Between Image and Identity

Download Between Image and Identity PDF Online Free

Author :
Publisher : Lexington Books
ISBN 13 : 0739152297
Total Pages : 207 pages
Book Rating : 4.7/5 (391 download)

DOWNLOAD NOW!


Book Synopsis Between Image and Identity by : Karina A. Eileraas

Download or read book Between Image and Identity written by Karina A. Eileraas and published by Lexington Books. This book was released on 2007-07-19 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the 'autobiographical' literature, visual, and performance art of postcolonial women from Maghreb and Southeast Asia including Leila Sebbar, Assia Djebar, and Theresa Hak Kyung Cha. Karina Eileraas critically examines how contemporary postcolonial artists participate in the violence of representation in order to re-imagine the relationship between image and identity.

Reputation Management

Download Reputation Management PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9783642192661
Total Pages : 300 pages
Book Rating : 4.1/5 (926 download)

DOWNLOAD NOW!


Book Synopsis Reputation Management by : Sabrina Helm

Download or read book Reputation Management written by Sabrina Helm and published by Springer Science & Business Media. This book was released on 2011-08-29 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

Image and Identity in the Ancient Near East: Papers in memoriam Pierre Amiet

Download Image and Identity in the Ancient Near East: Papers in memoriam Pierre Amiet PDF Online Free

Author :
Publisher : Archaeopress Publishing Ltd
ISBN 13 : 180327123X
Total Pages : 204 pages
Book Rating : 4.8/5 (32 download)

DOWNLOAD NOW!


Book Synopsis Image and Identity in the Ancient Near East: Papers in memoriam Pierre Amiet by : Laura Battini

Download or read book Image and Identity in the Ancient Near East: Papers in memoriam Pierre Amiet written by Laura Battini and published by Archaeopress Publishing Ltd. This book was released on 2022-05-26 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, consisting of two parts, gathers papers in honour of Pierre Amiet. Part 1 analyses the body as a biological entity as well as a social, sexual and cultural identity (persona). Part 2 includes articles closely related to the specialisms of Amiet: glyptics, state formation, and the organisation of craftsmen and statuary.

The Oxford Handbook of Identities in Organizations

Download The Oxford Handbook of Identities in Organizations PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 0192561944
Total Pages : 944 pages
Book Rating : 4.1/5 (925 download)

DOWNLOAD NOW!


Book Synopsis The Oxford Handbook of Identities in Organizations by : Andrew D. Brown

Download or read book The Oxford Handbook of Identities in Organizations written by Andrew D. Brown and published by Oxford University Press. This book was released on 2020-01-09 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived as the meanings that individuals attach to their selves, a substantial stockpile of theory related to identities accumulated across the arts, social sciences, and humanities over many decades continues to nourish contemporary research on self-identities in organizations. In times which are more reflexive, narcissistic, and fluid, the identities of participants in organizations are increasingly less fixed and less certain, making identity issues both more salient and more interesting. Particular attention has been given to processes of identity construction, often styled 'identity work'. Research has focused on how, why, and when such processes occur, and their implications for organizing and individual, group, and organizational outcomes. This has resulted in a burgeoning stream of research from discursive, dramaturgical, symbolic, socio-cognitive, and psychodynamic perspectives that most often casts individuals' efforts to fabricate identities as intentional, relational, and consequential. Seemingly intractable debates centred on the nature of identities - their relative stability or fluidity, whether they are best regarded as coherent or fractured, positive (or not), and how they are fabricated within relations of power - combined with other conceptual issues continue to invigorate the field. However, these debates have also led to some scepticism regarding the future potential of identities research. Yet as the chapters in this Handbook demonstrate, there are considerable grounds for optimism that identity, as root metaphor, nexus concept, and means to bridge levels of analysis has significant potential to generate multiple compelling streams of theorizing in organization and management studies.

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Download Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 135198442X
Total Pages : 320 pages
Book Rating : 4.3/5 (519 download)

DOWNLOAD NOW!


Book Synopsis Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity by : Diana Ingenhoff

Download or read book Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity written by Diana Ingenhoff and published by Routledge. This book was released on 2018-11-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Image into Identity

Download Image into Identity PDF Online Free

Author :
Publisher : BRILL
ISBN 13 : 9401203334
Total Pages : 281 pages
Book Rating : 4.4/5 (12 download)

DOWNLOAD NOW!


