Be Invincible: The Mindset, Skills and Habits for Sustainable Growth and Success

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Publisher :
ISBN 13 : 9789354063435
Total Pages : 210 pages
Book Rating : 4.0/5 (634 download)

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Book Synopsis Be Invincible: The Mindset, Skills and Habits for Sustainable Growth and Success by : Mudit Yadav

Download or read book Be Invincible: The Mindset, Skills and Habits for Sustainable Growth and Success written by Mudit Yadav and published by . This book was released on 2020-05-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Be Invincible

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Publisher : Penguin Random House India Private Limited
ISBN 13 : 9357087990
Total Pages : 159 pages
Book Rating : 4.3/5 (57 download)

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Book Synopsis Be Invincible by : Mmhonlümo Kikon

Download or read book Be Invincible written by Mmhonlümo Kikon and published by Penguin Random House India Private Limited. This book was released on 2024-02-29 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount of information we receive every day has quadrupled in the past few years because of technology and social media. This has exponentially increased the probability of coming across negative inputs. We need to learn to filter these negative inputs away, so that nothing and nobody can adversely affect our productivity and happiness. We need to advance ourselves to a level where we are beyond getting damaged by negative inputs or can at least minimize the damage. Can you get hurt, feel pressure, be under stress, interact with unpleasant people and unfavourable circumstances but still be happy, focused on your goal, productive and relentless? This is what it means to be invincible. Based on the author’s research of the past decade and his work with all kinds of people, from Bollywood celebrities and political leaders to senior professionals and students, this book has been organized into three areas—mindset, skills and habits—that must be developed if you want to become invincible.

Invincible with Success Mindset

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Publisher : Best of HR - Berufebilder.de®
ISBN 13 : 396596531X
Total Pages : 145 pages
Book Rating : 4.9/5 (659 download)

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Book Synopsis Invincible with Success Mindset by : Simone Janson

Download or read book Invincible with Success Mindset written by Simone Janson and published by Best of HR - Berufebilder.de®. This book was released on 2024-01-10 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: What the 2nd edition brings you: You support climate protection, quickly receive compact information and checklists from experts (overview and press comments in the book preview) as well as advice that has been tested in practice, which also leads to success step by step thanks to AddOn. Because being successful professionally as well as privately, fulfilling one's own wishes, having more money and securing one's prosperity in the long term, who would not like that? The way there leads over the correct attitude, evenly the success Mindset. It's not for nothing that Alibaba founder Jack Ma once said "If you want to change the world, you should start with yourself". And this is what needs to be learned, starting with a confident appearance in business and salary negotiations, through assertiveness in important decisions, to financial background knowledge for investing on the stock market. With the right mindset, the dream of financial freedom and passive income can definitely become a reality. But unfortunately, very few people are really familiar with the subject of investing money and opinions about proper financial planning are as many as experts. It is therefore necessary not to lose the overview in the jungle of financial products. Therefore, it makes sense to deal with one's own asset planning in more detail, after all, savings and thus retirement provisions, which are important for retirement, are only destroyed by inflation. We give you the best possible help on the topics of career, finance, management, personnel work and life assistance. For this purpose, we gather in each book the best experts in their field as authors - detailed biographies in the book - , who give a comprehensive overview of the topic and additionally offer you success planner workbooks in printed form. Our guidebooks are aimed primarily at beginners. Readers who are looking for more in-depth information can get it for free as an add-on with individual content in German and English as desired. This concept is made possible by a particularly efficient, innovative digital process and Deep Learning, AI systems that use neural networks in translation. Moreover, we give at least 5 percent of our proceeds from book sales to social and sustainable projects. For example, we endow scholarships or support innovative ideas as well as climate protection initiatives and in some cases also receive government funding for this. With our translations from German into English we improve the quality of neural machine learning and thus contribute to international understanding. You can find out more on the website of our Berufebilder Yourweb Institute. Publisher Simone Janson is also a bestselling author as well as one of the 10 most important German bloggers according to the Blogger-Relevance-Index, furthermore she was a columnist and author of renowned media such as WELT, Wirtschaftswoche or ZEIT - more about her in Wikipedia.

