Advanced Theory and Practice in Sport Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1351667629
Total Pages : 613 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Advanced Theory and Practice in Sport Marketing by : Eric C. Schwarz

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Routledge. This book was released on 2017-12-18 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

Psychology in Sports Coaching

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Author :
Publisher : Taylor & Francis
ISBN 13 : 135178921X
Total Pages : 295 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Psychology in Sports Coaching by : Adam R. Nicholls

Download or read book Psychology in Sports Coaching written by Adam R. Nicholls and published by Taylor & Francis. This book was released on 2017-06-26 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some of the most effective coaches understand the fundamentals of sport psychology, which include interacting effectively with athletes, creating the optimal environment, assessing the psychological needs of their athletes, and even providing them with the mental training required to maximise performance. Fully revised and updated, the second edition of Psychology in Sports Coaching: Theory and Practice clearly and accessibly introduces the principles and practice of sport psychology in the context of the coaching process. Drawing on the very latest research and theory, the book introduces the psychological tools and techniques that coaches can use to get the best performances out of their athletes. Including six new chapters on applying self-determination principles in coaching, creating the optimal motivational climate, increasing motivation, developing anti-doping attitudes, promoting challenge states, and mindfulness-based stress reduction training, the book also offers step-by-step guidance on key topics such as: Assessing the needs of athletes Facilitating awareness through goal-setting and performance profiling Working with special populations, including children and injured athletes Building team cohesion Maximising relationships and socially supporting athletes Teaching mental skills such as imagery and coping Building mental toughness and confidence. Every chapter contains useful features to aid learning and understanding, including in-depth case studies, critical thinking questions, clear and concise summaries, and practice exam questions. Psychology in Sports Coaching: Theory and Practice is essential reading for any student of sports coaching or any practising coach looking to extend and develop their skills, and useful applied reading for students of sport psychology.

Athletics in Theory and Practice

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (264 download)

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Book Synopsis Athletics in Theory and Practice by : Ernest W. Hjertberg

Download or read book Athletics in Theory and Practice written by Ernest W. Hjertberg and published by . This book was released on 1913 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sport Coaching with Diverse Populations

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Author :
Publisher : Routledge
ISBN 13 : 1000195945
Total Pages : 227 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Sport Coaching with Diverse Populations by : James Wallis

Download or read book Sport Coaching with Diverse Populations written by James Wallis and published by Routledge. This book was released on 2020-10-25 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports coaches apply their skills in a wider variety of contexts, and with a more diverse range of athletes and participants, than ever before. This book introduces the professional competencies and knowledge needed to build successful working relationships across the different communities and groups with which coaches operate. The book offers important insight for coaches who work with specific populations including different age groups; black, Asian and minority ethnic (BAME) people; those of different gender or sexual orientation; individuals with disabilities or illness; the socio-economically disadvantaged; and refugees. Drawing on real-world case studies, such as coaching girls in combat sports and coaching cardiac rehab patients, and adopting a critical approach to values, philosophy and pedagogic process, this book argues that understanding the recipient of coaching and their particular needs is as important as content knowledge. With contributions from leading coaching researchers and practitioners, this is important reading for developing coaches, students on sports courses and other individuals involved in the sport pedagogy domain who seek to gain a better understanding of the demands of meeting the specific needs of people in the coaching process.

Athletics in Theory and Practice

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Author :
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Athletics in Theory and Practice by : Ernest W. Hjertberg

Download or read book Athletics in Theory and Practice written by Ernest W. Hjertberg and published by . This book was released on 1914 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Team Psychology in Sports

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Author :
Publisher : Routledge
ISBN 13 : 1136475907
Total Pages : 186 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Team Psychology in Sports by : Stewart Cotterill

Download or read book Team Psychology in Sports written by Stewart Cotterill and published by Routledge. This book was released on 2012-08-21 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to mould a group of talented individual athletes into an effective team takes effort and skill. Team Psychology in Sports examines the crucial factors in the development of an effective team, introducing important psychological and organizational concepts and offering evidence-based interventions for enhancing the performance of any sports team. The book neatly bridges the gap between theory and practice, with real sporting case studies, examples and practical tools included in each chapter. It covers the full range of issues in team sport, including: planning communication cohesion motivation emotions momentum leadership recovery. No other book offers such an up-to-date, relevant and applied guide to working with sports teams. It is essential reading for all students and practitioners working in sport psychology or sports coaching.

