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Author : Theodore Douglas MacGregor
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (334 download)
Download or read book Bank Advertising Plans written by Theodore Douglas MacGregor and published by . This book was released on 1913 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bank Marketing Association (U.S.)
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (91 download)
Download or read book Building a Financial Services Marketing Plan written by Bank Marketing Association (U.S.) and published by . This book was released on 1989 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Theodore Douglas MacGregor
Publisher : Legare Street Press
ISBN 13 : 9781019661734
Total Pages : 0 pages
Book Rating : 4.6/5 (617 download)
Download or read book Bank Advertising Plans written by Theodore Douglas MacGregor and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides advice and strategies for bank advertising campaigns, written by advertising expert Theodore Douglas MacGregor. MacGregor covers topics such as print ads, radio and television commercials, direct mail campaigns, and public relations strategies, with a focus on creating effective and memorable messages. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Robert Lindquist
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 (3 download)
Download or read book Planning and Budgeting a Bank's Advertising Program written by Robert Lindquist and published by . This book was released on 1945 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A.W. Shaw Company
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.A/5 ( download)
Download or read book How to Advertise a Bank written by A.W. Shaw Company and published by . This book was released on 1914 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Ann Pezzullo
Publisher :
ISBN 13 : 9780899823171
Total Pages : 440 pages
Book Rating : 4.8/5 (231 download)
Download or read book Marketing for Bankers written by Mary Ann Pezzullo and published by . This book was released on 1993 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Eric Reidenbach
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)
Download or read book Bank Marketing written by R. Eric Reidenbach and published by . This book was released on 1986 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : First National Bank (Saint Louis, Mo.)
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4.:/5 (571 download)
Download or read book Your Bank's Advertising written by First National Bank (Saint Louis, Mo.) and published by . This book was released on 1963* with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Theodore Douglas MacGregor
Publisher : Nabu Press
ISBN 13 : 9781293895085
Total Pages : 206 pages
Book Rating : 4.8/5 (95 download)
Download or read book Bank Advertising Plans written by Theodore Douglas MacGregor and published by Nabu Press. This book was released on 2014-03-18 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Download or read book A Guide to Marketing Analysis and Planning for Community Banks written by and published by . This book was released on 1984 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Service written by and published by . This book was released on 1918 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Terry L. Croll
Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.:/5 (366 download)
Download or read book The Bank Marketing Plan written by Terry L. Croll and published by . This book was released on 1974 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roy Stephenson
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566085543
Total Pages : 208 pages
Book Rating : 4.0/5 (855 download)
Download or read book Marketing Planning for Financial Services written by Roy Stephenson and published by Gower Publishing, Ltd.. This book was released on 2005 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products of all kinds. Marketing Planning for Financial Services is a sourcebook and checklist against which product managers in the financial services industry can build and validate their marketing plans. The book illustrates the whole range of marketing techniques and puts each into its context within the financial services market. Roy Stephenson's book covers the marketing process, from preliminary market study right through to product management and customer relationship building. A 'must' for practising product managers in banks, building societies, insurance companies, in fact the whole consumer and business-to-business financial services sector.
Author : Derek F. Channon
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (44 download)
Download or read book Bank Strategic Management and Marketing written by Derek F. Channon and published by . This book was released on 1986-02-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...
Author :
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.A/5 ( download)
Download or read book How to Increase a Bank's Deposits written by and published by . This book was released on 1910 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : T. D. (Theodore Douglas) B. MacGregor
Publisher : Wentworth Press
ISBN 13 : 9781360509006
Total Pages : 214 pages
Book Rating : 4.5/5 (9 download)
Download or read book BANK ADVERTISING PLANS written by T. D. (Theodore Douglas) B. MacGregor and published by Wentworth Press. This book was released on 2016-08-24 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Evelyn Ehrlich
Publisher : John Wiley & Sons
ISBN 13 : 111823636X
Total Pages : 214 pages
Book Rating : 4.1/5 (182 download)
Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-02-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
