B2b Strategic Pricing Tweet Book01

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#B2B STRATEGIC PRICING tweet Book01

Author : Bob Bonacorsi
Publisher : THiNKaha
ISBN 13 : 1616991267
Total Pages : 132 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis #B2B STRATEGIC PRICING tweet Book01 by : Bob Bonacorsi

Download or read book #B2B STRATEGIC PRICING tweet Book01 written by Bob Bonacorsi and published by THiNKaha. This book was released on 2014-03-19 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic pricing is a game-changing process for business-to-business pricing in today’s highly competitive global markets.

It continues to have a significant, positive impact on the profitability of companies that have embraced and employed it effectively. It is not unusual for companies to increase their bottom line by two to three points or more within the first two years after implementation. After all, what company doesn’t want to add another three hundred thousand dollars to the bottom line for every ten million dollars in sales? And the real win is that these companies are also growing their businesses and improving customer satisfaction at the same time.

#B2B Strategic Pricing tweet Book01: Game-Changing Pricing Strategies for Manufacturing and Service Companies aims to provide business managers and marketing executives with that exact same advantage by arming them with the understanding of effective strategic pricing. This book, written by strategic-pricing specialist and ProfitSmart Solutions LLC founder Bob Bonacorsi, was designed to deliver practical yet comprehensive insights into the why, how, and who of successful strategic pricing. It was also written to help managers and marketers effectively implement and integrate the strategic-pricing process into their own organization.

Bob consolidates more than twenty years of marketing, product development, operations management, and business process experience. Having held a variety of leadership positions himself, Bob has gained key insight into the importance of pricing, an insight that many other business leaders have missed out on. In #B2B Strategic Pricing tweet, Bob aims to share that insight.

Readers will discover why pricing is the most important profit driver and how strategic pricing is absolutely critical in optimizing prices. It outlines the basic steps on implementing and integrating strategic pricing into their business and how exactly strategic pricing can increase their customers’ satisfaction. It provides the insight to prevent the “cowboying” of prices that increase sales volume but damage profit margins.

This book was written as a concise and easy-to-read marketing book that breaks down the complex ideas behind strategic pricing and it delivers in one straightforward, no-frills, but highly-effective, package.

#B2B STRATEGIC PRICING tweet is part of the THiNKaha series whose slim and handy books contain 140 well thought-out quotes (tweets/ahas). Increase your influence by picking up the THiNKaha app and easily share Bob’s quotes on twitter, Facebook, LinkedIn, and Google+.

#SUCCESSFUL CORPORATE LEARNING tweet Book07

Author : Mike Hower
Publisher : Happy About
ISBN 13 : 161699102X
Total Pages : 152 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis #SUCCESSFUL CORPORATE LEARNING tweet Book07 by : Mike Hower

Download or read book #SUCCESSFUL CORPORATE LEARNING tweet Book07 written by Mike Hower and published by Happy About. This book was released on 2014-10-10 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phrase communities of practice is relatively new; the concept and its utility is not. Simply put, a community of practice is a learning community. When people realize that they can benefit from sharing their knowledge, experience and insights with like-minded and similarly-motivated people, the seed for a community of practice gets planted. E-learning communities, continuing education groups, cooperative education groups and apprenticeship programs are all, in some form or fashion, communities of practice.

In a few rare instances, a community of practice will build and nurture itself, with little apparent or active management. Much more common is the case whereby a community of practice needs conscious and thoughtful input to be conceived, nurtured and brought to flourish. When a community of practice is implemented correctly, it becomes a powerful and enabling tool for improving productivity, encouraging professional development and creating a culture of continuous learning in an organization.

Expert knowledge disseminators and learning facilitators, two communities experts--Mike Hower and Michael Prevou--work with corporate learning expert Mitchell Levy to show you, in their very actionable new book, how to get a community of practice initiative off the ground and drive adoption in your organization. In their last several years of work in this pathbreaking area, both authors have repeatedly been asked how to get a community defined, how to measure its value and how to keep a valuable community successful. Their book is a direct result of such questioning; indeed the authors demonstrate how communities of practice are the killer app of knowledge management. This is a practical and implementable volume that provides vital tips for knowledge leaders, managers and facilitators who support these communities in such a way that they make a positive contribution to creating and sharing organizational knowledge--a contribution that engages people and leads to a competitive advantage in today's business environment.