Athletics in Theory and Practice

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Author :
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.:/5 (965 download)

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Book Synopsis Athletics in Theory and Practice by : E. W. Hjertberg

Download or read book Athletics in Theory and Practice written by E. W. Hjertberg and published by . This book was released on 1912 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Skill Acquisition in Sport

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Publisher : Routledge
ISBN 13 : 0415607841
Total Pages : 418 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis Skill Acquisition in Sport by : Nicola J. Hodges

Download or read book Skill Acquisition in Sport written by Nicola J. Hodges and published by Routledge. This book was released on 2012 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expertise and research into the development of expertise and skill acquistion in sports performance is a specific area of research within the more general field of motor skills acquisition. This is the first fully comprehensive and focused work on the subject.

Understanding Psychological Preparation for Sport

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471957879
Total Pages : 370 pages
Book Rating : 4.4/5 (719 download)

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Book Synopsis Understanding Psychological Preparation for Sport by : Lew Hardy

Download or read book Understanding Psychological Preparation for Sport written by Lew Hardy and published by John Wiley & Sons. This book was released on 2018-03-05 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to advance both theory and practice in the psychological preparation of high-level sports performers. The authors integrate the relevant qualitative and quantitative research literatures with practical knowledge gained via their own personal experience of working with elite athletes. Seven aspects of psychological preparation are considered: basic psychological skills; self-confidence; motivation; arousal and activation; stress and anxiety; concentration; and coping with adversity. Each discussion ends with a summary of the implications for future research and best practice. Elite performers from around the world share their techniques for mentally preparing for competition. The authors then explore the links between the practices that these athletes use and theories which underlie psychological preparation for performance. This book develops a model of psychological preparation for elite sports performers incorporating two unique features: the research-to-practice orientation which is taken to preparation for high-level sports performance; and a global perspective using evidence derived from North American, European, Australian and other research literatures in both general and sport psychology. This is the first book of its kind and should be a valuable resource for sport psychologists, students and professionals with an interest in sport or high-level performance.

Ethics of Sport and Athletics

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Publisher : Lippincott Williams & Wilkins
ISBN 13 : 1975174704
Total Pages : 521 pages
Book Rating : 4.9/5 (751 download)

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Book Synopsis Ethics of Sport and Athletics by : Robert C. Schneider

Download or read book Ethics of Sport and Athletics written by Robert C. Schneider and published by Lippincott Williams & Wilkins. This book was released on 2021-03-05 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timely, accessible, and focused on practical application, Ethics of Sport & Athletics: Theory, Issues, and Applications, Second Edition, details the theories and mechanics of moral reasoning, ethical and unethical behavior in sport, and the development of moral education through sport. This well-organized, case-based approach to sport-related dilemmas teaches readers how to successfully apply moral reasoning skills in good decision making to ensure confidence in sports management. Extensively updated with real-world examples drawn from the latest sports headlines, this Second Edition is designed to help readers grapple with the many complicated ethical challenges they’ll encounter in today’s sports professions, including performance enhancement, violence in sports, and racial and gender discrimination. An expanded emphasis on applying knowledge and concepts in sport management further equips readers to confront specific scenarios, ultimately improving the overall moral integrity of sport without diminishing its competitive element.

Social Media In Sport: Theory And Practice

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Author :
Publisher : World Scientific
ISBN 13 : 9811237670
Total Pages : 507 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Social Media In Sport: Theory And Practice by : Gashaw Abeza

Download or read book Social Media In Sport: Theory And Practice written by Gashaw Abeza and published by World Scientific. This book was released on 2021-07-26 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

Foundations of Sports Coaching

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Author :
Publisher : Routledge
ISBN 13 : 100037517X
Total Pages : 302 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Foundations of Sports Coaching by : Ashley Gill

Download or read book Foundations of Sports Coaching written by Ashley Gill and published by Routledge. This book was released on 2021-05-03 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully revised third edition of the popular Foundations of Sports Coaching textbook aims to provide a comprehensive and engaging introduction to the practical and theoretical principles that underpin the sports coaching process, from both a participation and performance perspective. The focus of this contemporary edition is to bridge the gap between practical sports coaching delivery and the conceptual theories that underpin a sports coach’s practice. It provides a wealth of real-world examples and up-to-date case studies from a wide range of sports to support the developing practitioner and help sports coaches understand how to apply key concepts and theories to their practice. In addition, there are countless practical coaching tips, techniques and strategies to further support sports coaches in their practice and development. The book will provide the reader with the skills, knowledge and background they will need to prepare athletes and sports people technically, tactically and strategically, covering the key components of a sports coaching-related undergraduate course, including: ■ the continuing professionalisation of sports coaching ■ the International Sports Coaching Framework (I.C.C.E.) ■ the fundamental skills of a sports coach ■ how to coach populous groups ■ coaching philosophy ■ coaching pedagogy ■ creating a positive learning environment ■ talent ID and sevelopment ■ the reflective coach ■ performance analysis to support coach feedback. This third edition updates the style of previous versions with all-new chapters focusing upon international professional practice frameworks, coaching philosophy, coaching pedagogy, talent identification and development, and reflective practice. All of these are critical for the contemporary practitioner to understand in order to ensure they provide the best possible coaching environment for their athletes to develop and succeed. No other introductory textbook explains the importance of a holistic approach to sports coaching practice. This is an essential companion to any sports coaching course.