Book Synopsis Image into Identity by :

Download or read book Image into Identity written by and published by BRILL. This book was released on 2006-01-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pervading theme of this book is the construction and allocation of identity, especially through images and imagery. The essays analyse how the dominant social discourses and imageries construct identity or assign subject positions in relation to the categories of race, nation, region, gender and language. The volume is designed to inform the study of those categories in cultural studies, sociology, anthropology, gender studies, literary studies, philosophy and history. Its coverage is geographically global, multidisciplinary, and theoretically eclectic, but also accessible. The authors include both established and rising scholars from historical, literary, media, gender and cultural studies. This innovative collection will appeal to all those who are interested in the mechanisms of constructing and evolving personal and group identities, in past and present.

Imaging Identity

Download Imaging Identity PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030217744
Total Pages : 336 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!


Book Synopsis Imaging Identity by : Johannes Riquet

Download or read book Imaging Identity written by Johannes Riquet and published by Springer Nature. This book was released on 2019-11-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the many facets and ongoing transformations of our visual identities in the twentieth and twenty-first centuries. Its chapters engage with the constitution of personal, national and cultural identities at the intersection of the verbal and the visual across a range of media. They are attentive to how the medialities and (im)materialities of modern image culture inflect our conceptions of identity, examining the cultural and political force of literature, films, online video messages, rap songs, selfies, digital algorithms, social media, computer-generated images, photojournalism and branding, among others. They also reflect on the image theories that emerged in the same time span—from early theorists such as Charles S. Peirce to twentieth-century models like those proposed by Roland Barthes and Jacques Derrida as well as more recent theories by Jacques Rancière, W. J. T. Mitchell and others. The contributors of Imaging Identity come from a wide range of disciplines including literary studies, media studies, art history, tourism studies and semiotics. The book will appeal to an interdisciplinary readership interested in contemporary visual culture and image theory.

Corporate Identity Design

Download Corporate Identity Design PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Corporate Identity Design by : Veronica Napoles

Download or read book Corporate Identity Design written by Veronica Napoles and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles's concise, step-by-step overview looks at all phases of the corporate identity design process, including: * recognizing the need for corporate identity adjustment * selecting a basic symbol category from which to choose * deciding on and refining a chosen symbol * implementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public. The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Design students and professionals, public relations and communications officers, and top-level management personnel will all find Corporate Identity Design a continuing resource for ideas, information, and inspiration.

Image, Identity, and the Forming of the Augustinian Soul

Download Image, Identity, and the Forming of the Augustinian Soul PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 0199916349
Total Pages : 288 pages
Book Rating : 4.1/5 (999 download)

DOWNLOAD NOW!


Book Synopsis Image, Identity, and the Forming of the Augustinian Soul by : Matthew Drever

Download or read book Image, Identity, and the Forming of the Augustinian Soul written by Matthew Drever and published by Oxford University Press. This book was released on 2013-06-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our current pluralist context, there is no clearly designated means of valuing or defining the human person. Matthew Drever shows that in the writings of St. Augustine we find a concept of the human person that is fluid, tenuous, prone to great good and great vice, and influenced deeply by the wider spiritual and material environment. Through an examination of his account of the human relation to God, Drever demonstrates how Augustine can offer a crucial resource for a religious reorientation and revaluation of the human person. Drever focuses particularly on the concepts of the imago dei and creatio ex nihilo, significant for their influence on Augustine's understanding of the human person and for their potential to bridge his and our own world. Though rooted in Augustine's early work, these concepts are developed fully in his later writings: his Genesis commentaries and On the Trinity in particular. Drever examines how in these later writings the origin (creatio ex nihilo) and identity (imago dei) of the human person intersect with Augustine's understanding of creation, Christ, and the Trinity. Image, Identity, and the Forming of the Augustinian Soul constructs an interpretation of Augustine's view of the person that acknowledges its classical context while also addressing contemporary theological and philosophical appropriations of Augustine and the issues that animate them.

The Oxford Handbook of Identity Development

Download The Oxford Handbook of Identity Development PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 0199936676
Total Pages : 800 pages
Book Rating : 4.1/5 (999 download)

DOWNLOAD NOW!


