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An Evaluation Of Marketing Positioning In Four Year Colleges And Universities
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Book Synopsis An Evaluation of Marketing Positioning in Four Year Colleges and Universities by : Cynthia M. Gerke-Newman
Download or read book An Evaluation of Marketing Positioning in Four Year Colleges and Universities written by Cynthia M. Gerke-Newman and published by . This book was released on 1998 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Strategies in Higher Education Marketing by : James A Burns
Download or read book New Strategies in Higher Education Marketing written by James A Burns and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
Book Synopsis Marketing Higher Education by : Robert Topor
Download or read book Marketing Higher Education written by Robert Topor and published by . This book was released on 1983 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and communications to meet customer needs, and how to plan marketing strategies for different program audiences. Marketing techniques can be applied to students, clients, supporters, influential constituents, alumni, foundations, faculty, staff, and corporate support. Image perception, segmenting target audiences, defining institutional mission, and trademarks are also covered, along with the following marketing strategies: product strategy, place or distribution strategy, promotional strategy, and pricing strategy. Case studies illustrate how institutions apply marketing techniques, and questions in each chapter help readers assess the strengths and weaknesses of their current marketing strategies. A chapter on market research by Cletis G. Pride and Joseph S. Fowler outlines the steps for conducting effective surveys of audience attitudes toward the institution. (SW)
Book Synopsis A National Assessment of Strategic Marketing in Four-year Colleges and Universities by : Charles Paul Lafleur
Download or read book A National Assessment of Strategic Marketing in Four-year Colleges and Universities written by Charles Paul Lafleur and published by . This book was released on 1990 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in Higher Education by : Stanley M. Grabowski
Download or read book Marketing in Higher Education written by Stanley M. Grabowski and published by . This book was released on 1981 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An evaluation of a marketing strategy by : Roger Neal McMennamy
Download or read book An evaluation of a marketing strategy written by Roger Neal McMennamy and published by . This book was released on 1971 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Applying Marketing Positioning Research to Higher Education by : Thomas D. Abrahamson
Download or read book Applying Marketing Positioning Research to Higher Education written by Thomas D. Abrahamson and published by . This book was released on 1980 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Strategies by Higher Education for Corporation Fund Raising by : Gary R. Apsey
Download or read book Marketing Strategies by Higher Education for Corporation Fund Raising written by Gary R. Apsey and published by . This book was released on 1993 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Integrated Marketing for Colleges, Universities, and Schools by : Robert A. Sevier
Download or read book Integrated Marketing for Colleges, Universities, and Schools written by Robert A. Sevier and published by Council for Advancement & Support of Education. This book was released on 1998 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission, vision, and leadership in the marketing planning process; (3) the definition of marketing and the four Ps of marketing: product, price, place, and promotion; (4) principles of qualitative and quantitative institutional research; (5) the importance of institutional image; and (6) development of a segmenting strategy. Section 2 is on the planning process itself; its three chapters cover empowering the marketing process and building the team; the seven steps of writing a marketing plan; and evaluation of the overall process. Section 3 offers guidelines to help troubleshoot and improve the effectiveness of the marketing plan and process. Five appendices list sources of secondary research, organizations and associations, and valuable Web sites; plus a primer for working with teams and a sample faculty survey form. (Contains approximately 270 references). (DB)
Book Synopsis A Descriptive Study of Enrollment Marketing Strategies for Four-year Public Colleges and Universities by : Becky L. Watson
Download or read book A Descriptive Study of Enrollment Marketing Strategies for Four-year Public Colleges and Universities written by Becky L. Watson and published by . This book was released on 2000 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundraising and Institutional Advancement by : Noah D. Drezner
Download or read book Fundraising and Institutional Advancement written by Noah D. Drezner and published by Routledge. This book was released on 2014-09-04 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education. Special Features: Coverage of historical and theoretical underpinnings and insights from related literature and research. Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni. On-the-ground case studies bring theories into focus by creating a bridge to experience and action. Practical implications for the design of fundraising campaigns and strategies. Guiding questions that encourage students to think beyond the current literature and practice. This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2006 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Comparison of Perceived Institutional Image Between Older Day and Older Evening Students by : Ruth Jessica Gould Kurlandsky
Download or read book A Comparison of Perceived Institutional Image Between Older Day and Older Evening Students written by Ruth Jessica Gould Kurlandsky and published by . This book was released on 1990 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computerworld written by and published by . This book was released on 1980-05-05 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Michigan Alumnus written by and published by UM Libraries. This book was released on 1986 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In v.1-8 the final number consists of the Commencement annual.
Book Synopsis College Student Personnel Abstracts by :
Download or read book College Student Personnel Abstracts written by and published by . This book was released on 1981 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:
