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Author : Lorne Bozinoff
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (16 download)
Download or read book ˜Anœ Interactionist Approach to Consumer Behavior written by Lorne Bozinoff and published by . This book was released on 1981 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lorne Bozinoff
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.0/5 ( download)
Download or read book An Interactonist Approach to Consumer Behavior written by Lorne Bozinoff and published by . This book was released on 1981 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yoesoep Edhie Rachmad
Publisher : PT. Sonpedia Publishing Indonesia
ISBN 13 : 6238634545
Total Pages : 184 pages
Book Rating : 4.2/5 (386 download)
Download or read book The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction written by Yoesoep Edhie Rachmad and published by PT. Sonpedia Publishing Indonesia. This book was released on 2024-06-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from passive. Instead, they actively create and share content, influence purchasing decisions, and shape brand perceptions. By exploring these theories, readers will gain a better understanding of how to harness consumer engagement, social influence, empowerment, and the dynamic roles of consumers to craft effective and relevant marketing strategies. This book is an invaluable resource for marketing practitioners, academics, and anyone interested in understanding the transformation of consumer behavior in the digital age.
Author : Arnold Marshall Rose
Publisher : Franklin Classics
ISBN 13 : 9780343171407
Total Pages : 704 pages
Book Rating : 4.1/5 (714 download)
Download or read book Human Behavior and Social Processes; an Interactionist Approach written by Arnold Marshall Rose and published by Franklin Classics. This book was released on 2018-10-15 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Harold H. Kassarjian
Publisher : Scott Foresman
ISBN 13 : 9780673153944
Total Pages : 538 pages
Book Rating : 4.1/5 (539 download)
Download or read book Perspectives in consumer behavior written by Harold H. Kassarjian and published by Scott Foresman. This book was released on 1981 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Mullen
Publisher : Psychology Press
ISBN 13 : 1134932820
Total Pages : 231 pages
Book Rating : 4.1/5 (349 download)
Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Author : Nessim Hanna
Publisher : Kendall/Hunt Publishing Company
ISBN 13 : 9780757560347
Total Pages : 0 pages
Book Rating : 4.5/5 (63 download)
Download or read book Consumer Behavior written by Nessim Hanna and published by Kendall/Hunt Publishing Company. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ". Introduction to Consumer Behavior. 2. Consumer Research. 3. Segmentation, Targeting, and Positioning. 4. Consumer Perception. 5. Consumer Learning and Memory. 6. Consumer Attitudes. 7. Motivation and Emotion. 8. Personality, Lifestyle, and Self-Concept. 9. Consumer Decision Making. 10. Communication. 11. Diffusion of Innovations. 12. Group Influence. 13. The Family and Generational Cohorts. 14. Personal Influence and Word-of-Mouth. 15. Social Class. 16. Culture and Microcultures. Name Index. Company Index. Glindex.
Author : Charles Glenn Walters
Publisher :
ISBN 13 :
Total Pages : 636 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behavior written by Charles Glenn Walters and published by . This book was released on 1978 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francesco Massara
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book In-Store Marketing and Consumer Value written by Francesco Massara and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper addresses the need for theoretical development in store atmospherics. An investigation is done on the comprehensiveness of the traditional environmental psychology approach. A model is advanced and a 2x2 typological schema is devised. Key theoretical deductions are made through propositions. Research and managerial insights are suggested.
Author : Gerald Zaltman
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4.3/5 (512 download)
Download or read book Consumer Behavior written by Gerald Zaltman and published by John Wiley & Sons. This book was released on 1979 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is discussed through: 1) simple statements of basic findings (propositions) in consumer and nonconsumer settings; 2) explicit discussion of the findings' implications for marketers; 3) emphasis on importance of sociology in consumer studies; 4) perspectives on organizations as consumers. An adequate understanding of consumer behavior is essential for the prosperity of any marketing enterprise. Consumer behavior involves activities oriented toward obtainment and experiences which are the consequences of using products and services. Consumer behavior is affected by sociological perspectives of demography, social structure, roles and power and by psychological perspectives of learning, need, motivation, attitudes. Individual and organization adoption and resistance behavior effects consumer behavior.
