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Automotive Repair Marketing
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Download or read book Automotive Repair Marketing written by and published by Benchmark Email. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Automotive Service Management by : Andrew Rezin
Download or read book Automotive Service Management written by Andrew Rezin and published by Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Automotive Service Management: Principles into Practice, Second Edition, provides coverage across a wide range of topics that are critically important in the fast-paced, complex world of automotive service management. Exploring over 30 different topics, the text's conversational tone and real-life examples help reinforce key points and concepts. Designed for those in training to enter the automotive service industry, this text also provides sufficient depth and breadth of content to be a valuable resource to support continuing development for industry service professionals.
Download or read book Auto Mechanics written by Kevin L. Borg and published by JHU Press. This book was released on 2007-06 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of automobiles is not just the story of invention, manufacturing, and marketing; it is also a story of repair. Auto Mechanics opens the repair shop to historical study—for the first time—by tracing the emergence of a dirty, difficult, and important profession. Kevin L. Borg's study spans a century of automotive technology—from the horseless carriage of the late nineteenth century to the "check engine" light of the late twentieth. Drawing from a diverse body of source material, Borg explores how the mechanic’s occupation formed and evolved within the context of broad American fault lines of class, race, and gender and how vocational education entwined these tensions around the mechanic’s unique expertise. He further shows how aspects of the consumer rights and environmental movements, as well as the design of automotive electronics, reflected and challenged the social identity and expertise of the mechanic. In the history of the American auto mechanic, Borg finds the origins of a persistent anxiety that even today accompanies the prospect of taking one's car in for repair.
Book Synopsis Girls Auto Clinic Glove Box Guide by : Patrice Banks
Download or read book Girls Auto Clinic Glove Box Guide written by Patrice Banks and published by Simon and Schuster. This book was released on 2017-09-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Maintain your ride, think like a mechanic, get down and dirty under the hood"--from cover.
Book Synopsis Auto Repair Shop Marketing by : Ehsan Zarei
Download or read book Auto Repair Shop Marketing written by Ehsan Zarei and published by DMA4U. This book was released on 2023-11-12 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to Auto repair shop marketing? Your search ends here with this comprehensive book! • This book offers 18 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your Auto repair shop marketing to the next level, with insights that only a marketing expert could provide. •Whether you're a professional or just getting started, this book is the perfect resource to take your Auto repair shop marketing to the next level. Here's What You'll Find In This Book:
Book Synopsis Auto Repair For Dummies by : Deanna Sclar
Download or read book Auto Repair For Dummies written by Deanna Sclar and published by John Wiley & Sons. This book was released on 2019-01-07 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: Auto Repair For Dummies, 2nd Edition (9781119543619) was previously published as Auto Repair For Dummies, 2nd Edition (9780764599026). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. The top-selling auto repair guide--400,000 copies sold--now extensively reorganized and updated Forty-eight percent of U.S. households perform at least some automobile maintenance on their own, with women now accounting for one third of this $34 billion automotive do-it-yourself market. For new or would-be do-it-yourself mechanics, this illustrated how-to guide has long been a must and now it's even better. A complete reorganization now puts relevant repair and maintenance information directly after each automotive system overview, making it much easier to find hands-on fix-it instructions. Author Deanna Sclar has updated systems and repair information throughout, eliminating discussions of carburetors and adding coverage of hybrid and alternative fuel vehicles. She's also revised schedules for tune-ups and oil changes, included driving tips that can save on maintenance and repair costs, and added new advice on troubleshooting problems and determining when to call in a professional mechanic. For anyone who wants to save money on car repairs and maintenance, this book is the place to start. Deanna Sclar (Long Beach, CA), an acclaimed auto repair expert and consumer advocate, has contributed to the Los Angeles Times and has been interviewed on the Today show, NBC Nightly News, and other television programs.
Book Synopsis Automotive Bodywork and Rust Repair by : Matt Joseph
Download or read book Automotive Bodywork and Rust Repair written by Matt Joseph and published by CarTech Inc. This book was released on 2009 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vehicle maintenance.
