Campaigning for Hearts and Minds

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Author :
Publisher : University of Chicago Press
ISBN 13 : 022678830X
Total Pages : 297 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis Campaigning for Hearts and Minds by : Ted Brader

Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

Argument for Mind

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Author :
Publisher : Yale University Press
ISBN 13 : 0300129335
Total Pages : 301 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Argument for Mind by : Jerome Kagan

Download or read book Argument for Mind written by Jerome Kagan and published by Yale University Press. This book was released on 2006-01-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this elegantly written book, Jerome Kagan melds the history of the field of psychology during the past 50 years with the story of his own research efforts of the same period and an analysis of what he terms "the currently rocky romance between psychology and biology." As Kagan unwinds his own history, he reveals the seminal events that have shaped his career and discusses how his assumptions have changed. With full appreciation for the contributions to psychology of history, philosophy, literature, and neuroscience, he approaches a wide range of fascinating topics, including: middot; the abandonment of orthodox forms of behaviorism and psychoanalysis middot; the forces that inspired later-twentieth-century curiosity about young children middot; why B. F. Skinner chose to study psychology middot; why the study of science less often ignites imaginations today middot; our society's obsession with erotic love middot; the resurgence of religious fanaticism and the religious Right Embedded in Kagan's discussions is a rejection of the current notion that a mature neuroscience will eventually replace psychology. He argues that a complete understanding of brain is not synonymous with a full explanation of mind, and he concludes with a brief prediction of the next five decades in the field of psychology.

Radical Compassion

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Author :
Publisher : Penguin
ISBN 13 : 0525522832
Total Pages : 290 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Radical Compassion by : Tara Brach

Download or read book Radical Compassion written by Tara Brach and published by Penguin. This book was released on 2020-12-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most beloved and trusted mindfulness teachers in America offers a lifeline for difficult times: the RAIN meditation, which awakens our courage and heart Tara Brach is an in-the-trenches teacher whose work counters today's ever-increasing onslaught of news, conflict, demands, and anxieties--stresses that leave us rushing around on auto-pilot and cut off from the presence and creativity that give our lives meaning. In this heartfelt and deeply practical book, she offers an antidote: an easy-to-learn four-step meditation that quickly loosens the grip of difficult emotions and limiting beliefs. Each step in the meditation practice (Recognize, Allow, Investigate, Nurture) is brought to life by memorable stories shared by Tara and her students as they deal with feelings of overwhelm, loss, and self-aversion, with painful relationships, and past trauma--and as they discover step-by-step the sources of love, forgiveness, compassion, and deep wisdom alive within all of us. A PENGUIN LIFE TITLE

The Nervous System and the Heart

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Author :
Publisher : Springer Science & Business Media
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Nervous System and the Heart by : Gert J. Ter Horst

Download or read book The Nervous System and the Heart written by Gert J. Ter Horst and published by Springer Science & Business Media. This book was released on 2000 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are physiological bases for associations of the heart with emotions, and with the apparently universal increased mortality in winter. Thirteen contributions integrate expertise in cardiology and neuroscience in overviewing the latest knowledge about head-heart interactions. The first five chapters explain autonomic control of cardiovascular functions, the neural supply of the heart, and neuropathology. Part II examines the effects of stress on the hypothalamo-pituitary-adrenal system and the heart. Part III treats the neurobiology and neuroimaging of cardiac pain. Next, humoral factors in cardiovascular regulation and as mediators of inflammation in coronary artery disease are considered. Finally, the relationship between heart disease and cognitive/neuropsychiatric disorders is discussed. Includes photomicrographs, schematic drawings, and nice large print.

