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Author : Gerard Tellis
Publisher :
ISBN 13 : 9781524923211
Total Pages : 287 pages
Book Rating : 4.9/5 (232 download)
Download or read book Effective Advertising and Social Media written by Gerard Tellis and published by . This book was released on 2019-07-31 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicholas Kaldor
Publisher : CUP Archive
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4./5 ( download)
Download or read book A Statistical Analysis of Advertising Expenditure and of the Revenue of the Press written by Nicholas Kaldor and published by CUP Archive. This book was released on 1948 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William A. Shryer
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (9 download)
Download or read book Analytical Advertising written by William A. Shryer and published by . This book was released on 1912 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Newark Public Library. Business Branch
Publisher :
ISBN 13 :
Total Pages : 474 pages
Book Rating : 4.:/5 (319 download)
Download or read book 2100 Business Books, and Guide to Business Literature written by Newark Public Library. Business Branch and published by . This book was released on 1920 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Newark Public Library. Business Branch
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.:/5 (2 download)
Download or read book 2400 Business Books written by Newark Public Library. Business Branch and published by . This book was released on 1920 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ajit V. Jaokar
Publisher : Futuretext
ISBN 13 : 9780955606977
Total Pages : 220 pages
Book Rating : 4.6/5 (69 download)
Download or read book Social Media Marketing written by Ajit V. Jaokar and published by Futuretext. This book was released on 2009-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an understanding of the world of social media from the perspective of the Web, this resource presents case studies from enterprises that have successfully used the social media marketing approach.
Author : Gerard J. Tellis
Publisher : SAGE Publications
ISBN 13 : 1452262713
Total Pages : 217 pages
Book Rating : 4.4/5 (522 download)
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Author :
Publisher :
ISBN 13 :
Total Pages : 1416 pages
Book Rating : 4.:/5 (334 download)
Download or read book Hardware Dealers' Magazine written by and published by . This book was released on 1912 with total page 1416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Magazine of Business written by and published by . This book was released on 1913 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert E. Edgar
Publisher :
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.:/5 (89 download)
Download or read book How to Advertise a Retail Store, Including Mail Order Advertising and General Advertising written by Albert E. Edgar and published by . This book was released on 1913 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Starch
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.F/5 ( download)
Download or read book Principles of advertising written by Daniel Starch and published by . This book was released on 1923 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick James Allen
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising as a Vocation written by Frederick James Allen and published by . This book was released on 1919 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicolai Graakjaer
Publisher : Routledge
ISBN 13 : 1317671899
Total Pages : 179 pages
Book Rating : 4.3/5 (176 download)
Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Author : Carla Stalling Huntington
Publisher : McFarland
ISBN 13 : 0786486953
Total Pages : 201 pages
Book Rating : 4.7/5 (864 download)
Download or read book Black Social Dance in Television Advertising written by Carla Stalling Huntington and published by McFarland. This book was released on 2014-01-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.
Author : Ashok Charan
Publisher : World Scientific
ISBN 13 : 9811275092
Total Pages : 354 pages
Book Rating : 4.8/5 (112 download)
Download or read book Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion written by Ashok Charan and published by World Scientific. This book was released on 2023-09-13 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume II, Parts III to V, is dedicated to Product, Advertising, Packaging, Biometrics, Price and Promotion. Part III focuses on the product development process, covering the analytic methods and procedures used to screen ideas, concepts, and products during development, launch, and post-launch.Part IV delves into advertising, packaging, and biometrics. The fundamentals, concepts, and core themes of advertising are covered in a chapter that explains how advertising works and what makes it effective and impactful. The chapter on Advertising Analytics focuses on audience engagement, both behavioural and attitudinal, and the analytic techniques and research processes used to test and track advertising.The chapter on packaging is devoted to the analytics and research techniques employed throughout the stages of packaging development and the chapter on biometrics covers biometric techniques and the relevant technologies, devices, metrics, and applications of these techniques that are useful to practitioners.Finally, Part V deals with price and promotion, covering a variety of pricing research methods and techniques for promotions evaluation. This will help the reader to gain an understanding of the importance and application of pricing and promotions in marketing strategy.
Author : Niaz Ahmed
Publisher : Universal-Publishers
ISBN 13 : 1581120842
Total Pages : 119 pages
Book Rating : 4.5/5 (811 download)
Download or read book Cross-Cultural Content Analysis of Advertising from the United States and India written by Niaz Ahmed and published by Universal-Publishers. This book was released on 2000 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of "standardization of international advertising" have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format.
Author :
Publisher : DIANE Publishing
ISBN 13 : 1428952047
Total Pages : 60 pages
Book Rating : 4.4/5 (289 download)
Download or read book Weight-loss advertising an analysis of current trends written by and published by DIANE Publishing. This book was released on 2002 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
