Axure RP 6 Prototyping Essentials

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1849691657
Total Pages : 504 pages
Book Rating : 4.8/5 (496 download)

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Book Synopsis Axure RP 6 Prototyping Essentials by : Ezra Schwartz

Download or read book Axure RP 6 Prototyping Essentials written by Ezra Schwartz and published by Packt Publishing Ltd. This book was released on 2012-01-24 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2. Axure Basics-the User Interface; Getting started; Working with multiple project files; The Axure workspace; Customizing the workspace; The Sitemap pane; Wireframe pages; Flow pages; The Page Properties pane; Page notes; Managing notes; Page interactions; Page formatting; Sketch effects; The Widgets pane; Wireframe Widgets; Flow widgets; Creating your own widget library; Third party widget libraries; The Widget Properties pane; Annotation tab; Annotation fields; Annotation views; Interactions tab; Interactions; Events; Cases; Actions; Formatting tab; Location and size; Font.

A Web for Everyone

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Author :
Publisher : Rosenfeld Media
ISBN 13 : 193382039X
Total Pages : 289 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis A Web for Everyone by : Sarah Horton

Download or read book A Web for Everyone written by Sarah Horton and published by Rosenfeld Media. This book was released on 2014-01-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.

Learning Axure RP Interactive Prototypes

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Publisher : Packt Publishing Ltd
ISBN 13 : 1783552069
Total Pages : 362 pages
Book Rating : 4.7/5 (835 download)

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Book Synopsis Learning Axure RP Interactive Prototypes by : John Henry Krahenbuhl

Download or read book Learning Axure RP Interactive Prototypes written by John Henry Krahenbuhl and published by Packt Publishing Ltd. This book was released on 2015-01-31 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a user experience professional, designer, information architect, or business analyst who wants to gain interactive prototyping skills with Axure, then this book is ideal for you. Some familiarity with Axure is preferred but not essential.

Becoming a UX Designer

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Author :
Publisher : Ridiculously Simple Books
ISBN 13 :
Total Pages : 97 pages
Book Rating : 4./5 ( download)

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Book Synopsis Becoming a UX Designer by : Sarah Michaels

Download or read book Becoming a UX Designer written by Sarah Michaels and published by Ridiculously Simple Books. This book was released on with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embarking on a career in UX design can be both exciting and daunting. With so many resources available, it can be overwhelming to know where to start and how to navigate this ever-evolving field. This comprehensive guide is here to help you every step of the way, providing practical advice, real-life examples, and expert insights to support your journey into the world of user experience design. This book covers everything you need to know, from exploring the fundamentals of UX design and understanding the latest industry trends, to finding the right educational path and leveraging your existing skills. You'll learn how to build a personal brand, create a standout portfolio, and develop a strong professional network to land your dream job. As you dive deeper into the world of UX design, you'll also discover the various roles and opportunities available, as well as tips for finding a company culture and work environment that align with your values and career goals. Furthermore, you'll gain insights into the importance of continuous learning, embracing the UX designer mindset, and making an impact through ethical design and responsible technology. Filled with practical advice, expert opinions, and real-life examples, this guide is the perfect companion for anyone looking to build a rewarding career in UX design. Whether you're a complete beginner, a seasoned professional looking to expand your skills, or someone considering a career change, this book offers valuable insights and guidance to help you succeed in the dynamic world of user experience design.

Agile Experience Design

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Author :
Publisher : New Riders
ISBN 13 : 013286925X
Total Pages : 476 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Agile Experience Design by : Lindsay Ratcliffe

Download or read book Agile Experience Design written by Lindsay Ratcliffe and published by New Riders. This book was released on 2011-11-22 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile development methodologies may have started life in IT, but their widespread and continuing adoption means there are many practitioners outside of IT--including designers--who need to change their thinking and adapt their practices. This is the missing book about agile that shows how designers, product managers, and development teams can integrate experience design into lean and agile product development. It equips you with tools, techniques and a framework for designing great experiences using agile methods so you can deliver timely products that are technically feasible, profitable for the business, and desirable from an end-customer perspective. This book will help you successfully integrate your design process on an agile project and feel like part of the agile team. do good design faster by doing just enough, just in time. use design methods from disciplines such as design thinking, customer-centered design, product design, and service design. create successful digital products by considering the needs of the end-customer, the business, and technology. understand the next wave of thinking about continuous design and continuous delivery.

