Battle Tested 28 Winning Sales Philosophies

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Author :
Publisher : Lulu.com
ISBN 13 : 9781387898107
Total Pages : 198 pages
Book Rating : 4.8/5 (981 download)

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Book Synopsis Battle Tested 28 Winning Sales Philosophies by : Harvey J. Eisenstadt

Download or read book Battle Tested 28 Winning Sales Philosophies written by Harvey J. Eisenstadt and published by Lulu.com. This book was released on 2018-08-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a summary of decades of sales experience and emphasizes the constants of sales success. It is written for the sales professional who asks themselves questions such as the following: Do I truly understand the mentality of the sales process? How do I overcome the objections of a lead and secure an appointment? How do I empower the prospect to move in the same direction as me, so they feel they are part of the solution? These are just some of the many questions this book will answer. Ultimately, the aim of this book is to assist you to identify and strengthen your personal selling skills, and that is what differentiates you from your competition. Each of the chapters in this book will fortify within you the confidence to go from where you are to where you want to be.

Tools and Tactics for the Master Day Trader (PB)

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071379193
Total Pages : 416 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis Tools and Tactics for the Master Day Trader (PB) by : Oliver Velez

Download or read book Tools and Tactics for the Master Day Trader (PB) written by Oliver Velez and published by McGraw Hill Professional. This book was released on 2000-07-20 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 30,000 online investors daily flock to pristine.com, the top-rated Website run by day trading legends Oliver Velez and Greg Capra, for up-to-the-minute strategies and market commentaries. In Tools and Tactics for the Master Day Trader, Velez and Capra revisit and completely update over 100 of their daily commentaries from the past four years, with new material explaining what worked, what didn't, and why. This no-nonsense, easy read, meant to be referenced by traders every trading day, covers everything from potent trading strategies to intuitive insights on psychology and discipline. Proving once again that the best teacher is experience, Tools and Tactics for the Master Day Trader will help any trader log on with the technical skills, market knowledge, and confidence they need to capture more winning trades, and reap new profits.

The Science of Selling

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Author :
Publisher : Penguin
ISBN 13 : 0143129333
Total Pages : 289 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Science of Selling by : David Hoffeld

Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

Objective Secure: The Battle-Tested Guide to Goal Achievement

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Author :
Publisher : Precision Components LLC.
ISBN 13 : 9780578352015
Total Pages : 262 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Objective Secure: The Battle-Tested Guide to Goal Achievement by : Nick Lavery

Download or read book Objective Secure: The Battle-Tested Guide to Goal Achievement written by Nick Lavery and published by Precision Components LLC.. This book was released on 2022-01-19 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nick Lavery is an active-duty Green Beret within the United States Army Special Forces. Although injuries sustained in combat resulted in the above-the-knee amputation of his leg- Nick not only remained in the Army, he returned to his Special Forces Detachment and continues conducting combat operations to this day. Objective Secure is the methodology Nick employed to return to operational status. It is also the methodology he uses today as he continues this unprecedented journey in service to his country. It is a battle tested guide forged by fire-literally. Authors Intent Mission: Reader will absorb the principles and vignettes of Objective Secure at times and locations suitable for maximum focus in order to enhance perspective and facilitate achievement. Expanded Purpose: Objective Secure was developed to enable those striving toward a goal, those who perceive a goal unobtainable, and those struggling to determine a goal. Key Tasks: Read Ruminate Implement End state: Reader has unlocked pre-existing potential. Reader is equipped with a newly acquired series of tools and methodology. Reader recognizes anything is possible with an effective mindset and strategy. Reader employs the Objective Secure system and philosophy, resulting in sustained determination, progress, and inspiration to others. Strap in for an impactful ride as Nick methodically explains the Objective Secure philosophy and system while also providing a glimpse into the events surrounding its necessary creation and implementation. The intent is simple-provide readers the tools necessary to achieve any goal no matter how farfetched, unlikely, or impractical it may seem. Period.

