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Bananas About Marketing
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Book Synopsis Bananas About Marketing by : Christo Hall
Download or read book Bananas About Marketing written by Christo Hall and published by TCKPublishing.com. This book was released on 2016-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bananas about Marketing is a much needed breath of fresh air in the marketing and small business world. Growing a business can be challenging at the best of times. This book shows you how to attract the right clients and fast track your business to success.
Book Synopsis Bananas and Business by : Marcelo Bucheli
Download or read book Bananas and Business written by Marcelo Bucheli and published by NYU Press. This book was released on 2005-02-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: For well over a century, the United Fruit Company (UFCO) has been the most vilified multinational corporation operating in Latin America. Criticism of the UFCO has been widespread, ranging from politicians to consumer activists, and from labor leaders to historians, all portraying it as an overwhelmingly powerful corporation that shaped and often exploited its host countries. In this first history of the UFCO in Colombia, Marcelo Bucheli argues that the UFCO's image as an all-powerful force in determining national politics needs to be reconsidered. Using a previously unexplored source—the internal archives of Colombia's UFCO operation—Bucheli reveals that before 1930, the UFCO worked alongside a business-friendly government that granted it generous concessions and repressed labor unionism. After 1930, however, the country experienced dramatic transformations including growing nationalism, a stronger labor movement, and increasing demands by local elites for higher stakes in the banana export business. In response to these circumstances, the company abandoned production, selling its plantations (and labor conflicts) to local growers, while transforming itself into a marketing company. The shift was endorsed by the company's shareholders and financial analysts, who preferred lower profits with lower risks, and came at a time in which the demand for bananas was decreasing in America. Importantly, Bucheli shows that the effect of foreign direct investment was not unidirectional. Instead, the agency of local actors affected corporate strategy, just as the UFCO also transformed local politics and society.
Book Synopsis Welcome to the Creative Age by : Mark Earls
Download or read book Welcome to the Creative Age written by Mark Earls and published by John Wiley & Sons. This book was released on 2003-01-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
Book Synopsis Economics of Banana Production and Marketing in the Tropics by : Esendugue Gregory Fonsah
Download or read book Economics of Banana Production and Marketing in the Tropics written by Esendugue Gregory Fonsah and published by African Books Collective. This book was released on 2011 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In most African countries, banana production has been consigned to subsistence production. However, a few countries, especially in Francophone West Africa, have recognised the commercial importance of banana, and have used their special relationship with France to export bananas. This has led to the dualization of the banana sector, with the traditional system existing side by side with a modern sector geared towards export trade. This book is one of the few comprehensive studies that have incorporated both the agronomic and economic aspects of banana production and marketing in Africa. It looks at all facets of banana production, from an historical perspective to the various traditional and modern technologies involved. The marketing aspect covers both the domestic and international trade, with emphasis on the preferential (ACP / DOM Lome Convention) and the open markets of the European Union. The book is a major contribution to understanding the internationalisation of the banana trade and to its ever-increasing investment portfolio, as the backbone of many a developing tropical economy. Although the emphasis is placed on Cameroon, other relevant African, tropical and subtropical banana-producing countries are mentioned where necessary, especially in the export sector where a degree of competition existed. Further, agricultural practices, soils, meteorological and climatological characteristics, pests and diseases, personnel and banana varieties grown, mean that findings in Cameroon are of relevance to other banana-producing countries, especially in Africa. Meanwhile, other African and tropical countries still contemplating entry into banana exports would benefit from the Cameroon experience. The book is of especial relevance to agronomists, entomologists, economists, farm managers, government policy makers, large, medium and small scale banana growers, and students and teachers in universities and schools of agriculture.
Book Synopsis Small Business is Like a Bunch of Bananas by : Jim Blasingame
Download or read book Small Business is Like a Bunch of Bananas written by Jim Blasingame and published by . This book was released on 2002 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bananas written by Peter Chapman and published by Canongate Books. This book was released on 2022-12-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this compelling history, Peter Chapman shows how the United Fruit Company took bananas from the jungles of Costa Rica to the halls of power in Washington, D.C., with not just clever marketing, but covert CIA operations, bloody coups and brutalised workforces. And how along the way they turned the banana into a blueprint for a new model of unfettered global capitalism: one that serves corporate power at any cost.
Book Synopsis Social Media For Small Business by : Franziska Iseli
Download or read book Social Media For Small Business written by Franziska Iseli and published by John Wiley & Sons. This book was released on 2021-04-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
Download or read book Banana written by Dan Koeppel and published by Penguin. This book was released on 2008 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Award-winning journalist Dan Koeppel navigates across the planet and throughout history, telling the cultural and scientific story of the world's most ubiquitous fruit"--Page 4 of cover.
Book Synopsis The Gorillas Want Bananas by : Debbie Jenkins
Download or read book The Gorillas Want Bananas written by Debbie Jenkins and published by Cabal Group Limited. This book was released on 2003 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley
Download or read book Banana Cultures written by John Soluri and published by University of Texas Press. This book was released on 2021-03-09 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bananas, the most frequently consumed fresh fruit in the United States, have been linked to Miss Chiquita and Carmen Miranda, "banana republics," and Banana Republic clothing stores—everything from exotic kitsch, to Third World dictatorships, to middle-class fashion. But how did the rise in banana consumption in the United States affect the banana-growing regions of Central America? In this lively, interdisciplinary study, John Soluri integrates agroecology, anthropology, political economy, and history to trace the symbiotic growth of the export banana industry in Honduras and the consumer mass market in the United States. Beginning in the 1870s, when bananas first appeared in the U.S. marketplace, Soluri examines the tensions between the small-scale growers, who dominated the trade in the early years, and the shippers. He then shows how rising demand led to changes in production that resulted in the formation of major agribusinesses, spawned international migrations, and transformed great swaths of the Honduran environment into monocultures susceptible to plant disease epidemics that in turn changed Central American livelihoods. Soluri also looks at labor practices and workers' lives, changing gender roles on the banana plantations, the effects of pesticides on the Honduran environment and people, and the mass marketing of bananas to consumers in the United States. His multifaceted account of a century of banana production and consumption adds an important chapter to the history of Honduras, as well as to the larger history of globalization and its effects on rural peoples, local economies, and biodiversity.