Using Computer Science in Online Retail Careers

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Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1508175217
Total Pages : 82 pages
Book Rating : 4.5/5 (81 download)

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Book Synopsis Using Computer Science in Online Retail Careers by : Carla Mooney

Download or read book Using Computer Science in Online Retail Careers written by Carla Mooney and published by The Rosen Publishing Group, Inc. This book was released on 2017-07-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has changed the way that people shop. And those changes have brought with them new ways for retailers to interact with those customers, which requires businesses to hire more technologically savvy employees. This comprehensive guide to building a career in coding and online retail takes a look at how to get an education in the field, which types of businesses are hiring and why, and the different routes those aspiring to a career in online retail are taking on the path to success.

A Project Guide to UX Design

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Author :
Publisher : New Riders
ISBN 13 : 0138188068
Total Pages : 484 pages
Book Rating : 4.1/5 (381 download)

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Book Synopsis A Project Guide to UX Design by : Russ Unger

Download or read book A Project Guide to UX Design written by Russ Unger and published by New Riders. This book was released on 2023-11-09 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: USER EXPERIENCE DESIGN is the multifaceted discipline of shaping digital products and systems into tools that are both useful and usable. Success as a UX designer extends beyond just knowledge of the latest technologies; it also involves diplomacy, management insight, and a solid grasp of business dynamics. In this updated guide, you'll learn to: Understand various roles in UX design, identify stakeholders, and increase collaboration across teams Define your project's purpose and scope collaboratively, from high-level objectives to fine details Identify the differences between methodologies such as waterfall, agile, and lean UX Delve into qualitative and quantitative user research, and use the data you gather to inform your design decisions Design and prototype applications and systems that prioritize user needs The third edition offers new insights on the Operations (Ops) functions within UX practices, discovery in UX, and collaboration activities for designers and stakeholders. You'll find new information on the many remote methods that can be used to gain important insights about users and on frameworks that help you define the products to create. This guide is a vital resource for anyone looking to stay at the forefront of the ever-changing field of UX design.

Mastering UX Design with Effective Prototyping

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Author :
Publisher : BPB Publications
ISBN 13 : 9355515340
Total Pages : 404 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Mastering UX Design with Effective Prototyping by : Apurvo Ghosh

Download or read book Mastering UX Design with Effective Prototyping written by Apurvo Ghosh and published by BPB Publications. This book was released on 2023-10-30 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to prototyping for UX design mastery KEY FEATURES ● Utilize interactive prototypes and animations to bring design concepts to life. ● Embrace rapid iteration and testing for a smooth and efficient design journey. ● Prioritize users' needs, preferences, and behaviors, and gather valuable feedback to optimize designs based on real insights. DESCRIPTION This book delves into the complexities of business settings. It covers the practical guidelines and requirements your security team will need to design and execute a zero-trust journey while maximizing the value of your current enterprise security architecture. The goal of Zero Trust is to radically alter the underlying concept and approach to enterprise security, moving away from old and clearly unsuccessful perimeter-centric techniques and toward a dynamic, identity-centric, and policy-based approach. This book helps the readers to earn about IPS, IDS, and IDPS, along with their varieties and comparing them. It also covers Virtual Private Networks, types of VPNs.and also to understand how zero trust and VPN work together By the completion of the book, you will be able to build a credible and defensible Zero Trust security architecture for your business, as well as implement a step-by-step process that will result in considerably better security and streamlined operations. WHAT YOU WILL LEARN ● Seamlessly incorporate prototyping throughout the design process, ensuring efficient workflows from ideation to development. ● Understand the importance of requirement gathering for prototyping ● Learn various prototyping techniques and tools, adapting them to project needs. ● Build interactive prototype designs using Figma and Adobe Experience Design (XD) ● Create rapid prototypes for iterative improvements and integrate user testing for valuable insights. WHO THIS BOOK IS FOR This book is for current and aspiring students, UI designers, UX designers, interaction designers, information architects, developers, usability engineers, product managers, business analysts, and technical writers. TABLE OF CONTENTS 1. Fundamentals of Prototyping 2. Process of Prototyping 3. Types and Fidelities of Prototypes 4. Effective Requirement Gathering Techniques 5. Prototyping Your Software Products 6. Exploring Prototyping Tools - Enhancing Design Efficiency and Effectiveness 7. Paper Prototyping 8. Picking the Right Prototyping Tool 9. Prototyping Using XD 10. Prototyping Using Figma 11. Testing Your Prototype 12. Avoiding Common Prototyping Mistakes

Hands-On UX Design for Developers

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1788624297
Total Pages : 341 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Hands-On UX Design for Developers by : Elvis Canziba

Download or read book Hands-On UX Design for Developers written by Elvis Canziba and published by Packt Publishing Ltd. This book was released on 2018-07-31 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hands-on guide will teach you simple-to-advanced steps of user experience design. It starts from idea concept evaluation, product research, user interface design, and design implementation in code. We focus not only on the UI or design, but also on other things that are connected to it. UX has its own process that requires its own sets of ...

