Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

The Stone Age Diet

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Author :
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Stone Age Diet by : Walter L. Voegtlin

Download or read book The Stone Age Diet written by Walter L. Voegtlin and published by . This book was released on 1975 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Angel on a Leash

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Publisher : Fox Chapel Publishing
ISBN 13 : 193704923X
Total Pages : 226 pages
Book Rating : 4.9/5 (37 download)

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Book Synopsis Angel on a Leash by : David Frei

Download or read book Angel on a Leash written by David Frei and published by Fox Chapel Publishing. This book was released on 2011-11-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Frei’s heartwarming collection of stories about the therapy dogs in his life and the people whom they touch, Angel on a Leash celebrates the “ministry” that Frei shares with his wife, Chaplain Cherilyn Frei, the director of spiritual care at the Ronald McDonald House of New York.Frei may be the most recognizable face and name in the dog sport, as “the Voice of Westminster,” the famous New York kennel club for which he has worked for the past two decades, but his true passion in dogs is therapy work. In the book’s eighteen chapters, Frei retells the stories of the everyday miracles he’s witnessed his therapy dogs perform over hundreds of trips to their favorite places. Currently in his second generation of therapy dogs, Frei gives his Cavalier King Charles Spaniel “Angel” and Brittany “Grace” all the credit for the life-altering work they do cheering up ailing children at Morgan Stanley’s Children’s Hospital, spending time with recovering patients at NewYork- Presbyterian Hospital, and placing a paw in the hand of world-weary veterans at the Washington DC VA Medical Center. Never sappy or sentimental, Frei’s writing style is straightforward and honest with a swiftness that keeps the reader turning pages (and wiping tears). Beyond the inspiring storytelling, the book also offers practical advice to potential therapy dog handlers about how to get a dog certified with a proper registry, the responsibilities that accompany therapy work, and the importance of community involvement. Frei’s association with Westminster yielded the formation of a nonprofit organization called Angel on a Leash (the book’s namesake), which Frei was the key founder. Although the organization is now a separate entity from its famous “parent,” Best in Show winners of Westminster have frequently retired from the show ring into the realm of therapy work, receiving Frei’s encouragement and guidance. Among the many exquisite moments captured in the book’s photography section are portraits of Rufus, the Colored Bull Terrier; James, the English Spring Spaniel; and Uno, the Beagle, all supreme victors of the famous show, spending time with children on therapy visits.

A Promise of Justice

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Author :
Publisher : Hyperion Books
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis A Promise of Justice by : David Protess

Download or read book A Promise of Justice written by David Protess and published by Hyperion Books. This book was released on 1998-08-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic true story of how a journalist, a professor, and three students solved a murder and helped free four wrongly convicted men after 18 years in prison.

A Great and Terrible Beauty

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0731814908
Total Pages : 351 pages
Book Rating : 4.7/5 (318 download)

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Book Synopsis A Great and Terrible Beauty by : Libba Bray

Download or read book A Great and Terrible Beauty written by Libba Bray and published by Simon and Schuster. This book was released on 2010-05-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's 1895, and after the death of her mother, 16-year-old Gemma Doyle is shipped off from the life she knows in India to Spence, a proper boarding school in England. Lonely, guilt-ridden, and prone to visions of the future that have an uncomfortable habit of coming true, Gemma's reception there is a chilly one. To make things worse, she's being followed by a mysterious young Indian man, a man sent to watch her. But why? What is her destiny? And what will her entanglement with Spence's most powerful girls - and their foray into the spiritual world - lead to?

