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Author : Dogan Eroglu
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (129 download)
Download or read book An Investigation of the Allocative Role of Price in Consumer Choice written by Dogan Eroglu and published by . This book was released on 1991 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anders Gustafsson
Publisher : Springer Science & Business Media
ISBN 13 : 3662063921
Total Pages : 545 pages
Book Rating : 4.6/5 (62 download)
Download or read book Conjoint Measurement written by Anders Gustafsson and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing.
Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309037492
Total Pages : 301 pages
Book Rating : 4.3/5 (9 download)
Download or read book The Behavioral and Social Sciences written by National Research Council and published by National Academies Press. This book was released on 1988-02-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the scientific frontiers and leading edges of research across the fields of anthropology, economics, political science, psychology, sociology, history, business, education, geography, law, and psychiatry, as well as the newer, more specialized areas of artificial intelligence, child development, cognitive science, communications, demography, linguistics, and management and decision science. It includes recommendations concerning new resources, facilities, and programs that may be needed over the next several years to ensure rapid progress and provide a high level of returns to basic research.
Author :
Publisher :
ISBN 13 :
Total Pages : 618 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2005 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. Gustafsson
Publisher : Springer Science & Business Media
ISBN 13 : 3662063956
Total Pages : 436 pages
Book Rating : 4.6/5 (62 download)
Download or read book Conjoint Measurement written by A. Gustafsson and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Author : Ian Shaw
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 9781409439172
Total Pages : 496 pages
Book Rating : 4.4/5 (391 download)
Download or read book Practice and Research written by Ian Shaw and published by Ashgate Publishing, Ltd.. This book was released on 2012 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduced with a new essay that reflects on the 'serendipity, misfires and occasional patterns' in his work, Practice and Research is an overview of Professor Ian Shaw's analysis of the complexity and challenges of the practice/research relationship in social work and is a must-read for any social work student or practitioner.
Author : Ying Natasha Zhang Foutz
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.E/5 ( download)
Download or read book Role of Reference Points in Consumer Choice and Product Design written by Ying Natasha Zhang Foutz and published by . This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Bureau of Economic Research
Publisher : Princeton University Press
ISBN 13 : 1400879760
Total Pages : 647 pages
Book Rating : 4.4/5 (8 download)
Download or read book The Rate and Direction of Inventive Activity written by National Bureau of Economic Research and published by Princeton University Press. This book was released on 2015-12-08 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers here range from description and analysis of how our political economy allocates its inventive effort, to studies of the decision making process in specific industrial laboratories. Originally published in 1962. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author :
Publisher :
ISBN 13 :
Total Pages : 762 pages
Book Rating : 4.:/5 (327 download)
Download or read book Special Study on Economic Change: The international economy : U.S. role in a world market ... December 17, 1980 written by and published by . This book was released on 1980 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Bork
Publisher :
ISBN 13 : 9781736089712
Total Pages : 536 pages
Book Rating : 4.0/5 (897 download)
Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author : Vithala R. Rao
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.E/5 ( download)
Download or read book Pricing Research in Marketing written by Vithala R. Rao and published by . This book was released on 1983 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tridib Mazumbar
Publisher : World Scientific
ISBN 13 : 9811204195
Total Pages : 377 pages
Book Rating : 4.8/5 (112 download)
Download or read book Pricing Of Products & Services written by Tridib Mazumbar and published by World Scientific. This book was released on 2020-12-15 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory, applications, and analytics, this book provides business students and practitioners the tools to make profitable pricing decisions under a variety of real-life contexts — current and emerging.Theoretical foundations for pricing decisions come from microeconomics, psychology, and behavioral decision theories. Well-established economic principles, with available data and analytics, help firms customize prices based on customers' willingness to pay, quantity purchased, timing and urgency of purchase, and by bundling their products and services. Pricing and promotional strategies of firms are further informed by the consideration of consumer psychology as well as the decision rules that consumers employ in framing of and responding to prices.As a practical step-by-step guide for firms, the book presents a comprehensive framework for pricing decisions. The framework illustrates how firms' pricing decisions are shaped by customer valuation of the product or service, firm cost, and competition within the category. Additional considerations include: channel arrangements, legal and regulatory limits, public sentiments, and the overriding strategy for the firm. Short cases and numerical examples help illustrate how these factors can be incorporated in firm making decisions.In addition to offering the theoretical foundation and practical guidelines for pricing, there are several distinctive features of the book.Pedagogically, the book takes a quantitative approach to pricing decisions and places a special emphasis on the utilization of data and analytics. Nevertheless, sound intuition and judgments remain a prerequisite.
