Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Attitudinal Antecedents Of The First And Third Person Effects Of Alcohol Advertising On College Students
Download Attitudinal Antecedents Of The First And Third Person Effects Of Alcohol Advertising On College Students full books in PDF, epub, and Kindle. Read online Attitudinal Antecedents Of The First And Third Person Effects Of Alcohol Advertising On College Students ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Attitudinal Antecedents of the First- and Third-person Effects of Alcohol Advertising on College Students by : Georgia Begin
Download or read book Attitudinal Antecedents of the First- and Third-person Effects of Alcohol Advertising on College Students written by Georgia Begin and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: Data collected from a survey questionnaire via personal interviews among 488 college students was used to examine relationships among attitude toward alcohol advertising, attitude toward alcohol beverages, perceived influence of alcohol advertising on oneself, perceived influence of alcohol advertising on others, and attitude toward restrictions of alcohol advertising. Results supported the hypothesized direct effect of advertising attitudes and product attitudes on attitude toward restrictions. Also supported was the indirect effect of advertising and product attitudes on attitudes toward restricting alcohol advertising via such mediators as perceived influence of the ads on self and others using the theories of first- and third- person effects. Implications for future research, public policies, and marketing practices - including responsibility marketing - are discussed.
Book Synopsis First- and Third-Person Effects of Alcohol Advertising On Chinese College Students by : Dong Xue
Download or read book First- and Third-Person Effects of Alcohol Advertising On Chinese College Students written by Dong Xue and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol consumption among Chinese college students has become a serious problem. The present research examines the relationships among attitudes towards alcohol advertising, attitudes towards alcohol products, the perceived influences of alcohol advertising on the self, the perceived influences of alcohol advertising on others, and attitudes toward government restrictions on alcohol advertising. Data were collected from 578 Chinese college students via an online survey. The results supported the hypothesized relationships between attitude toward alcohol products and alcohol advertising, as well as the relationship between attitude toward alcohol advertising and perceived influence of alcohol advertising on oneself. Results also supported the looking glass perception hypothesis whereby the perceived influence of alcohol advertising on oneself (first-person effect) had strong influence on the perceived influence on others (third-person effect) which in turn led to greater support for restrictions on alcohol advertising.
Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan
Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Book Synopsis International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines by : A. Arora
Download or read book International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines written by A. Arora and published by Springer. This book was released on 2013-07-26 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
Book Synopsis The Effects of Media on College Students' Decisionmaking and Attitudes Toward Alcohol and Alcohol Advertising by : Yin-Ju Chen
Download or read book The Effects of Media on College Students' Decisionmaking and Attitudes Toward Alcohol and Alcohol Advertising written by Yin-Ju Chen and published by . This book was released on 1998 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Influence of Alcohol Advertising on Intention to Use Alcohol Among College Students by : Daniel St.Clair Kreitzberg
Download or read book Influence of Alcohol Advertising on Intention to Use Alcohol Among College Students written by Daniel St.Clair Kreitzberg and published by . This book was released on 2016 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Background: There is little experimental research examining the influence of televised alcohol commercials on young adults’ alcohol use intentions. The aim of this study was to examine the influence of alcohol commercials on the attitudes and intentions to use alcohol among college students. Methods: A sample of 100 undergraduate students (18 to 25 years) viewed a popular half-hour television show with four alcohol commercials within advertising blocks. The participants completed pretest and posttest surveys measuring their intentions and attitudes. Separate Paired-Samples T-tests and non-parametric Wilcoxon Signed Rank tests were conducted to test for change in average levels of intentions and attitudes after exposure to alcohol commercials. Analyses were conducted with and without one outlier on the intention item in order to gain a full understanding of our findings. Missing data ranged from 1% to 3%, therefore, individual models vary in sample size. Results: A majority of the participants were female (72%), one third were white (34%), and the average age was 21 years old. Approximately 75% of our sample had at least one drink in the past 30 days (40% of these students were underage n=30). Results of the Paired-Samples t-tests and Wilcoxon Signed Rank tests indicated a statistically significant increase in intentions to use alcohol in the next 30 days (p
Book Synopsis Online Game Advertising and Chinese College Students by : Yan Tang
Download or read book Online Game Advertising and Chinese College Students written by Yan Tang and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study is to explore the relationships among Chinese college students' attitudes toward online games and online game advertising, their perceived influence of online game advertising on themselves and others, and their attitude toward restrictions on online game advertising. The growing popularity of online games and the frequent use of advertising in promoting online gaming activities make it necessary to examine empirically the relationships among these variables. Based on a survey among 518 Chinese college students, the study found support for the mediating role of the third-person effect. It also found evidence for the first-person effect through the mechanism of looking glass perception.