Book Synopsis The Oxford Handbook of Identity Development by : Kate C. McLean

Download or read book The Oxford Handbook of Identity Development written by Kate C. McLean and published by Oxford University Press. This book was released on 2014-10-27 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identity is defined in many different ways in various disciplines in the social sciences and sub-disciplines within psychology. The developmental psychological approach to identity is characterized by a focus on developing a sense of the self that is temporally continuous and unified across the different life spaces that individuals inhabit. Erikson proposed that the task of adolescence and young adulthood was to define the self by answering the question: Who Am I? There have been many advances in theory and research on identity development since Erikson's writing over fifty years ago, and the time has come to consolidate our knowledge and set an agenda for future research. The Oxford Handbook of Identity Development represents a turning point in the field of identity development research. Various, and disparate, groups of researchers are brought together to debate, extend, and apply Erikson's theory to contemporary problems and empirical issues. The result is a comprehensive and state-of-the-art examination of identity development that pushes the field in provocative new directions. Scholars of identity development, adolescent and adult development, and related fields, as well as graduate students, advanced undergraduates, and practitioners will find this to be an innovative, unique, and exciting look at identity development.

Building Corporate Identity, Image and Reputation in the Digital Era

Download Building Corporate Identity, Image and Reputation in the Digital Era PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1000382176
Total Pages : 573 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Building Corporate Identity, Image and Reputation in the Digital Era by : T C Melewar

Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Taylor & Francis. This book was released on 2021-07-29 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Constructing Image, Identity, and Place

Download Constructing Image, Identity, and Place PDF Online Free

Author :
Publisher : Univ. of Tennessee Press
ISBN 13 : 9781572332195
Total Pages : 298 pages
Book Rating : 4.3/5 (321 download)

DOWNLOAD NOW!


Book Synopsis Constructing Image, Identity, and Place by : Alison K. Hoagland

Download or read book Constructing Image, Identity, and Place written by Alison K. Hoagland and published by Univ. of Tennessee Press. This book was released on 2003 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although vernacular architecture scholarship has expanded beyond its core fascination with common buildings and places, its attention remains fixed on the social function of building. Consistent with this expansion of interests, Constructing Image, Identity, and Place includes essays on a wide variety of American building types and landscapes drawn from a broad geographic and chronological spectrum. Subjects range from examinations of the houses, hotels and churches of America's colonial and Republican elite to analyses of the humble cottages of Southern sharecroppers and mill workers, Mississippi juke joints, and the ephemeral rustic arbors and bowers erected by Civil War soldiers. Other contributors examine or reexamine the form of early synagogues in Georgia, colonial construction technologies in the Chesapeake, the appropriation and use of storefront windows by San Francisco suffragists, and the evolution of the modern factory tour. Other decidedly twentieth-century topics include the impact of the automobile on American building forms and landscapes, including parkways, drive-in movie theaters, and shopping malls. Drawn from the Vernacular Architecture Forum conferences of 1998 and 1999, these seventeen essays represent the broad range of topics and methodologies current in the field today. The volume will introduce newcomers to the breadth and depth of vernacular architecture while also bringing established scholars up to date on the field's continued growth and maturation. The Editors: Alison K. Hoagland is associate professor of history and historic preservation at Michigan Technological University. Kenneth A. Breisch is director of Programs in Historic Preservation at the University of Southern California. He is author of Henry Hobson Richardson and the Small Public Library in America. The Contributors: Shannon Bell, Robert W. Blythe, Timothy Davis, Stephanie Dyer, Willie Graham, Kathleen LaFrank, William Littmann, Carl Lounsbury, Al Luckenbach, Sherri M. Marsh, Maurie McInnis, Steven H. Moffson, Jason D. Moser, Jennifer Nardone, Martin C. Perdue, Mark Reinberger, Andrew K. Sandoval-Strausz, Jessica Sewell, Donna Ware, and Camille Wells.

Picturing Identity

Download Picturing Identity PDF Online Free

Author :
Publisher : UNC Press Books
ISBN 13 : 1469640716
Total Pages : 280 pages
Book Rating : 4.4/5 (696 download)

DOWNLOAD NOW!


Book Synopsis Picturing Identity by : Hertha D. Sweet Wong

Download or read book Picturing Identity written by Hertha D. Sweet Wong and published by UNC Press Books. This book was released on 2018-05-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Hertha D. Sweet Wong examines the intersection of writing and visual art in the autobiographical work of twentieth- and twenty-first-century American writers and artists who employ a mix of written and visual forms of self-narration. Combining approaches from autobiography studies and visual studies, Wong argues that, in grappling with the breakdown of stable definitions of identity and unmediated representation, these writers-artists experiment with hybrid autobiography in image and text to break free of inherited visual-verbal regimes and revise painful histories. These works provide an interart focus for examining the possibilities of self-representation and self-narration, the boundaries of life writing, and the relationship between image and text. Wong considers eight writers-artists, including comic-book author Art Spiegelman; Faith Ringgold, known for her story quilts; and celebrated Indigenous writer Leslie Marmon Silko. Wong shows how her subjects formulate webs of intersubjectivity shaped by historical trauma, geography, race, and gender as they envision new possibilities of selfhood and fresh modes of self-narration in word and image.