#SUCCESSFUL CORPORATE LEARNING tweet Book07 is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

#SUCCESSFUL CORPORATE LEARNING tweet Book10

Author : John Moxley
Publisher : Happy About
ISBN 13 : 1616991127
Total Pages : 121 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis #SUCCESSFUL CORPORATE LEARNING tweet Book10 by : John Moxley

Download or read book #SUCCESSFUL CORPORATE LEARNING tweet Book10 written by John Moxley and published by Happy About. This book was released on 2013-10 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, most training is ineffective when focused on standalone events because of the lack of reinforcement required for lasting behavioral change. New learning and social technologies can now enable a chain of learning and reinforcement to promote retention, shape beliefs, build skills, and form strong habits that lead to lasting results. #SUCCESSFUL CORPORATE LEARNING tweet Book10 is full of simple research-based techniques you can use to make training stick.

Ted Rubin on ROR #RonR

Author : Ted Rubin
Publisher : THiNKaha
ISBN 13 : 1616991321
Total Pages : 123 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis Ted Rubin on ROR #RonR by : Ted Rubin

Download or read book Ted Rubin on ROR #RonR written by Ted Rubin and published by THiNKaha. This book was released on 2014-03-11 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt:

There's no doubt that the global market is changing and has significantly changed just within the last five years. Selling used to be about having the best product and the best business practices but now "it's all about relationships," social marketing strategist Ted Rubin proclaims in Ted Rubin on ROR #RonR.

With customers reading reviews upon reviews of products online, asking their friends and followers via social media for product feedback, building and maintaining customer relationships is more important–and easier–than ever. What is your organization's Return on Relationship?

Written by a leading social media marketing strategist, Ted Rubin takes you through how the value of your relationships will accrue tenfold over time; how just connecting with followers/future advocates online isn't enough-it's engagement that's key; and how to not just be social on social media but to socialize your way to successful Return on Relationship.

The 140 insightful ahas in Ted Rubin on ROR #RonR on creating and maintaining relationships are not only helpful tidbits for businesses and entrepreneurs, but they remind us why connecting with other human beings is such a vital element to everyday life. Learn the importance of utilizing social media for your brand, and remind yourself how "just being nice" and smiling can influence others.

Ted Rubin on ROR #RonR is part of the THiNKaha series whose slim and handy books contain 140 well thought-out quotes (tweets/ahas). Increase your influence by picking up the THiNKaha app and easily share Ted's quotes on twitter, Facebook, LinkedIn, and Google+.

Successful (Happy) Lawyering

Author : Lee Broekman
Publisher : Happy About
ISBN 13 : 1616991437
Total Pages : 134 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis Successful (Happy) Lawyering by : Lee Broekman

Download or read book Successful (Happy) Lawyering written by Lee Broekman and published by Happy About. This book was released on 2015-05-18 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The road to success in a legal career is filled with litigating cases, negotiating deals, achieving recognition, and obtaining status symbols along the way. It's also a road paved with long hours, high stress, constant conflict, and at times, addiction and depression.

In Successful (Happy) Lawyering, authors Lee K. Broekman and Judith Gordon invite practicing and aspiring attorneys to take a close look at their definitions of success. How do we achieve success and balance in both our professional and personal lives? How do we reap the rewards of a successful law practice without developing unhealthy habits and hurting personal relationships along the way? To have it all—a profitable career and a great life—we need practices that support both.

This book is filled with irresistible information, the latest brain science, and "how-to" steps for achieving joy and satisfaction in law and life, all in a bite-sized, bottom-lined format that is easy for the busy attorney to immediately put to good use.

Successful (Happy) Lawyering is easy to read and easy to apply to your own work and life.

Successful (Happy) Lawyering is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AhaMessages™.

Ted Rubin on How to Look People in the Eye Digitally

Author : Ted Rubin
Publisher : Happy About
ISBN 13 : 1616991550
Total Pages : 116 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis Ted Rubin on How to Look People in the Eye Digitally by : Ted Rubin

Download or read book Ted Rubin on How to Look People in the Eye Digitally written by Ted Rubin and published by Happy About. This book was released on 2015-07-23 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a companion work to Ted Rubin's book, How to Look People in the Eye Digitally. It contains 140 AhaMessages™ that inspire new ways to build relationships online that truly grow and prosper.

In today's digital world it's all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates and text messages where it's easy to let a connection or a conversation fall through the cracks. We're super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.

In Ted Rubin on How to Look People in the Eye Digitally, Ted re-introduces us to the one-on-one communication skills we've forgotten in our rush to new technologies. He shows us how we've let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way.

