The Expressive Organization Linking Identity Reputation And The Corporate Brand

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The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand

Author : Majken Schultz
Publisher : OUP Oxford
ISBN 13 : 0191583235
Total Pages : 314 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand by : Majken Schultz

Download or read book The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand written by Majken Schultz and published by OUP Oxford. This book was released on 2000-08-17 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

The Expressive Organization

Author : Majken Schultz
Publisher :
ISBN 13 : 9781383019223
Total Pages : 0 pages
Book Rating : 4.0/5 (192 download)

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Book Synopsis The Expressive Organization by : Majken Schultz

Download or read book The Expressive Organization written by Majken Schultz and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text contains a collection of the most recent thinking on organizational identity, reputation, and branding and challenges a numer of well-established theories and concepts within a variety of disciplines and business fields.

The Expressive Organization

Author : Majken Schultz
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (754 download)

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Book Synopsis The Expressive Organization by : Majken Schultz

Download or read book The Expressive Organization written by Majken Schultz and published by . This book was released on 2000 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Organizational Identity

Author : Mary Jo Hatch
Publisher : Oxford University Press on Demand
ISBN 13 : 0199269467
Total Pages : 599 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Organizational Identity by : Mary Jo Hatch

Download or read book Organizational Identity written by Mary Jo Hatch and published by Oxford University Press on Demand. This book was released on 2004 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Identity presents the classic works on organizational identity alongside more current thinking on the issues. Ranging from theoretical contributions to empirical studies, the readings in this volume address the key issues of organizational identity, and show how these issues have developed through contributions from such diverse fields of study as sociology, psychology, management studies and cultural studies. The readings examine questions such as how organizations understand who they are, why organizations develop a sense of identity and belonging where the boundaries of identity lie and the implications of postmodern and critical theories' challenges to the concept of identity as deeply-rooted and authentic. Includes work by: Stuart Albert, Mats Alvesson, Blake E. Ashforth, Marilynn B. Brewer, George Cheney, Lars Thoger Christensen, C.H. Cooley, Kevin G. Corley, Barbara Czarniawska, Janet M. Dukerich, Jane E. Dutton, Kimberly D. Elsbach, Wendi Gardner, Linda E. Ginzela, Dennis A. Gioia, E. Goffman, Karen Golden-Biddle, Mary Jo Hatch, Roderick M. Kramer, Fred Rael, G.H. Mead, Michael G. Pratt, Anat Rafaeli, Hayagreeva Rao, Majken Schultz, Howard S. Schwartz, Robert I. Sutton, Henri Taijfel, John Turner, David A. Wherren, and Hugh Willmott. Intended to provide easy access to this material for students of organizational identity, it will also be of interest more broadly to students of business, sociology and psychology.

Public Relations As Relationship Management

Author : Eyun-Jung Ki
Publisher : Routledge
ISBN 13 : 1317516338
Total Pages : 410 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Public Relations As Relationship Management by : Eyun-Jung Ki

Download or read book Public Relations As Relationship Management written by Eyun-Jung Ki and published by Routledge. This book was released on 2015-04-24 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.

Corporate and Organizational Identities

Author : Bertrand Moingeon
Publisher : Routledge
ISBN 13 : 1134460155
Total Pages : 222 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Corporate and Organizational Identities by : Bertrand Moingeon

Download or read book Corporate and Organizational Identities written by Bertrand Moingeon and published by Routledge. This book was released on 2002-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalisation of business and of organizations of all kinds become the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices, resulting in conflicting definitions, and little cumulative research. The aim of Organizational Identities is to further understanding about collective identities by bringing together contributions from various management disciplines. To this end, the editors have developed an integrative framework - the five-facet framework - that allows articulation of contributions from disciplines as diverse as strategic management, organization theory, marketing and communication. Sixteen scholars from Europe and the US have contributed nine chapters that explore various aspects of collective identities using this five-facet framework. The result is the first book to bring together contributions from various fields and integrate them into a single conceptual framework. The book will be useful both for academics and for practitioners. It includes a balance of theoretical and empirical chapters, and presents original empirical data drawn from field research in a variety of settings.

