Art Direction

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Art Direction Explained, At Last!

Author : Steven Heller
Publisher : Laurence King Publishing
ISBN 13 : 9781856696241
Total Pages : 0 pages
Book Rating : 4.6/5 (962 download)

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Book Synopsis Art Direction Explained, At Last! by : Steven Heller

Download or read book Art Direction Explained, At Last! written by Steven Heller and published by Laurence King Publishing. This book was released on 2009-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.

Basics Advertising 02: Art Direction

Author : Nik Mahon
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034568
Total Pages : 184 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Basics Advertising 02: Art Direction by : Nik Mahon

Download or read book Basics Advertising 02: Art Direction written by Nik Mahon and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Art Direction and Production Design

Author : Lucy Fischer
Publisher : Rutgers University Press
ISBN 13 : 0813564379
Total Pages : 222 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Art Direction and Production Design by : Lucy Fischer

Download or read book Art Direction and Production Design written by Lucy Fischer and published by Rutgers University Press. This book was released on 2015-03-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is the look of a film achieved? In Art Direction and Production Design, six outstanding scholars survey the careers of notable art directors, the influence of specific design styles, the key roles played by particular studios and films in shaping the field, the effect of technological changes on production design, and the shifts in industrial modes of organization. The craft’s purpose is to produce an overall pictorial “vision” for films, and in 1924 a group of designers formed the Cinemagundi Club—their skills encompassed set design, painting, decoration, construction, and budgeting. A few years later, in recognition of their contributions to filmmaking, the first Academy Awards for art direction were given, a clear indication of just how essential the oversight of production design had become to the so-called majors. The original essays presented in Art Direction and Production Design trace the trajectory from Thomas Edison’s primitive studio, the Black Maria, to the growth of the Hollywood “studio system,” to the influence of sound, to a discussion of the “auteur theory,” and to contemporary Hollywood in which computer-generated imagery has become common. By 2000, the Society of Motion Picture Art Directors became the Art Directors Guild, emphasizing the significance of the contributions of art direction and production design to filmmaking. Art Direction and Production Design is a volume in the Behind the Silver Screen series—other titles in the series include Acting, Animation, Cinematography, Directing, Editing and Special/Visual Effects, Producers, Screenwriting, and Sound.

The Art Direction Book

Author : Louise Bishop
Publisher :
ISBN 13 : 9782880462840
Total Pages : 176 pages
Book Rating : 4.4/5 (628 download)

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Book Synopsis The Art Direction Book by : Louise Bishop

Download or read book The Art Direction Book written by Louise Bishop and published by . This book was released on 1996 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains the work of 28 of the world's top art directors and provides an invaluable insight into the last 40 years of advertising. In their own words they discuss the finer points of their work and offer inspiration and advice to both professionals and th

What an Art Director Does

Author : Ward Preston
Publisher :
ISBN 13 : 9781879505186
Total Pages : 232 pages
Book Rating : 4.5/5 (51 download)

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Book Synopsis What an Art Director Does by : Ward Preston

Download or read book What an Art Director Does written by Ward Preston and published by . This book was released on 1994 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wealth of information from Preston's experiences in the film industry.

Designs on Film

Author : Cathy Whitlock
Publisher : Harper Collins
ISBN 13 : 0062241605
Total Pages : 398 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Designs on Film by : Cathy Whitlock

Download or read book Designs on Film written by Cathy Whitlock and published by Harper Collins. This book was released on 2013-02-05 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who can forget the over-the-top, white-on-white, high-gloss interiors through which Fred Astaire danced in Top Hat? The modernist high-rise architecture, inspired by the work of Frank Lloyd Wright, in the adaptation of Ayn Rand's The Fountainhead? The lavish, opulent drawing rooms of Martin Scorsese's The Age of Innocence? Through the use of film design—called both art direction and production design in the film industry—movies can transport us to new worlds of luxury, highlight the ornament of the everyday, offer a vision of the future, or evoke the realities of a distant era. In Designs on Film, journalist and interior designer Cathy Whitlock illuminates the often undercelebrated role of the production designer in the creation of the most memorable moments in film history. Through a lush collection of rare archival photographs, Whitlock narrates the evolving story of art direction over the course of a century—from the massive Roman architecture of Ben-Hur to the infamous Dakota apartment in Rosemary's Baby to the digital CGI wonders of Avatar's Pandora. Drawing on insights from the most prominent Hollywood production designers and the historical knowledge of the venerable Art Directors Guild, Whitlock delves into the detailed process of how sets are imagined, drawn, built, and decorated. Designs on Film is the must-have look book for film lovers, movie buffs, and anyone looking to draw interior design inspiration from the constructions and confections of Hollywood. Whitlock lifts the curtain on movie magic and celebrates the many ways in which art direction and set design allow us to lose ourselves in the diverse worlds showcased on the big screen.

