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Another One Bites The Grass
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Book Synopsis Another One Bites the Dust by : Jennifer Rardin
Download or read book Another One Bites the Dust written by Jennifer Rardin and published by Orbit. This book was released on 2007-12-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: I'm Jaz Parks. CIA assassin. Black belt. Belly dancer at the Corpus Christi Winter Festival. The last is cover for my latest mission: retrieve a vital piece of biotechnology by killing the maniac who stole it. He's Chien-Lung, an obsessive vamp who's invulnerable while wearing his armor - which is constantly. Then there are the reavers, ancient fiends who murder innocents and eat their souls. Only I can sense them. So it's not long before they'll want me dead, dead, dead.
Book Synopsis Another One Bites the Grass by : Simon Anholt
Download or read book Another One Bites the Grass written by Simon Anholt and published by Wiley. This book was released on 2000-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." --Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." --Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." --Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO
Book Synopsis Advertising in Tourism and Leisure by : Nigel Morgan
Download or read book Advertising in Tourism and Leisure written by Nigel Morgan and published by Routledge. This book was released on 2013-06-17 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
Book Synopsis Heritage and Identity by : J.M. Fladmark
Download or read book Heritage and Identity written by J.M. Fladmark and published by Routledge. This book was released on 2015-11-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Was the shaping of nation states in Northern Europe governed by military might, or by Christian and democratic ideals? How has trade and cross-cultural exchange between Scandinavia and the British Isles shaped our historic identities, and what about the impact of global politics and marketing in recent times? These are some of the questions explored by the contributors in the context of forces that shape national identities today. Their analysis highlights the need for historical awareness when developing future cultural policy, brand profiles and marketing strategies. Looking back, Jesse Byock tells how democracy was first embraced in the north by the early settlers of Iceland, Bjorn Myhre delves into the unpredictability of historical interpretation, Edward Cowan discusses the role of 'battles and beddings' in relations across the North Sea, John Purkis writes about William Morris' fascination with Nordic culture, Stephen Harrison presents the 'winning ways' of product development and marketing by Manx National Heritage, whilst Chris Powell looks at 'Cool Britannia' today and Simon Anholt at national branding strategies. This is an inspirational book that sheds new light on old subjects, equally relevant for both public and private sector policy makers alike.
Book Synopsis International Brand Strategy by : Sean Duffy
Download or read book International Brand Strategy written by Sean Duffy and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from global companies such as Target Canada, Unilever and Apple. International Brand Strategy was written for those who are planning to enter a new market and for those who are already there but wish to improve their brand's performance. It helps the reader recognize some of the most common pitfalls and how to avoid them, provides practical tips to understand the dynamics of price, product and value from a foreign buyer's perspective, and defines a conceptual framework to assess and improve brand equity at home and abroad.
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Book Synopsis Another One Bites the Crust by : Ellie Alexander
Download or read book Another One Bites the Crust written by Ellie Alexander and published by St. Martin's Paperbacks. This book was released on 2018-01-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Torte—the beloved small-town bakeshop run by Jules Capshaw—is set to hit the stage. But who would have guessed that murder would makes a surprise appearance? It’s the role of a lifetime for Jules. The Shakespeare Festival has returned to Ashland, Oregon, for the season and Torte has been cast as the supplier of Elizabethan-era treats for the main event. But on the eve of opening night, a brawl between Jules’s friend Lance, the artistic director, and a strapping young thespian named Anthony almost brings down the house. . .and the next morning, Anthony is dead. Jules knows that Lance loves his drama—and his just desserts—but she also knows that murder is way off-script for him. Now it’s up to Jules to cut through a bevy of backstage betrayals and catty co-stars who all have their own secrets—before the curtain drops on someone else. . . The Bakeshop mysteries are: “Delectable.”—Portland Book Review “Delicious.”—RT Book Reviews “Marvelous.” —Fresh Fiction
Book Synopsis Another One Bites the Dust by : Chris Marie Green
Download or read book Another One Bites the Dust written by Chris Marie Green and published by Penguin. This book was released on 2014-11-04 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jensen Murphy is back in the spooky sequel to Only the Good Die Young. Some people think that ghosts are spirits that refuse to go to the other side because they have unfinished business. Take my word—that’s true. I should know. I’m a ghost. I was an ordinary eighties California girl, dead before my time, until psychic Amanda Lee Minter pulled me out of the time loop where I was reliving my death over and over. Now I’m Jensen Murphy, Ghost for Hire. I decided to put my spooky talents to use in helping Amanda Lee track down bad guys and killers (including my own). It’s taken time to figure out exactly how that will work (our first case was definitely a learning experience for all involved), so when a young woman asks Amanda Lee for help convincing her best friend to leave a dangerously hot-tempered boyfriend, I’m ready and willing to use our collective powers on her behalf. But some people are dangerous not only to the living—especially when there are darker forces involved....