Delta CX

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Publisher :
ISBN 13 : 9781692922641
Total Pages : 570 pages
Book Rating : 4.9/5 (226 download)

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Book Synopsis Delta CX by : Angie Born

Download or read book Delta CX written by Angie Born and published by . This book was released on 2019-09-19 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delta CX is a refreshing model bringing CX and UX together in task and in name with the key goal of improving the products, services, and experiences (PSE) that we offer our potential and current customers. Rather than following trends or drinking the snake oil, Delta CX presents a time-tested, thorough approach that helps you establish values, vision, strategies, and goals. Great PSE require the right teams and strategies in place to proactively predict and mitigate the risk of delivering wrong or flawed PSE. Adopting Delta CX means we all finally speak the same language, from tasks and deliverables to job titles and required skills to where CX fits into Agile organizations to processes and teams. Calculate the ROI of investing more time and resources into building the right PSE the first time. Save time, money, and sanity. Replace guessing and assumptions with Lean customer research that is planned, conducted, and interpreted by experts. Learn why quality should be our #1 priority, and how to rededicate our organization to our external and internal customers.Target audiences: Managers, workers, practitioners, freelancers, consultants, contractors, execs, stakeholders, and everybody else working in CX, UX, Marketing, Product Management, Engineering, Project Management. Business Analysts (BAs), Data Scientists, Writers, Visual Designers, Information Architects, Interaction Designers, Product Designers, and Researchers.The long and problem-focused version: In an era of faster, faster, faster, our workplaces are sacrificing quality, collaboration, culture, and the customer experience to "just ship it." Business goals don't seem to align with customers' needs. Customers constantly raise their standards and expectations, and they notice when companies are out of touch or get it wrong. Competitors, investors, shareholders, the press, bloggers, social media, and Wall Street also notice. Brands are being surprised when their products, services, and experiences (PSE) are disliked or rejected by customers, or go viral for the wrong reasons. Companies claim they are customer-focused, user-centric, and designing for the needs of real customers. Initiatives to increase the ability to build the right PSE should have meant hiring more CX and UX talent. However, with UX still misunderstood, circumvented, overruled, and excluded at many companies, workplaces that didn't know how to assess CX and UX talent hired anybody who put "UX" on their resume. Poor hiring choices lead to silos and "bad design." Rather than wondering if "UX" workers were unqualified, leadership blamed UX and User-Centered Design (UCD): They must be bloated, outdated, not Lean, not Agile things we don't really need. We started imagining that "everybody can be a designer." Get people sketching in design sprints, and solve our company's biggest challenges. We called for democratization and decentralization of UX and design because perhaps taking some power away from these "high-ego UX people" we hired will fix this. Suddenly, everybody was a design thinker doing design thinking, yet few people can agree on what design thinking is.Everybody became quietly desperate. UX practitioners wanted to evangelize, and invited teammates to UX evangelism presentations, which often backfired. Companies of all sizes and ages, including Fortune 500s, tried methodologies designed for startups. Startups fail roughly 95% of the time. It's so rare that they innovate or build something the public actually wants. Why would we want to emulate a segment with such a high failure rate? We're lost. We need another business transformation, a return to prioritizing the quality of what we ideate, architect, design, test, build, and unleash on the public.(Return to the top for the short and happy version.)

Fixing Bad UX Designs

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1787128229
Total Pages : 342 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Fixing Bad UX Designs by : Lisandra Maioli

Download or read book Fixing Bad UX Designs written by Lisandra Maioli and published by Packt Publishing Ltd. This book was released on 2018-02-27 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide filled with case studies and easy solutions to solve the most common user experience issues Key Features Understand and fix the pain points of a bad UX design to ensure greater customer satisfaction. Correct UX issues at various stages of a UX Design with the help of different methodologies for fixing bad UXs See best practices and established principles in UX with case studies illustrating these practices and principles Book DescriptionHave your web applications been experiencing more hits and less conversions? Are bad designs consuming your time and money? This book is the answer to these problems. With intuitive case studies, you’ll learn to simplify, fix, and enhance some common, real-world application designs. You’ll look at the common issues of simplicity, navigation, appearance, maintenance, and many more. The challenge that most UX designers face is to ensure that the UX is user-friendly. In this book, we address this with individual case studies starting with some common UX applications and then move on to complex applications. Each case study will help you understand the issues faced by a bad UX and teach you to break it down and fix these problems. As we progress, you’ll learn about the information architecture, usability testing, iteration, UX refactoring, and many other related features with the help of various case studies. You’ll also learn some interesting UX design tools with the projects covered in the book. By the end of the book, you’ll be armed with the knowledge to fix bad UX designs and to ensure great customer satisfaction for your applications.What you will learn Learn about ROI and metrics in UX Understand the importance of getting stakeholders involved Learn through real cases how to fix bad UX Identify and fix UX issues using different methodologies Learn how to turn insights and finding into practical UX solutions Learn to validate, test and measure the UX solutions implemented Learn about UX refactoring Who this book is for This book is for anyone confronted with a poorly designed UX. It is ideal for UX professionals who want to solve problems with existing UX designs, and UX designers who want to enhance their designs or analyze and rectify where they went wrong.