A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind: Each Passion Being the Subject of a Tragedy and a Comedy

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Author :
Publisher :
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.:/5 (9 download)

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Book Synopsis A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind: Each Passion Being the Subject of a Tragedy and a Comedy by : Joanna Baillie

Download or read book A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind: Each Passion Being the Subject of a Tragedy and a Comedy written by Joanna Baillie and published by . This book was released on 1806 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

In the Company of Giants

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Author :
Publisher : iUniverse
ISBN 13 : 0595348130
Total Pages : 199 pages
Book Rating : 4.5/5 (953 download)

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Book Synopsis In the Company of Giants by : Paul J. Ciolino

Download or read book In the Company of Giants written by Paul J. Ciolino and published by iUniverse. This book was released on 2005 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For those who care about justice, and especially those who want to do something about injustice, Paul Ciolino's In the Company of Giants is a must-read."--Rob Warden, Executive Director, Innocence Project, Northwestern University School of Law "Paul Ciolino is old school. Right is right and wrong is wrong. With street smarts and a sixth sense for where to look, Ciolino won't let go until he's found what he's looking for, which is quite simply justice. And now he's written a highly readable, straight-ahead, tell-it-like-it-is guide to let us in on what he knows."--Alex Kotlowitz, Author of There Are No Children Here, Never a City So Real, and The Other Side of the River Herein lies the root of the issue. Justice, morality, and freedom. This is what our fight is about. This is what it boils down to for me and I hope for you as well. Money is nice. Professional recognition by our peers is great. Warm and fuzzy media stories about our quest for justice are ego enriching. But, at the end of the day, it is about our most basic and dearest God inspired constitutional rights as Americans. This is what the wrongful conviction case is about, and this is why we find ourselves doing this work.

Introduction to Programming in Python

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Author :
Publisher : Addison-Wesley Professional
ISBN 13 : 0134076524
Total Pages : 1487 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Introduction to Programming in Python by : Robert Sedgewick

Download or read book Introduction to Programming in Python written by Robert Sedgewick and published by Addison-Wesley Professional. This book was released on 2015-05-27 with total page 1487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, anyone in a scientific or technical discipline needs programming skills. Python is an ideal first programming language, and Introduction to Programming in Python is the best guide to learning it. Princeton University’s Robert Sedgewick, Kevin Wayne, and Robert Dondero have crafted an accessible, interdisciplinary introduction to programming in Python that emphasizes important and engaging applications, not toy problems. The authors supply the tools needed for students to learn that programming is a natural, satisfying, and creative experience. This example-driven guide focuses on Python’s most useful features and brings programming to life for every student in the sciences, engineering, and computer science. Coverage includes Basic elements of programming: variables, assignment statements, built-in data types, conditionals, loops, arrays, and I/O, including graphics and sound Functions, modules, and libraries: organizing programs into components that can be independently debugged, maintained, and reused Object-oriented programming and data abstraction: objects, modularity, encapsulation, and more Algorithms and data structures: sort/search algorithms, stacks, queues, and symbol tables Examples from applied math, physics, chemistry, biology, and computer science—all compatible with Python 2 and 3 Drawing on their extensive classroom experience, the authors provide Q&As, exercises, and opportunities for creative practice throughout. An extensive amount of supplementary information is available at introcs.cs.princeton.edu/python. With source code, I/O libraries, solutions to selected exercises, and much more, this companion website empowers people to use their own computers to teach and learn the material.

Crooked City

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Author :
Publisher :
ISBN 13 : 9781495485312
Total Pages : 246 pages
Book Rating : 4.4/5 (853 download)

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Book Synopsis Crooked City by : Martin Preib

Download or read book Crooked City written by Martin Preib and published by . This book was released on 2014-02-19 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this second collection of connected essays, Chicago cop Martin Preib takes on seemingly unrelated murder cases, all dating from one year, 1982, including some in which offenders were released as part of the wrongful conviction movement. This book shatters reader assumptions-about the workings of justice, the objectivity of the media, and the role of the police in the city of Chicago, even calling into question allegations of police torture in the notorious cases against Jon Burge. Told in the gripping tension of a crime novel, Preib strives for the highest language as he wanders these brutal, controversial killings.

