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Author : Michael P. Sullivan
Publisher :
ISBN 13 : 9781556950001
Total Pages : 140 pages
Book Rating : 4.9/5 (5 download)
Download or read book Banking on the Mature Market 50 + written by Michael P. Sullivan and published by . This book was released on 1989 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert S. Menchin
Publisher : iUniverse
ISBN 13 : 0595094759
Total Pages : 290 pages
Book Rating : 4.5/5 (95 download)
Download or read book The Mature Market written by Robert S. Menchin and published by iUniverse. This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
Author : Leslie M. Harris
Publisher : Paramount Market Publishing
ISBN 13 : 9780972529020
Total Pages : 200 pages
Book Rating : 4.5/5 (29 download)
Download or read book After Fifty written by Leslie M. Harris and published by Paramount Market Publishing. This book was released on 2003 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baby boomers are an incredibly lucrative market. But in their rush to appeal to youth, many companies have lost contact with baby boomers as they mature. The experts who contributed to this book find that boomers refuse to think of themselves as old even as they seek some of the comforts of mid-life. As they move through their peak earning years and into retirement, they still have a sense of fun and self-confidence. As perpetual learners, boomers continue to be information hungry and willing to adopt new technologies. Moreover, they recognize that good health will keep them young and they work to stay healthy. Leading authorities in the fields of leisure and travel, financial services, apparel, fast food, technology, and health care tell you what boomers want from these industries. You will find: Details of todays boomer demographics compared with the generations before and after and data on their attitudes based on several representative surveys in the past year Advertising campaigns that have worked for leisure companies and destinations What mature Boomers are demanding of fast food How technology fits into their lives Why apparel companies need to rethink their designs for boomer women What boomers expect of their financial advisors Insights into their drugs of choice for combating high cholesterol and high blood pressureDont write them off just yet! Place your order now to make sure you stay ahead of the generation that has at times been referred to as, A pig moving through a python. This book gives you the information you need to sell to boomers After Fifty.
Author :
Publisher : Lulu.com
ISBN 13 : 9291316695
Total Pages : 294 pages
Book Rating : 4.2/5 (913 download)
Download or read book International Convergence of Capital Measurement and Capital Standards written by and published by Lulu.com. This book was released on 2004 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dick Stroud
Publisher : Kogan Page Publishers
ISBN 13 : 9780749449391
Total Pages : 340 pages
Book Rating : 4.4/5 (493 download)
Download or read book The 50 Plus Market written by Dick Stroud and published by Kogan Page Publishers. This book was released on 2007 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into how leading multinationals view the 50-plus market.
Author :
Publisher :
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.3/5 (512 download)
Download or read book Bank Marketing written by and published by . This book was released on 1995-07 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeff Ostroff
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.4/5 (91 download)
Download or read book Successful Marketing to the 50+ Consumer written by Jeff Ostroff and published by . This book was released on 1989 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carol M. Morgan
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.0/5 ( download)
Download or read book Segmenting the Mature Market written by Carol M. Morgan and published by . This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: "People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.
Author : Masahiro Kawai
Publisher : Brookings Institution Press
ISBN 13 : 0815722109
Total Pages : 338 pages
Book Rating : 4.8/5 (157 download)
Download or read book Asian Perspectives on Financial Sector Reforms and Regulation written by Masahiro Kawai and published by Brookings Institution Press. This book was released on 2011 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Examines Asia's emerging markets, which survived the financial debacle of 2008-09 with only modest declines in growth; discusses activities that could dampen continuing development in these markets including inflation, surging capital inflows, asset and credit bubbles, and rapid currency appreciation; and offers strategies to promote financial stability"--Provided by publisher.
Author : Clea Bourne
Publisher : Routledge
ISBN 13 : 1317963946
Total Pages : 176 pages
Book Rating : 4.3/5 (179 download)
Download or read book Trust, Power and Public Relations in Financial Markets written by Clea Bourne and published by Routledge. This book was released on 2016-12-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
Author : International Monetary Fund. Research Dept.
Publisher : International Monetary Fund
ISBN 13 : 1589067584
Total Pages : 324 pages
Book Rating : 4.5/5 (89 download)
Download or read book World Economic Outlook, October 2008 written by International Monetary Fund. Research Dept. and published by International Monetary Fund. This book was released on 2008-10-10 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique international exercise in information-gathering and analysis An extraordinary confluence of global forces has kept the world economy strong in the past few years, but there are now numerous challenges to growth. The World Economic Outlook (WEO) presents the IMF's leading economists' analyses of global economic developments during the near and medium terms. It is a respected, one-stop, trusted resource offering remarkable insight, balance, and perspective to decision makers and policymakers worldwide. Published at least twice yearly, the World Economic Outlook presents the outlook for growth, inflation, trade, and other economic developments in a clear, practical format. Each WEO considers the issues affecting advanced and emerging economies. The analytic chapters provide the global intelligence required to deal with global interdependence. These analyses focus on pressing concerns or hotly debated issues, putting prospects for liquidity, inflation, and growth into context. The statistical appendix presents historical data as well as projections and selected series from World Economic Outlook database updated for each report. The October 2008 edition examines commodity prices and inflation, economic cycles in the aftermath of financial crises, the role of fiscal policy during downturns, and current account imbalances in emerging economies. Recent analytic chapters have examined climate change, the housing cycle, commodity prices, capital inflows, globalization and inequality, and the global business cycle.
