Before And After Graphics For Business

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Before and After Graphics for Business

Author : John McWade
Publisher : Pearson Education
ISBN 13 : 0132809656
Total Pages : 424 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Before and After Graphics for Business by : John McWade

Download or read book Before and After Graphics for Business written by John McWade and published by Pearson Education. This book was released on 2005-04-07 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

Before and After Page Design

Author : John McWade
Publisher : Pearson Education
ISBN 13 : 0132809648
Total Pages : 592 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Before and After Page Design by : John McWade

Download or read book Before and After Page Design written by John McWade and published by Pearson Education. This book was released on 2003-12-10 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

Before & After

Author : John McWade
Publisher : Peachpit Press
ISBN 13 : 0132705125
Total Pages : 472 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Before & After by : John McWade

Download or read book Before & After written by John McWade and published by Peachpit Press. This book was released on 2009-11-11 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.

How to

Author : Michael Bierut
Publisher : HarperCollins
ISBN 13 : 0062413910
Total Pages : 0 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis How to by : Michael Bierut

Download or read book How to written by Michael Bierut and published by HarperCollins. This book was released on 2016-03-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library. How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

Teaching Graphic Design

Author : Steven Heller
Publisher : Simon and Schuster
ISBN 13 : 1621536157
Total Pages : 999 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Teaching Graphic Design by : Steven Heller

Download or read book Teaching Graphic Design written by Steven Heller and published by Simon and Schuster. This book was released on 2017-09-26 with total page 999 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Than Sixty Course Syllabi That Bring the New Complexity of Graphic Design to Light All graphic designers teach, yet not all graphic designers are teachers. Teaching is a special skill requiring talent, instinct, passion, and organization. But while talent, instinct, and passion are inherent, organization must be acquired and can usually be found in a syllabus. Teaching Graphic Design, Second Edition, contains syllabi that are for all practicing designers and design educators who want to enhance their teaching skills and learn how experienced instructors and professors teach varied tools and impart the knowledge needed to be a designer in the current environment. This second edition is newly revised to include more than thirty new syllabi by a wide range of professional teachers and teaching professionals who address the most current concerns of the graphic design industry, including product, strategic, entrepreneurial, and data design as well as the classic image, type, and layout disciplines. Some of the new syllabi included are: Expressive Typography Designer as Image Maker Emerging Media Production Branding Corporate Design Graphic Design and Visual Culture Impact! Design for Social Change And many more Beginning with first through fourth year of undergraduate courses and ending with a sampling of graduate school course options, Teaching Graphic Design, Second Edition, is the most comprehensive collection of courses for graphic designers of all levels.

The Business Side of Creativity

Author : Cameron S. Foote
Publisher : W. W. Norton & Company
ISBN 13 : 9780393730937
Total Pages : 444 pages
Book Rating : 4.7/5 (39 download)

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Book Synopsis The Business Side of Creativity by : Cameron S. Foote

Download or read book The Business Side of Creativity written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2002 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.

Design after Capitalism

Author : Matthew Wizinsky
Publisher : MIT Press
ISBN 13 : 0262543567
Total Pages : 347 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Design after Capitalism by : Matthew Wizinsky

Download or read book Design after Capitalism written by Matthew Wizinsky and published by MIT Press. This book was released on 2022-03-15 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: How design can transcend the logics, structures, and subjectivities of capitalism: a framework, theoretical grounding, and practical principles. The designed things, experiences, and symbols that we use to perceive, understand, and perform our everyday lives are much more than just props. They directly shape how we live. In Design after Capitalism, Matthew Wizinsky argues that the world of industrial capitalism that gave birth to modern design has been dramatically transformed. Design today needs to reorient itself toward deliberate transitions of everyday politics, social relations, and economies. Looking at design through the lens of political economy, Wizinsky calls for the field to transcend the logics, structures, and subjectivities of capitalism—to combine design entrepreneurship with social empowerment in order to facilitate new ways of producing those things, symbols, and experiences that make up everyday life. After analyzing the parallel histories of capitalism and design, Wizinsky offers some historical examples of anticapitalist, noncapitalist, and postcapitalist models of design practice. These range from the British Arts and Crafts movement of the nineteenth century to contemporary practices of growing furniture or biotextiles and automated forms of production. Drawing on insights from sociology, philosophy, economics, political science, history, environmental and sustainability studies, and critical theory—fields not usually seen as central to design—he lays out core principles for postcapitalist design; offers strategies for applying these principles to the three layers of project, practice, and discipline; and provides a set of practical guidelines for designers to use as a starting point. The work of postcapitalist design can start today, Wizinsky says—with the next project.