Playing to Win

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Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Playing to Win by : Alan G. Lafley

Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Expect to Win

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Author :
Publisher : Penguin
ISBN 13 : 0452295904
Total Pages : 258 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Expect to Win by : Carla A. Harris

Download or read book Expect to Win written by Carla A. Harris and published by Penguin. This book was released on 2010-01-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in 2017 with a new author’s note and chapter on building effective business relationships! “Penned by an exceptionally bright woman whose ideas will enlighten you, brighten and brilliantly ignite vision in all who read it. Out of the matrix of her wisdom emerges a book that will revolutionize your life and may very well alter your thinking as we go into a new era of time. A must-read!”—Bishop T.D. Jakes, New York Times bestselling author of Reposition Yourself: Living Life Without Limits Carla Harris, one of the most successful and respected women in business, shares advice, tips, and strategies for surviving in any workplace environment. While climbing the corporate ladder, Harris had her own missteps and celebrated numerous victories. She vowed that when she reached senior management, and people came to her for advice, she would provide them with the tools and strategies honed by her experience. “Carla’s Pearls” have become the centerpiece for her many speeches and television appearances. Now, Carla shares these valuable lessons, including: · Authenticity: The Power is You · The Ninety-Day Rule · Perception is the Copilot to Reality · The Mentor, the Sponsor, the Adviser: Having Them All · Leverage Your Voice · Balance is a Necessity: Use Your Passions to Achieve It · Expect to Win: Show Up with Your Best Self Every Day Expect to Win is an inspirational must-read for anyone seeking battle-tested tools for fulfilling their true potential.

Extreme Ownership

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Author :
Publisher : St. Martin's Press
ISBN 13 : 125018472X
Total Pages : 351 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Extreme Ownership by : Jocko Willink

Download or read book Extreme Ownership written by Jocko Willink and published by St. Martin's Press. This book was released on 2017-11-21 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields. Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Tools and Tactics for the Master DayTrader: Battle-Tested Techniques for Day, Swing, and Position Traders

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071360530
Total Pages : 417 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis Tools and Tactics for the Master DayTrader: Battle-Tested Techniques for Day, Swing, and Position Traders by : Oliver Velez

Download or read book Tools and Tactics for the Master DayTrader: Battle-Tested Techniques for Day, Swing, and Position Traders written by Oliver Velez and published by McGraw Hill Professional. This book was released on 2000-06-29 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 30,000 online investors daily flock to pristine.com, the top-rated Website run by day trading legends Oliver Velez and Greg Capra, for up-to-the-minute strategies and market commentaries. In Tools and Tactics for the Master Day Trader, Velez and Capra revisit and completely update over 100 of their daily commentaries from the past four years, with new material explaining what worked, what didn't, and why. This no-nonsense, easy read, meant to be referenced by traders every trading day, covers everything from potent trading strategies to intuitive insights on psychology and discipline. Proving once again that the best teacher is experience, Tools and Tactics for the Master Day Trader will help any trader log on with the technical skills, market knowledge, and confidence they need to capture more winning trades, and reap new profits.

Sales Differentiation

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Author :
Publisher : HarperChristian + ORM
ISBN 13 : 0814439918
Total Pages : 209 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Sales Differentiation by : Lee B. Salz

Download or read book Sales Differentiation written by Lee B. Salz and published by HarperChristian + ORM. This book was released on 2018-09-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If we don't drop our price, we will lose the deal." That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily. To win deals at the prices you want,the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But what about the sales function of the company? This commonly neglected differentiation opportunity provides a multitude of ways to stand out from the competition. This groundbreaking book teaches you how to develop those strategies. In Sales Differentiation, sales management strategist, Lee B. Salz presents nineteen easy-to-implement concepts to help salespeople win deals while protecting margins. These concepts apply to any salesperson in any industry and are based on the foundation that "how you sell, not just what you sell, differentiates you." The strategies are presented in easy-to-understand stories and can quickly be put into practice. Divided into two sections, the "what you sell" chapters help salespeople: Recognize that the expression "we are the best" causes differentiation to backfire. Avoid the introspective question that frustrates salespeople and ask the right question to fire them up. Understand what their true differentiators are and how to effectively position them with buyers. Find differentiators in every nook and cranny of the company using the six components of the "Sales Differentiation Universe." Create strategies to position differentiators so buyers see value in them. The "how you sell" section teaches salespeople how to provide meaningful value to buyers and differentiate themselves in every stage of the sales process. This section helps salespeople: Develop strategies to engage buyers and turn buyer objections into sales differentiation opportunities. Shape buyer decision criteria around differentiators. Turn a commoditized Request for Proposal (RFP) process into a differentiation opportunity. Use a buyer request for references as a way to stand out from the competition. Leverage the irrefutable, most powerful differentiator...themselves. Whether you've been selling for twenty years or are new to sales, the tools you learn in Sales Differentiation will help you knock-out the competition, build profitable new relationships, and win deals at the prices you want.