Author : International Monetary Fund. Monetary and Capital Markets Department
Publisher : International Monetary Fund
ISBN 13 : 1589067207
Total Pages : 210 pages
Book Rating : 4.5/5 (89 download)
Download or read book Global Financial Stability Report, April 2008 written by International Monetary Fund. Monetary and Capital Markets Department and published by International Monetary Fund. This book was released on 2008-04-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The events of the past six months have demonstrated the fragility of the global financial system and raised fundamental questions about the effectiveness of the response by private and public sector institutions. The report assesses the vulnerabilities that the system is facing and offers tentative conclusions and policy lessons. The report reflects information available up to March 21, 2008.
Author : International Monetary Fund. Monetary and Capital Markets Department
Publisher : International Monetary Fund
ISBN 13 : 1616350601
Total Pages : 186 pages
Book Rating : 4.6/5 (163 download)
Download or read book Global Financial Stability Report, April 2011 written by International Monetary Fund. Monetary and Capital Markets Department and published by International Monetary Fund. This book was released on 2011-04-13 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite ongoing economic recovery and improvements in global financial stability, structural weaknesses and vulnerabilities remain in some important financial systems. The April 2011 Global Financial Stability Report highlights how risks have changed over the past six months, traces the sources and channels of financial distress with an emphasis on sovereign risk, notes the pressures arising from capital inflows in emerging economies, and discusses policy proposals under consideration to mend the global financial system.
Author : Harry R. Moody
Publisher : SAGE Publications
ISBN 13 : 1506327990
Total Pages : 609 pages
Book Rating : 4.5/5 (63 download)
Download or read book Aging written by Harry R. Moody and published by SAGE Publications. This book was released on 2017-01-12 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting current research in an innovative text-reader format, Aging: Concepts and Controversies, Ninth Edition encourages students to become involved and take an informed stand on the major aging issues we face as a society. Not simply a summary of research literature, Harry R. Moody and Jennifer R. Sasser’s text focuses on controversies and questions, rather than on assimilating facts or arriving at a single "correct" view about aging and older people. Drawing on their extensive expertise, the authors first provide an overview of aging in three domains: aging over the life course, health care, and the socioeconomic aspects of aging. Each section is followed by a series of edited readings, offering different perspectives from experts and specialists on that subject. New readings focus on whether current federal spending on the elderly is sustainable and fair to other groups, how older consumers are reshaping the business landscape, and the challenges of marketing and selling to customers 60 and over. More emphasis is placed on how social class and inequality earlier in life can shape our final years and the number of older Americans living in poverty. The section on Aging and Health Care has been thoroughly updated to reflect the latest data about chronic diseases that affect the elderly, government spending on health care, and policy changes to programs like Medicaid and Medicare. The section on the Social and Economic Outlook for an Aging Society gives the most current picture of the racial and ethnic diversity of older Americans, their participation in the labor force, and their income and wealth.
Author : Martin Schmuck
Publisher : Springer Science & Business Media
ISBN 13 : 3658019085
Total Pages : 176 pages
Book Rating : 4.6/5 (58 download)
Download or read book Financial Distress and Corporate Turnaround written by Martin Schmuck and published by Springer Science & Business Media. This book was released on 2013-11-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of Martin Schmuck empirically investigates the phenomenon of financial distress and corporate turnaround in the automotive supplier industry. Based on a sample of 194 publicly listed automotive suppliers, the effectiveness of managerial, operational, financial, and asset restructuring activities is analyzed in a multivariate research setting. Archetypes for successful turnarounds are identified and matched with strategies of non-distressed companies.
Author : Bhalla V.K.
Publisher : S. Chand Publishing
ISBN 13 : 8121942918
Total Pages : pages
Book Rating : 4.1/5 (219 download)
Download or read book International Financial Management (Text and Cases) written by Bhalla V.K. and published by S. Chand Publishing. This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Part: I 1. International Financial Management: An Overview 2. The International Monetary 3. European Monetary System 4. The Global Liquidity 5. International Financial System 6. Financial Globalisation And The Crisis 7. The Financial Accounting Among Countries And International Part: Ii 8. Foreign Exchange Markets 9. Managing Foreign Exchange Reserves 10. Exchange Rate Theories 11. Currency Futures 12. Currency Options 13. The International Swap Market 14. Role Of Swaps In Managing External Debt 15. Financial Derivatives Market: A Global Perspective Part Iii 16. Foreign Exchange Risk Exposure 17. The Exposure Information System 18. Strategies For Exposure Management And Techniques For Foreign Exchange Rate Projections 19. Exposure Management 20. Organisation Of The Exposure Management Function Part Iv Part V Part Vi …...41. International Taxation Glossary Selected Bibliography Index
Author : Fitch Investors Service
Publisher :
ISBN 13 :
Total Pages : 1994 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Fitch Bond Book written by Fitch Investors Service and published by . This book was released on 1924 with total page 1994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