Author : David Brinberg
Publisher : Springer Science & Business Media
ISBN 13 : 1461386098
Total Pages : 427 pages
Book Rating : 4.4/5 (613 download)
Download or read book Perspectives on Methodology in Consumer Research written by David Brinberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
Author : Dirk vom Lehn
Publisher : Routledge
ISBN 13 : 9781138957978
Total Pages : 0 pages
Book Rating : 4.9/5 (579 download)
Download or read book Marketing Interaction and Technology written by Dirk vom Lehn and published by Routledge. This book was released on 2022-10-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Interaction & Technology takes an interactionist perspective to study the relationship between marketing, interaction and technology. Current thought and research in marketing and associated fields like consumer research are still pervaded by behaviorist concepts that simplify the relationship between human action and the environment. By analysing clear illustrative cases Marketing Interaction & Technology will explicate the complexity and contingency of social relationships. The cases in this volume examine discussions of technology used to facilitate and support marketing activities in networks, for the building of reputation, for the promotion of products and service and the engagement with consumers, the involvement of consumers in innovation and production as well as new developments in consumer research and their ethical implications and the opportunities offered by technology to conduct social marketing campaigns. Marketing Interaction & Technology then ends with a re-evaluation of the relationship between marketing and technology and how it can be reshaped in line with contemporary debates in other areas of the social sciences. Aimed at academics, researchers and policy makers in the fields of marketing, consumer behavior and psychology, the observations from the analysis will inform the development of new concepts of technology in marketing and consumer research and reinvigorate debate between sociology and marketing scholars.
Author : Thomas S. Robertson
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.:/5 (321 download)
Download or read book Handbook of Consumer Behavior written by Thomas S. Robertson and published by Prentice Hall. This book was released on 1991 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.
Author : Chkoniya, Valentina
Publisher : IGI Global
ISBN 13 : 1799831175
Total Pages : 546 pages
Book Rating : 4.7/5 (998 download)
Download or read book Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior written by Chkoniya, Valentina and published by IGI Global. This book was released on 2020-04-03 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Author : Thomas S. Robertson
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 668 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behavior written by Thomas S. Robertson and published by Addison Wesley Publishing Company. This book was released on 1984 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: A text for college students, market planners, andsocial science researches describes multi-theoreticalaspects of consumer behavior as related to the developmentof marketing strategies. Twenty-three chapters on variousfacets of consumer beliefs and practices are organized under4 central themes: 1) the basics of consumer behavior andbehavioral methodology; 2) psychological theories and theirapplications (e.g., cognitive processes and cognitivedevelopment; learning theory; communication theory;motivation and personality theories; psychologicaleconomics; consumer attitudes); 3) sociological theories andtheir applications (e.g., consumer demographics; newproduct diffusion; personal influences; and group and familybehavior); and 4) sociocultural theories and theirapplications (e.g., sociographic segmentations; subculturalmarketing; multinational marketing; social policy andconsumer satisfaction). An index of companies and productsis appended. (wz).
Author : Alfonso Pellegrino
Publisher : Springer Nature
ISBN 13 : 9819734541
Total Pages : 156 pages
Book Rating : 4.8/5 (197 download)
Download or read book Decoding Digital Consumer Behavior written by Alfonso Pellegrino and published by Springer Nature. This book was released on with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zubin Sethna
Publisher : SAGE
ISBN 13 : 1473988012
Total Pages : 847 pages
Book Rating : 4.4/5 (739 download)
Download or read book Consumer Behaviour written by Zubin Sethna and published by SAGE. This book was released on 2016-08-27 with total page 847 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject is encouraged through innovative learning features including: ‘how to impress your examiner’ boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments. ‘consumer behaviour in action’ boxes – focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers. ‘challenging the status quo’ boxes – encouraging students to think outside the box, think critically and exercise their problem solving skills. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life. Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.