Be Your Own Sunshine

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Publisher : Diamond Pocket Books Pvt Ltd
ISBN 13 : 9356843953
Total Pages : 130 pages
Book Rating : 4.3/5 (568 download)

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Book Synopsis Be Your Own Sunshine by : James Allen

Download or read book Be Your Own Sunshine written by James Allen and published by Diamond Pocket Books Pvt Ltd. This book was released on 2022-12-13 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consists of author's four works, 'As a man thinketh', 'From passion to peace', 'Man: King of mind, body and circumstance', and "Foundation stones to happiness and success'. It narrated about the power of positive thinking. Thoughts play a very important role in channelizing our system. The effect of thoughts is on our physical, mental, emotional, & social health. Or we can say it as an all-round personality is affected by our thought system. Author has focused on the power of positive thinking in this book. This book makes us free from the slavery of our negative thoughts. The best thing is, with all these aspects i.e., of four works, is surely going to help a lot to the readers. It creates a right balance of our thoughts and speech, which enhances our personality and makes our life comfortable and remains active, and full of enthusiasm. A must read book to make our tomorrow better and to move towards a beautiful life.

Unfear: Transform Your Organization to Create Breakthrough Performance and Employee Well-Being

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Publisher : McGraw Hill Professional
ISBN 13 : 1264268173
Total Pages : 273 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Unfear: Transform Your Organization to Create Breakthrough Performance and Employee Well-Being by : Gaurav Bhatnagar

Download or read book Unfear: Transform Your Organization to Create Breakthrough Performance and Employee Well-Being written by Gaurav Bhatnagar and published by McGraw Hill Professional. This book was released on 2021-10-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two top experts on high-performing organizations show you how to reframe your—and your employees’—relationship with fear and anxiety to create a learning culture of engaged workers at the top of their game.Fear and uncertainty have been undermining performance and well-being in the workplace for as long as we have had workplaces. Here’s a little-known fact of business: mismanaged fear is responsible for almost all of the dysfunction that most organizations experience. While fear can drive short-term results, it does so at the cost of high employee burnout and turnover. It also undermines long-term business performance. But we can’t eradicate it entirely; it is inherent to the human condition. Winning organizations aren’t fear-free; they know how to reframe fear into opportunities for learning and growth. They create resilient cultures of unfear.In this timely and essential guide, McKinsey alumni Gaurav Bhatnagar and Mark Minukas show leaders: The impact of fear, its biological underpinnings, and the archetypes through which it is expressed as patterns of behavior in organizations The strategies, techniques, and actions to bring about an unfear transformation The process begins with yourself—how to become an unfear individual Transformation doesn’t start with systems and structures but with mindsets and behavior—how to build unfear teams Employee well-being leads to high performance for your business—how to build unfear organizations This proven approach to workplace anxiety reduces stress, boosts engagement, and overcomes obstacles that get in the way of success. It leads to personal rewards greater profits, and sustainable growth. This is only possible with a culture of unfear.

Rewrite Your Life

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Publisher : Red Wheel/Weiser
ISBN 13 : 157324693X
Total Pages : 266 pages
Book Rating : 4.5/5 (732 download)

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Book Synopsis Rewrite Your Life by : Jessica Lourey

Download or read book Rewrite Your Life written by Jessica Lourey and published by Red Wheel/Weiser. This book was released on 2017-01-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "According to common wisdom, we all have a book inside of us. But how do you select and then write your most significant story--the one that helps you to evolve and invites pure creativity into your life, the one that people line up to read? In [this book], creative writing professor, sociologist, and popular fiction author Jessica Lourey guides you through the redemptive process of writing a healing novel that recycles and transforms your most precious resources--your own emotions and experiences"--Amazon.com.

