Applications Of Artificial Intelligence In International Marketing

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Applications of Artificial Intelligence in International Marketing

Author : Neophytos Kathitziotis
Publisher : GRIN Verlag
ISBN 13 : 3640489608
Total Pages : 113 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis Applications of Artificial Intelligence in International Marketing by : Neophytos Kathitziotis

Download or read book Applications of Artificial Intelligence in International Marketing written by Neophytos Kathitziotis and published by GRIN Verlag. This book was released on 2009-12-10 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, University of Hamburg, language: English, abstract: In trying to achieve its main aim this study has set the following objectives: 1 Identifythe main advantages and disadvantages linked with the use of artificial intelligence methods in international marketing 2 Evaluate critically the applications of artificial intelligence methods in international marketing and compare them to alternative statistical ones 3 Explorethe whole process of implementing artificial intelligence methods from a holistic perspective, thus covering context and non-context related factors, and additionally accounting for the international perspective of marketing. 4 Formulaterecommendations for further research and algorithms of how to practically employ artificial intelligence methods in solving tasks in international marketing. It would be a mistake for the reader to view each of the stated research objectives as separate, unrelated activities. The answers to these objectives will consequently provide information for the achievement of the research aim which is to gain insight into the efficiency and practical implementation of artificial intelligence methods in international marketing.

Handbook of Research on Applied AI for International Business and Marketing Applications

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1799850781
Total Pages : 702 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Applied AI for International Business and Marketing Applications by : Christiansen, Bryan

Download or read book Handbook of Research on Applied AI for International Business and Marketing Applications written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-09-25 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Artificial Intelligence for Marketing Management

Author : Park Thaichon
Publisher : Taylor & Francis
ISBN 13 : 1000780309
Total Pages : 213 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Artificial Intelligence for Marketing Management by : Park Thaichon

Download or read book Artificial Intelligence for Marketing Management written by Park Thaichon and published by Taylor & Francis. This book was released on 2022-11-10 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.

Artificial Intelligence in Marketing

Author : K. Sudhir
Publisher : Emerald Group Publishing
ISBN 13 : 1802628754
Total Pages : 345 pages
Book Rating : 4.8/5 (26 download)

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Book Synopsis Artificial Intelligence in Marketing by : K. Sudhir

Download or read book Artificial Intelligence in Marketing written by K. Sudhir and published by Emerald Group Publishing. This book was released on 2023-03-13 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

Impact of ICTs on Event Management and Marketing

Author : Birdir, Kemal
Publisher : IGI Global
ISBN 13 : 1799849554
Total Pages : 357 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of ICTs on Event Management and Marketing by : Birdir, Kemal

Download or read book Impact of ICTs on Event Management and Marketing written by Birdir, Kemal and published by IGI Global. This book was released on 2020-12-04 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

Artificial Intelligence for Marketing

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 1119406331
Total Pages : 373 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Applications of Artificial Intelligence in Business, Education and Healthcare

Author : Allam Hamdan
Publisher : Springer Nature
ISBN 13 : 3030720802
Total Pages : 503 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Applications of Artificial Intelligence in Business, Education and Healthcare by : Allam Hamdan

Download or read book Applications of Artificial Intelligence in Business, Education and Healthcare written by Allam Hamdan and published by Springer Nature. This book was released on 2021-07-12 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the implementation of Artificial Intelligence in Business, Education and Healthcare, It includes research articles and expository papers on the applications of Artificial Intelligence on Decision Making, Entrepreneurship, Social Media, Healthcare, Education, Public Sector, FinTech, and RegTech. It also discusses the role of Artificial Intelligence in the current COVID-19 pandemic, in the health sector, education, and others. It also discusses the impact of Artificial Intelligence on decision-making in vital sectors of the economy.

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

Author : Teixeira, Sandrina
Publisher : IGI Global
ISBN 13 : 1668493268
Total Pages : 338 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics by : Teixeira, Sandrina

Download or read book The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-11-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

Artificial Intelligence

Author : Stuart Russell
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537600314
Total Pages : 626 pages
Book Rating : 4.6/5 (3 download)

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Book Synopsis Artificial Intelligence by : Stuart Russell

Download or read book Artificial Intelligence written by Stuart Russell and published by Createspace Independent Publishing Platform. This book was released on 2016-09-10 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence: A Modern Approach offers the most comprehensive, up-to-date introduction to the theory and practice of artificial intelligence. Number one in its field, this textbook is ideal for one or two-semester, undergraduate or graduate-level courses in Artificial Intelligence.

Applications of Artificial Intelligence in Business and Finance

Author : Vikas Garg
Publisher : CRC Press
ISBN 13 : 1000290417
Total Pages : 272 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Applications of Artificial Intelligence in Business and Finance by : Vikas Garg

Download or read book Applications of Artificial Intelligence in Business and Finance written by Vikas Garg and published by CRC Press. This book was released on 2021-12-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As transactions and other business functions move online and grow more popular every year, the finance and banking industries face increasingly complex data management and identity theft and fraud issues. AI can bring many financial and business functions to the next level, as systems using deep learning technologies are able to analyze patterns and spot suspicious behavior and potential fraud. In this volume, the focus is on the application of artificial intelligence in finance, business, and related areas. The book presents a selection of chapters presenting cutting-edge research on current business practices in finance and management. Topics cover the use of AI in e-commerce systems, financial services, fraud prevention, identifying loan-eligible customers, online business, Facebook social commerce, insurance industry, online marketing, and more.