Managing Major Sports Events

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Publisher : Routledge
ISBN 13 : 100021088X
Total Pages : 523 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Managing Major Sports Events by : Milena M. Parent

Download or read book Managing Major Sports Events written by Milena M. Parent and published by Routledge. This book was released on 2020-11-29 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: • Bidding, leadership, and planning; • Marketing and human resource management; • Venues and ceremonies; • Communications and technology (including social media); • Functional area considerations (including sport, protocol, and event services); • Security and risk management; • Games-time considerations; • Event wrap-up and evaluation; • Legacy and sustainability. This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers. Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.

Introduction to Sport Management

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Publisher :
ISBN 13 : 9781524999872
Total Pages : pages
Book Rating : 4.9/5 (998 download)

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Book Synopsis Introduction to Sport Management by : Mark Nagel

Download or read book Introduction to Sport Management written by Mark Nagel and published by . This book was released on 2019-07-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sports Entrepreneurship

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Publisher :
ISBN 13 : 9781935412250
Total Pages : 0 pages
Book Rating : 4.4/5 (122 download)

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Book Synopsis Sports Entrepreneurship by : Dorene Ciletti

Download or read book Sports Entrepreneurship written by Dorene Ciletti and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. The editors have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organisations, associations, and sport-related products from the US, Australia, Europe, and India.

Management Theory and Practice in Physical Activity Education (Including Athletics)

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Author :
Publisher : Trafford Publishing
ISBN 13 : 1426930429
Total Pages : 331 pages
Book Rating : 4.4/5 (269 download)

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Book Synopsis Management Theory and Practice in Physical Activity Education (Including Athletics) by : F. Zeigler Earle F. Zeigler

Download or read book Management Theory and Practice in Physical Activity Education (Including Athletics) written by F. Zeigler Earle F. Zeigler and published by Trafford Publishing. This book was released on 2010 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new text in management thought, theory, and practice applied to physical activity education and athletics required justification. Management Theory and Practice in Physical Activity Education (Including Athletics) has been planned primarily for administrators of physical education and athletics at several levels of educational institutions. However, much that is included here can be very helpful as well to the sport and physical recreation manager in public and/or commercial sport and physical activity. In other words, it is the underlying "thought, theory, and practice" that is fundamentally important. The twentieth century has been characterized as a transitional one in human history. Moving into the twenty-first century, we start down the path to finding the answer to this assumption. At any rate, changing times are occasioned by the impact of a variety of social forces on society. Additionally, such change has its accompanying, but often unsteady, influence on the professional training of leaders in the large number of fields that make up the society in which such change occurs. The caliber of young people recruited into the field within education is paramount, as is the way they are prepared for leadership roles as managers, teachers, coaches, performers, supervisors, or exercise specialists. This is OUR responsibility. We should carry out these assignments in a way that is comparable to that used in the finest professions.

Sport Psychology

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Publisher : Benjamin-Cummings Publishing Company
ISBN 13 : 9780137765843
Total Pages : 452 pages
Book Rating : 4.7/5 (658 download)

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Book Synopsis Sport Psychology by : Mark H. Anshel

Download or read book Sport Psychology written by Mark H. Anshel and published by Benjamin-Cummings Publishing Company. This book was released on 1997 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this text is to link research in sport psychology with techniques to implement the research in real world settings. This is truly an introductory text and assumes the students have less of a background in sport psychology than many competing texts. In addition, the tone of this text is more informal than most competing texts. A strength of the text is that it describes, explains and applies each concept using "real world" examples. Anshel offers a very applied approach, supported by research. NOTE: Anshel points out that none of the competing texts include communications or counseling chapter (his does), an important selling feature. Also, these books lack, "not surprisingly," a sense of humor. Ansel's is very well written, human, accessible book.