and visualize data. Style and approach This step-by-step pragmatic guide will make life easy no matter what your level of experience. You will deep dive into Apache Spark on Hadoop clusters through ample exciting real-life examples. Practical tutorial explains data science in simple terms to help programmers and data analysts get started with Data Science
Book Synopsis Data Analytics and Big Data by : Soraya Sedkaoui
Download or read book Data Analytics and Big Data written by Soraya Sedkaoui and published by John Wiley & Sons. This book was released on 2018-05-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main purpose of this book is to investigate, explore and describe approaches and methods to facilitate data understanding through analytics solutions based on its principles, concepts and applications. But analyzing data is also about involving the use of software. For this, and in order to cover some aspect of data analytics, this book uses software (Excel, SPSS, Python, etc) which can help readers to better understand the analytics process in simple terms and supporting useful methods in its application.
Book Synopsis Creating Value with Big Data Analytics by : Peter C. Verhoef
Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016-01-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Book Synopsis Big Data Analytics with Spark by : Mohammed Guller
Download or read book Big Data Analytics with Spark written by Mohammed Guller and published by Apress. This book was released on 2015-12-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data Analytics with Spark is a step-by-step guide for learning Spark, which is an open-source fast and general-purpose cluster computing framework for large-scale data analysis. You will learn how to use Spark for different types of big data analytics projects, including batch, interactive, graph, and stream data analysis as well as machine learning. In addition, this book will help you become a much sought-after Spark expert. Spark is one of the hottest Big Data technologies. The amount of data generated today by devices, applications and users is exploding. Therefore, there is a critical need for tools that can analyze large-scale data and unlock value from it. Spark is a powerful technology that meets that need. You can, for example, use Spark to perform low latency computations through the use of efficient caching and iterative algorithms; leverage the features of its shell for easy and interactive Data analysis; employ its fast batch processing and low latency features to process your real time data streams and so on. As a result, adoption of Spark is rapidly growing and is replacing Hadoop MapReduce as the technology of choice for big data analytics. This book provides an introduction to Spark and related big-data technologies. It covers Spark core and its add-on libraries, including Spark SQL, Spark Streaming, GraphX, and MLlib. Big Data Analytics with Spark is therefore written for busy professionals who prefer learning a new technology from a consolidated source instead of spending countless hours on the Internet trying to pick bits and pieces from different sources. The book also provides a chapter on Scala, the hottest functional programming language, and the program that underlies Spark. You’ll learn the basics of functional programming in Scala, so that you can write Spark applications in it. What's more, Big Data Analytics with Spark provides an introduction to other big data technologies that are commonly used along with Spark, like Hive, Avro, Kafka and so on. So the book is self-sufficient; all the technologies that you need to know to use Spark are covered. The only thing that you are expected to know is programming in any language. There is a critical shortage of people with big data expertise, so companies are willing to pay top dollar for people with skills in areas like Spark and Scala. So reading this book and absorbing its principles will provide a boost—possibly a big boost—to your career.
Book Synopsis Big Data Analytics by : Frank J. Ohlhorst
Download or read book Big Data Analytics written by Frank J. Ohlhorst and published by John Wiley & Sons. This book was released on 2012-11-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.
Book Synopsis Hands-On Big Data Analytics with PySpark by : Rudy Lai
Download or read book Hands-On Big Data Analytics with PySpark written by Rudy Lai and published by Packt Publishing Ltd. This book was released on 2019-03-29 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use PySpark to easily crush messy data at-scale and discover proven techniques to create testable, immutable, and easily parallelizable Spark jobs Key FeaturesWork with large amounts of agile data using distributed datasets and in-memory cachingSource data from all popular data hosting platforms, such as HDFS, Hive, JSON, and S3Employ the easy-to-use PySpark API to deploy big data Analytics for productionBook Description Apache Spark is an open source parallel-processing framework that has been around for quite some time now. One of the many uses of Apache Spark is for data analytics applications across clustered computers. In this book, you will not only learn how to use Spark and the Python API to create high-performance analytics with big data, but also discover techniques for testing, immunizing, and parallelizing Spark jobs. You will learn how to source data from all popular data hosting platforms, including HDFS, Hive, JSON, and S3, and deal with large datasets with PySpark to gain practical big data experience. This book will help you work on prototypes on local machines and subsequently go on to handle messy data in production and at scale. This book covers installing and setting up PySpark, RDD operations, big data cleaning and wrangling, and aggregating and summarizing data into useful reports. You will also learn how to implement some practical and proven techniques to improve certain aspects of programming and administration in Apache Spark. By the end of the book, you will be able to build big data analytical solutions using the various PySpark offerings and also optimize them effectively. What you will learnGet practical big data experience while working on messy datasetsAnalyze patterns with Spark SQL to improve your business intelligenceUse PySpark's interactive shell to speed up development timeCreate highly concurrent Spark programs by leveraging immutabilityDiscover ways to avoid the most expensive operation in the Spark API: the shuffle operationRe-design your jobs to use reduceByKey instead of groupByCreate robust processing pipelines by testing Apache Spark jobsWho this book is for This book is for developers, data scientists, business analysts, or anyone who needs to reliably analyze large amounts of large-scale, real-world data. Whether you're tasked with creating your company's business intelligence function or creating great data platforms for your machine learning models, or are looking to use code to magnify the impact of your business, this book is for you.
