Beijing 2008 Preparing For Glory

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Beijing 2008: Preparing for Glory

Author : J.A. Mangan
Publisher : Routledge
ISBN 13 : 1317998405
Total Pages : 235 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Beijing 2008: Preparing for Glory by : J.A. Mangan

Download or read book Beijing 2008: Preparing for Glory written by J.A. Mangan and published by Routledge. This book was released on 2013-09-13 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beijing 2008: Preparing for Glory - Chinese Challenge in the 'Chinese Century' brings together international scholars with an interest in sport and politics and sinologists with an interest in China - past, present and future - to explore global reaction to the Beijing Olympics - China's anticipated moment of glory on the world stage. The Beijing Olympics was, first and foremost, a political act of assertion. It was also a statement of national intent, the culmination of ideological effort going back to 1949 and the outcome of political, social, cultural and economic change. From the moment of the birth of the 'New China' sport has been viewed as a means of internal and external projection illustrating the capacity of the system and people to more than hold their own with those of other nations. In short, sport has been the chosen 'stage' on which the Chinese perform in pursuit of world recognition, respect and esteem. This assertion is not hard to understand. China's 'century of humiliation' at the hands of first the West and then Japan remains a traumatic experience. Beijing 2008 wass to assist the restoration of China's national self-esteem. He Zhenliang, Chairman of the IOC Commission for the Culture of Olympic Education, has remarked pointedly that the most significant outcome of the Beijing Games will be the elevation of the self-confidence and sense of pride of the Chinese people. Beijing 2008 was an act of political self-renewal on the world stage. This Collection demonstrates that sport is inseparable from politics. This book was previously published as a special issue of the International Journal of the History of Sport.

Beijing 2008: Preparing for Glory

Author : J.A. Mangan
Publisher : Routledge
ISBN 13 : 1317998391
Total Pages : 312 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Beijing 2008: Preparing for Glory by : J.A. Mangan

Download or read book Beijing 2008: Preparing for Glory written by J.A. Mangan and published by Routledge. This book was released on 2013-09-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beijing 2008: Preparing for Glory - Chinese Challenge in the 'Chinese Century' brings together international scholars with an interest in sport and politics and sinologists with an interest in China - past, present and future - to explore global reaction to the Beijing Olympics - China's anticipated moment of glory on the world stage. The Beijing Olympics was, first and foremost, a political act of assertion. It was also a statement of national intent, the culmination of ideological effort going back to 1949 and the outcome of political, social, cultural and economic change. From the moment of the birth of the 'New China' sport has been viewed as a means of internal and external projection illustrating the capacity of the system and people to more than hold their own with those of other nations. In short, sport has been the chosen 'stage' on which the Chinese perform in pursuit of world recognition, respect and esteem. This assertion is not hard to understand. China's 'century of humiliation' at the hands of first the West and then Japan remains a traumatic experience. Beijing 2008 wass to assist the restoration of China's national self-esteem. He Zhenliang, Chairman of the IOC Commission for the Culture of Olympic Education, has remarked pointedly that the most significant outcome of the Beijing Games will be the elevation of the self-confidence and sense of pride of the Chinese people. Beijing 2008 was an act of political self-renewal on the world stage. This Collection demonstrates that sport is inseparable from politics. This book was previously published as a special issue of the International Journal of the History of Sport.

Post-Beijing 2008: Geopolitics, Sport and the Pacific Rim

Author : J. A. Mangan
Publisher : Routledge
ISBN 13 : 1317966082
Total Pages : 342 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Post-Beijing 2008: Geopolitics, Sport and the Pacific Rim by : J. A. Mangan

Download or read book Post-Beijing 2008: Geopolitics, Sport and the Pacific Rim written by J. A. Mangan and published by Routledge. This book was released on 2013-10-18 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, as few in the world are unaware, China was host to the world via the Beijing Olympics. The world watched the metamorphosis of Beijing from insecure capital to confident metropolis but, aware of it or not, the world was also watching the symbolic assertion, via the Games, of a rising superpower. The Pacific Rim will be the stage on which China initially displays its new hegemonic intentions, aspirations and ambitions. Thus in Post-Beijing 2008, the political, economic and cultural impact of Beijing 2008 on the geopolitical future of the Pacific Rim will be discussed. This perspective, analysed by some of the most distinguished academic commentators from some of the world's leading universities who are closely associated with the Pacific Rim (East and West), is original in focus and the analysis is pregnant with political possibilities. This book was previously published as a special issue of the International Journal of the History of Sport.