Invisible Capital

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Publisher : ReadHowYouWant.com
ISBN 13 : 1459626176
Total Pages : 282 pages
Book Rating : 4.4/5 (596 download)

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Book Synopsis Invisible Capital by : Chris Rabb

Download or read book Invisible Capital written by Chris Rabb and published by ReadHowYouWant.com. This book was released on 2011-08-18 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writer, consultant and speaker Chris Rabb coined the term invisible capital to represent the unseen forces that dramatically impact entrepreneurial viability when a good attitude, a great idea, and hard work simply aren't enough. In his book, Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity, Rabb puts forth concrete and...

Design a Better Business

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Publisher : John Wiley & Sons
ISBN 13 : 1119272114
Total Pages : 277 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Design a Better Business by : Patrick van der Pijl

Download or read book Design a Better Business written by Patrick van der Pijl and published by John Wiley & Sons. This book was released on 2016-09-21 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Conservation, Land Conflicts and Sustainable Tourism in Southern Africa

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Publisher : Routledge
ISBN 13 : 1000585352
Total Pages : 175 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Conservation, Land Conflicts and Sustainable Tourism in Southern Africa by : Regis Musavengane

Download or read book Conservation, Land Conflicts and Sustainable Tourism in Southern Africa written by Regis Musavengane and published by Routledge. This book was released on 2022-05-11 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the nexus between conservation, land conflicts, and sustainable tourism approaches in Southern Africa, with a focus on equity, access, restitution, and redistribution. While Southern Africa is home to important biodiversity, pristine woodlands, and grasslands, and is a habitat for important wildlife species, it is also a land of contestations over its natural resources with a complex historical legacy and a wide variety of competing and conflicting issues surrounding race, cultural and traditional practices, and neoliberalism. Drawing on insights from conservation, environmental, and tourism experts, this volume presents the nexus between land conflicts and conservation in the region. The chapters reveal the hegemony of humans on land and associated resources including wildlife and minerals. By using social science approaches, the book unites environmental, scientific, social, and political issues, as it is imperative we understand the holistic nature of land conflicts in nature-based tourism. Discussing the management theories and approaches to community-based tourism in communities where there are or were land conflicts is critical to understanding the current state and future of tourism in African rural spaces. This volume determines the extent to which land reform impacts community-based tourism in Africa to develop resilient destination strategies and shares solutions to existing land conflicts to promote conservation and nature-based tourism. The book will be of great interest to students, academics, development experts, and policymakers in the field of conservation, tourism geography, sociology, development studies, land use, and environmental management and African studies.

Business Model Innovation Strategy

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Publisher : John Wiley & Sons
ISBN 13 : 111968966X
Total Pages : 400 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Business Model Innovation Strategy by : Raphael Amit

Download or read book Business Model Innovation Strategy written by Raphael Amit and published by John Wiley & Sons. This book was released on 2020-09-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world. This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations. This book will help you: Learn the basics of business model innovation ̄including the latest developments in the field Learn how business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomers Learn how to determine the viability of your current business model Explore new possibilities for value creation by redesigning your firm's business model Receive practical, step-by-step guidance on how to introduce business model innovation in your own company Become well-versed in an important area of business strategy and entrepreneurship Authors Amit and Zott anchored the book on their pioneering research and extensive scholarly and practitioner-oriented publications on the design, implementation, and performance implications of innovative business models. They are the most widely cited researchers in the field of business model innovation, and they teach at the top-ranked Wharton School of the University of Pennsylvania and the prestigious global business school IESE with campuses in Barcelona, Madrid, Munich, New York, and São Paulo.

Reading for Understanding

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Publisher : John Wiley & Sons
ISBN 13 : 1118234529
Total Pages : 389 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Reading for Understanding by : Ruth Schoenbach

