Analyzing & Interpreting Ethnographic Data

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Author :
Publisher : Rowman Altamira
ISBN 13 : 9780761989745
Total Pages : 268 pages
Book Rating : 4.9/5 (897 download)

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Book Synopsis Analyzing & Interpreting Ethnographic Data by : Margaret Diane LeCompte

Download or read book Analyzing & Interpreting Ethnographic Data written by Margaret Diane LeCompte and published by Rowman Altamira. This book was released on 1999 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes methods for transforming fieldnotes, observations, audio and video tapes, surveys, and other kinds of data into research results that facilitate problem solving. Addresses both narrative (qualitative) and enumerated (quantitative) data, with discussion of methods for organizing, retrieving, and interpreting materials collected in an ethnographic project. Includes chapter summaries, margin definitions, and cross references to material in other books in the series. LeCompte is a professor of education and sociology in the School of Education at the University of Colorado-Boulder. Schensul is a medical/educational anthropologist, an adjunct professor of anthropology at the University of Connecticut, and a senior fellow in the department of psychology at Yale University. Annotation copyrighted by Book News, Inc., Portland, OR

Analysis and Interpretation of Ethnographic Data

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Author :
Publisher : Rowman Altamira
ISBN 13 : 0759122075
Total Pages : 359 pages
Book Rating : 4.7/5 (591 download)

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Book Synopsis Analysis and Interpretation of Ethnographic Data by : Margaret Diane LeCompte

Download or read book Analysis and Interpretation of Ethnographic Data written by Margaret Diane LeCompte and published by Rowman Altamira. This book was released on 2013 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Book 5 of 7 in the Ethnographer's Toolkit, Second Edition. Treating analysis as both a mechanical and a cognitive process, Book 5 begins by describing why analysis and interpretation of data are necessary. In the first two chapters the book points out the importance of beginning ethnographic analysis in the field, during the earliest stages of data collection, and how to move between induction and deduction, the concrete and the abstract, in a process informed by an emerging and increasingly refined conceptual model. The middle section tackles the challenge of transforming huge piles of text, audio, and visual information into an ethnographic whole through generic and specific coding and quantification of qualitative data, using multiple extended examples. Chapters show how to use computers in analysis of qualitative data and ways to integrate the results of quantitative and qualitative data into a comprehensive picture of a complex whole. Chapter 9 presents a rare and comprehensive description of the statistics regularly used by ethnographers to analyze ethnographic surveys. Chapters 10 and 11 show how researchers create and then fine-tune preliminary results into an integrated whole, display them for multiple audiences, and write them up. The final chapter illustrates how ethnographers can share the meaning of results with local communities and constituents and with other professional researchers. Other books in the set: Book 1: Designing and Conducting Ethnographic Research: An Introduction, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759118690 Book 2: Initiating Ethnographic Research: A Mixed Methods Approach by Stephen L. Schensul, Jean J. Schensul, and Margaret D. LeCompte 9780759122017 Book 3: Essential Ethnographic Methods: A Mixed Methods Approach, Second Edition by Jean J. Schensul and Margaret D. LeCompte 9780759122031 Book 4: Specialized Ethnographic Methods: A Mixed Methods Approach edited by Jean J. Schensul and Margaret D. LeCompte 9780759122055 Book 6: Ethics in Ethnography: A Mixed Methods Approach by Margaret D. LeCompte and Jean J. Schensul 9780759122093 Book 7: Ethnography in Action: A Mixed Methods Approach by Jean J. Schensul and Margaret D. LeCompte 9780759122116

Specialized Ethnographic Methods

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Publisher : Rowman & Littlefield
ISBN 13 : 0759122059
Total Pages : 465 pages
Book Rating : 4.7/5 (591 download)

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Book Synopsis Specialized Ethnographic Methods by : Jean J. Schensul

Download or read book Specialized Ethnographic Methods written by Jean J. Schensul and published by Rowman & Littlefield. This book was released on 2013 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Book 4 of 7 in the Ethnographer's Toolkit, Second Edition. This collection of individually authored chapters provides cutting-edge approaches to ethnography. Specialized Ethnographic Methods: A Mixed Methods Approach complements the basic inventory of ethnographic data collection tools presented in Book 3 with a number of important additional approaches to conducting ethnography. These include defining and collecting cultural artifacts, collecting secondary and archival data, cultural sorting and comparing methods, spatial research and analysis, network research and analysis, use of multimedia strategies for the collection of ethnographic data, ways to recruit and study "hidden populations," and participatory ethnographic video production. These data collection strategies are called "enhanced ethnographic methods" because each of them parallels and enhances a strategy first presented in Book 3. Most ethnographers will want to use at least one or two of these enhanced ethnographic methods in their work. Each classic chapter is comprehensive, offering an introduction, description, examples of how to use the method or approach, and discussion of how to conduct effective analyses. Using Book 3 and Book 4 together adds depth and accuracy to cultural portraits and explications. Other books in the set: Book 1: Designing and Conducting Ethnographic Research: An Introduction, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759118690 Book 2: Initiating Ethnographic Research: A Mixed Methods Approach by Stephen L. Schensul, Jean J. Schensul, and Margaret D. LeCompte 9780759122017 Book 3: Essential Ethnographic Methods: A Mixed Methods Approach, Second Edition by Jean J. Schensul and Margaret D. LeCompte 9780759122031 Book 5: Analysis and Interpretation of Ethnographic Data: A Mixed Methods Approach, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759122079 Book 6: Ethics in Ethnography: A Mixed Methods Approach by Margaret D. LeCompte and Jean J. Schensul 9780759122093 Book 7: Ethnography in Action: A Mixed Methods Approach by Jean J. Schensul and Margaret D. LeCompte 9780759122116

Initiating Ethnographic Research

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Publisher : Rowman & Littlefield
ISBN 13 : 0759122016
Total Pages : 269 pages
Book Rating : 4.7/5 (591 download)

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Book Synopsis Initiating Ethnographic Research by : Stephen L. Schensul

Download or read book Initiating Ethnographic Research written by Stephen L. Schensul and published by Rowman & Littlefield. This book was released on 2013 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Book 2 of 7 in the Ethnographer's Toolkit, Second Edition. Initiating Ethnographic Research: A Mixed Methods Approach, is the first book of its kind. Unlike texts that describe and detail methods for doing ethnographic and qualitative research once in the field, Book 2 explores in depth the many critical issues that ethnographic researchers need to consider before going to the field and in the earliest stages of the field experience. These include preparation of self, establishing relationships that ensure access to the field, and steps in the construction of a formative theoretical model that will inform the entire research process from start to finish. Following guidelines established in Book 1, the first three chapters describe the reasons why ethnography should be considered a mixed methods approach to social science research. They discuss why theory is important in guiding a study, and the important institutional and personal preparations required to enter a field setting and begin work. Additional chapters debunk the idea that ethnographers always enter the field with their minds a "clean slate" in terms of what they will find during their investigation. They show why and how researchers can develop initial theoretical models based on local knowledge and literature reviews. Ethnography uses a holistic approach, so such models take into consideration both individual/population and systemic or structural considerations. They lead the way to integrating ecological, empirical, critical, and interpretivist approaches into a comprehensive analysis of a dynamic system. Two chapters also provide detailed examples to illustrate the connection between steps in the modeling process, creation of observational measures, and steps in data collection--from most open-ended kinds of interviewing and observation to the kind of highly structured ethnographic surveying described in Book 3. Extensive illustrative case examples are included. The final chapter shows how the modeling process can be extended to guide the development of interventions and change strategies at multiple levels--a process that should be part of any research program. A wide variety of diagrams, instructions, examples, and illustrations make the topics and processes covered in Book 2 easy to read and understand, even by novice researchers. Overall, Book 2 offers a unique mixed methods lens through which to build theory by engaging in research modeling, to enter the field, to set up to gather data, and to anticipate influencing change. Other books in the set: Book 1: Designing and Conducting Ethnographic Research: An Introduction, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759118690 Book 3: Essential Ethnographic Methods: A Mixed Methods Approach, Second Edition by Jean J. Schensul and Margaret D. LeCompte 9780759122031 Book 4: Specialized Ethnographic Methods: A Mixed Methods Approach edited by Jean J. Schensul and Margaret D. LeCompte 9780759122055 Book 5: Analysis and Interpretation of Ethnographic Data: A Mixed Methods Approach, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759122079 Book 6: Ethics in Ethnography: A Mixed Methods Approach by Margaret D. LeCompte and Jean J. Schensul 9780759122093 Book 7: Ethnography in Action: A Mixed Methods Approach by Jean J. Schensul and Margaret D. LeCompte 9780759122116

Transforming Qualitative Data

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Publisher : SAGE
ISBN 13 : 9780803952812
Total Pages : 444 pages
Book Rating : 4.9/5 (528 download)

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Book Synopsis Transforming Qualitative Data by : Harry F. Wolcott

Download or read book Transforming Qualitative Data written by Harry F. Wolcott and published by SAGE. This book was released on 1994-02-18 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher's description: After the glamour of working in the field is over, you now face the daunting challenge of transforming your field notes and interview tapes into a completed study. But where do you start? In Transforming Qualitative Data, Harry F. Wolcott guides you through the process of completing your research study. Beginning with an introductory chapter that presents his views on ethnography, he explores the transformation process by breaking it down into three related activities: description, analysis, and interpretation. To illustrate each point, he critically examines his own work, using nine of his previous studies as illustrations. Then he shows you how to learn--and to teach--qualitative research by applying the three principles outlined in the volume. Written with the usual wit and brilliance shown in Wolcott's work, Transforming Qualitative Data is a major statement on doing research by one of the master ethnographers of our time.

Designing & Conducting Ethnographic Research

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Author :
Publisher : Rowman Altamira
ISBN 13 : 0759118698
Total Pages : 377 pages
Book Rating : 4.7/5 (591 download)

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Book Synopsis Designing & Conducting Ethnographic Research by : Margaret Diane LeCompte

Download or read book Designing & Conducting Ethnographic Research written by Margaret Diane LeCompte and published by Rowman Altamira. This book was released on 2010 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Book 1 of 7 in the Ethnographer's Toolkit, Second Edition. The Ethnographer's Toolkit series begins with this primer, which introduces novice and expert practitioners alike to the process of ethnographic research, including answers to questions such as who should and can do ethnography, when it is used most fruitfully, and how research projects are carried out from conceptualization to the uses of research results. Written in practical, straightforward language, this new edition defines the qualitative research enterprise, links research strategies to theoretical paradigms, and outlines the ways in which an ethnographic study can be designed. Use Designing and Conducting Ethnographic Research as a guide to the entire Toolkit or as a stand-alone introduction to ethnographic research. Other books in the set: Book 2: Initiating Ethnographic Research: A Mixed Methods Approach by Stephen L. Schensul, Jean J. Schensul, and Margaret D. LeCompte 9780759122017 Book 3: Essential Ethnographic Methods: A Mixed Methods Approach, Second Edition by Jean J. Schensul and Margaret D. LeCompte 9780759122031 Book 4: Specialized Ethnographic Methods: A Mixed Methods Approach edited by Jean J. Schensul and Margaret D. LeCompte 9780759122055 Book 5: Analysis and Interpretation of Ethnographic Data: A Mixed Methods Approach, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759122079 Book 6: Ethics in Ethnography: A Mixed Methods Approach by Margaret D. LeCompte and Jean J. Schensul 9780759122093 Book 7: Ethnography in Action: A Mixed Methods Approach by Jean J. Schensul and Margaret D. LeCompte 9780759122116

Being Ethnographic

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Publisher : SAGE
ISBN 13 : 1446241467
Total Pages : 218 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Being Ethnographic by : Raymond Madden

Download or read book Being Ethnographic written by Raymond Madden and published by SAGE. This book was released on 2010-04-16 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of practical 'how to' tips for applying theoretical methods - 'doing ethnography' - this book also provides anecdotal evidence and advice for new and experienced researchers on how to engage with their own participation in the field - 'being ethnographic'. The book clearly sets out the important definitions, methods and applications of field research whilst reinforcing the infinite variability of the human subject and addressing the challenges presented by ethnographers' own passions, intellectual interests, biases and ideologies. Classic and personal real-world case studies are used by the author to introduce new researchers to the reality of applying ethnographic theory and practice in the field. Topics include: - Talking to People: negotiations, conversations & interviews - Being with People: participation - Looking at People: observations & images - Description: writing 'down' field notes - Analysis to Interpretation: writing 'out' data - Interpretation to Story: writing 'up' ethnography Clear, engaging and original this book provides invaluable advice as well as practical tools and study aids for those engaged in ethnographic research.

Meta-Ethnography

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Publisher : SAGE
ISBN 13 : 9780803930230
Total Pages : 112 pages
Book Rating : 4.9/5 (32 download)

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Book Synopsis Meta-Ethnography by : George W. Noblit

Download or read book Meta-Ethnography written by George W. Noblit and published by SAGE. This book was released on 1988-02 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can ethnographic studies be generalized, in contrast to concentrating on the individual case? Noblit and Hare propose a new method for synthesizing from qualitative studies: meta-ethnography. After citing the criteria to be used in comparing qualitative research projects, the authors define the ways these can then be aggregated to create more cogent syntheses of research. Using examples from numerous studies ranging from ethnographic work in educational settings to the Mead-Freeman controversy over Samoan youth, Meta-Ethnography offers useful procedural advice from both comparative and cumulative analyses of qualitative data. This provocative volume will be read with interest by researchers and students in qualitative research methods, ethnography, education, sociology, and anthropology. "After defining metaphor and synthesis, these authors provide a step-by-step program that will allow the researcher to show similarity (reciprocal translation), difference (refutation), or similarity at a higher level (lines or argument synthesis) among sample studies....Contain(s) valuable strategies at a seldom-used level of analysis." --Contemporary Sociology "The authors made an important contribution by reframing how we think of ethnography comparison in a way that is compatible with the new developments in interpretive ethnography. Meta-Ethnography is well worth consulting for the problem definition it offers." --The Journal of Nervous and Mental Disease "This book had to be written and I am pleased it was. Someone needed to break the ice and offer a strategy for summarizing multiple ethnographic studies. Noblit and Hare have done a commendable job of giving the research community one approach for doing so. Further, no one else can now venture into this area of synthesizing qualitative studies without making references to and positioning themselves vis-a-vis this volume." -Educational Studies

Quantitative Ethnography

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Publisher : Lulu.com
ISBN 13 : 0578191687
Total Pages : 498 pages
Book Rating : 4.5/5 (781 download)

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Book Synopsis Quantitative Ethnography by : David Williamson Shaffer

Download or read book Quantitative Ethnography written by David Williamson Shaffer and published by Lulu.com. This book was released on 2017 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we make sense of make sense of the deluge of information in the digital age? The new science of Quantitative Ethnography dissolves the boundaries between quantitative and qualitative research to give researchers tools for studying the human side of big data: to understand not just what data says, but what it tells us about the people who created it. Thoughtful, literate, and humane, Quantitative Ethnography integrates data-mining, discourse analysis, psychology, statistics, and ethnography into a brand-new science for understanding what people do and why they do it. Packed with anecdotes, stories, and clear explanations of complex ideas, Quantitative Ethnography is an engaging introduction to research methods for students, an introduction to data science for qualitative researchers, and an introduction to the humanities for statisticians--but also a compelling philosophical and intellectual journey for anyone who wants to understand learning, culture and behavior in the age of big data.

Ethnographies of Academic Writing Research

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Publisher : John Benjamins Publishing Company
ISBN 13 : 9027258414
Total Pages : 176 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Ethnographies of Academic Writing Research by : Ignacio Guillén-Galve

Download or read book Ethnographies of Academic Writing Research written by Ignacio Guillén-Galve and published by John Benjamins Publishing Company. This book was released on 2021-10-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the use of ethnography as an analytical approach to investigate academic writing, and provides critical insights into how academic writing research can benefit from the use of ethnographic methods. Throughout its six theoretical and practice-oriented studies, together with the introductory chapter, foreword and afterword, ethnography-related concepts like thick description, deep theorizing, participatory research, research reflexivity or ethics are discussed against the affordances of ethnography for the study of academic writing. The book is key reading for scholars, researchers and instructors in the areas of applied linguistics, academic writing, academic literacies and genre studies. It will also be useful to those lecturers and postgraduate students working in English for Academic Purposes and disciplinary writing. The volume provides ethnographically-oriented researchers with clear pointers about how to incorporate the telling of the inside story into their traditional main role as observers.

Designing and Conducting Ethnographic Research

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Author :
Publisher : Rowman Altamira
ISBN 13 : 0759118701
Total Pages : 378 pages
Book Rating : 4.7/5 (591 download)

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Book Synopsis Designing and Conducting Ethnographic Research by : Margaret D. LeCompte

Download or read book Designing and Conducting Ethnographic Research written by Margaret D. LeCompte and published by Rowman Altamira. This book was released on 2010-09-16 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Book 1 of 7 in the Ethnographer's Toolkit, Second Edition. The Ethnographer's Toolkit series begins with this primer, which introduces novice and expert practitioners alike to the process of ethnographic research, including answers to questions such as who should and can do ethnography, when it is used most fruitfully, and how research projects are carried out from conceptualization to the uses of research results. Written in practical, straightforward language, this new edition defines the qualitative research enterprise, links research strategies to theoretical paradigms, and outlines the ways in which an ethnographic study can be designed. Use Designing and Conducting Ethnographic Research as a guide to the entire Toolkit or as a stand-alone introduction to ethnographic research. Other books in the set: Book 2: Initiating Ethnographic Research: A Mixed Methods Approach by Stephen L. Schensul, Jean J. Schensul, and Margaret D. LeCompte 9780759122017 Book 3: Essential Ethnographic Methods: A Mixed Methods Approach, Second Edition by Jean J. Schensul and Margaret D. LeCompte 9780759122031 Book 4: Specialized Ethnographic Methods: A Mixed Methods Approach edited by Jean J. Schensul and Margaret D. LeCompte 9780759122055 Book 5: Analysis and Interpretation of Ethnographic Data: A Mixed Methods Approach, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759122079 Book 6: Ethics in Ethnography: A Mixed Methods Approach by Margaret D. LeCompte and Jean J. Schensul 9780759122093 Book 7: Ethnography in Action: A Mixed Methods Approach by Jean J. Schensul and Margaret D. LeCompte 9780759122116

Mapping Social Networks, Spatial Data, and Hidden Populations

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Publisher : Rowman Altamira
ISBN 13 : 0759117322
Total Pages : 227 pages
Book Rating : 4.7/5 (591 download)

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Book Synopsis Mapping Social Networks, Spatial Data, and Hidden Populations by : Margaret D. LeCompte, University of Colorado, Boulder

Download or read book Mapping Social Networks, Spatial Data, and Hidden Populations written by Margaret D. LeCompte, University of Colorado, Boulder and published by Rowman Altamira. This book was released on 1999-08-19 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it is to understand the networks of individuals, the physical makeup of a household or community, or to develop strategies for finding difficult-to-reach populations such as the homeless or drug-addicted, applied researchers increasingly need to understand spatial methods. In this brief volume, the techniques of network analysis, mapping, and finding hidden populations are explained in simple, practical language. The authors describe when and how to use these techniques and offer numerous examples of how the methods have worked in community psychology, drug research, risk assessment, and network analysis, among other settings.

Pain as Human Experience

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Publisher : Univ of California Press
ISBN 13 : 9780520075122
Total Pages : 228 pages
Book Rating : 4.0/5 (751 download)

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Book Synopsis Pain as Human Experience by : Mary-Jo DelVecchio Good

Download or read book Pain as Human Experience written by Mary-Jo DelVecchio Good and published by Univ of California Press. This book was released on 1994-11-14 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With case studies drawn from anthropological investigations of chronic pain sufferers and pain clinics in the northeastern United States, the authors attempt to invent new ways of writing about this language-resistant human experience. Focused on substantive issues in the study of chronic pain, their work explores the great divide between the culturally shaped language of suffering and the traditional language of medical and psychological theorizing. They argue that the representation of experience in local social worlds is a central challenge to the human sciences and to ethnographic writing, and that meeting that challenge is also crucial to the refiguring of pain in medical discourse and health policy debates. Anthropologists, scholars from the medical social sciences and humanities, and many general readers will be interested in Pain as Human Experience. In addition, behavioral medicine and pain specialists, psychiatrists, and primary care practitioners will find much that is relevant to their work in this book."--Jacket.

Netnography

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Publisher : SAGE Publications
ISBN 13 : 1848606451
Total Pages : 233 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Netnography by : Robert V Kozinets

Download or read book Netnography written by Robert V Kozinets and published by SAGE Publications. This book was released on 2010 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. This exciting new text is the first to explore the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more. This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies.

Ethnography

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Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335202683
Total Pages : 225 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Ethnography by : Brewer, John

Download or read book Ethnography written by Brewer, John and published by McGraw-Hill Education (UK). This book was released on 2000-12-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although written as a textbook, the contents are research led, informed by the author's own extensive experience of undertaking ethnographic research in dangerous and sensitive locations in Northern Ireland and elsewhere.

Analyzing and Interpreting Qualitative Research

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Publisher : SAGE Publications
ISBN 13 : 1544395884
Total Pages : 505 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Analyzing and Interpreting Qualitative Research by : Charles Vanover

Download or read book Analyzing and Interpreting Qualitative Research written by Charles Vanover and published by SAGE Publications. This book was released on 2021-04-08 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of major names in the field, this text provides comprehensive coverage of the key methods for analyzing, interpreting, and writing up qualitative research in a single volume.

Ethnographic Thinking

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Publisher : Taylor & Francis
ISBN 13 : 104000864X
Total Pages : 214 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Ethnographic Thinking by : Jay Hasbrouck

Download or read book Ethnographic Thinking written by Jay Hasbrouck and published by Taylor & Francis. This book was released on 2024-04-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work. The book’s premise — that the thought processes and patterns ethnographers develop through their practice have strategic value beyond consumer insights — remains the same. Using real-world examples, Hasbrouck demonstrates how a more holistic view of an organization can help it benefit from a deeper understanding of its offerings within dynamic cultural contexts. In doing so, he argues that ethnographic thinking helps organizations increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking; allowing them to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking: From Method to Mindset is essential reading for managers and strategists who want to tap into the full potential that an ethnographic perspective offers, as well as those searching more broadly for new ways to innovate. It will also be of value to students and practitioners of applied ethnography, as well as professionals who would like to optimize the value of ethnographic thinking in their organizations.