Vertigo and Dizziness

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1846280818
Total Pages : 148 pages
Book Rating : 4.8/5 (462 download)

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Book Synopsis Vertigo and Dizziness by : Thomas Brandt

Download or read book Vertigo and Dizziness written by Thomas Brandt and published by Springer Science & Business Media. This book was released on 2007-06-24 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Short and concise, clinically-oriented book with special emphasis on treatments: drug, physical, operative or psychotherapeutic An overview of the most important syndromes, each with explanatory clinical descriptions and illustrations makes it an easy-to-use reference

Mind: A Journey to the Heart of Being Human (Norton Series on Interpersonal Neurobiology)

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393710548
Total Pages : 400 pages
Book Rating : 4.3/5 (937 download)

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Book Synopsis Mind: A Journey to the Heart of Being Human (Norton Series on Interpersonal Neurobiology) by : Daniel J. Siegel

Download or read book Mind: A Journey to the Heart of Being Human (Norton Series on Interpersonal Neurobiology) written by Daniel J. Siegel and published by W. W. Norton & Company. This book was released on 2016-10-18 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller. A scientist’s exploration into the mysteries of the human mind. What is the mind? What is the experience of the self truly made of? How does the mind differ from the brain? Though the mind’s contents—its emotions, thoughts, and memories—are often described, the essence of mind is rarely, if ever, defined. In this book, noted neuropsychiatrist and New York Times best-selling author Daniel J. Siegel, MD, uses his characteristic sensitivity and interdisciplinary background to offer a definition of the mind that illuminates the how, what, when, where, and even why of who we are, of what the mind is, and what the mind’s self has the potential to become. MIND takes the reader on a deep personal and scientific journey into consciousness, subjective experience, and information processing, uncovering the mind’s self-organizational properties that emerge from both the body and the relationships we have with one another, and with the world around us. While making a wide range of sciences accessible and exciting—from neurobiology to quantum physics, anthropology to psychology—this book offers an experience that addresses some of our most pressing personal and global questions about identity, connection, and the cultivation of well-being in our lives.

Vertigo: Its Multisensory Syndromes

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1447133420
Total Pages : 329 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Vertigo: Its Multisensory Syndromes by : Thomas Brandt

Download or read book Vertigo: Its Multisensory Syndromes written by Thomas Brandt and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A variety of syndromes are hidden behind the term vertigo; the interdisciplinary approach here shows how surprisingly easy it is to correctly diagnose and effectively treat them. The book's clinical practicality uncovers the key elements necessary for understanding vertigo: the sensorimotor physiology, careful history-taking, and otoneurological examination. For each syndrome, there is a full description of the clinical features and diagnostic procedure. Numerous tables and thorough cross-referencing guide you to differential diagnosis. Special emphasis is placed on the relationship between the management and the underlying pathological mechanism of the disease.

Just One Thing

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Author :
Publisher : New Harbinger Publications
ISBN 13 : 1608820327
Total Pages : 232 pages
Book Rating : 4.6/5 (88 download)

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Book Synopsis Just One Thing by : Rick Hanson

Download or read book Just One Thing written by Rick Hanson and published by New Harbinger Publications. This book was released on 2011-10-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve heard the expression, “It’s the little things that count.” Research has shown that little daily practices can change the way your brain works, too. This book offers simple brain-training practices you can do every day to protect against stress, lift your mood, and find greater emotional resilience. Just One Thing is a treasure chest of over fifty practices created specifically to deepen your sense of well-being and unconditional happiness. Just one practice each day can help you: Be good to yourself Enjoy life as it is Build on your strengths Be more effective at home and work Make peace with your emotions

Arguments of Heart and Mind

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Author :
Publisher : Manchester University Press
ISBN 13 : 9780719053474
Total Pages : 296 pages
Book Rating : 4.0/5 (534 download)

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Book Synopsis Arguments of Heart and Mind by : Jan Montefiore

Download or read book Arguments of Heart and Mind written by Jan Montefiore and published by Manchester University Press. This book was released on 2002 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amitav Ghosh is an authoritative critical introduction to the fictional and non-fictional writings of one of the most celebrated and significant literary voices to have emerged from India in recent decades. It is the first full-length study of Amitav Ghosh's work to be available outside India.Encompassing all of Ghosh's fictional and non-fictional writings to date, this book takes a thematic approach which enables in-depth analysis of the cluster of themes, ideas and issues that Ghosh has steadily built up into a substantial intellectual project. This project overlaps significantly with many of the key debates in postcolonial studies and so this book is both an introduction to Ghosh's writing and a contribution to the development of ideas on the 'postcolonial' - in particular, its relation to postmodernism. Amitav Ghosh is for students and teachers of postcolonial literatures in English at both undergraduate and postgraduate levels.