Book Synopsis Advanced Analytics with Spark by : Sandy Ryza
Download or read book Advanced Analytics with Spark written by Sandy Ryza and published by "O'Reilly Media, Inc.". This book was released on 2015-04-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this practical book, four Cloudera data scientists present a set of self-contained patterns for performing large-scale data analysis with Spark. The authors bring Spark, statistical methods, and real-world data sets together to teach you how to approach analytics problems by example. You’ll start with an introduction to Spark and its ecosystem, and then dive into patterns that apply common techniques—classification, collaborative filtering, and anomaly detection among others—to fields such as genomics, security, and finance. If you have an entry-level understanding of machine learning and statistics, and you program in Java, Python, or Scala, you’ll find these patterns useful for working on your own data applications. Patterns include: Recommending music and the Audioscrobbler data set Predicting forest cover with decision trees Anomaly detection in network traffic with K-means clustering Understanding Wikipedia with Latent Semantic Analysis Analyzing co-occurrence networks with GraphX Geospatial and temporal data analysis on the New York City Taxi Trips data Estimating financial risk through Monte Carlo simulation Analyzing genomics data and the BDG project Analyzing neuroimaging data with PySpark and Thunder
Book Synopsis Big-Data Analytics for Cloud, IoT and Cognitive Computing by : Kai Hwang
Download or read book Big-Data Analytics for Cloud, IoT and Cognitive Computing written by Kai Hwang and published by John Wiley & Sons. This book was released on 2017-03-17 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to successfully integrating social, mobile, Big-Data analytics, cloud and IoT principles and technologies The main goal of this book is to spur the development of effective big-data computing operations on smart clouds that are fully supported by IoT sensing, machine learning and analytics systems. To that end, the authors draw upon their original research and proven track record in the field to describe a practical approach integrating big-data theories, cloud design principles, Internet of Things (IoT) sensing, machine learning, data analytics and Hadoop and Spark programming. Part 1 focuses on data science, the roles of clouds and IoT devices and frameworks for big-data computing. Big data analytics and cognitive machine learning, as well as cloud architecture, IoT and cognitive systems are explored, and mobile cloud-IoT-interaction frameworks are illustrated with concrete system design examples. Part 2 is devoted to the principles of and algorithms for machine learning, data analytics and deep learning in big data applications. Part 3 concentrates on cloud programming software libraries from MapReduce to Hadoop, Spark and TensorFlow and describes business, educational, healthcare and social media applications for those tools. The first book describing a practical approach to integrating social, mobile, analytics, cloud and IoT (SMACT) principles and technologies Covers theory and computing techniques and technologies, making it suitable for use in both computer science and electrical engineering programs Offers an extremely well-informed vision of future intelligent and cognitive computing environments integrating SMACT technologies Fully illustrated throughout with examples, figures and approximately 150 problems to support and reinforce learning Features a companion website with an instructor manual and PowerPoint slides www.wiley.com/go/hwangIOT Big-Data Analytics for Cloud, IoT and Cognitive Computing satisfies the demand among university faculty and students for cutting-edge information on emerging intelligent and cognitive computing systems and technologies. Professionals working in data science, cloud computing and IoT applications will also find this book to be an extremely useful working resource.
