Base Of The Pyramid Markets In Africa

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Base of the Pyramid Markets in Africa

Author : Judy N. Muthuri
Publisher : Routledge
ISBN 13 : 0429754205
Total Pages : 187 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Base of the Pyramid Markets in Africa by : Judy N. Muthuri

Download or read book Base of the Pyramid Markets in Africa written by Judy N. Muthuri and published by Routledge. This book was released on 2020-07-27 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty. The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-economic welfare and well-being. The BOP market and the business interest in the BOP in Africa is rising. This book furthers our understanding of the characteristics of BOP markets in Africa, and the challenges and opportunities to address poverty and development in a sustainable manner. The book covers various themes of BOP markets and their embeddedness in social-cultural settings in Africa. The different chapters employ a variety of theoretical and methodological approaches to advance research and practice of BOP in Africa. The book chapters reflect multiple diversities that characterise sub-Saharan Africa based on studies in 13 country contexts and from five industry sectors. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.

Base of the Pyramid Markets in Asia

Author : Marlen Gabriele Arnold
Publisher : Routledge
ISBN 13 : 0429754140
Total Pages : 134 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Base of the Pyramid Markets in Asia by : Marlen Gabriele Arnold

Download or read book Base of the Pyramid Markets in Asia written by Marlen Gabriele Arnold and published by Routledge. This book was released on 2020-02-13 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and affluent countries. This book focuses on the BOP markets in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.

Branding and Positioning in Base of the Pyramid Markets in Africa

Author : Charles Blankson
Publisher : Routledge
ISBN 13 : 1351038052
Total Pages : 152 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Branding and Positioning in Base of the Pyramid Markets in Africa by : Charles Blankson

Download or read book Branding and Positioning in Base of the Pyramid Markets in Africa written by Charles Blankson and published by Routledge. This book was released on 2019-09-10 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.

Success in the Bottom of the Pyramid Market in Africa

Author : Philipp von Carlowitz
Publisher : Springer Nature
ISBN 13 : 3030590682
Total Pages : 120 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Success in the Bottom of the Pyramid Market in Africa by : Philipp von Carlowitz

Download or read book Success in the Bottom of the Pyramid Market in Africa written by Philipp von Carlowitz and published by Springer Nature. This book was released on 2020-11-13 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently mentioned as an attractive market due to its sheer size. Yet most companies struggle to access it because of the low price level, difficult physical market access and challenges when it comes to payment. More specifically, the book investigates the following business model-related questions: Do pharmaceutical companies provide products that meet the needs of the BoP? What characterizes the value generation of the company? What revenue model leads to a profitable business, and what role does a network of partners play in the business model? Findings reveal that there is no ‘one-size-fits-all’ answer to these questions. Providing continuous availability, affordability at a good quality of goods and services, creating health awareness, as well as localizing business to achieve a level of inclusiveness are essential prerequisites for success. In the last chapter this book provides a business model prototype that accounts for these key success factors for business at the Bottom of the Pyramid and points to further research topics.

The Fortune at the Bottom of the Pyramid

Author : C. K. Prahalad
Publisher : Pearson Prentice Hall
ISBN 13 : 0131877291
Total Pages : 305 pages
Book Rating : 4.1/5 (318 download)

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Book Synopsis The Fortune at the Bottom of the Pyramid by : C. K. Prahalad

Download or read book The Fortune at the Bottom of the Pyramid written by C. K. Prahalad and published by Pearson Prentice Hall. This book was released on 2006 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from "The Fortune at the Bottom of the Pyramid" 247 About the Video Success Stories 255 Index 257

Business Strategies for the Bottom of the Pyramid (Collection)

Author : Ted London
Publisher : FT Press
ISBN 13 : 0132808544
Total Pages : 1484 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Business Strategies for the Bottom of the Pyramid (Collection) by : Ted London