Space Is Open for Business

Author : Robert C. Jacobson
Publisher :
ISBN 13 : 9781734205114
Total Pages : pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Space Is Open for Business by : Robert C. Jacobson

Download or read book Space Is Open for Business written by Robert C. Jacobson and published by . This book was released on 2020-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For hundreds of thousands of years, humanity focused on space as a location. Today, space is not just a destination-it is a domain, an ecosystem, an enabler of progress, and quite possibly the most valuable industry of the twenty-first century.Three things you need to know: Space as an industry is notoriously complex-which means it's misunderstood. Space influences and benefits nearly every other industry on the planet. Accessing space has never been easier.Space investor and entrepreneur Robert C. Jacobson provides a comprehensive overview of this spectacular industry, allowing everyone on Earth to understand the integral role space plays in our lives and how it will continue to transform the world. Over one hundred industry experts share exclusive insights, presenting a 360-degree view of the wide-ranging space industry, its emerging opportunities, investment potential, benefits on Earth, and more.Space Is Open for Business provides a framework for those outside of the industry to understand the critical context that led to the commercial movement known as NewSpace, illustrating how private sector trailblazers have evolved this $350 billion global industry and how NewSpace's exponential growth will lead our world into a new era of progress.Foreword by David S. Rose Founder, New York Angels | Associate Founder, Singularity University"A sweeping guide that will inspire you to think big about space, the space economy, and your role within it."Matthew C. Weinzierl, Ph.D., Harvard Business School

Grid Systems in Graphic Design

Author : Josef Müller-Brockmann
Publisher : Verlag Niggli AG
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Grid Systems in Graphic Design by : Josef Müller-Brockmann

Download or read book Grid Systems in Graphic Design written by Josef Müller-Brockmann and published by Verlag Niggli AG. This book was released on 1996 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a professional for professionals, here is the definitive word on using grid systems in graphic design since 1981.

The Fundamentals of Creative Design

Author : Gavin Ambrose
Publisher : A&C Black
ISBN 13 : 2940411611
Total Pages : 196 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis The Fundamentals of Creative Design by : Gavin Ambrose

Download or read book The Fundamentals of Creative Design written by Gavin Ambrose and published by A&C Black. This book was released on 2011-08-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Inside the World of Board Graphics

Author : Robynne Raye
Publisher : Rockport Publishers
ISBN 13 : 1610581458
Total Pages : 224 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Inside the World of Board Graphics by : Robynne Raye

Download or read book Inside the World of Board Graphics written by Robynne Raye and published by Rockport Publishers. This book was released on 2011-09-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the World of Board Graphics takes an in-depth, comprehensive look at the global nature and cultural influence of Surf/Skate/Snow board art and design. International design luminaries Art Chantry, Katrin Olina and James Victore are placed along side industry super stars Terry Fitzgerald, Martin Worthington, Yoshihiko Kushimoto and Rich Harbour (who has been shaping and designing surfboards since 1959). The book includes dozens of interviews and profiles from the people currently creating board art and design: Aaron Draplin, Emil Kozak, Morning Breath, Anthony Yankovic, Haroshi and Hannah Stouffer to name a few. There are many books about the art of board design, but there has never been a book like this that takes a rare look behind the scenes of the creative process. Countries represented: Iceland, Spain, Japan, Brazil, Australia, Canada, Russia, Poland, UK, Mexico, Venezuela, Romania, South Africa, Finland, Sweden, Germany, Croatia and the USA, among others.