Designing for Screen

Author : Georgina Shorter
Publisher : Crowood
ISBN 13 : 1847974465
Total Pages : 236 pages
Book Rating : 4.8/5 (479 download)

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Book Synopsis Designing for Screen by : Georgina Shorter

Download or read book Designing for Screen written by Georgina Shorter and published by Crowood. This book was released on 2012-08-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team, including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas, and suggests ways to illustrate them; Explores the importance of images, colour, texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions, and shows how design decisions contribute to the story.

The Art Direction Handbook for Film

Author : Michael Rizzo
Publisher : Taylor & Francis
ISBN 13 : 1136068708
Total Pages : 351 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis The Art Direction Handbook for Film by : Michael Rizzo

Download or read book The Art Direction Handbook for Film written by Michael Rizzo and published by Taylor & Francis. This book was released on 2013-07-18 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical, comprehensive on-the-job manual for art directors from an established Hollywood insider.

Art Direction for Film and Video

Author : Robert Olson
Publisher : CRC Press
ISBN 13 : 1136048189
Total Pages : 160 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Art Direction for Film and Video by : Robert Olson

Download or read book Art Direction for Film and Video written by Robert Olson and published by CRC Press. This book was released on 1998-10-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an author with over 30 years of working experience, this book takes a practical, thorough look at the duties and skills of art directors and production designers. It teaches readers how to analyze a script, develop concepts that meet the needs of a script, develop sketches and construction drawings, work with directors and producers, and operate within budget limitations. The book has been updated and expanded to include interviews with professionals at all levels in the art department. A chapter on digital effects as they relate to the work of the art director has been added to this new edition. Students, novices in the profession, and persons from other art/design fields who are interested in expanding into film and video will find this is a valuable resource. Written by an author with over 30 years of working experience, this book takes a practical, thorough look at the duties and skills of art directors and production designers. It teaches readers how to analyze a script, develop concepts that meet the needs of a script, develop sketches and construction drawings, work with directors and producers, and operate within budget limitations. The book has been updated and expanded to include interviews with professionals at all levels in the art department. A chapter on digital effects as they relate to the work of the art director has been added to this new edition. Students, novices in the profession, and persons from other art/design fields who are interested in expanding into film and video will find this is a valuable resource.

Inside Art Direction: Interviews and Case Studies

Author : Steven Brower
Publisher : Bloomsbury Publishing
ISBN 13 : 1472569113
Total Pages : 224 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis Inside Art Direction: Interviews and Case Studies by : Steven Brower

Download or read book Inside Art Direction: Interviews and Case Studies written by Steven Brower and published by Bloomsbury Publishing. This book was released on 2016-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Honorable Mention in the Foreword Indie Awards 2016 For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.

The Art Direction Handbook for Film & Television

Author : Michael Rizzo
Publisher : CRC Press
ISBN 13 : 1317673697
Total Pages : 716 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Art Direction Handbook for Film & Television by : Michael Rizzo

Download or read book The Art Direction Handbook for Film & Television written by Michael Rizzo and published by CRC Press. This book was released on 2014-07-11 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new and expanded edition of The Art Direction Handbook, author Michael Rizzo now covers art direction for television, in addition to updated coverage of film design. This comprehensive, professional manual details the set-up of the art department and the day-to-day job duties: scouting for locations, research, executing the design concept, supervising scenery construction, and surviving production. Beyond that, there is an emphasis on not just how to do the job, but how to succeed and secure other jobs. Rounding out the text is an extensive collection of useful forms and checklists, as well as interviews with prominent art directors.

