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Author : Nil Toulouse
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (991 download)
Download or read book Apport du concept d'identité à la compréhension du comportement du consommateur responsable written by Nil Toulouse and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nil Ozcaglar Toulouse
Publisher :
ISBN 13 :
Total Pages : 577 pages
Book Rating : 4.:/5 (493 download)
Download or read book Apport du concept d'identité à la compréhension du comportement du consommateur responsable written by Nil Ozcaglar Toulouse and published by . This book was released on 2005 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prenant exemple sur l'acte d'achat des produits issus du commerce équitable, cette thèse étudie la manière dont les questionnements sociaux et environnementaux contemporains renouvellent la question du sens dans les pratiques de consommation. L'intérêt pour une consommation dite " responsable ", dans une perspective postmoderne caractérisée par une certaine crise de sens et le symbolisme dans les actes de consommation, est analysé dans sa contribution à la construction identitaire des consommateurs qui se disent " responsables ". Le thème de l'identité étant à la croisée de plusieurs disciplines, une revue de la littérature sur les travaux dans le champ de la consommation responsable et autour du concept de l'identité est d'abord présentée. Pour appréhender le sens que les consommateurs donnent à la consommation responsable, une voie épistémologique et méthodologique originale est proposée et explicitée : celle d'une démarche interprétative de " récits de vie ", issus de quarante entretiens individuels et soumis à une analyse structurale. Les résultats individuels et comparatifs permettent de préciser le sens que des consommateurs responsables donnent de leurs pratiques et d'entrevoir leurs dimensions identitaires. Une typologie de la consommation responsable en fonction du sens qui lui est donné par les narrateurs est suggérée ; elle distingue l'acte de conformité morale de l'acte critique, lui-même pouvant être exprimé comme une critique d'essence politique ou un acte libératoire. Ce travail doit permettre à la fois d'enrichir les théories en comportement du consommateur, de guider les entreprises se positionnant sur le marché des produits engagés et de mieux percevoir les motivations éthiques des consommateurs
Author : G. Moss
Publisher : Springer
ISBN 13 : 0230273882
Total Pages : 273 pages
Book Rating : 4.2/5 (32 download)
Download or read book Profiting from Diversity written by G. Moss and published by Springer. This book was released on 2009-11-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The benefits of Diversity are frequently mentioned but rarely spellt out. This edited book highlights specific ways in which organisations can profit from Diversity, and a discussion of some of the obstacles that can stand in the way of doing this.
Author : Helene Brembeck
Publisher : Routledge
ISBN 13 : 1000550273
Total Pages : 182 pages
Book Rating : 4.0/5 (5 download)
Download or read book Market Detachment written by Helene Brembeck and published by Routledge. This book was released on 2022-03-23 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the dynamics of market attachments have been extensively analyzed, the implied other to this – market detachments – have not. This book addresses this imbalance and investigates economies of detachment or the processes whereby various elements or relations in markets are removed or severed. Market organizations and dynamics involve myriad processes of attachment – good and bad. Recent work within the new economic sociology has documented how the arts of attachment are implicated in the technical, organizational and social functions of markets. This work highlights the complexities of market attachments as both material links and subjective or affective ties. It also foregrounds attachment as a variable relation, often dependent on its implied other: detachment. However, while the first term of this relation is relatively well known, the second is seriously under-researched and deserves far more attention. Key questions explored are: what is detachment; how does it work and what are the theoretical underpinnings and implications of this concept? How do practices and strategies of detachment configure and ‘re-agence’ markets? How do markets provoke attitudes and dispositions of detachment? How do detachment strategies become qualified as political and with what consequences? The authors in this unique collection explore these questions using an array of empirical cases ranging from fast fashion to food supply chains, energy savings schemes to unpackaged food. Working across economic sociology, science and technology studies (STS), cultural studies, politics and consumer research they highlight the complexities, significance and impacts of ‘letting go’ in market configurations. The chapters in this book were originally published as a special issue of the journal, Consumption, Markets & Culture.
Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 3030025683
Total Pages : 956 pages
Book Rating : 4.0/5 (3 download)
Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Anne-Céline Ginoux
Publisher : Editions Ellipses
ISBN 13 : 2340075653
Total Pages : 210 pages
Book Rating : 4.3/5 (4 download)
Download or read book Les enjeux de la marque à l'ère du digital et du post consommateur written by Anne-Céline Ginoux and published by Editions Ellipses. This book was released on 2022-10-11 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les marques rencontrent aujourd’hui plusieurs enjeux liés à la digitalisation de l’économie et aux nouveaux paradigmes de consommation, qui vont générer de nouvelles dialectiques entre la marque et le consommateur. Après avoir présenté les principaux éléments du concept de marque, cet ouvrage met en exergue un certain nombre d’enjeux pour la marque en termes : de contribution à la construction identitaire et sociale du consommateur,de congruence avec l’identité corporate,de présence numérique, d’expérience immersive du consommateur,ou encore de responsabilité sociétale. Il apporte un éclairage sur des thèmes dont la prégnance est aujourd’hui renforcée par la crise sanitaire mondiale de la Covid-19. Cet ouvrage novateur porte un regard croisé sur différentes notions telles que la marque, le comportement du consommateur, ou encore le marketing digital, avec une approche transdisciplinaire en faisant référence à des auteurs en sciences de gestion, en sciences de l’information et de la communication, et en sociologie. Il a été également construit comme une source de réflexions permettant d’appréhender la marque par le prisme de différentes approches : culturelle, identitaire, expérientielle et en matière de responsabilité sociétale.
Author : Manel Hadj Hmida
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (124 download)
Download or read book «Lorsque le point de vente distribue une expérience identitaire... » written by Manel Hadj Hmida and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Au cours de son existence, le consommateur, est amené à vivre des incidents qui génèrent des tensions identitaires. Il est engagé dans un processus de construction identitaire. Cette recherche montre que le point de vente accompagne le consommateur dans son projet identitaire. Il agit comme une ressource qui permet de gérer des dynamiques et tensions identitaires. Parmi ces tensions, nous identifions le rapport au corps, les distorsions avec le soi (avec ses composantes de l'image de soi et l'estime de soi) et les négociations en matière d'identité ethnique. Selon une approche psychologique, cette recherche montre que le magasin devient une ressource de (re)construction identitaire aux bienfaits thérapeutiques. Le consommateur, à travers ce qu'il vit dans le magasin, affronte ses fragilités et prend conscience de son état. L'intervention du magasin dans la gestion des dynamiques et tensions identitaires devient alors une expérience identitaire. Cette recherche montre que lorsque la visite au point de vente devient une démarche identitaire, elle s'apparente alors à une expérience offrant des ressources. L'approche phénoménologique que nous adoptons permet de mettre en évidence le processus d'engagement du consommateur dans l'expérience identitaire. Elle renseigne alors sur son contenu et ses caractéristiques, et éclaire sur le concept d'expérience de magasinage.
Author : Antonella Carù
Publisher : Routledge
ISBN 13 : 0415382432
Total Pages : 212 pages
Book Rating : 4.4/5 (153 download)
Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Author : John Collier
Publisher : UNM Press
ISBN 13 : 9780826308993
Total Pages : 276 pages
Book Rating : 4.3/5 (89 download)
Download or read book Visual Anthropology written by John Collier and published by UNM Press. This book was released on 1986 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides reliable research methods from the systematic gathering of data through analysis of photographic records to transfer of insights to ethnographic records, with an emphasis on developing the skills of thorough observation rather than on technical skill.
Author : Al Naqvi
Publisher : Anthem Press
ISBN 13 : 1785274961
Total Pages : 180 pages
Book Rating : 4.7/5 (852 download)
Download or read book Handbook of Artificial Intelligence and Robotic Process Automation written by Al Naqvi and published by Anthem Press. This book was released on 2020-11-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Putin’s explicit declaration that the country that makes progress in artificial intelligence will rule the world has launched a new race for dominance. In this era of cognitive competition and total automation, every country understands that it must rapidly adopt AI or go bust. To stay competitive a country must have a strategy. But how should a government proceed? What areas it must focus on? Where should it even start? This book provides answers to these important, yet pertinent, questions and more. Presenting the viewpoints of global experts and thought leaders on key issues relating to AI and government policies, this book directs us to the future.
