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Author : Business Insight Press
Publisher :
ISBN 13 : 9780979782619
Total Pages : 300 pages
Book Rating : 4.7/5 (826 download)
Download or read book Aviation Marketing Handbook written by Business Insight Press and published by . This book was released on 2014-01-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shmelova, Tetiana
Publisher : IGI Global
ISBN 13 : 1799814173
Total Pages : 543 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Artificial Intelligence Applications in the Aviation and Aerospace Industries written by Shmelova, Tetiana and published by IGI Global. This book was released on 2019-10-11 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the emergence of smart technology and automated systems in today’s world, artificial intelligence (AI) is being incorporated into an array of professions. The aviation and aerospace industry, specifically, is a field that has seen the successful implementation of early stages of automation in daily flight operations through flight management systems and autopilot. However, the effectiveness of aviation systems and the provision of flight safety still depend primarily upon the reliability of aviation specialists and human decision making. The Handbook of Research on Artificial Intelligence Applications in the Aviation and Aerospace Industries is a pivotal reference source that explores best practices for AI implementation in aviation to enhance security and the ability to learn, improve, and predict. While highlighting topics such as computer-aided design, automated systems, and human factors, this publication explores the enhancement of global aviation security as well as the methods of modern information systems in the aeronautics industry. This book is ideally designed for pilots, scientists, engineers, aviation operators, air crash investigators, teachers, academicians, researchers, and students seeking current research on the application of AI in the field of aviation.
Author : Sven Gross
Publisher : Erich Schmidt Verlag GmbH & Co KG
ISBN 13 : 9783503100811
Total Pages : 324 pages
Book Rating : 4.1/5 (8 download)
Download or read book Handbook of Low Cost Airlines written by Sven Gross and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald Scheinberg
Publisher : Routledge
ISBN 13 : 1351364219
Total Pages : 542 pages
Book Rating : 4.3/5 (513 download)
Download or read book The Commercial Aircraft Finance Handbook written by Ronald Scheinberg and published by Routledge. This book was released on 2017-12-12 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a comprehensive overview of the multifaceted matters that arise in the process of financing commercial aircraft. It reviews the different topics on a high-level basis, and then explains the terminology used for each particular area of specialization.
Author :
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.:/5 (327 download)
Download or read book Human Factors for Aviation written by and published by . This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mr Stephen Shaw
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409486680
Total Pages : 379 pages
Book Rating : 4.4/5 (94 download)
Download or read book Airline Marketing and Management written by Mr Stephen Shaw and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: ∗Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. ∗ An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. ∗The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. ∗ Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. ∗Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. ∗Airline websites and their role as both a selling and distributing tool. ∗The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Author : Gail F. Butler
Publisher : McGraw-Hill
ISBN 13 : 9780076068135
Total Pages : 698 pages
Book Rating : 4.0/5 (681 download)
Download or read book Handbook of Airline Marketing written by Gail F. Butler and published by McGraw-Hill. This book was released on 1998 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rigas Doganis
Publisher : Routledge
ISBN 13 : 1315402963
Total Pages : 435 pages
Book Rating : 4.3/5 (154 download)
Download or read book Flying Off Course written by Rigas Doganis and published by Routledge. This book was released on 2019-01-10 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why. Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances, long-haul low-cost airlines, new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry. Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism and business the book provides a unique insider's view into the workings of this exciting industry.
Author : Federal Aviation Administration
Publisher : Simon and Schuster
ISBN 13 : 1629141496
Total Pages : 976 pages
Book Rating : 4.6/5 (291 download)
Download or read book Pilot's Handbook of Aeronautical Knowledge written by Federal Aviation Administration and published by Simon and Schuster. This book was released on 2014-05-06 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pilot's Handbook of Aeronautical Knowledge, created by the Federal Aviation Administration, is the official reference manual for pilots at all levels. An indispensable and invaluable encyclopedia, it deals with all aspects of aeronautical information. Each chapter focuses on a different area that pilots are tested on in flight school and must need to know before they fly a plane on of their own. These topics include: aircraft structure principles of aerodynamics flight controls aircraft systems flight instruments and more Flight manuals and documentation are also covered, as is specialized information on such matters as weight and balance, aircraft performance, weather, navigation, airport operations, aeromedical factors, and decision-making while flying. An updated appendix, detailed index, and full glossary make this book easy to navigate and useful in quick reference situations.
Author : Clarke Caywood
Publisher : McGraw Hill Professional
ISBN 13 : 9780786311316
Total Pages : 612 pages
Book Rating : 4.3/5 (113 download)
Download or read book The Handbook of Strategic Public Relations and Integrated Communications written by Clarke Caywood and published by McGraw Hill Professional. This book was released on 1997-05 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Author : Art Weinstein
Publisher : Psychology Press
ISBN 13 : 9780789021571
Total Pages : 268 pages
Book Rating : 4.0/5 (215 download)
Download or read book Handbook of Market Segmentation written by Art Weinstein and published by Psychology Press. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ACRP Report 28 written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philippe Malaval
Publisher : Springer Science & Business Media
ISBN 13 : 3319013548
Total Pages : 600 pages
Book Rating : 4.3/5 (19 download)
Download or read book Aerospace Marketing Management written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2013-11-12 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
Author : Lois S. Kramer
Publisher : Transportation Research Board
ISBN 13 : 0309118182
Total Pages : 187 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Guidebook for Small Airports written by Lois S. Kramer and published by Transportation Research Board. This book was released on 2010 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.
Author : United States. Superintendent of Documents
Publisher :
ISBN 13 :
Total Pages : 1092 pages
Book Rating : 4.3/5 (121 download)
Download or read book Monthly Catalog of United States Government Publications written by United States. Superintendent of Documents and published by . This book was released on 1977 with total page 1092 pages. Available in PDF, EPUB and Kindle. Book excerpt: February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Author :
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.3/5 (243 download)
Download or read book Advertisers' Guide to Marketing written by and published by . This book was released on 1960 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