Made by James

Author : James Martin
Publisher :
ISBN 13 : 0760371490
Total Pages : 229 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis Made by James by : James Martin

Download or read book Made by James written by James Martin and published by . This book was released on 2022-01-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.

The Grammar of Graphics

Author : Leland Wilkinson
Publisher : Springer Science & Business Media
ISBN 13 : 1475731000
Total Pages : 415 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis The Grammar of Graphics by : Leland Wilkinson

Download or read book The Grammar of Graphics written by Leland Wilkinson and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for statisticians, computer scientists, geographers, research and applied scientists, and others interested in visualizing data, this book presents a unique foundation for producing almost every quantitative graphic found in scientific journals, newspapers, statistical packages, and data visualization systems. It was designed for a distributed computing environment, with special attention given to conserving computer code and system resources. While the tangible result of this work is a Java production graphics library, the text focuses on the deep structures involved in producing quantitative graphics from data. It investigates the rules that underlie pie charts, bar charts, scatterplots, function plots, maps, mosaics, and radar charts. These rules are abstracted from the work of Bertin, Cleveland, Kosslyn, MacEachren, Pinker, Tufte, Tukey, Tobler, and other theorists of quantitative graphics.

Behave

Author : Robert M. Sapolsky
Publisher : Penguin
ISBN 13 : 0143110918
Total Pages : 801 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Behave by : Robert M. Sapolsky

Download or read book Behave written by Robert M. Sapolsky and published by Penguin. This book was released on 2018-05-01 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestseller • Winner of the Los Angeles Times Book Prize • One of the Washington Post's 10 Best Books of the Year “It’s no exaggeration to say that Behave is one of the best nonfiction books I’ve ever read.” —David P. Barash, The Wall Street Journal "It has my vote for science book of the year.” —Parul Sehgal, The New York Times "Immensely readable, often hilarious...Hands-down one of the best books I’ve read in years. I loved it." —Dina Temple-Raston, The Washington Post From the bestselling author of A Primate's Memoir and the forthcoming Determined: A Science of Life Without Free Will comes a landmark, genre-defining examination of human behavior and an answer to the question: Why do we do the things we do? Behave is one of the most dazzling tours d’horizon of the science of human behavior ever attempted. Moving across a range of disciplines, Sapolsky—a neuroscientist and primatologist—uncovers the hidden story of our actions. Undertaking some of our thorniest questions relating to tribalism and xenophobia, hierarchy and competition, and war and peace, Behave is a towering achievement—a majestic synthesis of cutting-edge research and a heroic exploration of why we ultimately do the things we do . . . for good and for ill.

The Non-designer's Design Book

Author : Robin Williams
Publisher : Pearson Education
ISBN 13 : 0133966151
Total Pages : 241 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis The Non-designer's Design Book by : Robin Williams

Download or read book The Non-designer's Design Book written by Robin Williams and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides a simple, step-by-step process to better design. Techniques promise immediate results that forever change a reader's design eye. It contains dozens of examples.

Work for Money, Design for Love

Author : David Airey
Publisher : New Riders
ISBN 13 : 0133052753
Total Pages : 255 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Work for Money, Design for Love by : David Airey

Download or read book Work for Money, Design for Love written by David Airey and published by New Riders. This book was released on 2012-10-26 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

Minimal Graphics

Author : Catharine Fishel
Publisher : Rockport Publishers
ISBN 13 : 9781564968449
Total Pages : 0 pages
Book Rating : 4.9/5 (684 download)

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Book Synopsis Minimal Graphics by : Catharine Fishel

Download or read book Minimal Graphics written by Catharine Fishel and published by Rockport Publishers. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The visual overload of the last decade -- crashing type, unreadable text, in-your-face images -- is being replaced by simple, seamless design with a clean approach. Minimal Graphics offers a striking new collection of international graphic design work that uses the power of simplicity to get messages across. Filled with potent images and offering a wealth of minimal design solutions for color, type, images, packaging, and more -- this authoritative guide underscores the elegance of the "undesigned" approach.