Book Synopsis Another One Bites the Dust by : Malcolm White
Download or read book Another One Bites the Dust written by Malcolm White and published by Gospel Folio Press. This book was released on 2010-06 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Another One Bites the Dust, has given each of us encouragement to deal with the Giants in our individual lives as we try to live and serve the Lord in witness and testimony. In this book he selects different characters from Scripture who were challenged and tested by the enemy, all with the objective to bring reproach on the person of the Lord Jesus. He outlines the different ways we can respond to these times of attack: we can submit to the temptation in defeat, we can reject the challenge, or we can apply Scriptural principles and stand strong for our Lord and Saviour. We are reminded that none of us are exempt from the attacks of the enemy. Each of the Lord's people have be given the Holy Spirit to guide, direct, and instruct us in the ways of the Lord. Also, we have God's Word to supply us with examples from the past of their failure or victory in the battle of living for the Lord. This book will encourage you personally to live a life of testimony for the Lord Jesus Christ, the One who suffered, bled and died at Calvary to win the victory over sin, death and the devil. You might want to give copies to others that you know who are struggling with their choices and challenges in their Christian life.
Book Synopsis Thinking English Translation by : Stella Cragie
Download or read book Thinking English Translation written by Stella Cragie and published by Routledge. This book was released on 2017-11-10 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking English Translation is a practical guide to analysing and translating English source texts. Section I focuses on pre-translation analysis where students are guided to consider the features of a variety of English texts and the various implications for translation into other languages. Section II examines language variety in English in more detail and provides strategies for dealing with translation challenges in a wide range of text types. Thinking English Translation gives students a framework for a better understanding of how to approach source texts in order to tackle translation assignments, whether in class or in the workplace, with confidence. Stella Cragie a Qualified Member of the Institute of Translation and Interpreting, and former Principal Lecturer in Translation at the University of Westminster, is now a freelance translator. Ann Pattison is a former Senior Lecturer in Translation at the University of Westminster and now works as a freelance translator, editor and writer.
Book Synopsis Life After the 30-Second Spot by : Joseph Jaffe
Download or read book Life After the 30-Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-05-25 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Book Synopsis Global Marketing and Advertising by : Marieke de Mooij
Download or read book Global Marketing and Advertising written by Marieke de Mooij and published by SAGE Publications. This book was released on 2013-08-27 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Book Synopsis Journal of Education Culture and Society 2015 No 1 by :
Download or read book Journal of Education Culture and Society 2015 No 1 written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Nic nie wpisano
Download or read book More Than A Name written by Melissa Davis and published by AVA Publishing. This book was released on 2005 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket.
Book Synopsis Appraisal and the Transcreation of Marketing Texts by : Nga-Ki Mavis Ho
Download or read book Appraisal and the Transcreation of Marketing Texts written by Nga-Ki Mavis Ho and published by Taylor & Francis. This book was released on 2024-01-31 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right. The volume charts the origins of the term "transcreation", emerging from the interplay of established concepts of translation, creation, localisation, and adaptation and ongoing debates on what should be transcreated and how. Using these dialogues as a point of departure, Ho outlines a way forward for transcreation research by advocating for the use of an appraisal framework, taken from work in systemic functional linguistics and employed to evaluate persuasion in language. In focusing on marketing texts from the websites of three luxury brands in English and Chinese, the book explores how this approach can surface fresh perspectives on the different ways in which the processes and practices of marketing transcreation are used to generate persuasion across languages. The volume looks ahead to the implications for other language pairs and the applications of the appraisal framework to understand transcreation practice of other genres, such as literary texts. This book will be of interest to students and scholars in translation studies and marketing studies.
Book Synopsis The Adweek Copywriting Handbook by : Joseph Sugarman
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Book Synopsis Global Marketing and Advertising by : Marieke K. de Mooij
Download or read book Global Marketing and Advertising written by Marieke K. de Mooij and published by SAGE. This book was released on 2005-03-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the First Edition `Marieke de Mooij′s insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ... Numerous examples abound throughout the text′ - Choice The Second Edition of this bestselling textbook explores cultural differences and similarities and shows how to apply this knowledge to the management of global branding and marketing communications. New to this edition: - Topics including culture and the media, the internet and global public relations - Consumer behavior is more extensively covered - Consideration of culture′s consequences for various strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications - Twice as many illustrations -both recent and classic advertising examples have been added.