The Asian Games: Modern Metaphor for The Middle Kingdom Reborn

Author : J.A. Mangan
Publisher : Routledge
ISBN 13 : 1351546198
Total Pages : pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis The Asian Games: Modern Metaphor for The Middle Kingdom Reborn by : J.A. Mangan

Download or read book The Asian Games: Modern Metaphor for The Middle Kingdom Reborn written by J.A. Mangan and published by Routledge. This book was released on 2017-07-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The premise of The Asian Games: Modern Metaphor for The Middle Kingdom Reborn - Political Statement, Cultural Assertion, Social Symbol is emphatic. The Guangzhou 2010 Asian Games was a metaphor for hegemony and renaissance. China crushed the other Asian nations with the massive weight of its Gold Medal haul and demonstrated regional self-confidence regained. The huge accumulation of gold medals emphasized that once again China stood apart, and above, other nations of Asia. China's reaction and the reactions of the other Asian nations are explored in The Asian Games. There is another premise in the publication that the Chinese Asian Games were a harbinger of a wider dominance to come: geopolitically, politically, militarily, economically and culturally. And there is a further issue raised by the Guangzhou Asian Games- the continuing determination of the Asian nations to mount a distinctive Games that is Asian and resistant to the cumbersome gigantism of the Modern Olympic Games. Asia now has the wealth to promote, present and project a global sports mega-event with an Asian identity and in an Asian idiom. This Collection is unique in focus, argument and evidence.This book was published as a special issue of the International Journal of the History of Sport.

Manufacturing Masculinity

Author : Peter Horton
Publisher : Logos Verlag Berlin GmbH
ISBN 13 : 3832545352
Total Pages : 529 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Manufacturing Masculinity by : Peter Horton

Download or read book Manufacturing Masculinity written by Peter Horton and published by Logos Verlag Berlin GmbH. This book was released on with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This tribute to Professor J. A. (Tony) Mangan is well-deserved. Professor Mangan is a path-breaking scholar. Mangan's impact is measurable in the rarest of ways: institution-building. Under his leadership, a globally situated team has opened a new relationship between sport and the academy and I recommend Manufacturing Masculinity: The Mangan Oeuvre -- Global Reflections on J.A. Mangan's Studies of Masculinity, Imperialism and Militarism as, yet again, it offers a unique consideration of the relationship between sport and academy. Professor John D. Kelly - University of Chicago Professor Mangan has since the early 1980s been one of the foremost international scholars within his chosen field of cultural history. Over this period he has possibly more convincingly than any other international academic shown in his research how much sport and associated forms of competitive performance have not only reflected and reproduced but indeed sometimes also reformed and redirected fundamental political, cultural and social structures and ideological transformative forces in modern civilisation. Professor Henrik Meinander - University of Helsinki Professor Mangan is widely and greatly respected in China as a scholar of international distinction... he has made both direct and indirect contributions to Chinese scholarship especially regarding Chinese women and their long struggle for emancipation... Finally, and I cannot stress this point too strongly, a most important contribution ... has been his crystal clear and nuanced writing style much appreciated by... Chinese who wish to write for the international scholastic world. Professor Dong Jinxia - Peking University No one has had a more influential role in, or made a greater contribution to the cultural history of modern sport than Professor J.A. Mangan. With his visionary, pioneering monographs and many seminal edited collections and as founding editor of the series Sport in the Global Society with its numerous volumes and most especially as founding editor and editor of The International Journal of the History of Sport for some thirty years -- which he took from the original three numbers a year to eighteen numbers a year, his contribution has been unparalleled. Professor Roberta J. Park - University of California, Berkeley