Book Synopsis The Production and Marketing of Bananas by : Hugh Milton Bundy
Download or read book The Production and Marketing of Bananas written by Hugh Milton Bundy and published by . This book was released on 1922 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Why Entrepreneurs Should Eat Bananas by : Simon Tupman
Download or read book Why Entrepreneurs Should Eat Bananas written by Simon Tupman and published by Marshall Cavendish International. This book was released on 2012 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Simon Tupman provides 101 ideas to help entrepreneurs connect with existing customers, win new customers, connect with employees and colleagues, and create a better personal life. Each idea can be easily implemented in any company, large or small.
Download or read book Cravings written by Chrissy Teigen and published by Clarkson Potter. This book was released on 2016-02-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maybe she’s on a photo shoot in Zanzibar. Maybe she’s making people laugh on TV. But all Chrissy Teigen really wants to do is talk about dinner. Or breakfast. Lunch gets some love, too. For years, she’s been collecting, cooking, and Instagramming her favorite recipes, and here they are: from breakfast all day to John’s famous fried chicken with spicy honey butter to her mom’s Thai classics. Salty, spicy, saucy, and fun as sin (that’s the food, but that’s Chrissy, too), these dishes are for family, for date night at home, for party time, and for a few life-sucks moments (salads). You’ll learn the importance of chili peppers, the secret to cheesy-cheeseless eggs, and life tips like how to use bacon as a home fragrance, the single best way to wake up in the morning, and how not to overthink men or Brussels sprouts. Because for Chrissy Teigen, cooking, eating, life, and love are one and the same.
Download or read book Banana written by Lorna Piatti-Farnell and published by Reaktion Books. This book was released on 2016-04-15 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sweet but starchy, soft but toothsome—and so easy to peel they just beg to be devoured—bananas are one of our favorite foods, found everywhere from gas station counters to Michelin star restaurants. Yet for as versatile and ubiquitous as this fruit is today, its history is a turbulent one, entangled in colonial domination, capitalist exploitation, sexual politics, and even horrific violence. Delving into the banana’s past, this book traces the complex circumstances of global modernity that perfectly aligned to grant us, often at tremendous costs, a treat we all now take for granted. Beginning with the banana’s origins in New Guinea, Lorna Piatti-Farnell follows its pathways to South East Asia, Africa, the Caribbean, and the Americas, binding together a millennium of history into one digestible bunch. Focusing especially on the banana’s recent past, she shows how it rose from a regional staple to a global commodity, on par with coffee and sugar. She examines the ways it has been advertised, sold, and incorporated into popular culture, moving from nineteenth-century medical manuals to cookbooks, songs, slapstick comedy, and problematic figures like Miss Chiquita. Wide-ranging but pocket-sized, Banana is a culinary and cultural account of a peculiar little fruit that is at once the icon of exoticism and one of the most familiar foods we eat.
Book Synopsis Marketing Rebellion by : Mark W. Schaefer
Download or read book Marketing Rebellion written by Mark W. Schaefer and published by . This book was released on 2019-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results
Book Synopsis The Political Ecology of Bananas by : Lawrence S. Grossman
Download or read book The Political Ecology of Bananas written by Lawrence S. Grossman and published by Univ of North Carolina Press. This book was released on 1998 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of banana contract farming in the Eastern Caribbean explores the forces that shape contract-farming enterprises everywhere_capital, the state, and the environment. Employing the increasingly popular framework of political ecology, which highlights the dynamic linkages between political-economic forces and human-environment relationships, Lawrence Grossman provides a new perspective on the history and contemporary trajectory of the Windward Islands banana industry. He reveals in rich detail the myriad impacts of banana production on the peasant laborers of St. Vincent and the Grenadines. Grossman challenges the conventional wisdom on three interrelated issues central to contract farming and political ecology. First, he analyzes the process of deskilling and the associated significance of control by capital and the state over peasant labor. Second, he investigates the impacts of contract farming for export on domestic food production and food import dependency. And third, he examines the often misunderstood problem of pesticide misuse. Grossman's findings lead to a reconsideration of broader debates concerning the relevance of research on industrial restructuring and globalization for the analysis of agrarian change. Most important, his work emphasizes that we must pay greater attention to the fundamental significance of the "environmental rootedness" of agriculture in studies of political ecology and contract farming.
Book Synopsis Bananas and Plantains by : John Charles Robinson
Download or read book Bananas and Plantains written by John Charles Robinson and published by CABI. This book was released on 2010 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bananas and plantains are major fruit crops in the tropics and subtropics, making a vital contribution to the economies of many countries. In the last 15 years, substantial changes have occurred in banana production, among them the increased importance of fungal and viral diseases and their serious impact on Cavendish export cultivars, smallholder plantains and cooking bananas. Changes in production systems such as protected greenhouse cultivation, organic, fair-trade and integrated cultivation and their respective certification schemes have also become prominent. This book provides an accessi.
