An Introduction to Writing for Electronic Media

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136033130
Total Pages : 359 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis An Introduction to Writing for Electronic Media by : Robert B. Musburger, PhD

Download or read book An Introduction to Writing for Electronic Media written by Robert B. Musburger, PhD and published by Taylor & Francis. This book was released on 2012-09-10 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

An Introduction to Writing for Electronic Media

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Author :
Publisher : CRC Press
ISBN 13 : 1136033149
Total Pages : 358 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis An Introduction to Writing for Electronic Media by : Robert B. Musburger, PhD

Download or read book An Introduction to Writing for Electronic Media written by Robert B. Musburger, PhD and published by CRC Press. This book was released on 2012-09-10 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Copywriting for the Electronic Media

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Author :
Publisher : Cengage Learning
ISBN 13 : 9780495803706
Total Pages : 336 pages
Book Rating : 4.8/5 (37 download)

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Book Synopsis Copywriting for the Electronic Media by : Milan D. Meeske

Download or read book Copywriting for the Electronic Media written by Milan D. Meeske and published by Cengage Learning. This book was released on 2009-04-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, International Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

The Basics of Media Writing

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Publisher : CQ Press
ISBN 13 : 1506308112
Total Pages : 505 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The Basics of Media Writing by : Scott A. Kuehn

Download or read book The Basics of Media Writing written by Scott A. Kuehn and published by CQ Press. This book was released on 2016-12-08 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Electronic Media

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Publisher : Taylor & Francis
ISBN 13 : 1136030417
Total Pages : 320 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Electronic Media by : Norman J. Medoff

Download or read book Electronic Media written by Norman J. Medoff and published by Taylor & Francis. This book was released on 2013-03-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.

Convergent Journalism an Introduction

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Publisher : Taylor & Francis
ISBN 13 : 1136034811
Total Pages : 240 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Convergent Journalism an Introduction by : Stephen Quinn

Download or read book Convergent Journalism an Introduction written by Stephen Quinn and published by Taylor & Francis. This book was released on 2005-08-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to deliver news in any and all media. This one volume teaches you how to master all of the skills needed to be a converged journalist. Don't think only broadcast or print. Think online, air waves, magazines, PDAs, cell phones and electronic paper. Convergent Journalism an Introduction explains what makes a news story effective today and how to recognize the best medium for a particular story. That medium may be the web, broadcast, radio, or a newspaper or magazine - or, more likely, all of the above. This text will explain how a single story can fulfil its potential through any media channel. Convergent Journalism an Introduction shows you, the news writer, editor, reporter, and producer how to tailor a story to meet the needs of various media, so your local news story can be written in a form appropriate for the web, print, PDA screen and broadcast.

Dynamics of Media Writing

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Author :
Publisher : SAGE Publications
ISBN 13 : 1544385668
Total Pages : 517 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Dynamics of Media Writing by : Vincent F. Filak

Download or read book Dynamics of Media Writing written by Vincent F. Filak and published by SAGE Publications. This book was released on 2021-07-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

Writing and Editing for Digital Media

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Author :
Publisher : Routledge
ISBN 13 : 1317913817
Total Pages : 488 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Writing and Editing for Digital Media by : Brian Carroll

Download or read book Writing and Editing for Digital Media written by Brian Carroll and published by Routledge. This book was released on 2014-07-07 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing and Editing for Digital Media, 2nd edition, teaches students how to write effectively for digital spaces—whether crafting a story for a website, blogging or using Twitter to cover a breaking news story or event. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communications have introduced opportunities for dynamic storytelling and multi-directional communication. Writing and Editing for Digital Media also addresses the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms and designing digital spaces. The book teaches students not only to create content, but also to become careful, creative managers of that content. Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the social networked, increasingly mobile, always-on, geomapped, personalized media ecosystem; Help writers across multiple communication fields (journalism, marketing, PR, technical writing) make the transition from print to digital; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective. A companion website with exercises and assignments gives students the tools they need to put theory into practice.