Download or read book Business Strategies for the Bottom of the Pyramid (Collection) written by Ted London and published by FT Press. This book was released on 2011-08-18 with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable! Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and build “BoP” businesses that are sustainable, scalable, and consistently profitable! In Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation, Eric Kacou shows how to escape the “survival trap” that keeps many BoP businesses small, inefficient, and unprofitable. Drawing on his unique on-the-ground experience in Africa’s most challenging business environments, Kacou identifies new business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly and successfully. In Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value, Ted London and Stuart L. Hart share proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, really will help alleviate social ills, and really can scale. Finally, in Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Hart offers an up-to-the-minute primer on sustainable business for today’s executives, practical insights into what’s working and what isn’t, and expert insights for crafting and executing your company’s optimal sustainability strategy. From world-renowned leaders in successful bottom-of-the-pyramid business innovation, including Ted London, Stuart L. Hart, and Eric Kacou.

Base of the Pyramid Markets in Affluent Countries

Author : Stefan Gold
Publisher : Routledge
ISBN 13 : 0429752229
Total Pages : 101 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Base of the Pyramid Markets in Affluent Countries by : Stefan Gold

Download or read book Base of the Pyramid Markets in Affluent Countries written by Stefan Gold and published by Routledge. This book was released on 2021-05-30 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country, society, region or continent, thus, this series contributes a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets, all the while contributing to sustainable development. Private actors such as multinationals, SMEs and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by United Nations in September 2015. Yet, BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities. Each volume presents several theoretical strands that highlight the diverse approaches and solutions to developing BOP markets further. Frugal, reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements, such as research work, interviews and roundtable discussions, offer a wide and vivid impression of ongoing challenges and fruitful solutions.

The Next 4 Billion

Author : Allen L. Hammond
Publisher : World Resources Institute
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis The Next 4 Billion by : Allen L. Hammond

Download or read book The Next 4 Billion written by Allen L. Hammond and published by World Resources Institute. This book was released on 2007 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers the four billion low-income consumers which constitute the majority of the world's population, and how to better meet their needs, increase their productivity and empower their entry into the formal economy.

Next Generation Business Strategies for the Base of the Pyramid

Author : Ted London
Publisher : FT Press
ISBN 13 : 0137047894
Total Pages : 289 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Next Generation Business Strategies for the Base of the Pyramid by : Ted London

Download or read book Next Generation Business Strategies for the Base of the Pyramid written by Ted London and published by FT Press. This book was released on 2011 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its “second-generation” techniques reflect crucial lessons learned by “BoP” pioneers: lessons that dramatically increase the likelihood of success.

New Markets, New Mindsets

Author : Tashmia Ismail
Publisher : Jacana Media
ISBN 13 : 1920292039
Total Pages : 268 pages
Book Rating : 4.9/5 (22 download)

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Book Synopsis New Markets, New Mindsets by : Tashmia Ismail

Download or read book New Markets, New Mindsets written by Tashmia Ismail and published by Jacana Media. This book was released on 2012 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The base of the pyramid (BOP)--the largest socio-economic group, but which also has the lowest income--is the subject of increasing attention in business practices worldwide, the current shift of which is toward creating a more sustainable market. That trend is thoroughly detailed in this helpful guide to understanding and succeeding in BOP business. Utilizing case studies from South Africa, the book demonstrates that in South Africa, around 60 percent of the population is not served or underserved by current business, with similar comparisons existing globally. The book offers strategies for tapping the significant new market both effectively and ethically, and showcases pioneering BOP businesses as well as the failures--giving special focus to what makes an approach sustainable. Also included are interviews with more than 40 top players, and the case studies include Nestlé, Danone, Walmart, Blue Label Technologies, and Capitec.

