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Author : Bacon, R.H., & co., Chicago
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (13 download)
Download or read book Bacon's publicity handbook written by Bacon, R.H., & co., Chicago and published by . This book was released on 1955 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bacon, R.H., & co., Chicago
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.:/5 (318 download)
Download or read book Bacon's Publicity Manual written by Bacon, R.H., & co., Chicago and published by . This book was released on 1934 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.3/5 (243 download)
Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Weiner
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.3/5 (97 download)
Download or read book Professional's Guide to Publicity written by Richard Weiner and published by . This book was released on 1975 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda Carlson
Publisher : Cbi Publishing Company
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (9 download)
Download or read book The Publicity and Promotion Handbook written by Linda Carlson and published by Cbi Publishing Company. This book was released on 1982 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David R. Yale
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.4/5 (91 download)
Download or read book The Publicity Handbook written by David R. Yale and published by N T C Business Books. This book was released on 1991 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395700136
Total Pages : 404 pages
Book Rating : 4.7/5 (1 download)
Download or read book The Guerrilla Marketing Handbook written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy for maximum return, for large & small businesses.
Author : Tom Egelhoff
Publisher : Small Town Marketing.Com
ISBN 13 : 096710551X
Total Pages : 262 pages
Book Rating : 4.9/5 (671 download)
Download or read book The Small Town Advertising Handbook written by Tom Egelhoff and published by Small Town Marketing.Com. This book was released on 2003 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Small Town Advertising Handbook is a guide to help the small town business owner to buy and place their own advertising in a manner that will produce more in sales than it will cost to place that advertising. It covers they psycology of buying, how to choose the right media for your advertising, how to work with advertising salespeople and the ten most common advertising mistakes small business owners make.
Author : Rebecca Elmore-Yalch
Publisher : Transportation Research Board
ISBN 13 : 9780309062688
Total Pages : 212 pages
Book Rating : 4.0/5 (626 download)
Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Author : Leonard J. Rosen
Publisher : Longman Publishing Group
ISBN 13 : 9780321106209
Total Pages : 940 pages
Book Rating : 4.1/5 (62 download)
Download or read book The Allyn & Bacon Handbook written by Leonard J. Rosen and published by Longman Publishing Group. This book was released on 2003 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a profession where the dynamics of fear, fast cars, faster money, and spontaneous, yet controlled violence, need to be properly understood. You must balance brute force with intelligent instinct, know every escape route blindfolded, and spot the trouble-makers before they make their move. Because when you're leaving the scene of a crime at 100mph, just one forced error can spell death. This is the phenomenal autobiography of one of the most daring armed robbers of his generation. He reveals the secrets of his success, and tells how while on the run he came to be Britain's most wanted criminal, leading to the gripping chain of events that led to his last ill-fated job. It was a job that nearly cost him his life and left him facing a 20-year stretch.
Author : Philip Lesly
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.4/5 (91 download)
Download or read book Lesly's Public Relations Handbook written by Philip Lesly and published by Prentice Hall. This book was released on 1983 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jodee Blanco
Publisher : Simon and Schuster
ISBN 13 : 158115996X
Total Pages : 304 pages
Book Rating : 4.5/5 (811 download)
Download or read book The Complete Guide to Book Publicity written by Jodee Blanco and published by Simon and Schuster. This book was released on 2004-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.
Author : Jo A. Cates
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313058849
Total Pages : 310 pages
Book Rating : 4.3/5 (13 download)
Download or read book Journalism written by Jo A. Cates and published by Bloomsbury Publishing USA. This book was released on 2004-05-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism: A Guide to the Reference Literature is a critically annotated bibliographic guide to print and electronic sources in print and broadcast journalism. The first edition was published in 1990; the second in 1997. It has been described as one of the critical reference sources in journalism today, and it is a key bibliographic guide to the literature. Choice magazine called it a benchmark publication for which there are no comparable sources. The format is similar to the second edition. What makes this edition significantly different is the separation of Commercial Databases and Internet Resources. Commercial Databases includes standard fee-based resources. The new chapter on Internet sources features Web-based resources not included in the commercial databases chapter as well as portals, other online files, listservs, newsgroups, and Web logs/blogs. All chapters have been revised, and there are significant revisions in Directories, Yearbooks, and Collections; Miscellaneous Sources; Core Periodicals; Societies and Associations; and Research Centers and Archives. The second edition has 789 entries. The third edition contains almost 1,000 entries. James Carey of Columbia University, who provided the foreword for the first two editions, has updated his foreword for this edition.
Author : Charles Mallory
Publisher : Los Altos, CA : Crisp Publications
ISBN 13 : 9780931961823
Total Pages : 84 pages
Book Rating : 4.9/5 (618 download)
Download or read book Publicity Power written by Charles Mallory and published by Los Altos, CA : Crisp Publications. This book was released on 1989 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publicity Power is an excellent, hands-on guide for anyone who wants to sharpen his or her publicity skills.
Author : Ronald D. Smith
Publisher : Taylor & Francis
ISBN 13 : 0805842608
Total Pages : 481 pages
Book Rating : 4.8/5 (58 download)
Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Taylor & Francis. This book was released on 2003 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at students of public relations, this second edition provides practical writing instruction for those preparing to enter the public relations profession. It uses a process approach to address a variety of writing formats and circumstances.
Author : David R. Yale
Publisher : McGraw Hill Professional
ISBN 13 : 0071612742
Total Pages : 465 pages
Book Rating : 4.0/5 (716 download)
Download or read book The Publicity Handbook, New Edition written by David R. Yale and published by McGraw Hill Professional. This book was released on 2001-05-25 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