Ted Rubin on How to Look People in the Eye Digitally is part of the THiNKaha series whose slim and handy books contain 140 well thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier and easily share Ted's quotes on Twitter, Facebook, LinkedIn, and Google+.

#Thought Leadership Tweet

Author : Liz Alexander
Publisher : Happy About
ISBN 13 : 1616990937
Total Pages : 162 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis #Thought Leadership Tweet by : Liz Alexander

Download or read book #Thought Leadership Tweet written by Liz Alexander and published by Happy About. This book was released on 2012-10-08 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, "new points" of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to "them"-this book is for you. Authors "Dr. Liz Alexander" and "Craig Badings," who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. "#THOUGHT LEADERSHIP tweet" is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).

The Materialistic World: Escape Materialism. Refocus on what is Truly Important. Discover Real Joy

Author : Grace Scott
Publisher : Grace Scott
ISBN 13 : 1508403368
Total Pages : 36 pages
Book Rating : 4.5/5 (84 download)

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Book Synopsis The Materialistic World: Escape Materialism. Refocus on what is Truly Important. Discover Real Joy by : Grace Scott

Download or read book The Materialistic World: Escape Materialism. Refocus on what is Truly Important. Discover Real Joy written by Grace Scott and published by Grace Scott. This book was released on 2015-02-08 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's The Next Thing You Want to Buy? We all have heard of the phrase "Money can't buy happiness", but what we don't realize is a lot of us are under the control of the media and advertising industry, and have been fed by the idea that having more materialistic possessions can help you experience a much happier and a more fulfilling life. This obsession with having fancy clothes, nice cars, or bigger houses has distracted many people from being kind, friendly and respectful to each other. The materialistic mindset has also caused a large number of people to get into serious debt, which leads to financial stress that jeopardizes a person's health and well-being. In this book, Grace Scott will introduce us "the consequences of materialism", and how materialism can have a terrifying impact on us. She will also give us exact steps we need to take in order to be free from this materialistic society. Here Is What I'll Be Sharing With You: How Advertisement Can Affect Us Unconsciously Material Possessions vs Happiness Fun and Non-Material Forms of Entertainment The Remedy of Materialism It's time to stop obsessing over things you don't need. Download This Book and Find Out about The Trap of Materialism.

Understanding ICT Standardization

Author : Nizar Abdelkafi
Publisher :
ISBN 13 : 9783748247425
Total Pages : 274 pages
Book Rating : 4.2/5 (474 download)

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Book Synopsis Understanding ICT Standardization by : Nizar Abdelkafi

Download or read book Understanding ICT Standardization written by Nizar Abdelkafi and published by . This book was released on 2019-05-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: To advance education about ICT standardization, comprehensive and up-to-date teaching materials must be available. With the support of the European Commission, ETSI has developed this textbook to facilitate education on ICT standardization, and to raise the knowledge level of ICT standardization-related topics among lecturers and students in higher education, in particular in the fields of engineering, business administration and law. Readers of this book are not required to have any previous knowledge about standardization. They are introduced firstly to the key concepts of standards and standardization, different elements of the ecosystem and how they interact, as well as the procedures required for the production of standardization documents. Then, readers are taken to the next level by addressing aspects related to standardization such as innovation, strategy, business, and economics. This textbook is an attempt to make ICT standardization accessible and understandable to students. It covers the essentials that are required to get a good overview of the field. The book is organized in chapters that are self-contained, although it would be advantageous to read the book from cover to cover. Each chapter begins with a list of learning objectives and key messages. The text is enriched with examples and case studies from real standardization practice to illustrate the key theoretical concepts. Each chapter also includes a quiz to be used as a self-assessment learning activity. Furthermore, each book chapter includes a glossary and lists of abbreviations and references. Alongside the textbook, we have produced a set of slides that are intended to serve as complementary teaching materials in face-to-face teaching sessions. For all interested parties there is also an electronic version of the textbook as well as the accompanying slides that can be downloaded for free from the ETSI website (www.etsi.org/standardization-education).