Ravenscroft

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Author :
Publisher : Samuel French, Inc.
ISBN 13 : 9780573692741
Total Pages : 108 pages
Book Rating : 4.6/5 (927 download)

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Book Synopsis Ravenscroft by : Don Nigro

Download or read book Ravenscroft written by Don Nigro and published by Samuel French, Inc.. This book was released on 1991 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mystery / 1m, 5f / Simple unit set This psychological drama is a thinking person's Gothic thriller, a dark comedy that is both funny and frightening. On a snowy night, Inspector Ruffing is called to a remote house to investigate the headlong plunge of Patrick Roarke down the main staircase. He becomes involved in the lives of five alluring and dangerous women: Marcy, the beautiful Viennese governess with a past; Mrs. Ravenscroft, the flirtatious lady of the manor; Gillian, her charming but po

Tile & Till

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Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Tile & Till by :

Download or read book Tile & Till written by and published by . This book was released on 1915 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Alphaherpesviruses

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Publisher : Caister Academic Press Limited
ISBN 13 : 9781904455769
Total Pages : 0 pages
Book Rating : 4.4/5 (557 download)

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Book Synopsis Alphaherpesviruses by : Sandra Knowles Weller

Download or read book Alphaherpesviruses written by Sandra Knowles Weller and published by Caister Academic Press Limited. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphaherpesviruses are a fascinating group of DNA viruses that includes important human pathogens such as herpes simplex virus type 1 (HSV-1), HSV-2, and varicella-zoster virus (VZV): the causative agents of cold sores, genital ulcerous disease, and chickenpox/shingles, respectively. A key attribute of these viruses is their ability to establish lifelong latent infection in the peripheral nervous system of the host. Such persistence requires subversion of the host's immune system and intrinsic antiviral defense mechanisms. Understanding the mechanisms of the immune evasion and what triggers viral reactivation is a major challenge for today's researchers. This has prompted enormous research efforts into understanding the molecular and cellular biology of these viruses. This up-to-date and comprehensive volume aims to distill the most important research in this area providing a timely overview of the field. Topics covered include: transcriptional regulation, DNA replication, translational control, virus entry and capsid assembly, the role of microRNAs in infection and oncolytic vectors for cancer therapy. In addition there is coverage of virus-host interactions, including apoptosis, subversion of host protein quality control and DNA damage response pathways, autophagy, establishment and reactivation from latency, interferon responses, immunity and vaccine development. Essential reading for everyone working with alphaherpesviruses and of interest to all virologists working on latent infections.

Type & Typo

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Author :
Publisher : Omair Nazir
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis Type & Typo by :

Download or read book Type & Typo written by and published by Omair Nazir. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

BEER Tasting Logbook

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Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.6/5 (87 download)

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Book Synopsis BEER Tasting Logbook by : Beer Tasting Journal Log book

Download or read book BEER Tasting Logbook written by Beer Tasting Journal Log book and published by . This book was released on 2020-02-03 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beer Tasting Review Logbook This portable beer journal fits in your pocket, yet provides plenty of space to record and rate your favorite brews. 100 pages total, with log pages to record key tasting details for 99 beers. Record the date and place of your tasting, the beer name and style, brewer, price, and more. Plenty of room to record your ratings, including appearance, aroma, taste, mouthfeel, and overall impressions. Acid-free archival-quality paper. Durable hardcover. Foil-stamped volume makes a nice gift.

The Beer Review Logbook

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Author :
Publisher : Peter Pauper Press
ISBN 13 : 9781441322623
Total Pages : 0 pages
Book Rating : 4.3/5 (226 download)

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Book Synopsis The Beer Review Logbook by : Inc. Peter Pauper Press

Download or read book The Beer Review Logbook written by Inc. Peter Pauper Press and published by Peter Pauper Press. This book was released on 2016-11-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This portable beer journal fits in your pocket, yet provides plenty of space to record and rate your favorite brews. 144 pages total, with log pages to record key tasting details for 124 beers. Record the date and place of your tasting, the beer name and style, brewer, price, and more. Plenty of room to record your ratings, including appearance, aroma, taste, mouthfeel, and overall impressions. Included: A beer-evaluating primer and chart of beer styles and sub-styles for reference. Acid-free archival-quality paper. Elastic band attached to back cover keeps your place or keeps journal closed. Durable hardcover. Foil-stamped volume makes a nice gift. Pocket-sized: 4-1/4 inches wide by 5-3/4 inches high.

