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Author : Arthur James Wells
Publisher :
ISBN 13 :
Total Pages : 1264 pages
Book Rating : 4.3/5 (91 download)
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2004 with total page 1264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author : British Library
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (243 download)
Download or read book Market Research written by British Library and published by . This book was released on 2002 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 9th edition of Market Research lists all the market research reports from 14 top market reseach journals up to December 2000. All are available for free consultation in the British Library Business Information Service. Market research can be the most expensive type of business information to acquire and previous editions of the guide have been used by companies to find out what has been published, and in choosing which reports to refer to and buy. It lists over 8000 reports covering hundreds of industries from accountancy to the yoghurt industry. The guide includes a subject index with comprehensive cross-referencing and a geographic index to all reports concerning markets overseas.
Author : Hulme David
Publisher : Routledge
ISBN 13 : 1134803842
Total Pages : 244 pages
Book Rating : 4.1/5 (348 download)
Download or read book Finance Against Poverty: Volume 1 written by Hulme David and published by Routledge. This book was released on 2005-08-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In two volumes these books review and expand the theory that poverty in the world's poorest regions could be alleviated by providing small loans to micro-entrepreneurs. Volume 1 provides detailed analysis of this theory and offers policy recommendations for practitioners in this field. Volume 2 presents empirical evidence drawn from comparative experiences in seven developing countries. The work assesses the success of this policy and provides some startling conclusions. This is essential reading for all those interested in development, poverty-reduction, social welfare and finance.
Author : Michael Regester
Publisher : Kogan Page Publishers
ISBN 13 : 0749454431
Total Pages : 265 pages
Book Rating : 4.7/5 (494 download)
Download or read book Risk Issues and Crisis Management in Public Relations written by Michael Regester and published by Kogan Page Publishers. This book was released on 2008-06-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
Author : Marie Svoboda
Publisher : Getty Publications
ISBN 13 : 1606066536
Total Pages : 413 pages
Book Rating : 4.6/5 (6 download)
Download or read book Mummy Portraits of Roman Egypt written by Marie Svoboda and published by Getty Publications. This book was released on 2020-08-25 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication presents fascinating new findings on ancient Romano-Egyptian funerary portraits preserved in international collections. Once interred with mummified remains, nearly a thousand funerary portraits from Roman Egypt survive today in museums around the world, bringing viewers face-to-face with people who lived two thousand years ago. Until recently, few of these paintings had undergone in-depth study to determine by whom they were made and how. An international collaboration known as APPEAR (Ancient Panel Paintings: Examination, Analysis, and Research) was launched in 2013 to promote the study of these objects and to gather scientific and historical findings into a shared database. The first phase of the project was marked with a two-day conference at the Getty Villa. Conservators, scientists, and curators presented new research on topics such as provenance and collecting, comparisons of works across institutions, and scientific studies of pigments, binders, and supports. The papers and posters from the conference are collected in this publication, which offers the most up-to-date information available about these fascinating remnants of the ancient world. The free online edition of this open-access publication is available at www.getty.edu/publications/mummyportraits/ and includes zoomable illustrations and graphs. Also available are free PDF, EPUB, and Kindle/MOBI downloads of the book.
Author :
Publisher :
ISBN 13 :
Total Pages : 1470 pages
Book Rating : 4.3/5 (555 download)
Download or read book Business Publication Advertising Source written by and published by . This book was released on 2001-10 with total page 1470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : DIANE Publishing
ISBN 13 : 1428981195
Total Pages : 103 pages
Book Rating : 4.4/5 (289 download)
Download or read book Emergency Response to Terrorism written by and published by DIANE Publishing. This book was released on 2000 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom McMaster
Publisher : Springer Science & Business Media
ISBN 13 : 038772804X
Total Pages : 525 pages
Book Rating : 4.3/5 (877 download)
Download or read book Organizational Dynamics of Technology-Based Innovation: Diversifying the Research Agenda written by Tom McMaster and published by Springer Science & Business Media. This book was released on 2007-08-08 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents papers from the 10th Working Conference of the IFIP WG 8.6 on the adoption and diffusion of information systems and technologies. It explores the dynamics of how some technological innovation efforts succeed while others fail. The book looks to expand the research agenda, paying special attention to the areas of theoretical perspectives, methodologies, and organizational sectors.
Author : United States
Publisher :
ISBN 13 :
Total Pages : 6 pages
Book Rating : 4.3/5 (121 download)
Download or read book Federal Activities Inventory Reform Act of 1998 written by United States and published by . This book was released on 1998 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : World Bank Publications
ISBN 13 : 9780821351437
Total Pages : 244 pages
Book Rating : 4.3/5 (514 download)
Download or read book Constructing Knowledge Societies written by and published by World Bank Publications. This book was released on 2002-01-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report describes how tertiary education contributes towards developing a country's capacity to participate in an increasingly knowledge-based world economy. It also investigates policy options which have the potential to enhance economic growth and reduce poverty. It draws on ongoing World Bank research into the dynamics of knowledge-based economies to explore how countries can adapt their higher education systems to meet the combination of new and old challenges of international market forces.
Author : Margaret Jordan Halter
Publisher : Elsevier Health Sciences
ISBN 13 : 1455753580
Total Pages : 739 pages
Book Rating : 4.4/5 (557 download)
Download or read book Varcarolis' Foundations of Psychiatric Mental Health Nursing written by Margaret Jordan Halter and published by Elsevier Health Sciences. This book was released on 2014 with total page 739 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Foundations of psychiatric mental health nursing / [edited by] Elizabeth M. Varcarolis, Margaret Jordan Halter. 6th ed. c2010.
Author : British Library. Document Supply Centre
Publisher :
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4.:/5 (31 download)
Download or read book British Reports, Translations and Theses written by British Library. Document Supply Centre and published by . This book was released on 1995 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue for Mar. 1981 contains index for Jan.-Mar. 1981 in microfiche form.
Author :
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.F/5 ( download)
Download or read book Al-Anbar Awakening written by and published by . This book was released on 2009 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paula Arai
Publisher : University of Hawaii Press
ISBN 13 : 0824835352
Total Pages : 281 pages
Book Rating : 4.8/5 (248 download)
Download or read book Bringing Zen Home written by Paula Arai and published by University of Hawaii Press. This book was released on 2011-09-30 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healing lies at the heart of Zen in the home, as Paula Arai discovered in her pioneering research on the ritual lives of Zen Buddhist laywomen. She reveals a vital stream of religious practice that flourishes outside the bounds of formal institutions through sacred rites that women develop and transmit to one another. Everyday objects and common materials are used in inventive ways. For example, polishing cloths, vivified by prayer and mantra recitation, become potent tools. The creation of beauty through the arts of tea ceremony, calligraphy, poetry, and flower arrangement become rites of healing. Bringing Zen Home brings a fresh perspective to Zen scholarship by uncovering a previously unrecognized but nonetheless vibrant strand of lay practice. The creativity of domestic Zen is evident in the ritual activities that women fashion, weaving tradition and innovation, to gain a sense of wholeness and balance in the midst of illness, loss, and anguish. Their rituals include chanting, ingesting elixirs and consecrated substances, and contemplative approaches that elevate cleaning, cooking, child-rearing, and caring for the sick and dying into spiritual disciplines. Creating beauty is central to domestic Zen and figures prominently in Arai’s analyses. She also discovers a novel application of the concept of Buddha nature as the women honor deceased loved ones as “personal Buddhas.” One of the hallmarks of the study is its longitudinal nature, spanning fourteen years of fieldwork. Arai developed a “second-person,” or relational, approach to ethnographic research prompted by recent trends in psychobiology. This allowed her to cultivate relationships of trust and mutual vulnerability over many years to inquire into not only the practices but also their ongoing and changing roles. The women in her study entrusted her with their life stories, personal reflections, and religious insights, yielding an ethnography rich in descriptive and narrative detail as well as nuanced explorations of the experiential dimensions and effects of rituals. In Bringing Zen Home, the first study of the ritual lives of Zen laywomen, Arai applies a cutting-edge ethnographic method to reveal a thriving domain of religious practice. Her work represents an important contribution on a number of fronts—to Zen studies, ritual studies, scholarship on women and religion, and the cross-cultural study of healing.
Author : United Nations
Publisher : Cambridge University Press
ISBN 13 : 1108298842
Total Pages : 978 pages
Book Rating : 4.1/5 (82 download)
Download or read book The First Global Integrated Marine Assessment written by United Nations and published by Cambridge University Press. This book was released on 2017-04-17 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Ocean Assessment - or, to give its full title, The First Global Integrated Marine Assessment - is the outcome of the first cycle of the United Nations' Regular Process for Global Reporting and Assessment of the State of the Marine Environment, including Socioeconomic Aspects. The Assessment provides vital, scientifically-grounded bases for the consideration of ocean issues, including climate change, by governments, intergovernmental agencies, non-governmental agencies and all other stakeholders and policymakers involved in ocean affairs. Together with future assessments and related initiatives, it will support the implementation of the recently adopted 2030 Agenda for Sustainable Development, particularly its ocean-related goals. Moreover, it will also form an important reference text for marine science courses.
Author : Aradhna Krishna
Publisher : Routledge
ISBN 13 : 1135429952
Total Pages : 410 pages
Book Rating : 4.1/5 (354 download)
Download or read book Sensory Marketing written by Aradhna Krishna and published by Routledge. This book was released on 2011-02-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