Download or read book Reading for Understanding written by Ruth Schoenbach and published by John Wiley & Sons. This book was released on 2012-06-15 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As elegantly practical as it is theoretically elegant. It is a guided tour, as one examines the tools of expert teachers as they engage students in a journey that is aptly dubbed Reading Apprenticeship?learning how to become a savvy, strategic reader under the tutelage of thoughtful, caring, and demanding teachers.? P. David Pearson, University of California, Berkeley, and founding editor of the Handbook of Reading Research. Reading for Understanding is a monumental achievement. It was a monumental achievement when it came out as a first edition in 1999, bringing years of rigorous reading research together in a framework for teaching that made sense in actual secondary school classrooms. Now, just thirteen years later, Schoenbach and Greenleaf have several randomized clinical trials and multiple on-going studies at their fingertips to demonstrate the effects of this approach for developing the reading and thinking of young people in our nation?s middle and high school classrooms, as well as in community college classrooms. Their careful work on developing disciplinary literacy among all students represents a passion for and commitment to supporting students?and their teachers?in reading for understanding, which translates to reading for enjoyment, self-awareness, learning, and for purposeful and informed action in our society. ?Elizabeth Moje, Arthur F. Thurnau Professor and Associate Dean for Research, School of Education, University of Michigan Reading Apprenticeship has proven to be an inspiration to Renton Technical College faculty and students alike. They have learned together to view themselves as readers in transformative ways, as they embrace powerful techniques to increase reading comprehension. The ideas and strategies in Reading for Understanding anchor this new and broad-based energy around reading and an enthusiasm among our faculty to model effective reading strategies for our students. ?Steve Hanson, President, Renton Technical College, Renton, Washington Reading for Understanding has the finest blend I have seen of research, strategies, and classroom vignettes to deepen teacher learning and help them connect the dots between theory and practice. ?Curtis Refior, Content Area Literacy Coach, Fowlerville Community Schools, Fowlerville, Michigan A teacher-tested, research-based resource for dramatically improving reading skills Published in partnership with WestEd, this significantly updated second edition of the bestselling book contains strategies for helping students in middle school through community college gain the reading independence to master subject area textbooks and other material. Based on the Reading Apprenticeship program, which three rigorous "gold standard" research studies have shown to be effective in raising students' reading achievement Presents a clear framework for improving the reading and subject area learning of all students, including English learners, students with special needs, as well as those in honors and AP courses Provides concrete tools for classroom use and examples from a range of classrooms Presents a clear how-to for teachers implementing the subject area literacies of the Common Core Standards Reading for Understanding proves it's never too late for teachers and students to work together to boost literacy, engagement, and achievement.

Testing Business Ideas

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Publisher : John Wiley & Sons
ISBN 13 : 1119551412
Total Pages : 369 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Testing Business Ideas by : David J. Bland

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Common Purpose

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Publisher : John Wiley & Sons
ISBN 13 : 0470490098
Total Pages : 244 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Common Purpose by : Joel Kurtzman

Download or read book Common Purpose written by Joel Kurtzman and published by John Wiley & Sons. This book was released on 2010-03-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the most respected names in business and leadership, a rare look at the specifics of how great leaders achieve "common purpose" and success within their organizations. What is common purpose? It is that rare, almost-palpable experience that happens when a leader coalesces a group, team or community into a creative, dynamic, brave and nearly invincible we. It happens the moment the organization's values, tools, objectives and hopes are internalized in a way that enables people to work tirelessly toward a goal. Common purpose is rarely achieved. But Kurtzman has observed that when a leader is able to bring it about, the results are outsized, measurable and inspiring. Based on Kurtzman's all-new interviews with more than 50 leaders, including Ron Sargent, Ilene Lang, Micky Arison, Simon Cooper, Joel Klein, Janet Field, Steve Wynn, Shivan Subramaniam, Michael Dell, Richard Boyatzis, Tom Kelley, Michael Milken, and Warren Bennis Contains research on leadership Kurtzman has conducted during his years at The New York Times, the Harvard Business Review, Booz & Company, as well as with PricewaterhouseCoopers, Mercer, and Korn/Ferry Based on all new interviews with some of the most dynamic, successful, and enduring leaders, Common Purpose sheds new light on the meaning of leadership, the crucial qualities of leaders, and most importantly, how to lead.

