An Analysis On The Public Perception Of The Tobacco Industrys Corporate Social Responsibility Csr Marketing Communications

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An Analysis on the Public Perception of the Tobacco Industry's Corporate Social Responsibility (CSR) Marketing Communications

Author : Alexander Nogolica
Publisher : Diplomarbeiten Agentur
ISBN 13 : 3842828489
Total Pages : 133 pages
Book Rating : 4.8/5 (428 download)

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Book Synopsis An Analysis on the Public Perception of the Tobacco Industry's Corporate Social Responsibility (CSR) Marketing Communications by : Alexander Nogolica

Download or read book An Analysis on the Public Perception of the Tobacco Industry's Corporate Social Responsibility (CSR) Marketing Communications written by Alexander Nogolica and published by Diplomarbeiten Agentur. This book was released on 2012-02-01 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: Tobacco companies strive for the status of good corporate citizens. However, they need to accept that they are fighting on a different legitimacy battlefield: they practice CSR for the mere right to exist. (Palazzo & Richter, 2005) When scanning the trends within the business environment throughout the past decade, a concept that has gained much attention is the increasing involvement of companies in Corporate Social Responsibility (CSR). Companies started to increasingly address and demonstrate their commitment to CSR, yet many businesses struggle with this effort (Lindgreen & Swaen, 2010). More than ever before, corporations are investing a tremendous amount of resources in various social and environmental initiatives (Du et al., 2010). This trend illustrates that nearly 90% of all current Fortune 500 companies explicitly address CSR initiatives and there is an increasing number of companies that report and communicate their CSR involvement (Kotler & Lee, 2005; Crane et al., 2009). CSR as an academic theory and business tool has emerged as a consequence of corporate scandals due to an increasing number of unsafe products, environmental pollution, accounting frauds etc, and brought forward by transnational corporations realization to account for and redress their adverse impact on society (Hirschorn, 2004). Another driving force for companies CSR engagement is the increasing interest of the public in knowing what company stands behind the products and brands they market, using this knowledge to reward good and punish bad companies (Bowd and Harris, 2006). In a research conducted by Cone (2007), 87% of American consumers are likely to prefer a brand that is linked with a good cause (Du et al., 2010), which implies a common need for companies to address and communicate CSR related initiatives. Whereas many companies rely on proactive CSR communication, for instance cause related marketing strategies such as Krombacher Beer s Klimaschutz Projekt, or CSR integrated advertising messages like BP or EON, a great number of companies trust in a more inward CSR communication through e.g. its corporate websites with the focus to inform mainly non-governmental organisations (NGO s) or other specific stakeholder groups (Hirschland, 2005). This divergence with respect to approaches and adapting CSR communication appears to arise from a perceived sensitiveness of the CSR issue as well as a general ambiguity and lack of [...]

The Routledge Handbook of Corporate Social Responsibility Communication

Author : Amy O’Connor
Publisher : Taylor & Francis
ISBN 13 : 1000784258
Total Pages : 391 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis The Routledge Handbook of Corporate Social Responsibility Communication by : Amy O’Connor

Download or read book The Routledge Handbook of Corporate Social Responsibility Communication written by Amy O’Connor and published by Taylor & Francis. This book was released on 2022-11-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.

Challenging Corporate Social Responsibility

Author : Jessalynn R. Strauss
Publisher : Routledge
ISBN 13 : 1134566468
Total Pages : 180 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Challenging Corporate Social Responsibility by : Jessalynn R. Strauss

Download or read book Challenging Corporate Social Responsibility written by Jessalynn R. Strauss and published by Routledge. This book was released on 2015-05-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.

Tobacco Industry Use of Corporate Social Responsibility Tactics as a Sword and a Shield on Secondhand Smoke Issues

Author : Lissy C. Friedman
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Tobacco Industry Use of Corporate Social Responsibility Tactics as a Sword and a Shield on Secondhand Smoke Issues by : Lissy C. Friedman

Download or read book Tobacco Industry Use of Corporate Social Responsibility Tactics as a Sword and a Shield on Secondhand Smoke Issues written by Lissy C. Friedman and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tobacco industry has used corporate social responsibility (CSR) tactics to improve its corporate image with a public, press and regulators who increasingly have grown to view it as a merchant of death. There is, however, an intractable problem that CSR efforts can mask but not resolve: the tobacco industry's products are lethal when used as directed, and no amount of CSR activity can reconcile that fundamental contradiction with ethical corporate citizenship. This study's focus is to better understand the tobacco industry's CSR efforts and to assess whether there has been any substantive change in the way it does business with regard to the issue of exposure to secondhand smoke. The results show that the industry has made no substantial changes and in fact has continued with business as usual. Although many of the tobacco companies' tactics traditionally had been defensive, they strove for a way to change to a more offensive strategy. Almost without exception, however, their desire to appear to be good corporate citizens clashed with their aversion to further regulation and jeopardizing their legal position, perhaps an irreconcilable conflict. Despite the switch to offense, in 2006 a federal judge found the companies guilty of racketeering.

Corporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing

Author : Elena Bueble
Publisher : GRIN Verlag
ISBN 13 : 3640387112
Total Pages : 117 pages
Book Rating : 4.6/5 (43 download)

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Book Synopsis Corporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing by : Elena Bueble

Download or read book Corporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing written by Elena Bueble and published by GRIN Verlag. This book was released on 2009-07-29 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Bremen, language: English, abstract: Corporate Social Responsibility (CSR) is defined as “achieving commercial success in ways that honour ethical values and respect people, communities, and the natural environment” and is the topic of interest for this research paper. The aim of study was to investigate CSR communication and how it is perceived with a view to identifying how CSR can be communicated more effectively to consumers. The focus in this context was on relational CSR potentials and the effect of consumer-company identification as a main driving force behind relational CSR effects. In order to achieve this aim a comprehensive literature review was conducted to conceptualise the ideas on CSR, the CSR communication challenge as well the link between CSR information and consumer-company identification. Further, primary research was undertaken in terms of a consumer survey among German students in order to gain an understanding of consumer perceptions as well as to identify critical aspects of CSR communication. Results indicate that in spite of a general tendency of scepticism towards companies, consumers do accept and expect companies to communicate on their CSR activities. It also became apparent that interest in and support of the subject clearly exceed the awareness level, which suggests an unmet receptiveness regarding CSR information. In this context, women showed significantly more support and interest in the topic corroborating the established hypothesis of respective gender differences which was established within the theoretical discussion. As a conclusion of this study female consumers have to be considered as particularly receptive towards CSR information and as a particular valuable target for CSR communication. The high level of support in general and especially among women can be considered as a given basis to consumercompany identification. It implies the potential for perceived congruence between consumers’ self concept and company CSR values and also highlights the relationbuilding dimension of CSR and its opportunities for consumer-relationship marketing. This research suggests that CSR should be communicated more proactively as the majority of respondents stated that they ‘would like to know more about it’ and affirmed the acceptability of advertising on CSR as a proactive means of communication.

Effects of the Tobacco Industry's Corporate Social Responsible Practices

Author : Yeonsoo Kim
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (664 download)

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Book Synopsis Effects of the Tobacco Industry's Corporate Social Responsible Practices by : Yeonsoo Kim

Download or read book Effects of the Tobacco Industry's Corporate Social Responsible Practices written by Yeonsoo Kim and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: Certain types of corporate social responsible activities such as tobacco-related CSR conducted by tobacco companies have engendered controversy in regard to their ulterior motives. This study aimed to examine the effects of CSR activities of tobacco companies depending on CSR-type, with a central focus on Philip Morris. This study investigated the effects of CSR on perceived motivation, attitudes toward CSR and the corporation, evaluation of corporate identity, and behavioral intentions. Additionally, smoking status and national differences were factored as variables. Online surveys were conducted. The results showed that the effects of CSR activities on perceived motivation were differentiated depending on smoking status and nationality. As people perceived motivation of CSR as mutually beneficial, they evaluated the corporation as socially responsible and showed more favorable attitudes toward CSR and the corporation. The evaluation of CI and attitudes were also closely related with behavioral intentions relating to Philip Morris.

CSR Communication in the Media

Author : Franzisca Weder
Publisher : Springer Nature
ISBN 13 : 3031189760
Total Pages : 246 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis CSR Communication in the Media by : Franzisca Weder

Download or read book CSR Communication in the Media written by Franzisca Weder and published by Springer Nature. This book was released on 2023-03-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies (license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.

Challenging Corporate Social Responsibility

Author : Jessalynn R. Strauss
Publisher : Routledge
ISBN 13 : 1134566395
Total Pages : 172 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Challenging Corporate Social Responsibility by : Jessalynn R. Strauss

Download or read book Challenging Corporate Social Responsibility written by Jessalynn R. Strauss and published by Routledge. This book was released on 2015-05-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.