Designing UX: Prototyping

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Author :
Publisher : SitePoint Pty Ltd
ISBN 13 : 1492019232
Total Pages : 203 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Designing UX: Prototyping by : Ben Coleman

Download or read book Designing UX: Prototyping written by Ben Coleman and published by SitePoint Pty Ltd. This book was released on 2017-03-10 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's well known that identifying and fixing problems in design is easier and cheaper if it can be done earlier in the process of design and build. That's because as the fidelity of the project we're working on increases, the effort involved in making changes increases. If we can test out early ideas to see if they work, in small chunks, then we can identify whether those ideas are going to work. To do this, we need to build prototypes. With easy-to-follow, practical advice, this book will show you how to use a number of different prototyping techniques to improve UX. It covers: The prototyping process Paper prototyping Interactive wireframing tools, such as Balsamiq and Axure Dedicated prototyping tools, including Marvel, Invision, and Adobe XD HTML prototypes How to use prototypes in your project workflow

Mastering the Harmony of Scrum and UX Design

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Author :
Publisher : epubli
ISBN 13 : 3758482666
Total Pages : 179 pages
Book Rating : 4.7/5 (584 download)

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Book Synopsis Mastering the Harmony of Scrum and UX Design by : Taylor C. Carter

Download or read book Mastering the Harmony of Scrum and UX Design written by Taylor C. Carter and published by epubli. This book was released on 2024-03-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering the Harmony of Scrum and UX Design: Techniques for Achieving PSU Certification and Beyond" by Taylor C. Carter is an indispensable guide for professionals aiming to excel in the Agile product development space. This book intricately weaves together the principles of Scrum and the creativity of UX design, offering readers a comprehensive roadmap to not only achieve PSU certification but to also elevate their product development process. With expert insights, practical strategies, and real-world examples, Carter empowers readers to create more intuitive, user-centered products while navigating the complexities of Agile environments with ease and efficiency.

Get Into UX

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Author :
Publisher : Experience Designed
ISBN 13 : 1399910264
Total Pages : 252 pages
Book Rating : 4.3/5 (999 download)

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Book Synopsis Get Into UX by : Vy Alechnavicius

Download or read book Get Into UX written by Vy Alechnavicius and published by Experience Designed. This book was released on 2021-11-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Into UX book is a career advice book written to help new and experienced designers get unstuck in their pursuits to get UX jobs. The UX field has been booming for years, and as a result, a landslide of new talent has been flooding the market. All of the newcomers want to learn user experience design or research as fast as possible and get paid professional positions. However, only a fraction of them breaks into the field. On the one hand, you have young designers struggling to find jobs, and on the other hand, managers who can’t find enough experienced talent. Often this is attributed to uninformed gurus, hasty bootcamps and other get-into-UX-quick schemes that overpromise, but never make anyone fully market-ready. Why do they not work? As a discipline, UX is too complex to graduate into overnight. It requires months and often years of commitment to do it justice. That doesn’t mean you cannot shorten this journey. This book is a foolproof guide to correct course and help UX researchers and designers like you focus on the right things to get the job you want. Every chapter is written to give you insights and practical tools that you need to: Set yourself apart from the majority of entry and junior-level applicants by genuinely understanding what UX is and what it isn't; It's time to distil user experience design into an effective workflow that adds clarity and pulls you out of the crowd of the unsure. Set up your UX career for long term success; learn the craft that is challenging, rewarding and futureproof. This means buckling up for the long term development but starting now. Overcome the self-sabotaging actions by focusing on the right things. Have you ever wondered why some UX designers get ahead quickly, and others don’t? Hint: it's rarely to do with external factors. Shorten your journey from beginner to pro by using field-proven strategies and specific tactics. You’ll learn how to go from awareness to 'can do' without getting stuck. Ace your UX portfolio, resumes, and interviews by showcasing your skills in the right way and for the right audiences. We'll unpack the essentials and the small yet critical detail to get your foot in the door. In this book you will find a few sections with the following progressive to your journey chapters: I: Understand what UX is and what it isn’t II: Plan your future in UX III: Gain a deep understanding of UX IV: Practice UX and collect the evidence along the way V: Demonstrate the evidence VI: Get the job VII: Build forward momentum About the author Vy (Vytautas) Alechnavicius is a design leader, seasoned and award-winning user experience and user research team manager, hiring manager and design educator to many. Over the past decade, Vy has been involved in UX driven projects from public services, healthcare, finance, transport, retail, and many other industries. Vy has established and grown small-to-large experience design and research teams, mentored and up-skilled the up-and-coming UX designers, and helped shape local and wider-reach design communities. On a typical day, you’ll find him in his office working on the next project, most recently that’s been focussed on giving back to the wider experience design community.

Microinteractions

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449342809
Total Pages : 171 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Microinteractions by : Dan Saffer

Download or read book Microinteractions written by Dan Saffer and published by "O'Reilly Media, Inc.". This book was released on 2013-04-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s the little things that turn a good digital product into a great one. With this practical book, you’ll learn how to design effective microinteractions: the small details that exist inside and around features. How can users change a setting? How do they turn on mute, or know they have a new email message? Through vivid, real-world examples from today’s devices and applications, author Dan Saffer walks you through a microinteraction’s essential parts, then shows you how to use them in a mobile app, a web widget, and an appliance. You’ll quickly discover how microinteractions can change a product from one that’s tolerated into one that’s treasured. Explore a microinteraction’s structure: triggers, rules, feedback, modes, and loops Learn the types of triggers that initiate a microinteraction Create simple rules that define how your microinteraction can be used Help users understand the rules with feedback, using graphics, sounds, and vibrations Use modes to let users set preferences or modify a microinteraction Extend a microinteraction’s life with loops, such as “Get data every 30 seconds”

UX for the Web

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1787126161
Total Pages : 300 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis UX for the Web by : Marli Ritter

Download or read book UX for the Web written by Marli Ritter and published by Packt Publishing Ltd. This book was released on 2017-09-28 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how UX and design thinking can make your site stand out from the rest of the internet. About This Book Learn everything you need to know about UX for your Web Design. Design B2B, B2C websites that stand out from the competitors with this guide Enhance your business by improving customer accessibility and retention. Who This Book Is For If you're a designer, developer, or just someone who has the desire to create websites that are not only beautiful to look at but also easy to use and fully accessible to everyone, including people with special needs, UX for the Web will provide you with the basic building blocks to achieve just that. What You Will Learn Discover the fundamentals of UX and the User-Centered Design (UCD) Process. Learn how UX can enhance your brand and increase user retention Learn how to create the golden thread between your product and the user Use reliable UX methodologies to research and analyze data to create an effective UX strategy Bring your UX strategy to life with wireframes and prototypes Set measurable metrics and conduct user tests to improve digital products Incorporate the Web Content Accessibility Guidelines (WCAG) to create accessible digital products In Detail If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You'll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We'll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We'll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we'll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG). Style and Approach This is an easy-to-understand step-by-step guide with full of examples to that will help you in creating good UX for your web applications.

Exploring Experience Design

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1787120112
Total Pages : 392 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Exploring Experience Design by : Ezra Schwartz

Download or read book Exploring Experience Design written by Ezra Schwartz and published by Packt Publishing Ltd. This book was released on 2017-08-30 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to unify Customer Experience, User Experience and more to shape lasting customer engagement in a world of rapid change. About This Book An introductory guide to Experience Design that will help you break into XD as a career by gaining A strong foundational knowledge Get acquainted with the various phases of a typical Experience Design workflow Work through the key process and techniques in XD, supported by most of the common use cases Who This Book Is For This book is for designers who wish to enter the field of UX Design, especially Programmers, Content Strategists, and Organizations keen to understand the core concepts of UX Design. What You Will Learn Understand why Experience Design (XD) is at the forefront of business priorities, as organizations race to innovate products and services in order to compete for customers in a global economy driven by technology and change Get motivated by the numerous professional opportunities that XD opens up for practitioners in wide-ranging domains, and by the stories of real XD practitioners Understand what experience is, how experiences are designed, and why they are effective Gain knowledge of user-centered design principles, methodologies, and best practices that will improve your product (digital or physical) Get to know your X's and D's—understand the differences between XD and UX, CX, IxD, IA, SD, VD, PD, and other design practices In Detail We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.