Using Artificial Intelligence in Marketing

Author : Katie King
Publisher : Kogan Page Publishers
ISBN 13 : 0749483407
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Using Artificial Intelligence in Marketing by : Katie King

Download or read book Using Artificial Intelligence in Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Artificial Intelligence in Practice

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119548985
Total Pages : 232 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Artificial Intelligence in Practice by : Bernard Marr

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Artificial Intelligence in Customer Service

Author : Jagdish N. Sheth
Publisher : Springer Nature
ISBN 13 : 3031338987
Total Pages : 315 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Artificial Intelligence in Customer Service by : Jagdish N. Sheth

Download or read book Artificial Intelligence in Customer Service written by Jagdish N. Sheth and published by Springer Nature. This book was released on 2023-08-17 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.

Artificial Intelligence Business Applications

Author : John Medicine
Publisher :
ISBN 13 : 9781914053016
Total Pages : 0 pages
Book Rating : 4.0/5 (53 download)

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Book Synopsis Artificial Intelligence Business Applications by : John Medicine

Download or read book Artificial Intelligence Business Applications written by John Medicine and published by . This book was released on 2020-10-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to modernize your business and to be ahead from competitors by applying Artificial Intelligence to it? Want to learn the strategies to do that? If so then keep reading. Artificial intelligence technology has progressed so fast that many business leaders find themselves faced with the task of integrating all this new tech into how they do business. This can a challenge for leaders and others whose core business function is not directly related to artificial intelligence or computer science. This makes artificial intelligence an often-daunting subject for many people noticing the AI changes around them, but this does not have to be an overwhelming subject. Artificial intelligence can be simply applied to business marketing strategies, social media engagement, and a host of other business functions. These AI applications can be accomplished no matter what the skill level of the user is. Artificial Intelligence Business Applications: A New Approach to AI and Machine Learning in Modern Business and Marketing, for Beginners and Advanced will teach readers how they can benefit from the AI wave to keep themselves and their business endeavors up to date. The benefits of users to keeping on track of AI changes is obvious. AI allows businesses to link their data to AI, which can allow the business and the technology to evolve together. Business leaders are faced left with the question of how to bring artificial intelligence into their business, and sometimes this is as simple as recording data measures electronically so that AI can access it and use it to make powerful recommendations. As the intelligence demonstrated by machines, AI will become more prominent and important as AI capabilities increase. From a practical standpoint, this means that businesses are faced with the reality of incorporating AI into their operations now or face being left so far behind that they will be relegated to playing an endless game of catchup. In Artificial Intelligence Business Applications: A New Approach to AI and Machine Learning in Modern Business and Marketing, for Beginners and Advanced, readers will learn not only the business strategies they can use to keep up with artificial intelligence, but the many powerful applications that AI can have in business, from automation of business processes and machine learning, to predicting customer behavior and product pricing. You will learn: - What Business Leaders Need To Know About AI - Insights into AI Systems - The most important thing in AI - How to build AI strategies for your business - How to build Machine Learning Models - How to apply AI to Marketing and Social Media - 10 AI Trends for Businesses and much more! Even if you are a complete beginner, your education in artificial intelligence, so that you can use it to accomplish all of your business goals, begins here. Click the Buy Now button to get started!

AI-Based Data Analytics

Author : Kiran Chaudhary
Publisher : CRC Press
ISBN 13 : 1003812651
Total Pages : 261 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis AI-Based Data Analytics by : Kiran Chaudhary

Download or read book AI-Based Data Analytics written by Kiran Chaudhary and published by CRC Press. This book was released on 2023-12-29 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply analytics to improve customer experience, AI applied to targeted and personalized marketing Debugging and simulation tools and techniques for massive data systems

The Effect of Information Technology on Business and Marketing Intelligence Systems

Author : Muhammad Alshurideh
Publisher : Springer Nature
ISBN 13 : 3031123824
Total Pages : 2536 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis The Effect of Information Technology on Business and Marketing Intelligence Systems by : Muhammad Alshurideh

Download or read book The Effect of Information Technology on Business and Marketing Intelligence Systems written by Muhammad Alshurideh and published by Springer Nature. This book was released on 2023-03-12 with total page 2536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

Applications of Artificial Intelligence for Smart Technology

Author : Swarnalatha, P.
Publisher : IGI Global
ISBN 13 : 1799833372
Total Pages : 330 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Applications of Artificial Intelligence for Smart Technology by : Swarnalatha, P.

Download or read book Applications of Artificial Intelligence for Smart Technology written by Swarnalatha, P. and published by IGI Global. This book was released on 2020-10-30 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: As global communities are attempting to transform into more efficient and technologically-advanced metropolises, artificial intelligence (AI) has taken a firm grasp on various professional fields. Technology used in these industries is transforming by introducing intelligent techniques including machine learning, cognitive computing, and computer vision. This has raised significant attention among researchers and practitioners on the specific impact that these smart technologies have and what challenges remain. Applications of Artificial Intelligence for Smart Technology is a pivotal reference source that provides vital research on the implementation of advanced technological techniques in professional industries through the use of AI. While highlighting topics such as pattern recognition, computational imaging, and machine learning, this publication explores challenges that various fields currently face when applying these technologies and examines the future uses of AI. This book is ideally designed for researchers, developers, managers, academicians, analysts, students, and practitioners seeking current research on the involvement of AI in professional practices.