An Attributional Approach to Postpurchase Conflict Between Buyers and Sellers

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ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis An Attributional Approach to Postpurchase Conflict Between Buyers and Sellers by : Valerie S. Folkes

Download or read book An Attributional Approach to Postpurchase Conflict Between Buyers and Sellers written by Valerie S. Folkes and published by . This book was released on 1983 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior

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ISBN 13 :
Total Pages : 816 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior by :

Download or read book Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior written by and published by . This book was released on 1993 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Negative Word-of-Mouth on Social Media Platforms

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Publisher : Springer
ISBN 13 : 3658139986
Total Pages : 251 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Managing Negative Word-of-Mouth on Social Media Platforms by : Ines Nee

Download or read book Managing Negative Word-of-Mouth on Social Media Platforms written by Ines Nee and published by Springer. This book was released on 2016-06-07 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer’s purchase intention and the hotel company’s return on complaint management.

Asymmetric Market Share Models

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ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Asymmetric Market Share Models by : Gregory S. Carpenter

Download or read book Asymmetric Market Share Models written by Gregory S. Carpenter and published by . This book was released on 1984 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Reactions to Product Failure

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ISBN 13 :
Total Pages : 94 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Consumer Reactions to Product Failure by : Valerie S. Folkes

Download or read book Consumer Reactions to Product Failure written by Valerie S. Folkes and published by . This book was released on 1983 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Effects of Competetive Context and Available Information on Price Sensitivity

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ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Effects of Competetive Context and Available Information on Price Sensitivity by : Joel Huber

Download or read book The Effects of Competetive Context and Available Information on Price Sensitivity written by Joel Huber and published by . This book was released on 1985 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Methodology for Inferring Consumer Uncertainty Over the Relevance of Product Attributes

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ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis A Methodology for Inferring Consumer Uncertainty Over the Relevance of Product Attributes by : Imran S. Currim

Download or read book A Methodology for Inferring Consumer Uncertainty Over the Relevance of Product Attributes written by Imran S. Currim and published by . This book was released on 1985 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sources of and Remedies for Collinearity in Differential Effects Market-share Models

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ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Sources of and Remedies for Collinearity in Differential Effects Market-share Models by : Lee G. Cooper

Download or read book Sources of and Remedies for Collinearity in Differential Effects Market-share Models written by Lee G. Cooper and published by . This book was released on 1984 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Consumer Research

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Publisher :
ISBN 13 : 9780915552122
Total Pages : 98 pages
Book Rating : 4.5/5 (521 download)

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Book Synopsis Advances in Consumer Research by : Association for Consumer Research (U.S.)

Download or read book Advances in Consumer Research written by Association for Consumer Research (U.S.) and published by . This book was released on 1984 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Limitations of Panel Data in the Testing and Estimation of Choice Models

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ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Limitations of Panel Data in the Testing and Estimation of Choice Models by : Barbara E. Kahn

Download or read book Limitations of Panel Data in the Testing and Estimation of Choice Models written by Barbara E. Kahn and published by . This book was released on 1984 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Model of Marketing Mix, Brand Switching and Competition

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ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis A Model of Marketing Mix, Brand Switching and Competition by : Gregory S. Carpenter

Download or read book A Model of Marketing Mix, Brand Switching and Competition written by Gregory S. Carpenter and published by . This book was released on 1984 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Measuring Variety-seeking and Reinforcement Behaviors Using Panel Data

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ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Measuring Variety-seeking and Reinforcement Behaviors Using Panel Data by : Barbara E. Kahn

Download or read book Measuring Variety-seeking and Reinforcement Behaviors Using Panel Data written by Barbara E. Kahn and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journal of Marketing

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ISBN 13 :
Total Pages : 580 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Journal of Marketing by :

Download or read book Journal of Marketing written by and published by . This book was released on 1986 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

Warranty Management

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ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Warranty Management by : Melvyn A. J. Menezes

Download or read book Warranty Management written by Melvyn A. J. Menezes and published by . This book was released on 1985 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

AMA Winter Educators' Conference

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Publisher :
ISBN 13 :
Total Pages : 450 pages
Book Rating : 4.X/5 (6 download)

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Book Synopsis AMA Winter Educators' Conference by :

Download or read book AMA Winter Educators' Conference written by and published by . This book was released on 1998 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing, Print and Interactive E-Text

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Publisher : John Wiley & Sons
ISBN 13 : 1394189699
Total Pages : 547 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Marketing, Print and Interactive E-Text by : Greg Elliott

Download or read book Marketing, Print and Interactive E-Text written by Greg Elliott and published by John Wiley & Sons. This book was released on 2023-09-15 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior

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ISBN 13 :
Total Pages : 844 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Consumer Behavior by : William L. Wilkie

Download or read book Consumer Behavior written by William L. Wilkie and published by . This book was released on 1990-03-20 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt: William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy some products and not others, why some consumers spend frugally while others run up large debts, what role the marketing system plays in consumer behavior, and how a marketer actually influences a consumer, it includes the best and useful frameworks and marketing ``rules of thumb'' that tie concepts together and apply them to the reality of the marketer's role. In this Second Edition, topical coverage has been organized more clearly and coverage of market segmentation has been greatly expanded. A section on organizational buying behavior had been added, and the expanded ``notes'' section has been placed at the back of the book for easy access.