Advances In Communication Research To Reduce Childhood Obesity

Download Advances In Communication Research To Reduce Childhood Obesity full books in PDF, epub, and Kindle. Read online Advances In Communication Research To Reduce Childhood Obesity ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Advances in Communication Research to Reduce Childhood Obesity

Author : Jerome D. Williams
Publisher : Springer Science & Business Media
ISBN 13 : 1461455111
Total Pages : 558 pages
Book Rating : 4.4/5 (614 download)

DOWNLOAD NOW!

Book Synopsis Advances in Communication Research to Reduce Childhood Obesity by : Jerome D. Williams

Download or read book Advances in Communication Research to Reduce Childhood Obesity written by Jerome D. Williams and published by Springer Science & Business Media. This book was released on 2013-02-12 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rates of childhood obesity are alarmingly high and increasing each year. Studies have shown that obese children are more likely to become obese adults and are likely to suffer with numerous health consequences like coronary heart disease, high blood pressure, and Type II diabetes, among others. Studies also indicate that television viewing and exposure to advertising for food products influences children's attitudes toward, food preferences and food purchase requests for foods with low nutritional value. It is important to better understand the role of media in childhood obesity and to learn how media may be used to address this issue in a positive way. This book focuses on communication and media research that can have an impact on reducing childhood obesity. Emphasis is placed on topics related to how the media communicate health-related messages about food, nutrition and diet that influence childhood obesity. Particular emphasis is on the new media, given the fact that media now have more central roles in socializing today’s children and youth than ever before. Advertising and marketing messages reach young consumers through a variety of vehicles – broadcast and cable television, radio, magazines, computers through the Internet, music, cell phones – and in many different venues – homes, schools, child-care settings, grocery stores, shopping malls, theaters, sporting events, and even airports. In addition, given the disparity in obesity rates between children of color and the general population, special attention is given to research on media targeting these populations.

Progress in Preventing Childhood Obesity

Author : National Academies
Publisher : National Academies Press
ISBN 13 : 0309181143
Total Pages : 36 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Progress in Preventing Childhood Obesity by : National Academies

Download or read book Progress in Preventing Childhood Obesity written by National Academies and published by National Academies Press. This book was released on 2006-02-28 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation faces a growing epidemic of childhood obesity that threatens the immediate health of our children and their prospects of growing up healthy into adulthood. During the past 30 years, obesity in the United States has more than doubled among young children aged 2-5 years and adolescents aged 12-19 years, and it has more than tripled among youth aged 6-11 years. Currently, more than 9 million children 6 years of age and older are considered to be obese. The sequelae of obesity among children and youth are also rapidly increasing, including an increased risk of type 2 diabetes, hypertension, metabolic syndrome, asthma, and social and psychological consequences including low self-esteem and depression. To develop a prevention-focused action plan to reduce the number of obese children and youth in the United States, the Institute of Medicine organized three regional symposia, and held its second regional symposium in Atlanta, Georgia on October 6-7, 2005. Progress in Preventing Childhood Obesity: Focus on Communities highlights the recurring themes that emerged from the symposium for accelerating change and moving forward with obesity prevention efforts: empower communities and neighborhoods, change the environment, forge strategic partnerships, garner and mobilize political support, educate stakeholders, identify leaders and build on cultural assets, collect and disseminate local data, evaluate programs and interventions, and translate successful interventions to other communities. Approximately 90 individuals active in childhood obesity prevention efforts in the southeastern region of the United States who represented a range of stake holder perspectives and innovative practices in local communities including students, community leaders, physicians, health educators, clergy, teachers, and state and federal government officials were invited to participate in the symposium. The contents of this summary reflect specific examples presented and discussed during the symposium, and unless otherwise noted, the general perspectives of the participants. This summary, along with two other symposia summaries, and a more detailed discussion of insights and regional examples, will be incorporated in the IOM committee's final report on progress in preventing childhood obesity that will be released in the fall of 2006.