Download or read book Automotive Repair Marketing written by and published by Benchmark Email. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managing Dollars with Sense by : Mitch Schneider
Download or read book Managing Dollars with Sense written by Mitch Schneider and published by Cengage Learning. This book was released on 2003 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain the expertise required for success in one of the hottest segments of the automotive industry! This pioneering, eight-book series leads users to an understanding of the principles and procedures needed to manage an automotive services facility. Written by a National Automotive Service Advisory Panel member and former host of the “Tech Tips” segment on the popular “Truckin’ USA” television show, each book contains proven solutions for effectively tackling challenges faced by today’s professional automotive service managers. The rationale for automotive services management as a unique discipline is also explained, making this series a great resource for professionals and those interested in Auto Service Management as their career path.
Book Synopsis How to Start and Manage a Successful Auto Repair Business by : Alex Dotson
Download or read book How to Start and Manage a Successful Auto Repair Business written by Alex Dotson and published by Createspace Independent Publishing Platform. This book was released on 2016-06-24 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The auto repair business is available to all men and women who wish to be successful in the lucrative auto repair industry. Every detail you will need will be included in this guide with easy to understand, step by step instructions. I will cover everything you will need to know about the location, the building, the layout of the office, the shop, and the parking area. I will even tell you how to park customers' vehicles to prevent damage and to also allow the manager to assess work load and determine the status of vehicles. You will learn how to arrange the work space for maximum efficiency. I will also share with you the details for developing an effective office team, shop team and professional team. In addition, you will receive tips on dealing with customers and customer related issues. There is also a section dedicated to general business practices. It covers business structures, creative marketing and advertising, and business resources available to you which will help you fine tune your business. After reading this guide from cover to cover you will possess all of the necessary knowledge to successfully start and manage your own auto repair facility. You will be a huge success in the auto repair business and, of this, I am 110% certain!!!
Download or read book Auto Brand written by Anders Parment and published by Kogan Page Publishers. This book was released on 2014-01-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.
Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Book Synopsis Quality Facility Management by : Stormy Friday
Download or read book Quality Facility Management written by Stormy Friday and published by John Wiley & Sons. This book was released on 1994-10-28 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a facility manager, you're concerned with building quality into your operation but possibly unsure about how to go about it in a systematic way. Perhaps it's because a Total Quality Management program seems too imposing and costly for your department to undertake. Or maybe you're leery of certain aspects of such a concerted effort, like measuring quality or marketing facility services, because they've never been adequately explained to you. Possessing considerable backgrounds in facility management, Stormy Friday and Dave Cotts understand these uncertainties. In Quality Facility Management, they have pooled their knowledge and experience to develop a comprehensive resource that demystifies the quality movement and shows you how to apply the old-fashioned but enduring commonsense principles of quality management often overshadowed by TQM. Flecked with humor and written as if the authors were simply talking to you, this refreshing new book identifies the five major elements underpinning any effective quality facility management program and takes you step by step through each one in a detailed yet accessible way. Gradually, you learn how to put these elements all together and—by incorporating selected modern techniques—devise a program to meet your specific situation. With the help of real-world examples, checklists, and other how-to aids, Quality Facility Management reveals: Why customers must be the driving force behind your quality effort, how you can exceed customers' performance expectations, and how you can effectively recover from service mistakes How quality facility management has its roots in TQM, what constitutes the major aspects of a TQM program, and how you can implement quality facility management without a full-blown TQM program Which aspects of your operation need to be measured and evaluated, which measuring tools should be used, and how to get your customers involved in the measurement process How to develop a facility marketing plan that increases awareness of your services, improves your image as a provider, and acts as an "insurance policy" in retaining the support of senior management in the face of organizational upheaval How to engineer a program of continuous quality improvement by assuming a specific leadership role, empowering frontline staff, instituting effective customer service training, and partnering with vendors The final