The Olympics

Author : Vassil Girginov
Publisher : Taylor & Francis
ISBN 13 : 1000938611
Total Pages : 663 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Olympics by : Vassil Girginov

Download or read book The Olympics written by Vassil Girginov and published by Taylor & Francis. This book was released on 2023-05-09 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympics: A Critical Reader represents a unique, critical guide to the definitive sporting mega-event and the wider phenomenon it represents – Olympism. Combining classic texts and thoughtful editorial discussion with challenging new pieces, including previously unseen material, the book systematically addresses the key questions in modern Olympism, including: what does studying Olympism entail? how do historical accounts create and challenge Olympic myths? how do different theoretical perspectives inform our understanding of Olympism? which socio-political processes influence personal, collective and imagined Olympic identities? how do we experience and make sense of Olympism? who owns Olympism and why does it matter? how do cities compete for and celebrate the Olympics? how are the Olympic values promoted? why is it important to protect the ethical principles and properties of Olympism? what are the grounds for contesting Olympism? how can Olympism be taught? how can the principles and practices of Olympism be sustained in the future? Each thematic part has been designed to include a range of views, including background treatment of an issue as well as critical scholarship, to ensure that students develop a well-rounded understanding of the Olympic phenomenon. The Olympics: A Critical Reader is essential reading for students of the Olympics and Olympism, the sociology of sport, sport management and cultural studies.

Designing Emerging Markets

Author : Giaime Botti
Publisher : Springer Nature
ISBN 13 : 981991552X
Total Pages : 544 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Designing Emerging Markets by : Giaime Botti

Download or read book Designing Emerging Markets written by Giaime Botti and published by Springer Nature. This book was released on 2023-05-22 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a unique glance into the process of globalisation of the architectural practice during the last three decades through the lenses of innovative methodologies in architectural history based on quantitative data. Focusing on the golden age of globalisation (1990-2019), it investigates the transnational work of more than one thousand architectural firms of different business models from Europe, North America, and the Asia-Pacific in a broad sample of emerging markets: Mainland China, South-East Asia, India, the Persian Gulf, Sub-Saharan Africa, Russia and Kazakhstan, and Latin America. In the book, different thematic geographies are presented to explore the global scope of the contemporary profession, examine significant projects and the structural conditions behind them, and reveal the debates that such works generated. Understanding the global agency of design firms in emerging markets also becomes a way to study different market conditions, modes of production, and architectural trends comparatively and to highlight the shifts that occurred in the profession over the last few decades. The use of quantitative methodologies produces a novel and updated narrative on contemporary architecture in emerging markets grounded in quantitative data rather than in preassumptions and purely qualitative interpretations. Richly illustrated, this book is further enhanced by an ample set of maps, graphs, and tables to visualise data better.

Routledge Handbook of Sport and Politics

Author : Alan Bairner
Publisher : Taylor & Francis
ISBN 13 : 1317646673
Total Pages : 546 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Routledge Handbook of Sport and Politics by : Alan Bairner

Download or read book Routledge Handbook of Sport and Politics written by Alan Bairner and published by Taylor & Francis. This book was released on 2016-10-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is frequently considered to be an aspect of popular culture that is, or should be, untainted by the political. However, there is a broad consensus among academics that sport is often at the heart of the political and the political is often central to sport. From the 1936 Olympic Games in Nazi Germany to the civil unrest that preceded the 2014 World Cup in Brazil, sport and politics have remained symbiotic bedfellows. The Routledge Handbook of Sport and Politics goes further than any other book in surveying the complex, embedded relationships between sport and politics. With sections addressing ideologies, nation and statehood, corporate politics, political activism, social justice, and the politics of sports events, it introduces the conceptual foundations that underpin our understanding of the sport-politics nexus and examines emergent issues in this field of study. Including in-depth case studies from North America, South America, Europe, the Middle East, Africa and Asia, this is an essential reference for anybody with an interest in the social scientific study of sport.