Progress in Preventing Childhood Obesity

Author : National Academies
Publisher : National Academies Press
ISBN 13 : 0309101905
Total Pages : 44 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Progress in Preventing Childhood Obesity by : National Academies

Download or read book Progress in Preventing Childhood Obesity written by National Academies and published by National Academies Press. This book was released on 2006-05-04 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2002, Congress charged the Institute of Medicine (IOM) with developing a prevention-focused action plan to reduce the number of obese children and youth in the United States. In 2005, with support from The Robert Wood Johnson Foundation (RWJF), the IOM is building on its previous work by conducting a study to assess progress toward the obesity prevention recommendations in the original report. The IOM organized three regional meetings in the midwest, southeastern, and western United States to galvanize obesity prevention efforts of local, state, and national decision-makers, community and school leaders, grassroots organizations, and industry representatives including the food, beverage, restaurant, leisure, recreation, and entertainment industries. These three meetings will involve disseminating the findings and recommendations of the original IOM report and catalyzing dialogues that highlight best practices and identify assets and barriers to moving forward with obesity prevention efforts in each selected region. In collaboration with The California Endowment, the committee held its third regional symposium on December 1, 2005 in Irvine, California. The symposium included three plenary panels that focused on food and physical activity products, portfolio shifts, and packaging innovations; retailing healthy lifestyles with regard to food and physical activity; and the business response to childhood obesity. Participants also engaged in two break-out sessions. The first session focused on marketing communication strategies that promote both healthful products and physical activity opportunities. The second session focused on public and private education campaigns and industry self-regulation of advertising to children. A program agenda is at the end of this summary. The symposium provided a useful forum for stakeholders to explore viable strategies and exchange information about promising practices for addressing barriers to obesity prevention initiatives, and to identify how public health interests can coincide with the business interests of companies to have a positive impact on reversing the childhood obesity trend. This summary highlights the recurring themes for accelerating change and how industry collectively can move forward with obesity prevention efforts that emerged from the symposium. The themes include reverse the obesity trend; market health and nutrition; make a business commitment to health; change the food and physical activity environment; forge strategic partnerships; garner political support to ally public health and industry; educate stakeholders; collect, disseminate, and share local data; and evaluate programs and interventions. This summary, along with those of two other symposia summaries and a more detailed discussion of insights and regional examples, will be incorporated in the IOM committee's final report on progress in preventing childhood obesity that will be released in the fall of 2006.

Progress in Preventing Childhood Obesity

Author : National Academies
Publisher : National Academies Press
ISBN 13 : 0309181135
Total Pages : 44 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Progress in Preventing Childhood Obesity by : National Academies

Download or read book Progress in Preventing Childhood Obesity written by National Academies and published by National Academies Press. This book was released on 2006-04-04 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2002, Congress charged the Institute of Medicine (IOM) with developing a prevention-focused action plan to reduce the number of obese children and youth in the United States. In 2005, with support from The Robert Wood Johnson Foundation (RWJF), the IOM is building on its previous work by conducting a study to assess progress toward the obesity prevention recommendations in the original report. The IOM organized three regional meetings in the midwest, southeastern, and western United States to galvanize obesity prevention efforts of local, state, and national decision-makers, community and school leaders, grassroots organizations, and industry representatives including the food, beverage, restaurant, leisure, recreation, and entertainment industries. These three meetings will involve disseminating the findings and recommendations of the original IOM report and catalyzing dialogues that highlight best practices and identify assets and barriers to moving forward with obesity prevention efforts in each selected region. In collaboration with The California Endowment, the committee held its third regional symposium on December 1, 2005 in Irvine, California. The symposium included three plenary panels that focused on food and physical activity products, portfolio shifts, and packaging innovations; retailing healthy lifestyles with regard to food and physical activity; and the business response to childhood obesity. Participants also engaged in two break-out sessions. The first session focused on marketing communication strategies that promote both healthful products and physical activity opportunities. The second session focused on public and private education campaigns and industry self-regulation of advertising to children. A program agenda is at the end of this summary. The symposium provided a useful forum for stakeholders to explore viable strategies and exchange information about promising practices for addressing barriers to obesity prevention initiatives, and to identify how public health interests can coincide with the business interests of companies to have a positive impact on reversing the childhood obesity trend. This summary highlights the recurring themes for accelerating change and how industry collectively can move forward with obesity prevention efforts that emerged from the symposium. The themes include reverse the obesity trend; market health and nutrition; make a business commitment to health; change the food and physical activity environment; forge strategic partnerships; garner political support to ally public health and industry; educate stakeholders; collect, disseminate, and share local data; and evaluate programs and interventions. This summary, along with those of two other symposia summaries and a more detailed discussion of insights and regional examples, will be incorporated in the IOM committee's final report on progress in preventing childhood obesity that will be released in the fall of 2006.

