The Education Of An Art Director

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The Education of an Art Director

Author : Steven Heller
Publisher : Allworth Press
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Education of an Art Director by : Steven Heller

Download or read book The Education of an Art Director written by Steven Heller and published by Allworth Press. This book was released on 2006 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth view of every facet of art direction; concrete examples reveal how to create classes that are fun to teach and inspiring to students and department chairs alike. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Education of a Graphic Designer

Author : Steven Heller
Publisher : Simon and Schuster
ISBN 13 : 1581159676
Total Pages : 735 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Education of a Graphic Designer by : Steven Heller

Download or read book The Education of a Graphic Designer written by Steven Heller and published by Simon and Schuster. This book was released on 2012-02-14 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Contributors, including Milton Glaser, Lou Danziger, Jessica Helfand, Paula Scher, Maud Lavin, Armin Vit, and Marty Newmeier, offer original theories and proposals on design education concerns. Personal anecdotes from these stars about their own education, their mentors, and their students make this an entertaining and illuminating idea book.

Art Direction Explained, At Last!

Author : Steven Heller
Publisher : Laurence King Publishing
ISBN 13 : 9781856696241
Total Pages : 0 pages
Book Rating : 4.6/5 (962 download)

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Book Synopsis Art Direction Explained, At Last! by : Steven Heller

Download or read book Art Direction Explained, At Last! written by Steven Heller and published by Laurence King Publishing. This book was released on 2009-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.

Basics Advertising 02: Art Direction

Author : Nik Mahon
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034568
Total Pages : 184 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Basics Advertising 02: Art Direction by : Nik Mahon

Download or read book Basics Advertising 02: Art Direction written by Nik Mahon and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

The Education of a Design Entrepreneur

Author : Steven Heller
Publisher : Simon and Schuster
ISBN 13 : 1621532062
Total Pages : 288 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Education of a Design Entrepreneur by : Steven Heller

Download or read book The Education of a Design Entrepreneur written by Steven Heller and published by Simon and Schuster. This book was released on 2006-04-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: New from the editor of the pioneering EDUCATION OF . . . series, this benchmark collection of fifty essays and interviews provides students and working designers with a firm understanding of the pitfalls and triumphs awaiting the design entrepreneur. Designers recount their motives for setting out on their own and reflect on the degree to which their creative spirit has been satisfied by entrepreneurial freedom –in areas ranging from book, Web site, and home product design to golf course development and entertainment design. Contributors such as Byron Glaser and Sandra Higashi, Eric Zimmerman, Rudy VanderLans, and others reveal that entrepreneurship is not simply a designer's ticket to liberation –it can also be a labyrinth of clerical tasks and manufacturing nightmares. This collection provides candid anecdotes and no-frills advice for any designer ready to brave the trials and rewards of entrepreneurship.

Occupational Outlook Handbook

Author : United States. Bureau of Labor Statistics
Publisher :
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Occupational Outlook Handbook by : United States. Bureau of Labor Statistics

Download or read book Occupational Outlook Handbook written by United States. Bureau of Labor Statistics and published by . This book was released on 1957 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Design for Motion

Author : Austin Shaw
Publisher : CRC Press
ISBN 13 : 1317607775
Total Pages : 346 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Design for Motion by : Austin Shaw

Download or read book Design for Motion written by Austin Shaw and published by CRC Press. This book was released on 2015-11-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniques Typography Compositing Cinematography Incorporating 3D elements Matte painting Concept development, and much more Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work. Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.

Black Lives Matter at School

Author : Denisha Jones
Publisher : Haymarket Books
ISBN 13 : 1642595306
Total Pages : 309 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Black Lives Matter at School by : Denisha Jones

Download or read book Black Lives Matter at School written by Denisha Jones and published by Haymarket Books. This book was released on 2020-12-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inspiring collection of accounts from educators and students is “an essential resource for all those seeking to build an antiracist school system” (Ibram X. Kendi). Since 2016, the Black Lives Matter at School movement has carved a new path for racial justice in education. A growing coalition of educators, students, parents and others have established an annual week of action during the first week of February. This anthology shares vital lessons that have been learned through this important work. In this volume, Bettina Love makes a powerful case for abolitionist teaching, Brian Jones looks at the historical context of the ongoing struggle for racial justice in education, and prominent teacher union leaders discuss the importance of anti-racism in their unions. Black Lives Matter at School includes essays, interviews, poems, resolutions, and more from participants across the country who have been building the movement on the ground.

Becoming a Successful Art Director

Author : Steven Brower
Publisher :
ISBN 13 : 9781474255356
Total Pages : 232 pages
Book Rating : 4.2/5 (553 download)

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Book Synopsis Becoming a Successful Art Director by : Steven Brower

Download or read book Becoming a Successful Art Director written by Steven Brower and published by . This book was released on 2015 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed"--

Advertising Creative

Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1506315402
Total Pages : 764 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Advertising Creative by : Tom Altstiel

Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2015-12-10 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Fitness Junkie

Author : Lucy Sykes
Publisher : Anchor
ISBN 13 : 0385541813
Total Pages : 304 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Fitness Junkie by : Lucy Sykes