Author : Juha Pakkala
Publisher :
ISBN 13 :
Total Pages : 598 pages
Book Rating : 4.5/5 (41 download)
Download or read book Intolerant Monolatry in the Deuteronomistic History written by Juha Pakkala and published by . This book was released on 1995 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christoph Breidert
Publisher : Springer Science & Business Media
ISBN 13 : 3835092448
Total Pages : 148 pages
Book Rating : 4.8/5 (35 download)
Download or read book Estimation of Willingness-to-Pay written by Christoph Breidert and published by Springer Science & Business Media. This book was released on 2007-11-03 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.
Author : Carol F. Surprenant
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.3/5 (512 download)
Download or read book Add Value to Your Service written by Carol F. Surprenant and published by . This book was released on 1987 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andreas Hinterhuber
Publisher : Edward Elgar Publishing
ISBN 13 : 1035307316
Total Pages : 373 pages
Book Rating : 4.0/5 (353 download)
Download or read book Elgar Encyclopedia of Pricing written by Andreas Hinterhuber and published by Edward Elgar Publishing. This book was released on 2024-07-05 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing.
Author : Josef Drexl
Publisher : Edward Elgar Publishing
ISBN 13 : 1848443854
Total Pages : 511 pages
Book Rating : 4.8/5 (484 download)
Download or read book Research Handbook on Intellectual Property and Competition Law written by Josef Drexl and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume offers an outstanding collection of studies on the interaction of IP and competition policy and is highly recommended for academics, graduate students, and practitioners with an interest in more theoretical studies. Ioannis Lianos, World Competition Each chapter in the Research Handbook on Intellectual Property and Competition Law is written so lucidly that it will be of great interest to law professors and post graduate students of intellectual property and competition law, as well as those interested in innovation and competition theory, and legal practices in intellectual property and competition law. Madhu Sahni, Journal of Intellectual Property Rights This is a book that delivers on its promise. With a strong cast of contributors from a variety of countries, economies and disciplines, it makes the reader wonder how any commercially attractive IP ever gets exploited at all. IPKAT Here it comes: the book that I have been waiting for! This will surely be an inspiring source of knowledge in my Masters Programme in European Intellectual Property Law at Stockholm University. While promoting intellectual property protection as an important means for innovations and cultural developments, a critical analysis and a flexible approach to the needs for free creative space and effective competition is crucial. As this book so well illustrates, this delicate balance is no either or. Marianne Levin, Stockholm University, Sweden This comprehensive Handbook brings together contributions from American, Canadian, European, and Japanese writers to better explore the interface between competition and intellectual property law. Issues range from the fundamental to the specific, each considered from the angle of cartels, dominant positions, and mergers. Topics covered include, among others, technology licensing, the doctrine of exhaustion, network industries, innovation, patents, and copyright. Appropriate space is devoted to the latest developments in European and American antitrust law, such as the more economic approach and the question of anti-competitive abuses of intellectual property rights. Each original chapter reflects extensive comments by all other contributors, an approach which ensures a diversity of perspectives within a systematic framework. These cutting edge articles will be of great interest to law professors and postgraduate students of intellectual property and competition law, as well as those interested in innovation and competition theory, and legal practices in intellectual property and competition law.