Measuring Progress in Obesity Prevention

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309222397
Total Pages : 158 pages
Book Rating : 4.3/5 (92 download)

DOWNLOAD NOW!

Book Synopsis Measuring Progress in Obesity Prevention by : Institute of Medicine

Download or read book Measuring Progress in Obesity Prevention written by Institute of Medicine and published by National Academies Press. This book was released on 2012-03-22 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly 69 percent of U.S. adults and 32 percent of children are either overweight or obese, creating an annual medical cost burden that may reach $147 billion. Researchers and policy makers are eager to identify improved measures of environmental and policy factors that contribute to obesity prevention. The IOM formed the Committee on Accelerating Progress in Obesity Prevention to review the IOM's past obesity-related recommendations, identify a set of recommendations for future action, and recommend indicators of progress in implementing these actions. The committee held a workshop in March 2011 about how to improve measurement of progress in obesity prevention.

Ethical Issues in Communication Professions

Author : Minette Drumwright
Publisher : Routledge
ISBN 13 : 1135139431
Total Pages : 296 pages
Book Rating : 4.1/5 (351 download)

DOWNLOAD NOW!

Book Synopsis Ethical Issues in Communication Professions by : Minette Drumwright

Download or read book Ethical Issues in Communication Professions written by Minette Drumwright and published by Routledge. This book was released on 2013-08-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological advances occur daily. In this volume, a new generation of scholars take a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggest new agendas for future research. This book addresses a wide range of questions from a variety of communication professions. Contributors tackle such issues as how to define a journalist in an era when anyone can disseminate information to a global audience; how to use "advergames," crowdsourcing, and facial recognition technology in advertising responsibly; and how to respond ethically in situations of public crisis communication, among many others. This volume will be critical reading for scholars and professionals in media, communication, and digital arts, as well as philosophy, government, public policy, business, and law.

Preventing Childhood Obesity

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309133408
Total Pages : 435 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Preventing Childhood Obesity by : Institute of Medicine

Download or read book Preventing Childhood Obesity written by Institute of Medicine and published by National Academies Press. This book was released on 2005-01-31 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children's health has made tremendous strides over the past century. In general, life expectancy has increased by more than thirty years since 1900 and much of this improvement is due to the reduction of infant and early childhood mortality. Given this trajectory toward a healthier childhood, we begin the 21st-century with a shocking developmentâ€"an epidemic of obesity in children and youth. The increased number of obese children throughout the U.S. during the past 25 years has led policymakers to rank it as one of the most critical public health threats of the 21st-century. Preventing Childhood Obesity provides a broad-based examination of the nature, extent, and consequences of obesity in U.S. children and youth, including the social, environmental, medical, and dietary factors responsible for its increased prevalence. The book also offers a prevention-oriented action plan that identifies the most promising array of short-term and longer-term interventions, as well as recommendations for the roles and responsibilities of numerous stakeholders in various sectors of society to reduce its future occurrence. Preventing Childhood Obesity explores the underlying causes of this serious health problem and the actions needed to initiate, support, and sustain the societal and lifestyle changes that can reverse the trend among our children and youth.

Social and Environmental Issues in Advertising

Author : Sukki Yoon
Publisher : Routledge
ISBN 13 : 1315392526
Total Pages : 170 pages
Book Rating : 4.3/5 (153 download)

DOWNLOAD NOW!

Book Synopsis Social and Environmental Issues in Advertising by : Sukki Yoon

Download or read book Social and Environmental Issues in Advertising written by Sukki Yoon and published by Routledge. This book was released on 2018-10-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.

Handbook on Ethics and Marketing

Author : Alexander Nill
Publisher : Edward Elgar Publishing
ISBN 13 : 1781003432
Total Pages : 456 pages
Book Rating : 4.7/5 (81 download)

DOWNLOAD NOW!