The Handbook of Communication and Corporate Reputation

Author : Craig E. Carroll
Publisher : John Wiley & Sons
ISBN 13 : 111833549X
Total Pages : 694 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Handbook of Communication and Corporate Reputation by : Craig E. Carroll

Download or read book The Handbook of Communication and Corporate Reputation written by Craig E. Carroll and published by John Wiley & Sons. This book was released on 2015-04-10 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Organizing for Quality

Author : Paul Bate
Publisher : CRC Press
ISBN 13 : 1785231456
Total Pages : 272 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis Organizing for Quality by : Paul Bate

Download or read book Organizing for Quality written by Paul Bate and published by CRC Press. This book was released on 2007-11-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This challenging and highly practical book draws on the findings from an international study designed to help practitioners and researchers understand the factors and processes that enable healthcare organisations in the United States and Europe to achieve - and sustain - high quality services for their users. The in-depth case-studies from seven l

Brand Culture

Author : Jonathan Schroeder
Publisher : Routledge
ISBN 13 : 1134252323
Total Pages : 224 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Brand Culture by : Jonathan Schroeder

Download or read book Brand Culture written by Jonathan Schroeder and published by Routledge. This book was released on 2006-03-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.

The SAGE Handbook of Organizational Behavior

Author : Julian Barling
Publisher : SAGE
ISBN 13 : 1412934273
Total Pages : 538 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The SAGE Handbook of Organizational Behavior by : Julian Barling

Download or read book The SAGE Handbook of Organizational Behavior written by Julian Barling and published by SAGE. This book was released on 2008-12-19 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The Sage Handbook of Organizational Behaviour is a fine addition to past works of reference in the field, edited by two prominent scholars who are internationally known. Its approach is both critical and original in many incisive ways, aspiring to a cutting-edge coverage of the core and periphery of OB. Many of the chapter authors stick their necks out and avoid the more obvious, conventional expositions of their topic. It covers a wide range of topics of potential use to both undergraduate and postgraduate students of the subject, as well as academics, researchers and practitioners. It will be of particular interest to those on MBA and DBA courses. It can be strongly recommended as an essential faculty library purchase, as well as a useful tool for individuals interested in having such a guide to the subject at hand' - Professor Malcolm Warner, Emeritus Fellow, Wolfson College and Judge Business School, University of Cambridge `This important new Handbook brings together for the first time a collection of major contributions on macro-organizational behaviour. This area of study is concerned with the ways in which the people who inhabit organizations make sense of their situations, contributing to the distinctive character of those organizations through their actions and struggles. The conventional literature, artificially divided between micro organizational behaviour and organization theory, has under-explored this obvious conjunction between people and organizations. Stewart Clegg and Cary Cooper perform a great service in helping to make good the deficiency' - John Child, Professor of Commerce, Birmingham Business School `Thorough and comprehensive. Thoughtful critique and new insights' - Chris Argyris, James B. Conant Professor, Emeritus, Harvard University In this second volume of The SAGE Handbook of Organizational Behavior, the focus is on macro-organizational behavior, revealing ways in which the person and group affect the organization. Chapters are written by eminent and upcoming scholars in the field, each presenting on the major issues in organizational behavior as seen with a macro-lens. The Handbook is divided into three parts, the first introducing and framing the field; the second part considering the various organizational processes involved, including learning, teamwork, identity and power, among others, while finally Part Three introduces organizing on a macro-scale, covering topics such as organizational change, design governance and globalization. The SAGE Handbook of Organizational Behavior: Macro Approaches is an essential resource for researchers and students across management and organization studies.

Corporate Branding

Author : Majken Schultz
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763001403
Total Pages : 268 pages
Book Rating : 4.0/5 (14 download)

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Book Synopsis Corporate Branding by : Majken Schultz

Download or read book Corporate Branding written by Majken Schultz and published by Copenhagen Business School Press DK. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and competitive advantage in the marketplace. This book argues that the field of corporate branding isundergoing fundamental changes and becoming more cross-disciplinary and strategically driven.