Helmut Krone, The Book

Author : Clive Challis
Publisher :
ISBN 13 : 9780954893101
Total Pages : 268 pages
Book Rating : 4.8/5 (931 download)

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Book Synopsis Helmut Krone, The Book by : Clive Challis

Download or read book Helmut Krone, The Book written by Clive Challis and published by . This book was released on 2005-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helmut Krone led the Creative Revolution which changed advertising. Forty years after he'd created the Volkswagen Beetle campaign it was voted `the most famous campaign ever'. His work is in the Museum of Modern Art and the Smithsonian. He has been inducted into Art Directors' Halls of Fame from New York to Berlin. Before Helmut Krone advertising art direction was either `old' commercialised art or `new' graphic design. And advertising was thought of as salesmanship. His thinking led into account planning, affected marketing and changed the design of ads. Krone gave us ads which command attention, are witty, understated and demand complicity to decode. He questioned all of advertising's formal devices: logotypes, headlines, body-copy and studio photography. He explored the tensions between the meanings of words and the meaning of images - still the way modern advertising gets us to realise new thoughts. The book shows nearly all of Krone's print work: graphic designs which modernised advertising and art direction - and changed graphic design.

The Education of an Art Director

Author : Steven Heller
Publisher : Allworth Press
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Education of an Art Director by : Steven Heller

Download or read book The Education of an Art Director written by Steven Heller and published by Allworth Press. This book was released on 2006 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth view of every facet of art direction; concrete examples reveal how to create classes that are fun to teach and inspiring to students and department chairs alike. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Art Direction and Editorial Design

Author : Yolanda Zappaterra
Publisher : Harry N. Abrams
ISBN 13 : 9780810993778
Total Pages : 0 pages
Book Rating : 4.9/5 (937 download)

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Book Synopsis Art Direction and Editorial Design by : Yolanda Zappaterra

Download or read book Art Direction and Editorial Design written by Yolanda Zappaterra and published by Harry N. Abrams. This book was released on 2007-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource guide to the design of print and online magazines and newspapers, providing case studies, examples, exercises, and advice on creating layouts, publication branding, handling copy and images, design and production skills, and trends in the field.

Creative Direction in a Digital World

Author : Adam Harrell
Publisher : CRC Press
ISBN 13 : 1351380222
Total Pages : 114 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Creative Direction in a Digital World by : Adam Harrell

Download or read book Creative Direction in a Digital World written by Adam Harrell and published by CRC Press. This book was released on 2017-06-26 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.

Hollywood Art

Author : Beverly Heisner
Publisher : McFarland
ISBN 13 : 9780786467068
Total Pages : 0 pages
Book Rating : 4.4/5 (67 download)

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Book Synopsis Hollywood Art by : Beverly Heisner

Download or read book Hollywood Art written by Beverly Heisner and published by McFarland. This book was released on 2011-09-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1930s and 40s heyday of Hollywood studio art departments, strong art directors like Cedric Gibbons and Hans Dreier brought together more artists and artisans working on the same projects than any other enterprise in the history of modern American art. This is the first book to trace the history of studio art direction. The origins of art direction in the early motion pictures, the organization of art departments, and the nature of art direction from the 1920s to the 1950s are covered first. Then each studio is discussed individually with a survey of its art department output through the fifties. Comprehensive filmographies (a first) provide films and release dates for 226 art directors.

A Sense of Direction

Author : William Ball
Publisher : New York : Drama Book Publishers
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis A Sense of Direction by : William Ball

Download or read book A Sense of Direction written by William Ball and published by New York : Drama Book Publishers. This book was released on 1984 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "William Ball, founder and general director of the acclaimed American Conservatory Theatre, engages his audience in a wide-ranging discussion of the director's process - from first reading through opening night. Mr. Ball offers a candid, personal account of his method of working - including the choice of a play's essential elements, preproduction homework, casting, and rehearsal techniques"--Cover.