Book Synopsis Substance Use in Popular Movies and Music by : Donald F. Roberts
Download or read book Substance Use in Popular Movies and Music written by Donald F. Roberts and published by . This book was released on 1999 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Effects of Alcohol Advertising on College Students' Behaviors by : Marie Louise Radanielina-Hita
Download or read book The Effects of Alcohol Advertising on College Students' Behaviors written by Marie Louise Radanielina-Hita and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An online survey of undergraduates explored the effects of recalled parent-child interaction regarding media on their critical thinking skills, beliefs about alcohol and sex and current reports of risky behaviors. Students completed the questionnaire three times during fall 2011. The SEM analyses were based on 676 students. The longitudinal data set was used to model a latent trajectory of drinking and risky behaviors.
Book Synopsis Brief Alcohol Screening and Intervention for College Students (BASICS) by : Linda A. Dimeff
Download or read book Brief Alcohol Screening and Intervention for College Students (BASICS) written by Linda A. Dimeff and published by Guilford Press. This book was released on 1999-01-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This instructive manual presents a pragmatic and clinically proven approach to the prevention and treatment of undergraduate alcohol abuse. The BASICS model is a nonconfrontational, harm reduction approach that helps students reduce their alcohol consumption and decrease the behavioral and health risks associated with heavy drinking. Including numerous reproducible handouts and assessment forms, the book takes readers step-by-step through conducting BASICS assessment and feedback sessions. Special topics covered include the use of DSM-IV criteria to evaluate alcohol abuse, ways to counter student defensiveness about drinking, and obtaining additional treatment for students with severe alcohol dependency. Note about Photocopy Rights: The Publisher grants individual book purchasers nonassignable permission to reproduce selected figures, information sheets, and assessment instruments in this book for professional use. For details and limitations, see copyright page.
Author :United States Department of Transportation Publisher :National Academies Press ISBN 13 :0309034493 Total Pages :136 pages Book Rating :4.3/5 (9 download)
Book Synopsis Alcohol in America by : United States Department of Transportation
Download or read book Alcohol in America written by United States Department of Transportation and published by National Academies Press. This book was released on 1985-02-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol is a killerâ€"1 of every 13 deaths in the United States is alcohol-related. In addition, 5 percent of the population consumes 50 percent of the alcohol. The authors take a close look at the problem in a "classy little study," as The Washington Post called this book. The Library Journal states, "...[T]his is one book that addresses solutions....And it's enjoyably readable....This is an excellent review for anyone in the alcoholism prevention business, and good background reading for the interested layperson." The Washington Post agrees: the book "...likely will wind up on the bookshelves of counselors, politicians, judges, medical professionals, and law enforcement officials throughout the country."
Book Synopsis Reducing Underage Drinking by : Institute of Medicine
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Book Synopsis Sociological Abstracts by : Leo P. Chall
Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 1990 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.
Book Synopsis The Drink Pocket Book 2006 by : A.C. Nielsen Company
Download or read book The Drink Pocket Book 2006 written by A.C. Nielsen Company and published by . This book was released on 2005-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features statistical profiles of the UK wine, spirits, beer, cider and soft drinks markets, plus international drinks industry data.
Book Synopsis Getting Wasted by : Thomas Vander Ven
Download or read book Getting Wasted written by Thomas Vander Ven and published by NYU Press. This book was released on 2011 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vander Ven argues that college students rely on "drunk support." Contrary to most accounts of alcohol abuse as being a solitary problem of one person drinking to excess, the college drinking scene is very much a social one where students support one another through nights of drinking games, rituals and rites of passage.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1955-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis Monitoring the Future, National Survey Results on Drug Use by :
Download or read book Monitoring the Future, National Survey Results on Drug Use written by and published by . This book was released on 1999 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