The 5AM Club

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Publisher : HarperCollins
ISBN 13 : 1443456632
Total Pages : 356 pages
Book Rating : 4.4/5 (434 download)

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Book Synopsis The 5AM Club by : Robin Sharma

Download or read book The 5AM Club written by Robin Sharma and published by HarperCollins. This book was released on 2018-12-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness. Through an enchanting—and often amusing—story about two struggling strangers who meet an eccentric tycoon who becomes their secret mentor, The 5am Club will walk you through: How great geniuses, business titans and the world’s wisest people start their mornings to produce astonishing achievements A little-known formula you can use instantly to wake up early feeling inspired, focused and flooded with a fiery drive to get the most out of each day A step-by-step method to protect the quietest hours of daybreak so you have time for exercise, self-renewal and personal growth A neuroscience-based practice proven to help make it easy to rise while most people are sleeping, giving you precious time for yourself to think, express your creativity and begin the day peacefully instead of being rushed “Insider-only” tactics to defend your gifts, talents and dreams against digital distraction and trivial diversions so you enjoy fortune, influence and a magnificent impact on the world Part manifesto for mastery, part playbook for genius-grade productivity and part companion for a life lived beautifully, The 5am Club is a work that will transform your life. Forever.

Leadership in Healthcare

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Publisher : Springer Science & Business Media
ISBN 13 : 1848009437
Total Pages : 212 pages
Book Rating : 4.8/5 (48 download)

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Book Synopsis Leadership in Healthcare by : Richard B. Gunderman

Download or read book Leadership in Healthcare written by Richard B. Gunderman and published by Springer Science & Business Media. This book was released on 2009-04-03 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership in Healthcare opens up the world of leadership studies to all healthcare professionals. Physicians, nurses, and other healthcare professionals spend thousands of hours studying the science and technology of healthcare, and years or even decades putting into practice recent findings in molecular biology, clinical diagnostics, and therapeutics. By contrast, the topic of leadership and the traits of effective leaders tend to receive remarkably little attention. Yet no less vital than an understanding of how to interpret diagnostic tests and design care plans is a grasp of healthcare's organizational side, including the operation of multidisciplinary care teams, academic departments, and hospitals. If patient care, education, research, and professional service are to thrive in years to come, we must do a better job of preparing healthcare professionals to lead effectively. Composed of insightful and thought-provoking essays on the key facets of leadership, this book is designed to meet the needs of several important constituencies, including educators of health professionals who wish to incorporate leadership into their educational programs; health professional organizations seeking to enhance their members' leadership effectiveness, and individual health professionals who wish to embrace leadership in their personal and professional lives. This book represents a vital resource for health professionals who wish to enhance the quality of leadership in health professions education, practice, and professional development. In addition to regularly caring for patients, Richard Gunderman, MD PhD MPH brings to this discussion a wealth of personal experience in professional and organizational leadership.

Milestones to Success

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Publisher : PrashantAdvait Foundation
ISBN 13 : 9352585569
Total Pages : 30 pages
Book Rating : 4.3/5 (525 download)

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Book Synopsis Milestones to Success by : Acharya Prashant

Download or read book Milestones to Success written by Acharya Prashant and published by PrashantAdvait Foundation. This book was released on 2015-01-01 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: While innumerable books have been penned down by contemporary motivational speakers and writers on success, ambition, motivation, positive thinking and accomplishments; very few books, if any at all, have talked of what success actually is and how it is different from a socially-defined set of parameters. Being an IIT-Delhi, IIM-Ahmedabad and an Ex-Indian Civil Services Officer himself, the author very compassionately steps into the shoes of an ambitious mind and invites it to be sensitive towards the incessant suffering caused due to this burning desire to achieve. He vividly talks of how understanding of 'your' real aim will bring you to peace even during the race. He jovially remarks on how playing hard and not working hard will be a more sensible way of moving towards a goal. Author's genius lies in the fact that he has very simply answered the most intricate and complex questions that arise in the mind of every student and working professional, giving clarity on success, a topic that haunts them perpetually.

Corporate Diplomacy

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Publisher : John Wiley & Sons
ISBN 13 : 0470858001
Total Pages : 320 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Corporate Diplomacy by : Ulrich Steger

Download or read book Corporate Diplomacy written by Ulrich Steger and published by John Wiley & Sons. This book was released on 2003-08-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.