Routledge Handbook of Sport in China

Author : Fan Hong
Publisher : Taylor & Francis
ISBN 13 : 1000900827
Total Pages : 601 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Routledge Handbook of Sport in China by : Fan Hong

Download or read book Routledge Handbook of Sport in China written by Fan Hong and published by Taylor & Francis. This book was released on 2023-06-30 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to offer a comprehensive overview of the history and development of sport from the ancient to the contemporary era in China. It addresses the gap between the vibrant academic scholarship within China and the limited understanding of Chinese sport outside of the country. It opens different perspectives on Chinese sport and addresses a wide range of issues central to the development of sport in the context of Chinese culture, politics, economy, and society. It explores a diverse set of topics including the history of Chinese traditional sport, the rise of modern sport and the Olympic movement, sport and nationhood, sport and politics and international relations, sport and physical education, sport and economy and commerce, sport and social stratification and diversity, and sport leisure and tourism. It offers critical insights into the multifaceted world of China, past and present—a contribution to our collective knowledge and understanding of Chinese sport and society—and is useful reading for students, researchers, and professionals with an interest in the field of China and Chinese sport. This Handbook has been contributed to by a team consisting of 88 leading Chinese and Asian experts and scholars with varied backgrounds of studying and working in European, North American, and Australian universities, as well as Western scholars with expertise on China and its sports system and practice. It is composed of ten parts classified by different subjects. It provides a wide lens through which to better contextualise the relationships between China and the world within the global sport community. The Routledge Handbook of Sport in China is a vital resource for students and scholars studying the history, politics, sociology, culture and policy of sport in China, as well as sport management, sport history, sport sociology, and sport policy and politics. It is also valuable reading for those who are working in international sport policy making and sport organisations.

The Beijing Olympics: Promoting China

Author : Kevin Caffrey
Publisher : Routledge
ISBN 13 : 1317986075
Total Pages : 173 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Beijing Olympics: Promoting China by : Kevin Caffrey

Download or read book The Beijing Olympics: Promoting China written by Kevin Caffrey and published by Routledge. This book was released on 2013-09-13 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beijing 2008 Olympic ceremonies were spectacular performances and technological accomplishments by the People’s Republic of China. However, the audience in Beijing was only the most overt element of a global audience receiving the message of the Games. For this global audience, the Beijing performances were a harbinger of wider regional and international ambitions; a message of intent that pointed to a larger Chinese plan to a degree not seen since the Ming dynasty. New Chinese ambitions embrace both soft power and hard power. The actor in this political drama of international scope is the Chinese state and its political ambitions on the world stage. The Beijing Olympics can be seen as its opening act, and the audience as global. Rather than the kind of "morality" play that is typically used in China to educate the people in politics, this new production – a production on many levels – was one aimed at audiences all around the world, and one that was a calculated expression of realpolitik. This book was previously published as a special issue of the International Journal of the History of Sport.

Research Handbook on Sport Governance

Author : Mathieu Winand
Publisher : Edward Elgar Publishing
ISBN 13 : 1786434822
Total Pages : 496 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Research Handbook on Sport Governance by : Mathieu Winand

Download or read book Research Handbook on Sport Governance written by Mathieu Winand and published by Edward Elgar Publishing. This book was released on 2019 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports governance has developed into a considerable field of research, and has piqued many researchers’ interest worldwide. What’s more, recent scandals that have affected the world of sport can be directly related to misgovernance. Research Handbook on Sport Governance aims to gather the state-of-the art research on sports governance. It offers a vital reference point for advancing research on the matter, while illustrating different approaches and perspectives, such as good governance principles, systemic governance, political governance and network governance.