Bottom of the Pyramid Marketing

Author : Ramendra Singh
Publisher : Emerald Group Publishing
ISBN 13 : 1787145565
Total Pages : 234 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Bottom of the Pyramid Marketing by : Ramendra Singh

Download or read book Bottom of the Pyramid Marketing written by Ramendra Singh and published by Emerald Group Publishing. This book was released on 2018-12-03 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

Globalization, Economic Inclusion and African Workers

Author : Kate Meagher
Publisher : Routledge
ISBN 13 : 1315436477
Total Pages : 124 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Globalization, Economic Inclusion and African Workers by : Kate Meagher

Download or read book Globalization, Economic Inclusion and African Workers written by Kate Meagher and published by Routledge. This book was released on 2018-10-03 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the question of whether greater inclusion in the global economy offers a solution to rising unemployment and poverty in contemporary Africa. The authors trace the connection between global demographic change and new mechanisms of economic inclusion via global value chains, digital networks, labour migration, and corporate engagement with the bottom of the pyramid, challenging the claim that African workers have become functionally irrelevant to the global economy. They expose the shift of global demand for African workers from formal to increasingly informalised labour arrangements, mediated by social enterprises, labour brokers, graduate entrepreneurs and grassroots associations. Focusing on global employment connections initiated from above and from below, the authors examine whether global labour linkages increase or reduce problems of vulnerable and unstable working conditions within African countries, and considers the economic and political conditions needed for African workers to capture the gains of inclusion in the global economy. This book was previously published as a special issue of the Journal of Development Studies.

India as a Pioneer of Innovation

Author : Harbir Singh
Publisher : Oxford University Press
ISBN 13 : 0199091455
Total Pages : 252 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis India as a Pioneer of Innovation by : Harbir Singh

Download or read book India as a Pioneer of Innovation written by Harbir Singh and published by Oxford University Press. This book was released on 2017-08-14 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does innovation mean to and in India? What are the predominant areas of innovation for India, and under what situations do they succeed or fail? This book addresses these all-important questions arising within diverse Indian contexts: informal economy, low-cost settings, large business groups, entertainment and copyright-based industries, an evolving pharma sector, a poorly organized and appallingly underfunded public health system, social enterprises for the urban poor, and innovations for the millions. It explores the issues that promote and those that hinder the country’s rise as an innovation leader. The book’s balanced perspective on India's promises and failings makes it a valuable addition for those who believe that India's future banks heavily on its ability to leapfrog using innovation, as well as those sceptical of the Indian state's belief in the potential of private enterprise and innovation. It also provides critical insights on innovation in general, the most important of which being the highly context-specific, context-driven character of the innovation project.

Supermarket Retailing in Africa

Author : Felix Adamu Nandonde
Publisher : Routledge
ISBN 13 : 1000562719
Total Pages : 175 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Supermarket Retailing in Africa by : Felix Adamu Nandonde

Download or read book Supermarket Retailing in Africa written by Felix Adamu Nandonde and published by Routledge. This book was released on 2022-03-25 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector. This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Marketing Brands in Africa

Author : Samuelson Appau
Publisher : Springer Nature
ISBN 13 : 3030772047
Total Pages : 276 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Marketing Brands in Africa by : Samuelson Appau

Download or read book Marketing Brands in Africa written by Samuelson Appau and published by Springer Nature. This book was released on 2021-09-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.

Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments

Author : Gekonge, Christopher O.
Publisher : IGI Global
ISBN 13 : 1466645717
Total Pages : 391 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments by : Gekonge, Christopher O.

Download or read book Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments written by Gekonge, Christopher O. and published by IGI Global. This book was released on 2013-09-30 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.

Base of the Pyramid Markets in Latin America

Author : Ximena Rueda
Publisher : Innovation and Sustainability in Base of the Pyramid Markets
ISBN 13 : 9781032043876
Total Pages : 0 pages
Book Rating : 4.0/5 (438 download)

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Book Synopsis Base of the Pyramid Markets in Latin America by : Ximena Rueda

Download or read book Base of the Pyramid Markets in Latin America written by Ximena Rueda and published by Innovation and Sustainability in Base of the Pyramid Markets. This book was released on 2023-05-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development. The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor. The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.