The Goals of Sustainable Development

Author : David Crowther
Publisher : Springer
ISBN 13 : 9811050473
Total Pages : 254 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis The Goals of Sustainable Development by : David Crowther

Download or read book The Goals of Sustainable Development written by David Crowther and published by Springer. This book was released on 2017-07-30 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses various aspects of social responsibility, corporate responsibility, sustainability and governance. Rather than focusing narrowly on a single perspective, it investigates a number of problems and scenarios that can all be considered an aspect of one of these fields, and shows how they are all related to each other and to the problems and issues facing businesses. This approach is based on the tradition of the Social Responsibility Research Network, which in its 15-year history has sought to broaden the discourse and to treat all research in these areas as inter-related and relevant to business. The book collects the best papers presented at the 15th International Conference on Corporate Social Responsibility and 6th Organisational Governance Conference held in Melbourne, Australia in September 2016.

Ethics and Morality in Consumption

Author : Deirdre Shaw
Publisher : Routledge
ISBN 13 : 1317653947
Total Pages : 300 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Ethics and Morality in Consumption by : Deirdre Shaw

Download or read book Ethics and Morality in Consumption written by Deirdre Shaw and published by Routledge. This book was released on 2016-04-14 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstream of society and being adopted by everyday consumers – from considering carbon miles to purchasing free-range eggs to making renewable energy choices. The wide reach and magnitude of ethical issues in society across individual and collective consumption has given rise to a series of important questions that are inspiring scholars from a range of disciplinary areas. These differing disciplinary lenses, however, tend to be contained in separate streams of research literature that are developing in parallel and in relative isolation. Ethics in Morality and Consumption takes an interdisciplinary perspective to provide multiple vantage points in creating a more holistic and integrated view of ethics in consumption. In this sense, interdisciplinary presupposes the consideration of multiple and distinct disciplines, which in this book are considered in delineated chapters. In addition, the Editors make an editorial contribution in the final chapter of the book by combining these separate disciplinary perspectives to develop a nascent interdisciplinary perspective that integrates these perspectives and presents platforms for further research.

WHO Report on the Global Tobacco Epidemic, 2013

Author : World Health Organization
Publisher : World Health Organization
ISBN 13 : 9241505877
Total Pages : 210 pages
Book Rating : 4.2/5 (415 download)

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Book Synopsis WHO Report on the Global Tobacco Epidemic, 2013 by : World Health Organization

Download or read book WHO Report on the Global Tobacco Epidemic, 2013 written by World Health Organization and published by World Health Organization. This book was released on 2013 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The continued success in global tobacco control is detailed in this year’s WHO Report on the Global Tobacco Epidemic, 2013. The fourth in the series, this year’s report presents the status of the MPOWER measures, with country-specific data updated and aggregated through 2012. In addition, the report provides a special focus on legislation to ban tobacco advertising, promotion and sponsorship (TAPS) in WHO Member States and an in-depth analyses of TAPS bans were performed, allowing for a more detailed understanding of progress and future challenges in this area."--Website summary.

Third-person Theory and Corporate Perception

Author : Kevin M. Kiley
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Third-person Theory and Corporate Perception by : Kevin M. Kiley

Download or read book Third-person Theory and Corporate Perception written by Kevin M. Kiley and published by . This book was released on 2005 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Views on Pornography

Author : Lynn Comella
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis New Views on Pornography by : Lynn Comella

Download or read book New Views on Pornography written by Lynn Comella and published by Bloomsbury Publishing USA. This book was released on 2015-02-17 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents thought-provoking research and data about pornography that will prompt readers to reconsider their positions on a highly controversial and current issue. Why do people use pornography? Is porn addiction a fact or myth? What is revenge porn and is it illegal? Can pornography be more diverse? This interdisciplinary collection presents well-researched facts and up-to-date data that encourage informed discussion about controversial and relevant issues in contemporary society. Chapters address topics such as the history and cultural trends of pornography, labor and production practices in creating porn, the effects of technology, current issues in obscenity law, and myths and facts about the effects of pornography. New Views on Pornography: Sexuality, Politics, and the Law challenges assumptions about this popular yet controversial industry. Contributors include top scholars from media studies, sociology, psychology, gender studies, criminology, politics, and the law. This book provides a comprehensive overview of pornography that will help students, educators, and general readers deepen their understanding of this provocative subject.