Why Good Arguments Often Fail

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Author :
Publisher : InterVarsity Press
ISBN 13 : 9780830833818
Total Pages : 207 pages
Book Rating : 4.8/5 (338 download)

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Book Synopsis Why Good Arguments Often Fail by : James W. Sire

Download or read book Why Good Arguments Often Fail written by James W. Sire and published by InterVarsity Press. This book was released on 2006-02-22 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: With wisdom borne of both formal and informal experience, the author offers practical insight into making a more persuasive case for Christ. He includes an annotated bibliography of resources for framing effective arguments.

Gentle and Lowly

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Author :
Publisher : Crossway
ISBN 13 : 1433566168
Total Pages : 192 pages
Book Rating : 4.4/5 (335 download)

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Book Synopsis Gentle and Lowly by : Dane C. Ortlund

Download or read book Gentle and Lowly written by Dane C. Ortlund and published by Crossway. This book was released on 2020-03-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christians know that God loves them, but can easily feel that he is perpetually disappointed and frustrated, maybe even close to giving up on them. As a result, they focus a lot—and rightly so—on what Jesus has done to appease God’s wrath for sin. But how does Jesus Christ actually feel about his people amid all their sins and failures? This book draws us to Matthew 11, where Jesus describes himself as “gentle and lowly in heart,” longing for his people to find rest in him. The gospel flows from God’s deepest heart for his people, a heart of tender love for the sinful and suffering. These chapters take readers into the depths of Christ’s very heart for sinners, diving deep into Bible passages that speak of who Christ is and encouraging readers with the affections of Christ for his people. His longing heart for sinners comforts and sustains readers in their up-and-down lives.

Open Heart, Open Mind

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Author :
Publisher : Rudra Press
ISBN 13 : 9780806935652
Total Pages : 208 pages
Book Rating : 4.9/5 (356 download)

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Book Synopsis Open Heart, Open Mind by : Swami Chetanananda

Download or read book Open Heart, Open Mind written by Swami Chetanananda and published by Rudra Press. This book was released on 2001-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop listening to the voice of the ego—desire, ambition, greed, selfishness—and instead open your heart, realize your interrelatedness with the world, and surrender to the stillness that exists inside you. Decide what kind of person you want to be and how to arrive at a place of satisfaction and joy.

The Argument-Free Marriage

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Author :
Publisher : Thomas Nelson
ISBN 13 : 1400205077
Total Pages : 256 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Argument-Free Marriage by : Fawn Weaver

Download or read book The Argument-Free Marriage written by Fawn Weaver and published by Thomas Nelson. This book was released on 2015-08-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is an argument-free marriage possible? Fawn Weaver’s answer is yes, absolutely, even when one or both partners are strong willed, independent, and opinionated. (She admits to being all three.) In this groundbreaking book, the best-selling author and award-winning marriage blogger asks readers to invest twenty-eight days in learning how to live together without bickering, blame, angry outbursts, or silent treatments. Fawn begins with the startling premise that, contrary to popular opinion, conflict in marriage is not necessary or inevitable. Then she leads readers on a day-by-day journey toward a more peaceful and supportive relationship. Chapter by brief chapter, she offers fresh perspectives and practical strategies for communicating effectively, building understanding, and defusing anger while at the same time nurturing honesty, vulnerability, and mutual support.