The World's Best Sales Book

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Author :
Publisher :
ISBN 13 : 9781070630847
Total Pages : 564 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis The World's Best Sales Book by : Andrew Wood

Download or read book The World's Best Sales Book written by Andrew Wood and published by . This book was released on 2019-05-28 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is nothing more important to your business, career and, indeed, survival, than to make your sales effort astonishingly more effective than any of your competitors. Read and watch your sales performance soar. These innovative strategies will turn an ordinary business into an extraordinary business and immunize you from recession. More than 528 stimulating pages are jam-packed with powerful ideas, tactics and strategies to quickly and ethically double, even triple, your sales! Chock full of real life examples suitable for adaptation to any business, you'll find it a fast, easy read that's fun, entertaining, practical and PROVEN. You'll get inside secrets from a battle-tested sales & marketing legend, Andrew Wood, along with a bulletproof blueprint to immunize you from recession. The World's Best Sales Book is the most comprehensive, entertaining and practical book ever written on how to quickly and dramatically increase your sales and profits! In the World's Best Sales Book, You Will Discover how even a small change in how you answer the phone or handle an objection can have a major IMPACT ON YOUR SALES SUCCESS! For example: Inside Sales Secrets from Hollywood That Will Out Sell Every Other Method by 330%! The Incredible Two-Second Sales-Presentation Power Test Stephen King's Astonishingly Secret to Creating Stories (Presentations) That Sell! The Fine and Profitable Art of Painting with Words so Every Prospect Gets the Message How to Create A Sales Experience That's So Enjoyable Price Doesn't matter! Plus You'll Learn: The Secrets to Turning Lost Sales into Serious Cash, by Using the Power of Physic Debt! Converting Shop Around Prospects to Loyal Customers in Seconds, Without Discounting Developing Instant Credibility Using the Power of the Damaging OmissionInstant rapport with every prospect massively increasing your sales potential Painless prospecting, attracting a constant and automated, RIVER of qualified leads! Selling to salesmen, skeptics and other tough cookies Presenting so the prospect NEVER, ever says, I have to think about it! And You'll Also Learn: Disarming every objection! \Tripling the value of every sale with a single sentence! Staying motivated even on MondaysBreaking mental barriers for record salesDestroying The Price Is Too High and Other Money Objections! Guaranteed referrals from every sale!Turning suspects into sales even if they walk in because they're LOST! Hundreds of proven, qualifying, presenting, closing and objection scripts! The relentless follow up campaign that takes less than a minute to execute! Why 98% of all retail sales, are killed in just four words! Why raising your price often brings sales success - strange but true! The world's best, battle tested closing techniques, revisited refined and re-charged! Techniques for breaking out of the sales-resistanceHow to get 48 hours out of every sales day Why switching for job descriptions to positions agreements can triple your team's sales performance overnightKilling your competition professionally with cunningly clever innuendo Plus Much, Much More! The World's Best Sales Book is the Most Comprehensive, Entertaining and Practical Book Ever Written on How to Quickly and Dramatically Increase Your Sales and Profits! It doesn't matter whether you sell memberships or cars, real estate or software, professional services or cosmetic dentistry, the strategies in this book WILL increase your income rapidly. Buy it for yourself, buy it for your staff, buy it for your partners, but buy it NOW!

If You're Not First, You're Last

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Author :
Publisher : John Wiley and Sons
ISBN 13 : 047064592X
Total Pages : 279 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis If You're Not First, You're Last by : Grant Cardone

Download or read book If You're Not First, You're Last written by Grant Cardone and published by John Wiley and Sons. This book was released on 2010-05-27 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include: Converting the Unsold to Sold The Power Schedule to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude

The Lost Art of Closing

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Author :
Publisher : Penguin
ISBN 13 : 0735211698
Total Pages : 241 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Lost Art of Closing by : Anthony Iannarino

Download or read book The Lost Art of Closing written by Anthony Iannarino and published by Penguin. This book was released on 2017-08-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Iannarino addressed this in a chapter of The Only Sales Guide You’ll Ever Need—which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he’s back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to: · Compete on value, not price, by securing a Commitment to Invest early in the process. · Ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. · Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\