The International Encyclopedia of Organizational Communication, 4 Volume Set

Author : Craig Scott
Publisher : John Wiley & Sons
ISBN 13 : 1118955609
Total Pages : 2714 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The International Encyclopedia of Organizational Communication, 4 Volume Set by : Craig Scott

Download or read book The International Encyclopedia of Organizational Communication, 4 Volume Set written by Craig Scott and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 2714 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Organizational Communication offers a comprehensive collection of entries contributed by international experts on the origin, evolution, and current state of knowledge of all facets of contemporary organizational communication. Represents the definitive international reference resource on a topic of increasing relevance, in a new series of sub-disciplinary international encyclopedias Examines organization communication across a range of contexts, including NGOs, global corporations, community cooperatives, profit and non-profit organizations, formal and informal collectives, virtual work, and more Features topics ranging from leader-follower communication, negotiation and bargaining and organizational culture to the appropriation of communication technologies, emergence of inter-organizational networks, and hidden forms of work and organization Offers an unprecedented level of authority and diverse perspectives, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library Awarded 2017 Best Edited Book award by the Organizational Communication Division, National Communication Association

Corporate Reputation

Author : Ronald J. Burke
Publisher : CRC Press
ISBN 13 : 1317159454
Total Pages : 442 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Corporate Reputation by : Ronald J. Burke

Download or read book Corporate Reputation written by Ronald J. Burke and published by CRC Press. This book was released on 2016-05-13 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

Revealing the Corporation

Author : John M. T. Balmer
Publisher : Psychology Press
ISBN 13 : 9780415284219
Total Pages : 388 pages
Book Rating : 4.2/5 (842 download)

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Book Synopsis Revealing the Corporation by : John M. T. Balmer

Download or read book Revealing the Corporation written by John M. T. Balmer and published by Psychology Press. This book was released on 2003 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.

Rhetorical Aspects of Discourses in Present-Day Society

Author : Lotte Dam
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443812293
Total Pages : 425 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Rhetorical Aspects of Discourses in Present-Day Society by : Lotte Dam

Download or read book Rhetorical Aspects of Discourses in Present-Day Society written by Lotte Dam and published by Cambridge Scholars Publishing. This book was released on 2009-05-27 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of the twentieth century, scholars regained an interest in the study of rhetoric in recognition of rhetorical skills being important for communication in modern society. Like speakers in public life, e.g. politicians, who had always acknowledged the role of rhetoric, all sorts of communicators, mediators and scholars became interested in rhetoric as a practical tool for building up texts meant for the public sphere as well as an analytical tool for the critique of public argumentation. This led to the development of new theories from New Rhetoric over Rhetorical Criticism to theories of genre and discourse, reflecting the view that rhetoric must be understood and used against the social and cultural framework in which it is embedded. The contributions of this book reflect this multi-faceted approach to rhetoric, discourse and genre through their focus upon and analysis of different institutionalised discourses. Thus, within the three sections of political, journalistic and organisational discourse, the articles discuss various discourse types and their rhetorical features, contributing to the understanding of rhetoric and discourse having significant influence on human action and interaction in society.

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Author : T. Melewar
Publisher : Springer
ISBN 13 : 0230583229
Total Pages : 230 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Contemporary Thoughts on Corporate Branding and Corporate Identity Management by : T. Melewar

Download or read book Contemporary Thoughts on Corporate Branding and Corporate Identity Management written by T. Melewar and published by Springer. This book was released on 2008-10-23 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

The Oxford Handbook of Corporate Reputation

Author : Michael L. Barnett
Publisher : OUP Oxford
ISBN 13 : 0191634948
Total Pages : 528 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis The Oxford Handbook of Corporate Reputation by : Michael L. Barnett

Download or read book The Oxford Handbook of Corporate Reputation written by Michael L. Barnett and published by OUP Oxford. This book was released on 2012-07-19 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.