Author : George Clark
Publisher :
ISBN 13 : 9781418461003
Total Pages : 296 pages
Book Rating : 4.4/5 (61 download)
Book Synopsis Auto Leasing Secrets in the 21st Century by : George Clark
Download or read book Auto Leasing Secrets in the 21st Century written by George Clark and published by . This book was released on 2004-05 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last thirty or so years in the automobile leasing business, I've noticed how little actual information is really available to the buying public. Sure, there are many "how-to" books in the marketplace, but they deal primarily with the "do's and the don'ts," and largely suggest that most or all automobile sales professionals are basically dishonest. I strongly disagree, and although there are certainly some "bad apples" in the car business.as in any business, the fact is that most sales and leasing professionals are hard-working and honest people. This book is designed to cut through the misconceptions that affect the automotive buyer-seller relationship in order to provide the consumer with all of the behind-the-scenes aspects of the business, with a special emphasis on leasing. Knowledge is strength, and the more knowledge the consumer can utilize, the more effective he or she can become in negotiating the best possible deal. To that end, there is great emphasis on the psychology of the process, designed to provide the reader with insights not normally found in contemporary "how-to" books. As part of this effort, you will also learn what motivates the salesperson, and the reasons why, that as a group, they have developed such a bad reputation.mostly unjustified. And finally, we also explore how we can become better communicators not only in business, but in our daily lives as well.