Download or read book Fitness Junkie written by Lucy Sykes and published by Anchor. This book was released on 2017-07-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Good Morning America Summer Must-Read! From the bestselling authors of The Knockoff, an outrageously funny novel about one woman's attempt—through clay diets, naked yoga, green juice, and cultish workout classes—to win back her career, save her best friend, and lose thirty pounds. When Janey Sweet, CEO of a couture wedding dress company, is photographed in the front row of a fashion show eating a bruffin—the delicious lovechild of a brioche and a muffin—her best friend and business partner, Beau, gives her an ultimatum: Lose thirty pounds or lose your job. Sure, Janey has gained some weight since her divorce, and no, her beautifully cut trousers don't fit like they used to, so Janey throws herself headlong into the world of the fitness revolution, signing up for a shockingly expensive workout pass, baring it all for Free the Nipple yoga, sweating through boot camp classes run by Sri Lankan militants and spinning to the screams of a Lycra-clad instructor with rage issues. At a juice shop she meets Jacob, a cute young guy who takes her dumpster-diving outside Whole Foods on their first date. At a shaman's tea ceremony she meets Hugh, a silver fox who holds her hand through an ayahuasca hallucination And at a secret exercise studio Janey meets Sara Strong, the wildly popular workout guru whose special dance routine has starlets and wealthy women flocking to her for results that seem too good to be true. As Janey eschews delicious carbs, pays thousands of dollars to charlatans, and is harassed by her very own fitness bracelet, she can't help but wonder: Did she really need to lose weight in the first place? A hilarious send-up of the health and wellness industry, Fitness Junkie is a glorious romp through the absurd landscape of our weight-obsessed culture.

How the Arts Can Save Education

Author : Erica Rosenfeld Halverson
Publisher : Teachers College Press
ISBN 13 : 0807765724
Total Pages : 169 pages
Book Rating : 4.8/5 (77 download)

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Book Synopsis How the Arts Can Save Education by : Erica Rosenfeld Halverson

Download or read book How the Arts Can Save Education written by Erica Rosenfeld Halverson and published by Teachers College Press. This book was released on 2021 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A comprehensive look at how the arts (broadly conceived) can improve teaching, learning, and curriculum for all students, written in accessible language for non-academics and non-experts. It contains many evocative examples to illustrate the power of the arts to change education"--

Art Directors Annual: 90

Author : Art Directors Club
Publisher : The Art Directors Club
ISBN 13 : 2940411883
Total Pages : 203 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis Art Directors Annual: 90 by : Art Directors Club

Download or read book Art Directors Annual: 90 written by Art Directors Club and published by The Art Directors Club. This book was released on 2011-12 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuously published since 1920, the Art Directors Annual is the world's most widely distributed creative awards reference book and source of inspiration, honoring the year's best work in design and advertising around the globe. Every winning entry (including all Cube and Merit winners) is reproduced in full-color with complete credits. The 90th edition includes the NEW ADC Designism (which explores the responsibilities of creatives to drive social and political change through their work), ADC Hybrid, the 2011 ADC Hall of Fame Laureates and the ADC Black Cube for best in show.

The Art Direction Book

Author : Louise Bishop
Publisher :
ISBN 13 : 9782880462840
Total Pages : 176 pages
Book Rating : 4.4/5 (628 download)

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Book Synopsis The Art Direction Book by : Louise Bishop

Download or read book The Art Direction Book written by Louise Bishop and published by . This book was released on 1996 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains the work of 28 of the world's top art directors and provides an invaluable insight into the last 40 years of advertising. In their own words they discuss the finer points of their work and offer inspiration and advice to both professionals and th

Dinkin Dings and the Frightening Things

Author : Guy Bass
Publisher : Penguin
ISBN 13 : 1101513349
Total Pages : 122 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Dinkin Dings and the Frightening Things by : Guy Bass

Download or read book Dinkin Dings and the Frightening Things written by Guy Bass and published by Penguin. This book was released on 2011-03-03 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dinkin Dings is afraid of everything. Only the Frightening Things-the three monsters who live under his bed-don't scare him. So when Dinkin suspects the people next door are evil zombies in disguise, he enlists his three friends to help take them down. But can a ghost, a skeleton, and a monster help a panic-stricken boy rid the world of a family of zombies?

Two Beats Ahead

Author : Panos A. Panay
Publisher : Penguin UK
ISBN 13 : 0241987245
Total Pages : 256 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis Two Beats Ahead by : Panos A. Panay

Download or read book Two Beats Ahead written by Panos A. Panay and published by Penguin UK. This book was released on 2021-04-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Groundbreaking' Amy Cuddy, bestselling author of Presence 'A roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future' Deepak Chopra Musicians are masters of innovation, constantly finding new ways to adapt to accelerating change and staying ahead of the beat. ------------------------------------------------------------------- In Two Beats Ahead, Michael Hendrix and Panos Panay demystify the artistic process of some of the greatest creative minds of our time and reveal what they can teach us about creativity. Drawing from first person interviews, you'll learn the secrets of collaboration from Beyoncé and Pharrell Williams, grasp the value of experimentation with Radiohead and Imogen Heap, learn how to prototype with Jimmy Iovine, hear why Justin Timberlake thinks you should 'dare to suck', understand the power of reinvention from Gloria Estefan, and the art of producing from T Bone Burnett and Hank Shocklee, co-founder of Public Enemy. A musical mindset is a revolutionary framework for creating and innovating in a dynamic world. Two Beats Ahead shows you how ------------------------------------------------------------------- 'Inspiration for anyone looking to expand the reach of their creativity' Tim Brown, author of Change By Design 'Based on their course at Berklee, Michael and Panos show that a musician's perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are' David Kelley, founder of IDEO and the Stanford d.school

I Hate to Read!

Author : Rita Marshall
Publisher : The Creative Company
ISBN 13 : 0898125219
Total Pages : 32 pages
Book Rating : 4.8/5 (981 download)

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Book Synopsis I Hate to Read! by : Rita Marshall

Download or read book I Hate to Read! written by Rita Marshall and published by The Creative Company. This book was released on 2004 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a third-grader who hates to read unwillingly looks at a book, the characters come alive and interest him so much that he begins to care about them and turn the pages.