Traction

Author : Justin Mares
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 247 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

The Indispensable Brand

Author : Mitch Duckler
Publisher : Windsor House Press
ISBN 13 : 9781544501352
Total Pages : 300 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis The Indispensable Brand by : Mitch Duckler

Download or read book The Indispensable Brand written by Mitch Duckler and published by Windsor House Press. This book was released on 2019-03-26 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital activation--without equal effort on establishing differentiated positioning--has made even once-great brands indistinguishable from the pack. The result: an environment that can only be described as brand monotony, which underwhelms and disappoints customers, and negatively impacts top- and bottom-line business performance. In The Indispensable Brand, Mitch Duckler draws on 25+ years of brand strategy experience to provide a wake-up call for any modern-day marketer or business leader--and a roadmap to more effective brand differentiation. Leveraging empirical market research and dozens of case studies, this book provides a 360-degree view on brand-building, focusing on strategy (e.g., positioning, architecture, and extendibility) as well as development (e.g., experience, story, and activation), and helping marketers transform their brands from indistinguishable to indispensable.

Authority Marketing

Author : Adam Witty
Publisher : Forbesbooks
ISBN 13 : 9781946633132
Total Pages : 160 pages
Book Rating : 4.6/5 (331 download)

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Book Synopsis Authority Marketing by : Adam Witty

Download or read book Authority Marketing written by Adam Witty and published by Forbesbooks. This book was released on 2018-05-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

Ready to Be a Thought Leader?

Author : Denise Brosseau
Publisher : John Wiley & Sons
ISBN 13 : 1118647610
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Ready to Be a Thought Leader? by : Denise Brosseau

Download or read book Ready to Be a Thought Leader? written by Denise Brosseau and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.

Information Technology for Management

Author : Ramesh Behl
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9781259004797
Total Pages : 0 pages
Book Rating : 4.0/5 (47 download)

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Book Synopsis Information Technology for Management by : Ramesh Behl

Download or read book Information Technology for Management written by Ramesh Behl and published by Tata McGraw-Hill Education. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Lori Ruff
Publisher : Morgan James Publishing
ISBN 13 : 1642794554
Total Pages : 99 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis LinkedIn by : Lori Ruff

Download or read book LinkedIn written by Lori Ruff and published by Morgan James Publishing. This book was released on 2019-12-03 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: LinkedIn: The 5-Minute Drill for Executive Networking Success is written for executives and transitioning military leaders to see the immediate benefit of using LinkedIn to network, build better teams, land new opportunities, pivot, change sectors, get promoted, and better merchandise their talents, expertise, and skill sets. Executives are busy people and LinkedIn is an extremely valuable resource. Once leaders know how to use LinkedIn for their desired purpose, they can quickly organize a 5-minute drill to accomplish their desired goals. LinkedIn represents the collaboration of two successful thought leaders, Lori Ruff and Joe Frankie III, both of whom have consulted with and crafted profiles for hundreds of executives since the early days of LinkedIn. They provide recommendations for representing oneself online as well as advice on how to navigate a daily routine for executives and leaders to keep themselves in sight and top of mind to people looking for someone just like them. Whether someone is representing their company or themselves, online image does matter and Lori and Joe show readers how to achieve online networking success.

Service Management

Author : James A. Fitzsimmons
Publisher : Irwin/McGraw-Hill
ISBN 13 : 9780072823738
Total Pages : 576 pages
Book Rating : 4.8/5 (237 download)

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Book Synopsis Service Management by : James A. Fitzsimmons

Download or read book Service Management written by James A. Fitzsimmons and published by Irwin/McGraw-Hill. This book was released on 2004 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cultural Crowdfunding

Author : Vincent Rouzé
Publisher : University of Westminster Press
ISBN 13 : 1912656396
Total Pages : 128 pages
Book Rating : 4.9/5 (126 download)

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Book Synopsis Cultural Crowdfunding by : Vincent Rouzé

Download or read book Cultural Crowdfunding written by Vincent Rouzé and published by University of Westminster Press. This book was released on 2019-11-29 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book analyses the strategies, usages and wider implications of crowdsourcing and crowdfunding platforms in the culture and communication industries that are reshaping economic, organizational and social logics. Platforms are the object of considerable hype with a growing global presence. Relying on individual contributions coordinated by social media to finance cultural production (and carry out promotional tasks) is a significant shift, especially when supported by morphing public policies, supposedly enhancing cultural diversity and accessibility. The aim of this book is to propose a critical analysis of these phenomena by questioning what follows from decisions to outsource modes of creation and funding to consumers. Drawing on research carried out within the ‘Collab’ programme backed by the French National Research Agency, the book considers how platforms are used to organize cultural labour and/or to control usages, following a logic of suggestion rather than overt injunction. Four key areas are considered: the history of crowdfunding as a system; whose interests crowdfunding may serve; the implications for digital labour and lastly crowdfunding’s interface with globalization and contemporary capitalism. The book concludes with an assessment of claims that crowdfunding can democratize culture.