Analyzing And Comparing Of Visions Of Bmw Audi And Daimler Chrysler

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Analyzing and Comparing of Visions of BMW, AUDI and Daimler- Chrysler

Author : Silke Gießler
Publisher : GRIN Verlag
ISBN 13 : 3638332950
Total Pages : 15 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Analyzing and Comparing of Visions of BMW, AUDI and Daimler- Chrysler by : Silke Gießler

Download or read book Analyzing and Comparing of Visions of BMW, AUDI and Daimler- Chrysler written by Silke Gießler and published by GRIN Verlag. This book was released on 2004-12-18 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - General, grade: 1,7, Oulu University of Applied Sciences (Business School), course: International Business Strategy, language: English, abstract: The BMW Group concentrates on selected premium segments in the automobile market. This means that it is the only multibrand automobile manufacturer in the world that is not active in the mass market, i.e. the volume segments of the automobile market. The aim of the premium brand strategy is to achieve higher revenues per vehicle, on the basis of a high-value product substance and an unmistakable brand profile. The BMW Group pursues this premium brand strategy with the BMW and MINI brands, and, since 1st January 2003, with Rolls-Royce. This means that it will cover the premium segments from the small car to the absolute luxury category. The premium brand is thus creating the preconditions for further profitable growth for the BMW Group. The Company expects that in the next ten years, the premium segments of the automobile market will grow worldwide by around 50%. In contrast, the mass volume segments will increase by "just" 25% or so during the same period. The BMW Group is aiming to achieve profitable growth in the future too, and in that order of priority - "profitable" followed by "growth". Beside their premium brand strategy, BMW wants to offer sportiveness and status. Compared to other car brands, BMW does not want to announce that they want to be an leader in technology or a global player. The slogan “BMW.Sheer driving pleasure” wants to show their concentration in a well developed and fun orientated car. That they indeed often develop at the latest state- of –art technology is not standing in the foreground. This is very tricky. The customers feeling that he and his fun is the most important thing for BMW gives him a feeling for being important. Being close to the customers fun is the message. And the customer knows quite well that the technique is also in the car.

Popular Science

Author :
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Science by :

Download or read book Popular Science written by and published by . This book was released on 2007-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Standard & Poor's Stock Reports

Author :
Publisher :
ISBN 13 :
Total Pages : 1752 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Standard & Poor's Stock Reports by :

Download or read book Standard & Poor's Stock Reports written by and published by . This book was released on 2001 with total page 1752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Popular Science

Author :
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Science by :

Download or read book Popular Science written by and published by . This book was released on 2004-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Operations Management in Automotive Industries

Author : Marco Gobetto
Publisher : Springer Science & Business Media
ISBN 13 : 9400775938
Total Pages : 258 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Operations Management in Automotive Industries by : Marco Gobetto

Download or read book Operations Management in Automotive Industries written by Marco Gobetto and published by Springer Science & Business Media. This book was released on 2013-10-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has proved its worth over the years as a text for courses in Production Management at the Faculty of Automotive Engineering in Turin, Italy, but deserves a wider audience as it presents a compendium of basics on Industrial Management, since it covers all major topics required. It treats all subjects from product development and “make or buy”-decision strategies to the manufacturing systems setting and management through analysis of the main resources needed in production and finally exploring the supply chain management and the procurement techniques. The very last chapter recapitulates the previous ones by analysing key management indicators to pursue the value creation that is the real purpose of every industrial enterprise. As an appendix, a specific chapter is dedicated to the basics of production management where all main relevant definitions, techniques and criteria are treated, including some numerical examples, in order to provide an adequate foundation for understanding the other chapters. This book will be of use not only to Automotive Engineering students but a wide range of readers who wish to gain insight in the world of automotive engineering and the automotive industry in general.

Autonomous Driving

Author : Markus Maurer
Publisher : Springer
ISBN 13 : 3662488477
Total Pages : 698 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis Autonomous Driving by : Markus Maurer

Download or read book Autonomous Driving written by Markus Maurer and published by Springer. This book was released on 2016-05-21 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".

Strategies of German Car Companies in China

Author : Patrick Schrott
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954895862
Total Pages : 87 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Strategies of German Car Companies in China by : Patrick Schrott

Download or read book Strategies of German Car Companies in China written by Patrick Schrott and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.

PESTEL-Analysis of BMW

Author :
Publisher : GRIN Verlag
ISBN 13 : 3656930821
Total Pages : 24 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis PESTEL-Analysis of BMW by :

Download or read book PESTEL-Analysis of BMW written by and published by GRIN Verlag. This book was released on 2015-03-27 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 70 %, Prifysgol Cymru University of Wales, language: English, abstract: Germany is one of the leading car manufacturer industries in the world. The German automotive market convinces customer preferences around the world with companies like Volkswagen, BMW or Daimler, as confirmed by export rates of 190 billion euro through vehicles and components in 2012 (Frankfurter Allgemeine Zeitung, 2013). The Bavarian automobile manufacturer BMW is one of these highly regarded and ven-erated automobile brands. The enterprise BMW Group assert their top position in the premium segment with a new record in global sales of about 2.1 million automobiles in 2014. The additional brand MINI could hold the level of its sales from the previous year and, for the first time, Rolls Royce Motor Cars was able to increase the sales over 4.000 units in 2014, and thus assert the position as the market leader in the absolute luxury segment. Hawranek (2008) and Reithofer, chief executive of BMW, (BMW Group, 2015) emphasise that the company remain faithful to its strategy to continuously hold the position as the world’s top seller in the premium class. The elaboration will present an environmental analysis of the BMW Group in the automotive industry with help of the principles of a PESTEL-Analysis. After a general over-view of the automotive industry in the 21st century in chapter 2, each point of the PESTEL-analysis will be processed separately in chapter 3. The conclusion in chapter 4 in-cludes the results, an overall assessment of the BMW Group and recommendations considering the focus of the business strategy.

Motor Industry Magazine

Author :
Publisher :
ISBN 13 :
Total Pages : 734 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Motor Industry Magazine by :

Download or read book Motor Industry Magazine written by and published by . This book was released on 2007-02 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Automotive Development Processes

Author : Julian Weber
Publisher : Springer Science & Business Media
ISBN 13 : 3642012531
Total Pages : 321 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Automotive Development Processes by : Julian Weber

Download or read book Automotive Development Processes written by Julian Weber and published by Springer Science & Business Media. This book was released on 2009-06-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global crisis the automotive industry has slipped into over the second half of 2008 has set a fierce spotlight not only on which cars are the right ones to bring to the market but also on how these cars are developed. Be it OEMs developing new models, suppliers integerating themselves deeper into the development processes of different OEMs, analysts estimating economical risks and opportunities of automotive investments, or even governments creating and evaluating scenarios for financial aid for suffering automotive companies: At the end of the day, it is absolutely indispensable to comprehensively understand the processes of auto- tive development – the core subject of this book. Let’s face it: More than a century after Carl Benz, Wilhelm Maybach and Gottlieb Daimler developed and produced their first motor vehicles, the overall concept of passenger cars has not changed much. Even though components have been considerably optimized since then, motor cars in the 21st century are still driven by combustion engines that transmit their propulsive power to the road s- face via gearboxes, transmission shafts and wheels, which together with spri- damper units allow driving stability and ride comfort. Vehicles are still navigated by means of a steering wheel that turns the front wheels, and the required control elements are still located on a dashboard in front of the driver who operates the car sitting in a seat.

Creating Powerful Brands

Author : Leslie De Chernatony
Publisher : Routledge
ISBN 13 : 1856178498
Total Pages : 496 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Creating Powerful Brands by : Leslie De Chernatony

Download or read book Creating Powerful Brands written by Leslie De Chernatony and published by Routledge. This book was released on 2011 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.

Applied Corporate Finance

Author : Aswath Damodaran
Publisher : John Wiley & Sons
ISBN 13 : 1118808932
Total Pages : 663 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Applied Corporate Finance by : Aswath Damodaran

Download or read book Applied Corporate Finance written by Aswath Damodaran and published by John Wiley & Sons. This book was released on 2014-10-27 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aswath Damodaran, distinguished author, Professor of Finance, and David Margolis, Teaching Fellow at the NYU Stern School of Business, has delivered the newest edition of Applied Corporate Finance. This readable text provides the practical advice students and practitioners need rather than a sole concentration on debate theory, assumptions, or models. Like no other text of its kind, Applied Corporate Finance, 4th Edition applies corporate finance to real companies. It now contains six real-world core companies to study and follow. Business decisions are classified for students into three groups: investment, financing, and dividend decisions.

Driven

Author : David Kiley
Publisher : John Wiley & Sons
ISBN 13 : 9780471269205
Total Pages : 348 pages
Book Rating : 4.2/5 (692 download)

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Book Synopsis Driven by : David Kiley

Download or read book Driven written by David Kiley and published by John Wiley & Sons. This book was released on 2004-04-02 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.

Corporate Diplomacy

Author : Ulrich Steger
Publisher : John Wiley & Sons
ISBN 13 : 0470858001
Total Pages : 320 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Corporate Diplomacy by : Ulrich Steger

Download or read book Corporate Diplomacy written by Ulrich Steger and published by John Wiley & Sons. This book was released on 2003-08-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

The Toyota Way

Author : Jeffrey K. Liker
Publisher : McGraw Hill Professional
ISBN 13 : 9780071435635
Total Pages : 350 pages
Book Rating : 4.4/5 (356 download)

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Book Synopsis The Toyota Way by : Jeffrey K. Liker

Download or read book The Toyota Way written by Jeffrey K. Liker and published by McGraw Hill Professional. This book was released on 2003-12-22 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to speed up business processes, improve quality, and cut costs in any industry In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability. Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by: Eliminating wasted time and resources Building quality into workplace systems Finding low-cost but reliable alternatives to expensive new technology Producing in small quantities Turning every employee into a qualitycontrol inspector

7th International Munich Chassis Symposium 2016

Author : Prof. Dr. Peter E. Pfeffer
Publisher : Springer
ISBN 13 : 3658142197
Total Pages : 895 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis 7th International Munich Chassis Symposium 2016 by : Prof. Dr. Peter E. Pfeffer

Download or read book 7th International Munich Chassis Symposium 2016 written by Prof. Dr. Peter E. Pfeffer and published by Springer. This book was released on 2016-08-15 with total page 895 pages. Available in PDF, EPUB and Kindle. Book excerpt: In chassis development, the three aspects of safety, vehicle dynamics and ride comfort are at the top of the list of challenges to be faced. Addressing this triad of challenges becomes even more complex when the chassis is required to interact with assistance systems and other systems for fully automated driving. What is more, new demands are created by the introduction of modern electric and electronic architectures. All these requirements must be met by the chassis, together with its subsystems, the steering, brakes, tires and wheels. At the same time, all physical relationships and interactions have to be taken into account.

Motoring the Future

Author : Engelbert Wimmer
Publisher : Springer
ISBN 13 : 0230307817
Total Pages : 286 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Motoring the Future by : Engelbert Wimmer

Download or read book Motoring the Future written by Engelbert Wimmer and published by Springer. This book was released on 2011-11-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.