Book Synopsis Big Data Analytics with Java by : Rajat Mehta
Download or read book Big Data Analytics with Java written by Rajat Mehta and published by Packt Publishing Ltd. This book was released on 2017-07-31 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the basics of analytics on big data using Java, machine learning and other big data tools About This Book Acquire real-world set of tools for building enterprise level data science applications Surpasses the barrier of other languages in data science and learn create useful object-oriented codes Extensive use of Java compliant big data tools like apache spark, Hadoop, etc. Who This Book Is For This book is for Java developers who are looking to perform data analysis in production environment. Those who wish to implement data analysis in their Big data applications will find this book helpful. What You Will Learn Start from simple analytic tasks on big data Get into more complex tasks with predictive analytics on big data using machine learning Learn real time analytic tasks Understand the concepts with examples and case studies Prepare and refine data for analysis Create charts in order to understand the data See various real-world datasets In Detail This book covers case studies such as sentiment analysis on a tweet dataset, recommendations on a movielens dataset, customer segmentation on an ecommerce dataset, and graph analysis on actual flights dataset. This book is an end-to-end guide to implement analytics on big data with Java. Java is the de facto language for major big data environments, including Hadoop. This book will teach you how to perform analytics on big data with production-friendly Java. This book basically divided into two sections. The first part is an introduction that will help the readers get acquainted with big data environments, whereas the second part will contain a hardcore discussion on all the concepts in analytics on big data. It will take you from data analysis and data visualization to the core concepts and advantages of machine learning, real-life usage of regression and classification using Naive Bayes, a deep discussion on the concepts of clustering,and a review of simple neural networks on big data using deepLearning4j or plain Java Spark code. This book is a must-have book for Java developers who want to start learning big data analytics and want to use it in the real world. Style and approach The approach of book is to deliver practical learning modules in manageable content. Each chapter is a self-contained unit of a concept in big data analytics. Book will step by step builds the competency in the area of big data analytics. Examples using real world case studies to give ideas of real applications and how to use the techniques mentioned. The examples and case studies will be shown using both theory and code.
Book Synopsis Big Data Analytics in Healthcare by : Anand J. Kulkarni
Download or read book Big Data Analytics in Healthcare written by Anand J. Kulkarni and published by Springer Nature. This book was released on 2019-10-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes state-of-the-art discussions on various issues and aspects of the implementation, testing, validation, and application of big data in the context of healthcare. The concept of big data is revolutionary, both from a technological and societal well-being standpoint. This book provides a comprehensive reference guide for engineers, scientists, and students studying/involved in the development of big data tools in the areas of healthcare and medicine. It also features a multifaceted and state-of-the-art literature review on healthcare data, its modalities, complexities, and methodologies, along with mathematical formulations. The book is divided into two main sections, the first of which discusses the challenges and opportunities associated with the implementation of big data in the healthcare sector. In turn, the second addresses the mathematical modeling of healthcare problems, as well as current and potential future big data applications and platforms.
Book Synopsis Mathematical Foundations of Big Data Analytics by : Vladimir Shikhman
Download or read book Mathematical Foundations of Big Data Analytics written by Vladimir Shikhman and published by Springer Nature. This book was released on 2021-02-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this textbook, basic mathematical models used in Big Data Analytics are presented and application-oriented references to relevant practical issues are made. Necessary mathematical tools are examined and applied to current problems of data analysis, such as brand loyalty, portfolio selection, credit investigation, quality control, product clustering, asset pricing etc. – mainly in an economic context. In addition, we discuss interdisciplinary applications to biology, linguistics, sociology, electrical engineering, computer science and artificial intelligence. For the models, we make use of a wide range of mathematics – from basic disciplines of numerical linear algebra, statistics and optimization to more specialized game, graph and even complexity theories. By doing so, we cover all relevant techniques commonly used in Big Data Analytics.Each chapter starts with a concrete practical problem whose primary aim is to motivate the study of a particular Big Data Analytics technique. Next, mathematical results follow – including important definitions, auxiliary statements and conclusions arising. Case-studies help to deepen the acquired knowledge by applying it in an interdisciplinary context. Exercises serve to improve understanding of the underlying theory. Complete solutions for exercises can be consulted by the interested reader at the end of the textbook; for some which have to be solved numerically, we provide descriptions of algorithms in Python code as supplementary material.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
Book Synopsis Big Data Analytics Course by : Brian Smith
Download or read book Big Data Analytics Course written by Brian Smith and published by THE PUBLISHER. This book was released on 2024-03-11 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Big Data Analytics Course," readers are introduced to the world of big data and its significance in today's digital age. The book covers a wide range of topics, starting with an understanding of big data and its challenges. It then delves into data collection methods and storage technologies, emphasizing data quality and governance. The next section focuses on data processing and analysis, including techniques for preprocessing, analysis, and visualization. Readers are also introduced to popular big data technologies like Hadoop, Spark, and NoSQL databases. The book then explores the application of machine learning in big data, covering both supervised and unsupervised learning. Real-world applications of big data analytics are discussed, including its use in healthcare, finance, and e-commerce. The book also addresses data security and privacy concerns, emphasizing the importance of ethical use and considerations like bias, transparency, and accountability. Other topics covered include data mining and predictive analytics, scalable computing, data governance and management, business intelligence and decision support, IoT and big data, big data in social media, and advanced topics like text analytics, graph analytics, and deep learning for big data. Overall, "The Big Data Analytics Course" provides a comprehensive guide for understanding and utilizing big data analytics in various industries, emphasizing the importance of data-driven decision making and responsible use of data.