Book Synopsis Handbook on Ethics and Marketing by : Alexander Nill

Download or read book Handbook on Ethics and Marketing written by Alexander Nill and published by Edward Elgar Publishing. This book was released on 2015-06-29 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Making a Difference Through Marketing

Author : Carolin Plewa
Publisher : Springer
ISBN 13 : 9811004641
Total Pages : 282 pages
Book Rating : 4.8/5 (11 download)

DOWNLOAD NOW!

Book Synopsis Making a Difference Through Marketing by : Carolin Plewa

Download or read book Making a Difference Through Marketing written by Carolin Plewa and published by Springer. This book was released on 2016-05-04 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

Accelerating Progress in Obesity Prevention

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309221544
Total Pages : 478 pages
Book Rating : 4.3/5 (92 download)

DOWNLOAD NOW!

Book Synopsis Accelerating Progress in Obesity Prevention by : Institute of Medicine

Download or read book Accelerating Progress in Obesity Prevention written by Institute of Medicine and published by National Academies Press. This book was released on 2012-05-30 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: One-third of adults are now obese, and children's obesity rates have climbed from 5 to 17 percent in the past 30 years. The causes of the nation's obesity epidemic are multi-factorial, having much more to do with the absence of sidewalks and the limited availability of healthy and affordable foods than a lack of personal responsibility. The broad societal changes that are needed to prevent obesity will inevitably affect activity and eating environments and settings for all ages. Many aspects of the obesity problem have been identified and discussed; however, there has not been complete agreement on what needs to be done to accelerate progress. Accelerating Progress in Obesity Prevention reviews previous studies and their recommendations and presents five key recommendations to accelerate meaningful change on a societal level during the next decade. The report suggests recommendations and strategies that, independently, can accelerate progress, but urges a systems approach of many strategies working in concert to maximize progress in accelerating obesity prevention. The recommendations in Accelerating Progress in Obesity Prevention include major reforms in access to and opportunities for physical activity; widespread reductions in the availability of unhealthy foods and beverages and increases in access to healthier options at affordable, competitive prices; an overhaul of the messages that surround Americans through marketing and education with respect to physical activity and food consumption; expansion of the obesity prevention support structure provided by health care providers, insurers, and employers; and schools as a major national focal point for obesity prevention. The report calls on all individuals, organizations, agencies, and sectors that do or can influence physical activity and nutrition environments to assess and begin to act on their potential roles as leaders in obesity prevention.

Progress in Preventing Childhood Obesity

Author : National Academies
Publisher : National Academies Press
ISBN 13 : 030918200X
Total Pages : 24 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Progress in Preventing Childhood Obesity by : National Academies

Download or read book Progress in Preventing Childhood Obesity written by National Academies and published by National Academies Press. This book was released on 2005-10-13 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obesity is now an epidemic among children and adolescents in the United States. Nationwide, roughly nine million children over six years of age are obeseâ€"with elevated risks of both health conditions, such as diabetes and hypertension, and poor quality of life, possibly throughout adulthood. The Institute of Medicine (IOM) report, Preventing Childhood Obesity: Health in the Balance, was released in September 2004 and identified promising approaches for obesity prevention efforts and a set of recommendations for a variety of stake holders and sectors. The IOM is building on its previous work by initiating a new study to assess progress in childhood obesity prevention efforts. In 2005, the IOM organized three regional meeting in the Midwest, South, and Western United States to galvanize obesity prevention efforts of local, state, and national decision-makers, community and school leaders, grassroots organizations, and industry including the food, beverage, restaurant, leisure, and entertainment industries. In collaboration with the Kansas health Foundation (KHF), the IOM held the study's first regional symposium in Wichita, Kansas on June 27-28, 2005. The symposium was structured to include three panels that focused on challenges and innovations for obesity prevention and school policies, school programs, and additional steps that can be taken by numerous stakeholders to overcome barriers to progress. Three break-out sessions focused on creating and strengthening linkages with other sectors to promote childhood obesity prevention including links between schools and home, community, and health care; links between schools and industry; and links between schools and the built environment. This brief summary highlights the recurring themes for accelerating change and moving forward with obesity prevention efforts that emerged from the symposium; forge strategic partnerships; empower local schools and communities; educate stakeholders; evaluate obesity prevention efforts; document the benefits of obesity preventions; innovate to address barriers; use a systems approach; and develop a long-term strategic plan. The findings of this summary, along with those of two other symposia, and a more detailed discussion of insights and regional examples will be incorporated in the committee's final report that will be released in 2006.