Writing on the Wall

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Publisher : A&C Black
ISBN 13 : 1408842076
Total Pages : 288 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Writing on the Wall by : Tom Standage

Download or read book Writing on the Wall written by Tom Standage and published by A&C Black. This book was released on 2013-10-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today we are endlessly connected: constantly tweeting, texting or e-mailing. This may seem unprecedented, yet it is not. Throughout history, information has been spread through social networks, with far-reaching social and political effects. Writing on the Wall reveals how an elaborate network of letter exchanges forewarned of power shifts in Cicero's Rome, while the torrent of tracts circulating in sixteenth-century Germany triggered the Reformation. Standage traces the story of the rise, fall and rebirth of social media over the past 2,000 years offering an illuminating perspective on the history of media, and revealing that social networks do not merely connect us today – they also link us to the past.

Copywriting for the Electronic Media

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Author :
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780534526658
Total Pages : pages
Book Rating : 4.5/5 (266 download)

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Book Synopsis Copywriting for the Electronic Media by : Milan D. Meeske

Download or read book Copywriting for the Electronic Media written by Milan D. Meeske and published by Wadsworth Publishing Company. This book was released on 2002-07-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.

Managing Electronic Media

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Publisher : Taylor & Francis
ISBN 13 : 1136031618
Total Pages : 434 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Managing Electronic Media by : Joan Van Tassel

Download or read book Managing Electronic Media written by Joan Van Tassel and published by Taylor & Francis. This book was released on 2012-09-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Writing for Digital Media

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Author :
Publisher : Routledge
ISBN 13 : 1135851352
Total Pages : 453 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Writing for Digital Media by : Brian Carroll

Download or read book Writing for Digital Media written by Brian Carroll and published by Routledge. This book was released on 2010-06-01 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.

Media Studies

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Publisher : John Wiley & Sons
ISBN 13 : 1405155604
Total Pages : 329 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Media Studies by : Robert Kolker

Download or read book Media Studies written by Robert Kolker and published by John Wiley & Sons. This book was released on 2009-02-24 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style. Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity Allows students to move within the media they know while increasing comprehension

Introduction to Media Production

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136053212
Total Pages : 536 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Introduction to Media Production by : Gorham Kindem

Download or read book Introduction to Media Production written by Gorham Kindem and published by Taylor & Francis. This book was released on 2012-08-21 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Media Production began years ago as an alternative text that would cover ALL aspects of media production, not just film or just tv or just radio. Kindem and Musburger needed a book that would show students how every form of media intersects with one another, and about how one needs to know the background history of how film affects video, and how video affects working in a studio, and ultimately, how one needs to know how to put it all together. Introduction to Media Production is the book that shows this intersection among the many forms of media, and how students can use this intersection to begin to develop their own high quality work. Introduction to Media Production is a primary source for students of media. Its readers learn about various forms of media, how to make the best use of them, why one would choose one form of media over another, and finally, about all of the techniques used to create a media project. The digital revolution has exploded all the former techniques used in digital media production, and this book covers the now restructured and formalized digital workflows that make all production processes by necessity, digital. This text will concentrate on offering students and newcomers to the field the means to become aware of the critical importance of understanding the end destination of their production as a part of pre-production, not the last portion of post production. Covering film, tv, video, audio, and graphics, the fourth edition of Introduction to Digital Media promises to be yet another comprehensive guide for both students of media and newcomers to the media industry.

Digital Writing

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Publisher : Broadview Press
ISBN 13 : 1770488227
Total Pages : 162 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Digital Writing by : Daniel Lawrence

Download or read book Digital Writing written by Daniel Lawrence and published by Broadview Press. This book was released on 2022-02-09 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios, with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.

Writing and Digital Media

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Author :
Publisher : BRILL
ISBN 13 : 1849508208
Total Pages : 380 pages
Book Rating : 4.8/5 (495 download)

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Book Synopsis Writing and Digital Media by : Luuk van Waes

Download or read book Writing and Digital Media written by Luuk van Waes and published by BRILL. This book was released on 2006-04-04 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensible volume reviews outstanding European, American and Australian research in the cognitive, social and cultural implications of writing for digital media. It addresses writing modes and environments, writing and communication, digital tools for writing research, online educational environments, and social and philosophical aspects.

Haunted Media

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Publisher : Duke University Press
ISBN 13 : 9780822325727
Total Pages : 276 pages
Book Rating : 4.3/5 (257 download)

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Book Synopsis Haunted Media by : Jeffrey Sconce

Download or read book Haunted Media written by Jeffrey Sconce and published by Duke University Press. This book was released on 2000 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the repeated association of new electronic media with spiritual phenomena from the telegraph in the late 19th century to television.