Every Young Man's Battle

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Author :
Publisher : WaterBrook
ISBN 13 : 1578569702
Total Pages : 242 pages
Book Rating : 4.5/5 (785 download)

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Book Synopsis Every Young Man's Battle by : Stephen Arterburn

Download or read book Every Young Man's Battle written by Stephen Arterburn and published by WaterBrook. This book was released on 2004-01-20 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this world you’re surrounded by sexual images that open the door to temptation. They’re everywhere–on TV, billboards, magazines, music, the internet–and so easy to access that it sometimes feels impossible to escape their clutches. Yet God expects his children to be sexually pure. So how can you survive the relentless battle against temptation? Here’s powerful ammunition. Steve Arterburn and Fred Stoeker, the authors of the hard-hitting best-seller Every Man’s Battle, now focus on the temptations young single Christian men like you face every day–and they offer workable, biblical strategies for achieving sexual purity. The authors examine the standard of Ephesians 5:3–“there must not be even a hint of sexual immorality”–in a positive and sensitive light. And they explain how an authentic, vibrant relationship with Jesus Christ is the key to victory over temptation. Every Young Man’s Battle will show you how to train your eyes and your mind, how to clean up your thought life, and how to develop a realistic battle plan for remaining pure in today’s sexually soaked culture. As a result, you’ll experience hope–real hope–for living a strong, pure life God’s way

Sophie's World

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Publisher : Farrar, Straus and Giroux
ISBN 13 : 1466804270
Total Pages : 599 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Sophie's World by : Jostein Gaarder

Download or read book Sophie's World written by Jostein Gaarder and published by Farrar, Straus and Giroux. This book was released on 2007-03-20 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.

100 Ways to Win the Profit Game

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Author :
Publisher : Capital Books (VA)
ISBN 13 : 9781892123060
Total Pages : 306 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis 100 Ways to Win the Profit Game by : Barry R. Schimel

Download or read book 100 Ways to Win the Profit Game written by Barry R. Schimel and published by Capital Books (VA). This book was released on 2000 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Profit Advisors now offer 100 battle-tested strategies for adding fast profits to any business's bottom line.

The Military Guide to Armageddon

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Author :
Publisher : Baker Books
ISBN 13 : 1493430084
Total Pages : 157 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis The Military Guide to Armageddon by : Col. David J. Giammona

Download or read book The Military Guide to Armageddon written by Col. David J. Giammona and published by Baker Books. This book was released on 2021-01-05 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are at war right now. The forces of light and darkness are lined up in battle array as the world moves closer to the end of the age. Using both military and spiritual warfare tactics, this U.S. Army colonel and Pulitzer Prize-nominated journalist equip you as a believer to be battle-ready. This training manual will teach you to · be empowered to counter the darkness of approaching end-times forces · develop your spiritual gifts so you can walk in the supernatural power and protection of the Holy Spirit · move into a new level of spiritual warfare based on biblical and military principles · study the Bible more intently as real-time world events and biblical prophecies intersect As the end times draw near, prepare to be fully equipped and trained in the weapons of spiritual warfare. You are gifted by the Holy Spirit--now be empowered, disciplined, and courageous, ready to do battle with the forces of this present darkness in these last days.

The Confident Mind

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Author :
Publisher : Random House
ISBN 13 : 1529159024
Total Pages : 192 pages
Book Rating : 4.5/5 (291 download)

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Book Synopsis The Confident Mind by : Nathaniel Zinsser

Download or read book The Confident Mind written by Nathaniel Zinsser and published by Random House. This book was released on 2022-01-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't have to be born confident. You can learn to be confident. Here's how. Dr Nate Zinsser works with the cream of the US military to prepare them mentally for leadership and for action. He also trains top sportsmen and women to develop the self-belief essential for world-class performance. Now he shares the tried and tested techniques he has perfected over many years to help anyone who wants to acquire the confidence that will enable them to perform at their very best, whatever the environment, however stressful the situation. In the process he shows how to make positive use of nervousness, what acquiring a 'success cycle' involves, and why self-assurance, like all skills, requires constant practice. Drawing on the latest research, and packed with real-life examples, this is a supremely practical - and inspirational - guide to achieving bullet-proof confidence.