Media, Sport, Nationalism

Author : Tianwei Ren
Publisher : Logos Verlag Berlin GmbH
ISBN 13 : 3832546510
Total Pages : 320 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Media, Sport, Nationalism by : Tianwei Ren

Download or read book Media, Sport, Nationalism written by Tianwei Ren and published by Logos Verlag Berlin GmbH. This book was released on 2019-03-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "East Asia is increasingly prominent within global sport. In the short period between 2018 and 2022 it will have held two Winter and one Summer Olympics, and the Rugby World Cup for good measure. This is not a sudden development. It has been in train for some time, although many scholars, especially in Europe and North America, have been focussed primarily on sport in their own countries and regions. J.A. Mangan, who for decades has been looking closely at sport in East Asia while encouraging others to do likewise, has made a major contribution to knowledge and understanding of a once under-appreciated subject. This excellent collection in his honour analyses the key interwoven elements of sport, media and nation in China, Japan and South Korea. It demonstrates how the structure and practice of sport connects in myriad ways with its representation, not least with regard to national narratives, international rivalries and transnational trends. It is a book that does signal justice both to East Asian Studies and to the academic who recognised the importance of sport to that field, and who has done so much to ensure that the region is centrally placed within any contemporary analysis of the world of sport." David Rowe, Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University "Professor Mangan is the master dissector of the connections between sport and politics, geopolitics and nationalism across multiple Asian contexts. A collection of essays in honour of his long service to academic understandings of these fields is well deserved, and the editors and contributors to this volume have served up a worthy tribute. Showcasing new work by a stellar cast of China, Japan and Korea experts, in combination the papers collected here yield valuable insights into the issues of nation building, identity, media representation and sport which have been the subject of Professor Mangan's pioneering work over the past several decades. No one has done more to put East Asia on the map in terms of academic research on the manifold socio-political dimensions of sport, and this superbly constructed volume orchestrated by rising Tianwei Ren confirms that we neglect this fascinating, complex region at our peril." Jonathan Sullivan, Director of China Policy Institute and China Soccer Observatory, Associate Professor, School of Politics and IR. University of Nottingham

Olympic Legacies: Intended and Unintended

Author : J A Mangan
Publisher : Routledge
ISBN 13 : 1317966627
Total Pages : 256 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Olympic Legacies: Intended and Unintended by : J A Mangan

Download or read book Olympic Legacies: Intended and Unintended written by J A Mangan and published by Routledge. This book was released on 2013-10-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a century, the Olympics have been the modern world's most significant sporting event. Indeed, they deserve much credit for globalizing sport beyond the boundaries of the Anglo-American universe, where it originated, into broader global realms. By the 1930s, the Olympics had become a global mega-event that occupied the attention of the media, the interest of the public and the energies of nation-states. Since then, projected by television, funded by global capital and fattened by the desires of nations to garner international prestige, the Olympics have grown to gargantuan dimensions. In the course of its epic history, the Olympics have left numerous legacies, from unforgettable feats to monumental stadiums, from shining triumphs to searing tragedies, from the dazzling debuts on the world's stage of new cities and nations to notorious campaigns of national propaganda. The Olympics represent an essential component of modern global history. The Olympic movement itself has, since the 1990s, recognized and sought to shape its numerous legacies with mixed success as this book makes clear. It offers ground-breaking analyses of the power of Olympic legacies, positive and negative, and surveys the subject from Athens in 1896 to Beijing in 2008, and indeed beyond. This book was published as a special issue of the International Journal of the History of Sport.

The Politics of the Male Body in Global Sport

Author : Hans Bonde
Publisher : Routledge
ISBN 13 : 1317966015
Total Pages : 415 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Politics of the Male Body in Global Sport by : Hans Bonde

Download or read book The Politics of the Male Body in Global Sport written by Hans Bonde and published by Routledge. This book was released on 2013-10-18 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Danish sport has been associated with Europe and the World; not least through I.P. Muller and Niels Bukh and the Danish Gymnastics revolution with its emphasis on male aesthetics and hygiene in the first half of the twentieth century. At the same time, Denmark has stood apart from Europe in the early moments of its history of sport with the rural revolution of the farming communities as a statement of political independence and assertion. However, during the German occupation of Denmark, Danish sport was part of a European collaboration which characterized a number of the occupied countries not least in the Nordic area. After the Second World War, Denmark embraced international body cultures with other European nations in particular Eastern martial arts. Denmark too, as part of trends in the European region and the world, became caught up in sport as a powerful contemporary political statement. This book was previously published as a special issue of the International Journal of the History of Sport.

