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Author :
Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.:/5 (318 download)
Download or read book Asian Advertising, Marketing and Media Handbook written by and published by . This book was released on 1994 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Euromonitor International
ISBN 13 : 9780863385063
Total Pages : 306 pages
Book Rating : 4.3/5 (85 download)
Download or read book Asian Advertising, Marketing and Media Handbook 1994 written by and published by Euromonitor International. This book was released on 1994-01-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hong Cheng
Publisher : John Wiley & Sons
ISBN 13 : 1118378458
Total Pages : 574 pages
Book Rating : 4.1/5 (183 download)
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Author : Indrajit Banerjee
Publisher : AMIC
ISBN 13 : 9814136107
Total Pages : 556 pages
Book Rating : 4.8/5 (141 download)
Download or read book Asian Communication Handbook 2008 written by Indrajit Banerjee and published by AMIC. This book was released on 2008 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jing Wang
Publisher : Harvard University Press
ISBN 13 : 0674268237
Total Pages : 428 pages
Book Rating : 4.6/5 (742 download)
Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author :
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (318 download)
Download or read book Latin American Advertising, Marketing and Media Sourcebook written by and published by . This book was released on 1995 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to meet the needs of international marketers, this handbook covers marketing in Latin America. It explains ways of advertising and marketing, what media are available and the regulations that may apply. Each Latin American country is covered in terms of key marketing parameters such as demographic trends and economic indicators. Contact details are provided for all major advertising agencies, research publishers and trade associations. The handbook is fully indexed and sourced. Countries covered are Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.
Author : Charles J. McMillan
Publisher : Walter de Gruyter
ISBN 13 : 3110812878
Total Pages : 448 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Japanese Industrial System written by Charles J. McMillan and published by Walter de Gruyter. This book was released on 2012-10-25 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James H. Cole
Publisher : M.E. Sharpe
ISBN 13 : 9780765603951
Total Pages : 1492 pages
Book Rating : 4.6/5 (39 download)
Download or read book Twentieth Century China written by James H. Cole and published by M.E. Sharpe. This book was released on 2004 with total page 1492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing reference works published since 1964, these volumes cover books, periodicals, and inclusions (i.e., chapters in edited volumes) on the 1911 Revolution, the Republic of China (1949--), post-1911 Taiwan, post-1911 Hong Kong and Macao, and post-1911 overseas Chinese.
Author :
Publisher :
ISBN 13 :
Total Pages : 992 pages
Book Rating : 4.:/5 (89 download)
Download or read book New Serial Titles written by and published by . This book was released on 1977 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.
Author : Shintaro Okazaki
Publisher : Edward Elgar Publishing
ISBN 13 : 1781001049
Total Pages : 577 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Research on International Advertising written by Shintaro Okazaki and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Author : Jim Aitchison
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (321 download)
Download or read book How Asia Advertises written by Jim Aitchison and published by . This book was released on 2002-06-06 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results
Author :
Publisher :
ISBN 13 :
Total Pages : 1438 pages
Book Rating : 4.F/5 ( download)
Download or read book Willing's Press Guide and Advertisers' Directory and Handbook written by and published by . This book was released on 2003 with total page 1438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (31 download)
Download or read book A Directory of Foreign Advertising Agencies and Marketing Research Organizations for the United States International Business Community written by United States. Bureau of Foreign Commerce and published by . This book was released on 1959 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Epica Awards
Publisher : Bloomsbury Publishing
ISBN 13 : 1472589823
Total Pages : 401 pages
Book Rating : 4.4/5 (725 download)
Download or read book Epica Book 27 written by Epica Awards and published by Bloomsbury Publishing. This book was released on 2014-09-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Epica Awards is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. Epica Book 27: Creative Communications is a lasting record of the 2013 Epica Awards and a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Epica Book 27 includes an introduction by Masako Okamura, the award-winning creative director from Japan's Dentsu, who recently became Executive Creative Director of Dentsu Vietnam. Masako was the first female creative director at Dentsu and is one of the most respected creatives in Asia. The 2013 Epica Awards were judged by journalists representing 41 specialist titles and websites from 34 countries, including 6 new titles from Canada, India, Singapore, China, Australia and the Philippines.
Author : Hongmei Li
Publisher : John Wiley & Sons
ISBN 13 : 1509511148
Total Pages : 280 pages
Book Rating : 4.5/5 (95 download)
Download or read book Advertising and Consumer Culture in China written by Hongmei Li and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Author : Hong Cheng
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763002271
Total Pages : 324 pages
Book Rating : 4.0/5 (22 download)
Download or read book Advertising and Chinese Society written by Hong Cheng and published by Copenhagen Business School Press DK. This book was released on 2009 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
Author : Ian Batey
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.3/5 (91 download)
Download or read book Asian Branding written by Ian Batey and published by . This book was released on 2002 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia. Batey crusades a massive global marketing war in which Asian "