Beer Review Log

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Author :
Publisher : Dayna Playner
ISBN 13 : 9781649443113
Total Pages : 102 pages
Book Rating : 4.4/5 (431 download)

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Book Synopsis Beer Review Log by : Dayna Playner

Download or read book Beer Review Log written by Dayna Playner and published by Dayna Playner. This book was released on 2020-10-21 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Beer Review Log is a perfect way to keep track of all your notes from the different varieties of beer that you taste. Each interior page includes a place to write in the following: Beer Name - Write the name of the beer. Brewery - Record the name of the brewer. Tasting Date - Log the date you tasted. Style - Write the style of the beer. Alcohol By Volume - Record the alcohol percentage. Bottled By - Log which company bottled it. Price - Write the price. Container - Is it a bottle, can, draft, growler, cask, or other. Appearance - Is it golden, amber, copper, red, brown, black or other. Clarity - Is it crystal, clear, hazy, opaque, or other. Head Size, Retentions, and Description - Record the head size, retention & description. Sediment - Is there some, none, or tons. Aroma - Record what it smells like. Does it smell malty, roasty, hoppy, earthy, fruity, sour, spicy, or smoky. Taste Is it tart, sweet, bitter, or boozy. Palate - How does it feel in your mouth. Is it light-bodied, medium-bodied, full-bodied, or effervescent. Notes - Plenty of blank lined space for writing any important details such as first impressions, favorite recipes with the brews, favorite brewing company, Comparisons - Write any comparisons Food Pairings - Record what food you tried with it and if it was a good pairing. Recommend? - Yes or no. Overall Rating - Rate the taste from 1-10. Summary - Write a summary of your tasting. Favorite Brews - Space to record your favorite brews including Beer name, Brewery, Date, and Style. Will also make a great gift. Simple and easy to use. Size is 6x9 inches, 100 pages, soft matte finish cover, white paper, black ink, paperback. Get your copy today!

Beer Review Log

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Author :
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.5/5 (512 download)

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Book Synopsis Beer Review Log by : Dayna Playner

Download or read book Beer Review Log written by Dayna Playner and published by . This book was released on 2020-10-22 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer Review Log: Beer Tasting Record, Beers Journal, Beer Lovers Gift, Logbook, Book, Notebook This Beer Review Log is a perfect way to keep track of all your notes from the different varieties of beer that you taste. Each interior page includes a place to write in the following: Beer Name - Write the name of the beer. Brewery - Record the name of the brewer. Tasting Date - Log the date you tasted. Style - Write the style of the beer. Alcohol By Volume - Record the alcohol percentage. Bottled By - Log which company bottled it. Price - Write the price. Container - Is it a bottle, can, draft, growler, cask, or other. Appearance - Is it golden, amber, copper, red, brown, black or other. Clarity - Is it crystal, clear, hazy, opaque, or other. Head Size, Retentions, and Description - Record the head size, retention & description. Sediment - Is there some, none, or tons. Aroma - Record what it smells like. Does it smell malty, roasty, hoppy, earthy, fruity, sour, spicy, or smoky. Taste Is it tart, sweet, bitter, or boozy. Palate - How does it feel in your mouth. Is it light-bodied, medium-bodied, full-bodied, or effervescent. Notes - Plenty of blank lined space for writing any important details such as first impressions, favorite recipes with the brews, favorite brewing company, Comparisons - Write any comparisons Food Pairings - Record what food you tried with it and if it was a good pairing. Recommend? - Yes or no. Overall Rating - Rate the taste from 1-10. Summary - Write a summary of your tasting. Favorite Brews - Space to record your favorite brews including Beer name, Brewery, Date, and Style. Will also make a great gift. Simple and easy to use. Size is 6x9 inches, 98 pages, soft matte finish cover, white paper, black ink, paperback. Get your copy today!