Marketing Countries, Places, and Place-associated Brands

Download Marketing Countries, Places, and Place-associated Brands PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1839107375
Total Pages : 392 pages
Book Rating : 4.8/5 (391 download)

DOWNLOAD NOW!


Book Synopsis Marketing Countries, Places, and Place-associated Brands by : Papadopoulos, Nicolas

Download or read book Marketing Countries, Places, and Place-associated Brands written by Papadopoulos, Nicolas and published by Edward Elgar Publishing. This book was released on 2021-09-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand

Download The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand PDF Online Free

Author :
Publisher : OUP Oxford
ISBN 13 : 0191583235
Total Pages : 314 pages
Book Rating : 4.1/5 (915 download)

DOWNLOAD NOW!


Book Synopsis The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand by : Majken Schultz

Download or read book The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand written by Majken Schultz and published by OUP Oxford. This book was released on 2000-08-17 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

Brand Jamaica

Download Brand Jamaica PDF Online Free

Author :
Publisher : U of Nebraska Press
ISBN 13 : 149620056X
Total Pages : 250 pages
Book Rating : 4.4/5 (962 download)

DOWNLOAD NOW!


Book Synopsis Brand Jamaica by : Hume Johnson

Download or read book Brand Jamaica written by Hume Johnson and published by U of Nebraska Press. This book was released on 2019-12-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.

Identity and Strategy

Download Identity and Strategy PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1847200176
Total Pages : 251 pages
Book Rating : 4.8/5 (472 download)

DOWNLOAD NOW!


Book Synopsis Identity and Strategy by : Olaf G. Rughase

Download or read book Identity and Strategy written by Olaf G. Rughase and published by Edward Elgar Publishing. This book was released on 2006 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book exemplifies one of the most complete and rigorous examples of scholarship relative to its subject matter that I have ever seen. Russell L. Ackoff, University of Pennsylvania, US This is a book written by someone who makes a living from helping organizations make strategy. It is also, though, written by a scholar someone who has thought hard about the topic and knows what other scholars think. This mix makes a book that is both thorough, well argued, and yet of great significance for consultants and managers. It unashamedly takes an inside-out view of strategy making, and this is what makes it so practical. It focuses on what those who manage want to do with their organization, rather than on some notion of what they should do. The book takes the field of strategic management forward by bringing theory and practice together more management writing needs to come from practitioner scholars. Colin Eden, University of Strathclyde Graduate School of Business, UK Olaf Rughase successfully unlocks important insights for creative market strategy development by linking it to central ideas about organizational identity. He provides a compelling theoretical rationale and useful practical process insights for how to induce creative market strategy formation through articulating current desired organizational identities. The book is clearly written, the claims well documented and well illustrated, providing a fresh and useful perspective on how to enable market strategies that work. Jane E. Dutton, University of Michigan, US In his well-researched book, Olaf Rughase introduces a new element into the concept of strategy which has so far been neglected to a surprising degree: the human factor. Strategy development certainly consists of data research, analysis and synthesis but after all, it is at least as much driven by fear and hope, will and might, the vision and the experience of the people involved. Only approaches that take this into account can claim any relevance for real-life strategy making. Viewed in this light, Olaf Rughase s book fills a gaping hole in the existing world of strategic thinking. Jörg Fengler, Management Consultancy, E.ON Ruhrgas AG, Germany Theorists and practitioners often underestimate the subtlety of each others thinking. Rughase s work engages seriously with both groups, and as a result is both deep and thoroughly practical. This is a genuinely original contribution. David Sims, Cass Business School, London, UK . . . this book is not just an academic treatise. Its insights grow out of facilitating strategy making, and one of these experiences is described in some detail. There are many practical observations to be found here. Political realities are acknowledged. Alternative paths anticipated. The ideas advanced here are, in combination, a genuine departure from past efforts. The theoretic development, which moves back and forth from experience to academic explanation, is convincing. From the foreword by Anne S. Huff This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented which emphasizes the importance and dynamics of organizational identity and corresponding time discrepancies for strategy making. Whilst most strategists use the economically and analytically best strategy as a measure, Olaf Rughase introduces a new measure for strategy making that takes personal feelings, values and aspirations of organizational members into account. Claiming that individually desired organizational identities which can be seen as individual visions give direction, motivation and impetus for strategy action and developme