Food Marketing to Children and Youth

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309097134
Total Pages : 537 pages
Book Rating : 4.3/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Food Marketing to Children and Youth by : Institute of Medicine

Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

The Psychology of Food Marketing and Overeating

Author : Frans Folkvord
Publisher : Routledge
ISBN 13 : 1000517667
Total Pages : 130 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!

Book Synopsis The Psychology of Food Marketing and Overeating by : Frans Folkvord

Download or read book The Psychology of Food Marketing and Overeating written by Frans Folkvord and published by Routledge. This book was released on 2019-07-31 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods. Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food marketing. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and related areas, as well as professionals interested in food marketing and healthy eating.

Promoting Health Equity Among Racially and Ethnically Diverse Adolescents

Author : Lisa Barkley
Publisher : Springer
ISBN 13 : 3319972057
Total Pages : 241 pages
Book Rating : 4.3/5 (199 download)

DOWNLOAD NOW!

Book Synopsis Promoting Health Equity Among Racially and Ethnically Diverse Adolescents by : Lisa Barkley

Download or read book Promoting Health Equity Among Racially and Ethnically Diverse Adolescents written by Lisa Barkley and published by Springer. This book was released on 2018-11-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Racial and ethnic minority youth have less access to health care and experience health disparities that are linked to social determinants that impact their health and well-being. This book is a practical reference for clinicians caring for racially and ethnically diverse adolescents seeking to effectively identify and address the social structures and factors that influence their health and well-being to promote health equity. It provides an overview of key health equity, population health and cultural competency principles and highlights clinical, teaching, and research skills critical to promoting health equity. Clinically oriented chapters provide guidance on strength-based approaches and strategies that clinicians can integrate in their encounters with diverse youth and feature clinical vignettes, clinical pearls and reflection questions to promote the application of concepts to practice. Promoting Health Equity Among Racially and Ethnically Diverse Adolescents is a valuable resource for clinicians across all areas of medicine.

The Handbook of Persuasion and Social Marketing

Author : David W. Stewart
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440804052
Total Pages : 1028 pages
Book Rating : 4.4/5 (48 download)

DOWNLOAD NOW!

Book Synopsis The Handbook of Persuasion and Social Marketing by : David W. Stewart

Download or read book The Handbook of Persuasion and Social Marketing written by David W. Stewart and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.

Progress in Preventing Childhood Obesity

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 030913384X
Total Pages : 494 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Progress in Preventing Childhood Obesity by : Institute of Medicine

Download or read book Progress in Preventing Childhood Obesity written by Institute of Medicine and published by National Academies Press. This book was released on 2007-02-22 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: The remarkable increase in the prevalence of obesity among children and youth in the United States over a relatively short timespan represents one of the defining public health challenges of the 21st century. The country is beginning to recognize childhood obesity as a major public health epidemic that will incur substantial costs to the nation. However, the current level of investment by the public and private sectors still does not match the extent of the problem. There is a substantial underinvestment of resources to adequately address the scope of this obesity crisis. At this early phase in addressing the epidemic, actions have begun on a number of levels to improve the dietary patterns and to increase the physical activity levels of young people. Schools, corporations, youth-related organizations, families, communities, foundations, and government agencies are working to implement a variety of policy changes, new programs, and other interventions. These efforts, however, generally remain fragmented and small in scale. Moreover, the lack of systematic monitoring and evaluation of interventions have hindered the development of an evidence base to identify, apply, and disseminate lessons learned and to support promising efforts to prevent childhood obesity. Progress in Preventing Childhood Obesity: How Do We Measure Up? examines the progress made by obesity prevention initiatives in the United States from 2004 to 2006. This book emphasizes a call to action for key stakeholders and sectors to commit to and demonstrate leadership in childhood obesity prevention, evaluates all policies and programs, monitors their progress, and encourages stakeholders to widely disseminate promising practices. This book will be of interest to federal, state, and local government agencies; educators and schools; public health and health care professionals; private-sector companies and industry trade groups; media; parents; and those involved in implementing community-based programs and consumer advocacy.