The English Renaissance and the Far East

Author : Adele Lee
Publisher : Rowman & Littlefield
ISBN 13 : 1611475163
Total Pages : 225 pages
Book Rating : 4.6/5 (114 download)

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Book Synopsis The English Renaissance and the Far East by : Adele Lee

Download or read book The English Renaissance and the Far East written by Adele Lee and published by Rowman & Littlefield. This book was released on 2017-10-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The English Renaissance and the Far East: Cross-Cultural Encounters is an original and timely examination of cultural encounters between Britain, China, and Japan. It challenges accepted, Anglocentric models of East-West relations and offers a radical reconceptualization of the English Renaissance, suggesting it was not so different from current developments in an increasingly Sinocentric world, and that as China, in particular, returns to a global center-stage that it last occupied pre-1800, a curious and overlooked synergy exists between the early modern and the present. Prompted by the current eastward tilt in global power, in particular towards China, Adele Lee examines cultural interactions between Britain and the Far East in both the early modern and postmodern periods. She explores how key encounters with and representations of the Far East are described in early modern writing, and demonstrates how work of that period, particularly Shakespeare, has a special power today to facilitate encounters between Britain and East Asia. Readers will find the past illuminating the present and vice versa in a book that has at its heart resonances between Renaissance and present-day cultural exchanges, and which takes a cyclical, “long-view” of history to offer a new, innovative approach to a subject of contemporary importance.

Going Soft? The US and China Go Global

Author : Mei Renyi
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443859427
Total Pages : 617 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Going Soft? The US and China Go Global by : Mei Renyi

Download or read book Going Soft? The US and China Go Global written by Mei Renyi and published by Cambridge Scholars Publishing. This book was released on 2014-04-11 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is “soft power”? How can a country acquire and enjoy it? Is it the product of public or private initiatives? How significant is “soft power” in world affairs? The concept of “soft power,” the idea that international success depends not just upon weaponry, force, and military coercion, but also on admiration and respect for a country’s culture and way of life, is winning ever-greater global attention. As China enjoys ever-increasing heft on the global scene, many Chinese officials seek to emulate the past success of the United States in dominating the world, not simply militarily, but in terms of influence and prestige. Most are very conscious that “soft power” can be extremely valuable in terms of supplementing and boosting their country’s military and strategic position, but are often uncertain as to how to deploy the instruments of propaganda and cultural diplomacy most effectively. The essays in this volume, largely written by scholars based in mainland China, represent an extended effort to debate and assess the theoretical concept of “soft power” and just what it means and how it works in practice. The authors focus upon the practical impact and implications of “soft power” in diverse settings and situations in the United States past and present. How, they ask, does “soft power” relate to issues of religion, gender, race, and social equality, at home and abroad? What do American elections and political rhetoric do for American “soft power”? Will China succeed in rivalling the United States in power, whether hard, soft, or smart? And how will “soft power” feature in US-China relations, present and future?

Encoding the Olympics

Author : Luo Qing
Publisher : Routledge
ISBN 13 : 113574744X
Total Pages : 503 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Encoding the Olympics by : Luo Qing

Download or read book Encoding the Olympics written by Luo Qing and published by Routledge. This book was released on 2013-09-13 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study – the largest in Olympic Games research –provides a ground-breaking, panoramic, cross-cultural perspective on media responses to the leading sports event of the modern world. The representative team that undertook the study includes media commentators and political analysts, sport and media journalists, Sinologists and observers of the Asian Pacific Rim, academics in Olympic Studies and media and communication studies, scholars of the cultural and sociology studies of sport and festival and events managers. Encoding the Olympics provides a unique, encyclopaedic study that will serve as a versatile resource at several levels – as a textbook or source reference for academic institutions, media public relations agencies that facilitate the work of inter-cultural exchange organisations, and international communication departments of multinational enterprises and international NGOs. This volume analyses global media responses to a mega-sport event on a scale never before attempted. This book was previously published as a special issue of the International Journal of the History of Sport.