Between Psychology and Philosophy

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Publisher :
ISBN 13 : 9781013275180
Total Pages : 220 pages
Book Rating : 4.2/5 (751 download)

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Book Synopsis Between Psychology and Philosophy by : Michael Slote

Download or read book Between Psychology and Philosophy written by Michael Slote and published by . This book was released on 2020-10-09 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book discusses a variety of important but unprecedented ways in which psychology can be useful to philosophy. The early chapters illustrate this theme via comparisons between Chinese and Western philosophy. It is argued that the Chinese notion of a heart-mind is superior to the Western concept of mind, but then, more even-handedly, the relative strengths and weaknesses of Chinese and Western thought overall are critically examined. In later chapters, the philosophical uses of psychology are treated more specifically in relation to major issues in Western philosophy. Michael Slote shows that empathy and emotion play a role in speech acts (like assertion and thanking) that speech act theory has totally ignored. Similarly, he treats the age-old question of whether justice pays using psychological material that has not previously been recognized. Finally, the implications of psychological egoism are discussed in terms of some new psychological and, indeed, human distinctions. Human life is pervaded by instincts and aspirations that are neither egoistic nor altruistic, and recognizing that fact can help put egoism in its place. It is less of a challenge to morality than we have realized. This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.

An Argument for the Incarnation

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Author :
Publisher : Christian Faith Publishing, Inc.
ISBN 13 :
Total Pages : 223 pages
Book Rating : 4.8/5 (868 download)

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Book Synopsis An Argument for the Incarnation by : Larry Lacy

Download or read book An Argument for the Incarnation written by Larry Lacy and published by Christian Faith Publishing, Inc.. This book was released on 2023-07-14 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an argument for the thesis that Jesus is the incarnation of the divine Son of God. This argument is based on the philosophical arguments (1)that God would become incarnate in order to make it possible for human persons to become sons of God, (2) that God would confirm that the divine Son of God had become incarnate in a specific individual human person, (3) that God would confirm this by an appropriate manifest miracle, (4) that the human person in whom the divine Son of God has become incarnate would claim to be the divine Son of God, (5) that the teaching and character of this human person would be consistent with what it would be reasonable to believe the teaching and character of God incarnate would be and the justified historical claims that (6) Jesus claimed to be the Son of God incarnate, (7) that his teaching and character were appropriate to God incarnate, and (8) that God raised Jesus from death, and thereby confirmed (9) that Jesus was the divine Son of God incarnate.

Transformations Of The Confucian Way

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Author :
Publisher : Routledge
ISBN 13 : 0429983107
Total Pages : 264 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Transformations Of The Confucian Way by : John Berthrong

Download or read book Transformations Of The Confucian Way written by John Berthrong and published by Routledge. This book was released on 2018-10-08 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its beginnings, Confucianism has vibrantly taught that each person is able to find the Way individually in service to the community and the world. John Berthrong’s comprehensive new work tells the story of the grand intellectual development of the Confucian tradition, revealing all the historical phases of Confucianism and opening the reader’s eyes to the often neglected gifts of scholars of the Han, T’ang, and the modern periods, as well as to the vast contributions of Korea and Japan. The author concludes his revelatory study with an examination of the contemporary renewal of the Confucian Way in East Asia and its spread to the West.

The Way I Feel

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Author :
Publisher : Parenting Press, Inc.
ISBN 13 : 9781884734724
Total Pages : 40 pages
Book Rating : 4.7/5 (347 download)

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Book Synopsis The Way I Feel by :

Download or read book The Way I Feel written by and published by Parenting Press, Inc.. This book was released on 2005 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our most popular children's book, now with 1.2 million copies in print. Praised by parents, who say it's especially valuable when getting children to talk about the day's triumphs and troubles, and by professionals, who use it in pediatric clinics and with the developmentally disabled and emotionally troubled. Janan Cain's kids ooze anger and bounce with excitement as they teach the words for emotions. This award-winning, full-color book comes in two editions.