Author : Chanthalangsy, Phinith
Publisher : UNESCO Publishing
ISBN 13 : 9231010069
Total Pages : 236 pages
Book Rating : 4.2/5 (31 download)
Download or read book Philosophy manual: a South-South perspective written by Chanthalangsy, Phinith and published by UNESCO Publishing. This book was released on 2014-12-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cass R. Sunstein
Publisher : MIT Press
ISBN 13 : 0262538016
Total Pages : 286 pages
Book Rating : 4.2/5 (625 download)
Download or read book The Cost-Benefit Revolution written by Cass R. Sunstein and published by MIT Press. This book was released on 2019-09-24 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why policies should be based on careful consideration of their costs and benefits rather than on intuition, popular opinion, interest groups, and anecdotes. Opinions on government policies vary widely. Some people feel passionately about the child obesity epidemic and support government regulation of sugary drinks. Others argue that people should be able to eat and drink whatever they like. Some people are alarmed about climate change and favor aggressive government intervention. Others don't feel the need for any sort of climate regulation. In The Cost-Benefit Revolution, Cass Sunstein argues our major disagreements really involve facts, not values. It follows that government policy should not be based on public opinion, intuitions, or pressure from interest groups, but on numbers—meaning careful consideration of costs and benefits. Will a policy save one life, or one thousand lives? Will it impose costs on consumers, and if so, will the costs be high or negligible? Will it hurt workers and small businesses, and, if so, precisely how much? As the Obama administration's “regulatory czar,” Sunstein knows his subject in both theory and practice. Drawing on behavioral economics and his well-known emphasis on “nudging,” he celebrates the cost-benefit revolution in policy making, tracing its defining moments in the Reagan, Clinton, and Obama administrations (and pondering its uncertain future in the Trump administration). He acknowledges that public officials often lack information about costs and benefits, and outlines state-of-the-art techniques for acquiring that information. Policies should make people's lives better. Quantitative cost-benefit analysis, Sunstein argues, is the best available method for making this happen—even if, in the future, new measures of human well-being, also explored in this book, may be better still.
Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author : Clément Morlat
Publisher : John Wiley & Sons
ISBN 13 : 1786303329
Total Pages : 310 pages
Book Rating : 4.7/5 (863 download)
Download or read book Sustainable Production System written by Clément Morlat and published by John Wiley & Sons. This book was released on 2020-06-03 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wealth is no longer just an ability to live well in a world shaped by human activities. It is also an ability to push back or defer the limits of a world in biological and climatic closure. This book examines the theoretical conflicts and the power plays which often oppose the socio-political and technical-financial practices of recognition of what intervenes in the production of this wealth – i.e. of what has value. It lays down the principles of a contributory modeling method, allowing debates around the concept of development; the building of scenarios; the negotiation of their implementation; and a cross-sectoral reading of their social, ecological and economic costs. This method, called Dynamic Modeling of Cost Systems, is based on a territorial communication device which articulates political, contractual and accounting innovations using deliberative and normative digital tools. It combines different local representations of value, in order to approach wealth through an integrated analysis of micro-, meso- and macro- issues.
Author : Gregory R. Pierce
Publisher : Springer Science & Business Media
ISBN 13 : 9780306455353
Total Pages : 526 pages
Book Rating : 4.4/5 (553 download)
Download or read book Sourcebook of Social Support and Personality written by Gregory R. Pierce and published by Springer Science & Business Media. This book was released on 1997-07-31 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sourcebook gives special attention to the complexity of the social support construct, expanding the field's theoretical base by reappraising social support research in the context of findings from other fields of psychology & related disciplines.
Author : UNESCO
Publisher : UNESCO Publishing
ISBN 13 : 9231003550
Total Pages : 112 pages
Book Rating : 4.2/5 (31 download)
Download or read book Culture | 2030 indicators written by UNESCO and published by UNESCO Publishing. This book was released on 2019-11-18 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leslie Rainer
Publisher : Getty Publications
ISBN 13 : 1606060430
Total Pages : 438 pages
Book Rating : 4.6/5 (6 download)
Download or read book Terra 2008 written by Leslie Rainer and published by Getty Publications. This book was released on 2011-06-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earthen architecture constitutes one of the most diverse forms of cultural heritage and one of the most challenging to preserve. It dates from all periods and is found on all continents but is particularly prevalent in Africa, where it has been a building tradition for centuries. Sites range from ancestral cities in Mali to the palaces of Abomey in Benin, from monuments and mosques in Iran and Buddhist temples on the Silk Road to Spanish missions in California. This volume's sixty-four papers address such themes as earthen architecture in Mali, the conservation of living sites, local knowledge systems and intangible aspects, seismic and other natural forces, the conservation and management of archaeological sites, research advances, and training.