Book Synopsis Big Data Science & Analytics by : Arshdeep Bahga
Download or read book Big Data Science & Analytics written by Arshdeep Bahga and published by Vpt. This book was released on 2016-04-15 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data is defined as collections of datasets whose volume, velocity or variety is so large that it is difficult to store, manage, process and analyze the data using traditional databases and data processing tools. We have written this textbook to meet this need at colleges and universities, and also for big data service providers.
Book Synopsis Big Data Analytics with R by : Simon Walkowiak
Download or read book Big Data Analytics with R written by Simon Walkowiak and published by Packt Publishing Ltd. This book was released on 2016-07-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utilize R to uncover hidden patterns in your Big Data About This Book Perform computational analyses on Big Data to generate meaningful results Get a practical knowledge of R programming language while working on Big Data platforms like Hadoop, Spark, H2O and SQL/NoSQL databases, Explore fast, streaming, and scalable data analysis with the most cutting-edge technologies in the market Who This Book Is For This book is intended for Data Analysts, Scientists, Data Engineers, Statisticians, Researchers, who want to integrate R with their current or future Big Data workflows. It is assumed that readers have some experience in data analysis and understanding of data management and algorithmic processing of large quantities of data, however they may lack specific skills related to R. What You Will Learn Learn about current state of Big Data processing using R programming language and its powerful statistical capabilities Deploy Big Data analytics platforms with selected Big Data tools supported by R in a cost-effective and time-saving manner Apply the R language to real-world Big Data problems on a multi-node Hadoop cluster, e.g. electricity consumption across various socio-demographic indicators and bike share scheme usage Explore the compatibility of R with Hadoop, Spark, SQL and NoSQL databases, and H2O platform In Detail Big Data analytics is the process of examining large and complex data sets that often exceed the computational capabilities. R is a leading programming language of data science, consisting of powerful functions to tackle all problems related to Big Data processing. The book will begin with a brief introduction to the Big Data world and its current industry standards. With introduction to the R language and presenting its development, structure, applications in real world, and its shortcomings. Book will progress towards revision of major R functions for data management and transformations. Readers will be introduce to Cloud based Big Data solutions (e.g. Amazon EC2 instances and Amazon RDS, Microsoft Azure and its HDInsight clusters) and also provide guidance on R connectivity with relational and non-relational databases such as MongoDB and HBase etc. It will further expand to include Big Data tools such as Apache Hadoop ecosystem, HDFS and MapReduce frameworks. Also other R compatible tools such as Apache Spark, its machine learning library Spark MLlib, as well as H2O. Style and approach This book will serve as a practical guide to tackling Big Data problems using R programming language and its statistical environment. Each section of the book will present you with concise and easy-to-follow steps on how to process, transform and analyse large data sets.
Book Synopsis Big Data Technologies and Applications by : Borko Furht
Download or read book Big Data Technologies and Applications written by Borko Furht and published by Springer. This book was released on 2016-09-16 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this book is to introduce the basic concepts of big data computing and then to describe the total solution of big data problems using HPCC, an open-source computing platform. The book comprises 15 chapters broken into three parts. The first part, Big Data Technologies, includes introductions to big data concepts and techniques; big data analytics; and visualization and learning techniques. The second part, LexisNexis Risk Solution to Big Data, focuses on specific technologies and techniques developed at LexisNexis to solve critical problems that use big data analytics. It covers the open source High Performance Computing Cluster (HPCC Systems®) platform and its architecture, as well as parallel data languages ECL and KEL, developed to effectively solve big data problems. The third part, Big Data Applications, describes various data intensive applications solved on HPCC Systems. It includes applications such as cyber security, social network analytics including fraud, Ebola spread modeling using big data analytics, unsupervised learning, and image classification. The book is intended for a wide variety of people including researchers, scientists, programmers, engineers, designers, developers, educators, and students. This book can also be beneficial for business managers, entrepreneurs, and investors.
Download or read book Big Data written by Bernard Marr and published by John Wiley & Sons. This book was released on 2015-01-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands
