Designing And Conducting Ethnographic Research

Download Designing And Conducting Ethnographic Research full books in PDF, epub, and Kindle. Read online Designing And Conducting Ethnographic Research ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Designing & Conducting Ethnographic Research

Author : Margaret Diane LeCompte
Publisher : Rowman Altamira
ISBN 13 : 0759118698
Total Pages : 377 pages
Book Rating : 4.7/5 (591 download)

DOWNLOAD NOW!

Book Synopsis Designing & Conducting Ethnographic Research by : Margaret Diane LeCompte

Download or read book Designing & Conducting Ethnographic Research written by Margaret Diane LeCompte and published by Rowman Altamira. This book was released on 2010 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Book 1 of 7 in the Ethnographer's Toolkit, Second Edition. The Ethnographer's Toolkit series begins with this primer, which introduces novice and expert practitioners alike to the process of ethnographic research, including answers to questions such as who should and can do ethnography, when it is used most fruitfully, and how research projects are carried out from conceptualization to the uses of research results. Written in practical, straightforward language, this new edition defines the qualitative research enterprise, links research strategies to theoretical paradigms, and outlines the ways in which an ethnographic study can be designed. Use Designing and Conducting Ethnographic Research as a guide to the entire Toolkit or as a stand-alone introduction to ethnographic research. Other books in the set: Book 2: Initiating Ethnographic Research: A Mixed Methods Approach by Stephen L. Schensul, Jean J. Schensul, and Margaret D. LeCompte 9780759122017 Book 3: Essential Ethnographic Methods: A Mixed Methods Approach, Second Edition by Jean J. Schensul and Margaret D. LeCompte 9780759122031 Book 4: Specialized Ethnographic Methods: A Mixed Methods Approach edited by Jean J. Schensul and Margaret D. LeCompte 9780759122055 Book 5: Analysis and Interpretation of Ethnographic Data: A Mixed Methods Approach, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759122079 Book 6: Ethics in Ethnography: A Mixed Methods Approach by Margaret D. LeCompte and Jean J. Schensul 9780759122093 Book 7: Ethnography in Action: A Mixed Methods Approach by Jean J. Schensul and Margaret D. LeCompte 9780759122116

Ethnography Essentials

Author : Julian Murchison
Publisher : John Wiley & Sons
ISBN 13 : 0470552964
Total Pages : 256 pages
Book Rating : 4.4/5 (75 download)

DOWNLOAD NOW!

Book Synopsis Ethnography Essentials by : Julian Murchison

Download or read book Ethnography Essentials written by Julian Murchison and published by John Wiley & Sons. This book was released on 2010-01-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and practical guide to ethnographic research, this book guides you through the process, starting with the fundamentals of choosing and proposing a topic and selecting a research design. It describes methods of data collection (taking notes, participant observation, interviewing, identifying themes and issues, creating ethnographic maps and tables and charts, and referring to secondary sources) and analyzing and writing ethnography (sorting and coding data, answering questions, choosing a presentation style, and assembling the ethnography). Although content is focused on producing written ethnography, many of the principles and methods discussed here also apply to other forms of ethnographic presentation, including ethnographic film. Designed to give basic hands-on experience in the overall ethnography research process, Ethnography Essentials covers a wealth of topics, enabling anyone new to ethnography research to successfully explore the excitement and challenges of field research.

Initiating Ethnographic Research

Author : Stephen L. Schensul
Publisher : Rowman & Littlefield
ISBN 13 : 0759122016
Total Pages : 269 pages
Book Rating : 4.7/5 (591 download)

DOWNLOAD NOW!

Book Synopsis Initiating Ethnographic Research by : Stephen L. Schensul

Download or read book Initiating Ethnographic Research written by Stephen L. Schensul and published by Rowman & Littlefield. This book was released on 2013 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book 2 explores in depth the many critical issues that ethnographic researchers need to consider before going to the field and in the earliest stages of the field experience.

Ethnographer's Toolkit

Author : Margaret Diane LeCompte
Publisher :
ISBN 13 : 9780761990420
Total Pages : 220 pages
Book Rating : 4.9/5 (94 download)

DOWNLOAD NOW!

Book Synopsis Ethnographer's Toolkit by : Margaret Diane LeCompte

Download or read book Ethnographer's Toolkit written by Margaret Diane LeCompte and published by . This book was released on 1999 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Ethnographer's Toolkit: Designing & conducting ethnographic research

Author : Jean J. Schensul
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (43 download)

DOWNLOAD NOW!

Book Synopsis The Ethnographer's Toolkit: Designing & conducting ethnographic research by : Jean J. Schensul

Download or read book The Ethnographer's Toolkit: Designing & conducting ethnographic research written by Jean J. Schensul and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essential Ethnographic Methods

Author : Jean J. Schensul
Publisher : Rowman Altamira
ISBN 13 : 0759122032
Total Pages : 387 pages
Book Rating : 4.7/5 (591 download)

DOWNLOAD NOW!

Book Synopsis Essential Ethnographic Methods by : Jean J. Schensul

Download or read book Essential Ethnographic Methods written by Jean J. Schensul and published by Rowman Altamira. This book was released on 2013 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Book 3 of 7 in the Ethnographer's Toolkit, Second Edition. Essential Ethnographic Methods introduces the fundamental, face-to-face data collection tools that ethnographers and other qualitative researchers use on a regular basis. It provides ethnographers with tools to answer the principal ethnographic questions about setting, participants, activities, behavior, and more. The essential "mixed" methods for collecting data include open-ended and focused listening, questioning strategies, participant and non-participant observation, recording techniques, visual recall, mapping the environments and contexts in which participant behavior occurs, and engaging in ethnographically informed survey research. Because these data collection strategies require ethnographers to become involved in the local cultural setting and to acquire their experience through hands-on experience, the essential tools also allow them to learn about new situations from the perspective of an "insider." With these detailed instructions, the quality and scope of the data ethnographers collect are sure to be improved. Other books in the set: Book 1: Designing and Conducting Ethnographic Research: An Introduction, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759118690 Book 2: Initiating Ethnographic Research: A Mixed Methods Approach by Stephen L. Schensul, Jean J. Schensul, and Margaret D. LeCompte 9780759122017 Book 4: Specialized Ethnographic Methods: A Mixed Methods Approach edited by Jean J. Schensul and Margaret D. LeCompte 9780759122055 Book 5: Analysis and Interpretation of Ethnographic Data: A Mixed Methods Approach, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759122079 Book 6: Ethics in Ethnography: A Mixed Methods Approach by Margaret D. LeCompte and Jean J. Schensul 9780759122093 Book 7: Ethnography in Action: A Mixed Methods Approach by Jean J. Schensul and Margaret D. LeCompte 9780759122116

Ethnography in Action

Author : Jean J. Schensul
Publisher : Rowman & Littlefield
ISBN 13 : 0759122121
Total Pages : 515 pages
Book Rating : 4.7/5 (591 download)

DOWNLOAD NOW!

Book Synopsis Ethnography in Action by : Jean J. Schensul

Download or read book Ethnography in Action written by Jean J. Schensul and published by Rowman & Littlefield. This book was released on 2016-01-14 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Book 7 of 7 in the Ethnographer's Toolkit, Second Edition. In Ethnography in Action, Jean J. Schensul and Margaret D. LeCompte explore how ethnographic research intersects with and enhances numerous areas of practice. Schensul and LeCompte ground this book in the understanding that all applied or practice-oriented social science must be collaborative to be effective. Showing how informal and formal ethnographic methods and knowledge contribute to the arenas in which ethnographers work, the authors cover both the typical practice settings raised in earlier books in the series and introduce two emerging arenas of concern: long-term fieldwork and participatory action research. With its methodological focus and skillful integration of guidelines, checklists, examples, and resources, Book 7 offers a unique guide to the practice of mixed methods ethnography over time and with community involvement. Other books in the set: Book 1: Designing and Conducting Ethnographic Research: An Introduction, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759118690 Book 2: Initiating Ethnographic Research: A Mixed Methods Approach by Stephen L. Schensul, Jean J. Schensul, and Margaret D. LeCompte 9780759122017 Book 3: Essential Ethnographic Methods: A Mixed Methods Approach, Second Edition by Jean J. Schensul and Margaret D. LeCompte 9780759122031 Book 4: Specialized Ethnographic Methods: A Mixed Methods Approach edited by Jean J. Schensul and Margaret D. LeCompte 9780759122055 Book 5: Analysis and Interpretation of Ethnographic Data: A Mixed Methods Approach, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759122079 Book 6: Ethics in Ethnography: A Mixed Methods Approach by Margaret D. LeCompte and Jean J. Schensul 9780759122093

Analysis and Interpretation of Ethnographic Data

Author : Margaret Diane LeCompte
Publisher : Rowman Altamira
ISBN 13 : 0759122075
Total Pages : 359 pages
Book Rating : 4.7/5 (591 download)

DOWNLOAD NOW!

Book Synopsis Analysis and Interpretation of Ethnographic Data by : Margaret Diane LeCompte

Download or read book Analysis and Interpretation of Ethnographic Data written by Margaret Diane LeCompte and published by Rowman Altamira. This book was released on 2013 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Book 5 of 7 in the Ethnographer's Toolkit, Second Edition. Treating analysis as both a mechanical and a cognitive process, Book 5 begins by describing why analysis and interpretation of data are necessary. In the first two chapters the book points out the importance of beginning ethnographic analysis in the field, during the earliest stages of data collection, and how to move between induction and deduction, the concrete and the abstract, in a process informed by an emerging and increasingly refined conceptual model. The middle section tackles the challenge of transforming huge piles of text, audio, and visual information into an ethnographic whole through generic and specific coding and quantification of qualitative data, using multiple extended examples. Chapters show how to use computers in analysis of qualitative data and ways to integrate the results of quantitative and qualitative data into a comprehensive picture of a complex whole. Chapter 9 presents a rare and comprehensive description of the statistics regularly used by ethnographers to analyze ethnographic surveys. Chapters 10 and 11 show how researchers create and then fine-tune preliminary results into an integrated whole, display them for multiple audiences, and write them up. The final chapter illustrates how ethnographers can share the meaning of results with local communities and constituents and with other professional researchers. Other books in the set: Book 1: Designing and Conducting Ethnographic Research: An Introduction, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759118690 Book 2: Initiating Ethnographic Research: A Mixed Methods Approach by Stephen L. Schensul, Jean J. Schensul, and Margaret D. LeCompte 9780759122017 Book 3: Essential Ethnographic Methods: A Mixed Methods Approach, Second Edition by Jean J. Schensul and Margaret D. LeCompte 9780759122031 Book 4: Specialized Ethnographic Methods: A Mixed Methods Approach edited by Jean J. Schensul and Margaret D. LeCompte 9780759122055 Book 6: Ethics in Ethnography: A Mixed Methods Approach by Margaret D. LeCompte and Jean J. Schensul 9780759122093 Book 7: Ethnography in Action: A Mixed Methods Approach by Jean J. Schensul and Margaret D. LeCompte 9780759122116

Essential Ethnographic Methods

Author : Stephen L. Schensul
Publisher : Rowman Altamira
ISBN 13 : 9780761991441
Total Pages : 348 pages
Book Rating : 4.9/5 (914 download)

DOWNLOAD NOW!

Book Synopsis Essential Ethnographic Methods by : Stephen L. Schensul

Download or read book Essential Ethnographic Methods written by Stephen L. Schensul and published by Rowman Altamira. This book was released on 1999 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential Ethnographic Methods akes a mixed methods approach to introducing the fundamental, face-to-face data collection tools that ethnographers and other qualitative researchers use.

Specialized Ethnographic Methods

Author : Jean J. Schensul
Publisher : Rowman & Littlefield
ISBN 13 : 0759122059
Total Pages : 465 pages
Book Rating : 4.7/5 (591 download)

DOWNLOAD NOW!

Book Synopsis Specialized Ethnographic Methods by : Jean J. Schensul

Download or read book Specialized Ethnographic Methods written by Jean J. Schensul and published by Rowman & Littlefield. This book was released on 2013 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Book 4 of 7 in the Ethnographer's Toolkit, Second Edition. This collection of individually authored chapters provides cutting-edge approaches to ethnography. Specialized Ethnographic Methods: A Mixed Methods Approach complements the basic inventory of ethnographic data collection tools presented in Book 3 with a number of important additional approaches to conducting ethnography. These include defining and collecting cultural artifacts, collecting secondary and archival data, cultural sorting and comparing methods, spatial research and analysis, network research and analysis, use of multimedia strategies for the collection of ethnographic data, ways to recruit and study "hidden populations," and participatory ethnographic video production. These data collection strategies are called "enhanced ethnographic methods" because each of them parallels and enhances a strategy first presented in Book 3. Most ethnographers will want to use at least one or two of these enhanced ethnographic methods in their work. Each classic chapter is comprehensive, offering an introduction, description, examples of how to use the method or approach, and discussion of how to conduct effective analyses. Using Book 3 and Book 4 together adds depth and accuracy to cultural portraits and explications. Other books in the set: Book 1: Designing and Conducting Ethnographic Research: An Introduction, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759118690 Book 2: Initiating Ethnographic Research: A Mixed Methods Approach by Stephen L. Schensul, Jean J. Schensul, and Margaret D. LeCompte 9780759122017 Book 3: Essential Ethnographic Methods: A Mixed Methods Approach, Second Edition by Jean J. Schensul and Margaret D. LeCompte 9780759122031 Book 5: Analysis and Interpretation of Ethnographic Data: A Mixed Methods Approach, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759122079 Book 6: Ethics in Ethnography: A Mixed Methods Approach by Margaret D. LeCompte and Jean J. Schensul 9780759122093 Book 7: Ethnography in Action: A Mixed Methods Approach by Jean J. Schensul and Margaret D. LeCompte 9780759122116

Ethics in Ethnography

Author : Margaret D. LeCompte
Publisher : AltaMira Press
ISBN 13 : 0759122105
Total Pages : 397 pages
Book Rating : 4.7/5 (591 download)

DOWNLOAD NOW!

Book Synopsis Ethics in Ethnography by : Margaret D. LeCompte

Download or read book Ethics in Ethnography written by Margaret D. LeCompte and published by AltaMira Press. This book was released on 2015-03-01 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Book 6 of 7 in the Ethnographer's Toolkit, Second Edition. Ethics in Ethnography explores the burgeoning field of research ethics and addresses how both formal and informal ethical considerations underpin good ethnographic research. Coming from the position that no particular research design is more or less prone to generate ethical issues, LeCompte and Schensul open this volume with a short history of formal oversight for human research and address the formal ethical responsibilities incumbent upon researchers. Next, they consider how informal or “everyday” ethics affect researchers’ daily interactions in the field. In recognition of the shift toward team-based field research, the authors pay special attention to ethics related to collaborative research. The book concludes with an examination of new challenges and issues ranging from new field realities to the ethics of interpreting research results. As with all books in the series, this title features case studies, checklists, key points to remember, and additional resources to consult; the result is a uniquely detailed and eminently useful introduction to the ethical conduct of ethnography. Other books in the set: Book 1: Designing and Conducting Ethnographic Research: An Introduction, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759118690 Book 2: Initiating Ethnographic Research: A Mixed Methods Approach by Stephen L. Schensul, Jean J. Schensul, and Margaret D. LeCompte 9780759122017 Book 3: Essential Ethnographic Methods: A Mixed Methods Approach, Second Edition by Jean J. Schensul and Margaret D. LeCompte 9780759122031 Book 4: Specialized Ethnographic Methods: A Mixed Methods Approach edited by Jean J. Schensul and Margaret D. LeCompte 9780759122055 Book 5: Analysis and Interpretation of Ethnographic Data: A Mixed Methods Approach, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759122079 Book 7: Ethnography in Action: A Mixed Methods Approach by Jean J. Schensul and Margaret D. LeCompte 9780759122116

Interactional Ethnography

Author : Audra Skukauskaitė
Publisher : Taylor & Francis
ISBN 13 : 1000629759
Total Pages : 305 pages
Book Rating : 4.0/5 (6 download)

DOWNLOAD NOW!

Book Synopsis Interactional Ethnography by : Audra Skukauskaitė

Download or read book Interactional Ethnography written by Audra Skukauskaitė and published by Taylor & Francis. This book was released on 2022-08-12 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing specifically on Interactional Ethnography (IE) as a distinct, discourse-based form of ethnography, this book introduces readers to the logic and practice behind IE and exemplifies the logic of ethnographic inquiry through a range of example-based chapters. Edited by two of the foremost scholars in the field of IE, this book brings together a body of work that has until now been largely dispersed. Illustrating how IE intersects with ethnographic methods – including observation, interviews, and fieldwork – the book highlights considerations relating to data analysis, researcher positionality, and the ethics of engaging participants in research. Offering examples of IE in international contexts and across a range of social science and educational settings, the book provides foundational principles and key examples of IE to guide readers’ work. This book offers researchers, scholars, and teacher educators a definitive, novel contribution to current methodological literature on IE broadly, and will be of particular use to ethnographers starting out in their career. Due to the interdisciplinary nature of the volume in illustrating the use of IE in a range of educational sub-disciplines, the book’s relevance extends to the fields of medical education, teacher education, arts and literacy research, as well as providing situated examples of IE in settings with relevance to the social sciences, anthropology, and cultural studies.

Analyzing & Interpreting Ethnographic Data

Author : Margaret Diane LeCompte
Publisher : Rowman Altamira
ISBN 13 : 9780761989745
Total Pages : 268 pages
Book Rating : 4.9/5 (897 download)

DOWNLOAD NOW!

Book Synopsis Analyzing & Interpreting Ethnographic Data by : Margaret Diane LeCompte

Download or read book Analyzing & Interpreting Ethnographic Data written by Margaret Diane LeCompte and published by Rowman Altamira. This book was released on 1999 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes methods for transforming fieldnotes, observations, audio and video tapes, surveys, and other kinds of data into research results that facilitate problem solving. Addresses both narrative (qualitative) and enumerated (quantitative) data, with discussion of methods for organizing, retrieving, and interpreting materials collected in an ethnographic project. Includes chapter summaries, margin definitions, and cross references to material in other books in the series. LeCompte is a professor of education and sociology in the School of Education at the University of Colorado-Boulder. Schensul is a medical/educational anthropologist, an adjunct professor of anthropology at the University of Connecticut, and a senior fellow in the department of psychology at Yale University. Annotation copyrighted by Book News, Inc., Portland, OR

Universal Methods of Design

Author : Bruce Hanington
Publisher : Rockport Publishers
ISBN 13 : 1610581997
Total Pages : 209 pages
Book Rating : 4.6/5 (15 download)

DOWNLOAD NOW!

Book Synopsis Universal Methods of Design by : Bruce Hanington

Download or read book Universal Methods of Design written by Bruce Hanington and published by Rockport Publishers. This book was released on 2012-02-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and used by cross-disciplinary teams in nearly any design project. Methods and techniques are organized alphabetically for ongoing, quick reference. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references for further reading. On the right-hand page, images and cases studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning) through 5 (launch and monitor). Build more meaningful products with these methods and more: A/B Testing, Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Technique, Directed Storytelling, Flexible Modeling, Image Boards, Graffiti Walls, Heuristic Evaluation, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix. This essential guide: Dismantles the myth that user research methods are complicated, expensive, and time-consuming Creates a shared meaning for cross-disciplinary design teams Illustrates methods with compelling visualizations and case studies Characterizes each method at a glance Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design is an essential resource for designers of all levels and specializations.

Practical Ethnography

Author : Sam Ladner
Publisher : Routledge
ISBN 13 : 1315422239
Total Pages : 167 pages
Book Rating : 4.3/5 (154 download)

DOWNLOAD NOW!

Book Synopsis Practical Ethnography by : Sam Ladner

Download or read book Practical Ethnography written by Sam Ladner and published by Routledge. This book was released on 2016-08-25 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.

Researching Multilingualism

Author : Marilyn Martin-Jones
Publisher : Routledge
ISBN 13 : 1315405326
Total Pages : 284 pages
Book Rating : 4.3/5 (154 download)

DOWNLOAD NOW!

Book Synopsis Researching Multilingualism by : Marilyn Martin-Jones

Download or read book Researching Multilingualism written by Marilyn Martin-Jones and published by Routledge. This book was released on 2016-11-10 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching Multilingualism expertly engages with a new sociolinguistics of multilingualism, taking account of this new communicative order and the particular cultural and social conditions of our times. Seventeen chapters are divided into four sections covering: researching discourses, policies and practices; contemporary mobilities; Researching multilingual communication on-line; Multilingualism in research practice. This state-of-the-art overview of research methodologies in multilingual settings will be of interest for all students and researchers working in the area of multilingualism within Linguistics, Applied Linguistics, Education and Communication Studies.

Doing Ethnography

Author : Giampietro Gobo
Publisher : SAGE
ISBN 13 : 1473994381
Total Pages : 353 pages
Book Rating : 4.4/5 (739 download)

DOWNLOAD NOW!

Book Synopsis Doing Ethnography by : Giampietro Gobo

Download or read book Doing Ethnography written by Giampietro Gobo and published by SAGE. This book was released on 2016-12-13 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research. The book skilfully introduces the varied tasks and decisions you need to consider before entering the field—helping you to avoid common mistakes and to conduct safe, ethical research. The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of: Autoethnography Digital Ethnography Visual Ethnography Feminist Ethnography Managing and Analysing data Supported by a companion website with real world case studies, journal articles and essay questions this is an ideal companion to every novice researcher.