chapter provides a bounty of practical case histories of companies that are realizing quality facility management right now, including major organizations like Celestica, Bell Atlantic, Hewlett-Packard, and Lockheed. Here, you'll find ample evidence of quality tools and strategies at work—from interior preventive maintenance crews to staff productivity improvements, infrastructure planning teams to customer satisfaction programs. Indeed, whether you're in the public or private sector, in a large or small facility, part of an in-house organization or a contracted firm, Quality Facility Management enables you to plan, organize, staff, direct, and evaluate for quality, so that you maximize your department's responsiveness to customers and your value to top management. Quality facility management is the only way to do business. Here's the only way to do quality facility management. Facility managers want to answer the call for quality but many feel they don't have the resources or guidance to make it an essential feature of their operation. Total Quality Management programs require too much of them and various aspects of the quality effort, whether it's quality measurement or facility marketing, seem hard to carry out or even beside the point. Finally there's a sensible guide that enables you to build quality into your department simply by applying basic, old-fashioned quality principles and selected modern techniques—Quality Facility Management With the assistance of examples, checklists, and other handy tools, this invigorating resource reveals the five key aspects of quality facility management and shows you how to bring them all together to develop a program that fits your particular circumstances. Emphasizing why your customers are the driving force behind your quality efforts, Quality Facility Management helps you: Surpass customers' performance expectations and recover effectively from even the most damaging mistakes Provide quality facility management without implementing a formal TQM program Accurately measure critical aspects of your operation and act effectively on that feedback Devise a facility marketing plan that enhances your department's image with customers and top management Put a program of continuous quality improvement into effect through leadership, staff training and empowerment, vendor collaborations, and other proven means Packed with case studies of facility managers who are building quality into their operation, Friday and Cotts's Quality Facility Management illustrates how your quest for quality can dramatically upgrade customer and senior management satisfaction—without draining department resources.
Book Synopsis Modern Automotive Technology by : James E. Duffy
Download or read book Modern Automotive Technology written by James E. Duffy and published by Goodheart-Wilcox Publisher. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Automotive Technology details the construction, operation, diagnosis, service, and repair of late-model automobiles and light trucks. This comprehensive text uses a building block approach that starts with the fundamental principles of system operation and progresses gradually to complex diagnostic and service procedures. Short sentences, concise definitions, and thousands of color illustrations help students learn quickly and easily The 1998 edition has been extensively revised and provides thorough coverage of the latest developments in the automotive field, including OBD II diagnostics, IM 240 testing, misfire monitoring, air bag systems, anti-lock brakes, and security systems. Organized around the eight ASE automobile test areas, this text is a valuable resource for students preparing for a career in automotive technology, as well as experienced technicians preparing for the ASE Certification/Recertification Tests.
Download or read book YesterWreck written by Gary Ledoux and published by . This book was released on 2018-08-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly Publisher : ISBN 13 : Total Pages :1208 pages Book Rating :4.:/5 (319 download)
Book Synopsis Automotive Repair Industry by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Download or read book Automotive Repair Industry written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1971 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigates automobile repair business to determine if automobile manufacturers create anticompetitive environment causing the inordinately high cost increases for automobile parts and labor to effect repairs.
Book Synopsis Real Business Plans & Marketing Tools by : Anne McKinney
Download or read book Real Business Plans & Marketing Tools written by Anne McKinney and published by PREP Publishing. This book was released on 2003 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first title in PREP's new Business Success Series is designed to help individuals who want to prepare paperwork related to starting, growing, selling, or marketing a business. The book contains real business plans for those contemplating entrepreneurship as well as for those who have an ongoing business which they are interested in selling. Readers will see samples of real business plans used by real organizations to sell a business to public companies. Readers will also see samples of documents, paperwork, and financial statements used by real companies to obtain equity financing and bank loans. A valuable section of the book is the section which shows marketing tools and "business resumes" used to attract new customers and increase profitability. (The author holds an MBA from the Harvard Business School.)