The Routledge Handbook of Health Communication

Author : Teresa L. Thompson
Publisher : Routledge
ISBN 13 : 1000451380
Total Pages : 794 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge Handbook of Health Communication by : Teresa L. Thompson

Download or read book The Routledge Handbook of Health Communication written by Teresa L. Thompson and published by Routledge. This book was released on 2021-09-30 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: A seminal text in the field, this new edition of The Routledge Handbook of Health Communication provides students and scholars with a comprehensive survey of the subject’s key research foundations and trends, authored by the discipline’s leading scholars. The third edition has been completely updated and reorganized to guide both new researchers and experienced scholars through the most critical and contemporary topics in health communication today. There are eight major sections covering a range of issues, including interpersonal and family health communication; patient-provider communication; healthcare provider and organizational health communication; mediated health communication; campaigns, interventions, and technology applications; and broad issues such as health literacy, health equity, and intercultural communication. Attention also is devoted to foundational issues in health communication, such as theory and method; multidisciplinary, interdisciplinary, and transdisciplinary communication research; research translation, implementation, and dissemination; and narrative health communication. There is new attention to policy and NGOs, the environment, public health crises, global health, mental health and mental illness, and marginalized populations such as Black, Latinx (a/o), Native/First People, and LGBTQ+ individuals, as well as the multiple challenges health communication researchers face in conducting research. The handbook will continue to serve as an invaluable resource for students, researchers, scholars, policymakers, and healthcare professionals doing work in health communication.

Corporate Social Responsibility in the Post-Financial Crisis Era

Author : Anastasios Theofilou
Publisher : Springer
ISBN 13 : 3319400967
Total Pages : 279 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Corporate Social Responsibility in the Post-Financial Crisis Era by : Anastasios Theofilou

Download or read book Corporate Social Responsibility in the Post-Financial Crisis Era written by Anastasios Theofilou and published by Springer. This book was released on 2016-12-10 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together normative and instrumental CSR conceptualizations, practice based examples and international case studies, this edited volume brings together important contributions on the conceptualizations of CSR post financial crisis. Including coverage of a variety of practices in developing and developed contexts, industry-specific activities, business ethics and sustainable development issues, Corporate Social Responsibility in the Post-Financial Crisis brings together a variety of perspectives to provide knowledge and understanding across contexts.

Advances in Communication Research to Reduce Childhood Obesity

Author : Jerome D. Williams
Publisher : Springer Science & Business Media
ISBN 13 : 1461455111
Total Pages : 558 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Advances in Communication Research to Reduce Childhood Obesity by : Jerome D. Williams

Download or read book Advances in Communication Research to Reduce Childhood Obesity written by Jerome D. Williams and published by Springer Science & Business Media. This book was released on 2013-02-12 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rates of childhood obesity are alarmingly high and increasing each year. Studies have shown that obese children are more likely to become obese adults and are likely to suffer with numerous health consequences like coronary heart disease, high blood pressure, and Type II diabetes, among others. Studies also indicate that television viewing and exposure to advertising for food products influences children's attitudes toward, food preferences and food purchase requests for foods with low nutritional value. It is important to better understand the role of media in childhood obesity and to learn how media may be used to address this issue in a positive way. This book focuses on communication and media research that can have an impact on reducing childhood obesity. Emphasis is placed on topics related to how the media communicate health-related messages about food, nutrition and diet that influence childhood obesity. Particular emphasis is on the new media, given the fact that media now have more central roles in socializing today’s children and youth than ever before. Advertising and marketing messages reach young consumers through a variety of vehicles – broadcast and cable television, radio, magazines, computers through the Internet, music, cell phones – and in many different venues – homes, schools, child-care settings, grocery stores, shopping malls, theaters, sporting events, and even airports. In addition, given the disparity in obesity rates between children of color and the general population, special attention is given to research on media targeting these populations.

From Corporate to Social Media

Author : Marisol Sandoval
Publisher : Routledge
ISBN 13 : 1317936043
Total Pages : 304 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis From Corporate to Social Media by : Marisol Sandoval

Download or read book From Corporate to Social Media written by Marisol Sandoval and published by Routledge. This book was released on 2014-03-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible. This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and social responsibilities. Marisol Sandoval’s political economic analysis of Apple, AT&T, Google, HP, Microsoft, News Corp, The Walt Disney Company and Vivendi shows that media and communication in the twenty-first century are confronted with fundamental social responsibility challenges. From software patents and intellectual property rights to privacy on the Internet, from working conditions in electronics manufacturing to hidden flows of eWaste – this book encourages the reader to explore the multifaceted social (ir)responsibilities that shape commercial media landscapes today. It makes a compelling argument for thinking beyond the corporate in order to envision and bring about truly social media. It will interest students and scholars of media studies, cultural industry studies, sociology, information society studies, organization studies, political economy, business and management.