An Analysis Of The Spotify Advertisement Campaign

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An Analysis of the Spotify Advertisement Campaign

Author : Joseph Kariuki
Publisher : GRIN Verlag
ISBN 13 : 3346700941
Total Pages : 26 pages
Book Rating : 4.3/5 (467 download)

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Book Synopsis An Analysis of the Spotify Advertisement Campaign by : Joseph Kariuki

Download or read book An Analysis of the Spotify Advertisement Campaign written by Joseph Kariuki and published by GRIN Verlag. This book was released on 2022-08-24 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 800, , language: English, abstract: In this report, the campaign strategies to persuade, remind, and inform will be analyzed including social media marketing, out-of-home, and digital platforms. In the modern world, the internet has become a powerful marketing platform with a majority of the population having access to smartphones or computers. Therefore, much of the advertising from Spotify targeted online consumers. Furthermore, the company used TV ads across several markets. The effectiveness of the campaign will be reviewed with recommendations provided on where the company could have performed better. Advertising plays three important roles namely to persuade, remind, and inform. In this critique, the Spotify ‘Only You’ campaign will be analyzed to determine whether it was effective in achieving the set targets. Informative advertising usually aims at creating awareness about a product or service. It can be a significant platform to announce the introduction of a new product from an organization and educate the market about new features and the benefits of using the new product features. Spotify being a music and podcast streaming platform, there was a need to personalize the music listening experience of the millions of users on the platform. The ‘Only You’ campaign was aimed at creating awareness of the personalized user experience, largely depending on the data collected from the user. The ad campaign was released in 2021, targeting music lovers across the globe. It was meant to introduce the new app features which create a unique in-app experience. The company needed to communicate to its subscribers and potential market that, it was not only what they listened to that mattered but also, how they listened to music that was important.

Cases on Social Media and Entrepreneurship

Author : Hossain, Syed Far Abid
Publisher : IGI Global
ISBN 13 :
Total Pages : 343 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Cases on Social Media and Entrepreneurship by : Hossain, Syed Far Abid

Download or read book Cases on Social Media and Entrepreneurship written by Hossain, Syed Far Abid and published by IGI Global. This book was released on 2024-03-11 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers. The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.

Journalism and Ethical Engagement with Visual Media: Illuminating Stories through Engaging Imagery

Author : Peter Nkrumah Amponsah
Publisher : Scientific Research Publishing, Inc. USA
ISBN 13 : 1649978332
Total Pages : 258 pages
Book Rating : 4.6/5 (499 download)

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Book Synopsis Journalism and Ethical Engagement with Visual Media: Illuminating Stories through Engaging Imagery by : Peter Nkrumah Amponsah

Download or read book Journalism and Ethical Engagement with Visual Media: Illuminating Stories through Engaging Imagery written by Peter Nkrumah Amponsah and published by Scientific Research Publishing, Inc. USA. This book was released on 2024-02-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalists are responsible for ensuring that the visuals used in their storytelling accurately represent the facts and events being re-ported. The visuals should align with the truth of the story and not distort or manipulate the information being conveyed. This responsi-bility includes presenting visuals in their original context and avoiding misleading edits or alterations that could misrepresent the truth or sensationalize a story for dramatic effect.

Technology Strategy

Author : Nigel Walton
Publisher : Bloomsbury Publishing
ISBN 13 : 1137605359
Total Pages : 327 pages
Book Rating : 4.1/5 (376 download)

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Book Synopsis Technology Strategy by : Nigel Walton

Download or read book Technology Strategy written by Nigel Walton and published by Bloomsbury Publishing. This book was released on 2019-09-21 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice. This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.

EBOOK: International Marketing, 5e

Author : Pervez Ghauri
Publisher : McGraw Hill
ISBN 13 : 1526848600
Total Pages : 659 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: International Marketing, 5e by : Pervez Ghauri

Download or read book EBOOK: International Marketing, 5e written by Pervez Ghauri and published by McGraw Hill. This book was released on 2021-08-16 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

Developing Resilience in Disruptive Times

Author : Ajoy Kumar Dey
Publisher : Bloomsbury Publishing
ISBN 13 : 9354350224
Total Pages : 456 pages
Book Rating : 4.3/5 (543 download)

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Book Synopsis Developing Resilience in Disruptive Times by : Ajoy Kumar Dey

Download or read book Developing Resilience in Disruptive Times written by Ajoy Kumar Dey and published by Bloomsbury Publishing. This book was released on 2021-02-10 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first half of the book presents case studies on how the pandemic has affected businesses, management and communities and share insightful stories on tough decisions during, midst, and after the shock of the pandemic. The second half of the book presents case studies on market positioning and business model transformations which provide us insight on customer loyalty and satisfaction, online reviews, and children as a growing customer group. This book comprises both research and teaching cases that offer new insights on business management.

Analyzing Music in Advertising

Author : Nicolai Graakjaer
Publisher : Routledge
ISBN 13 : 1317671902
Total Pages : 172 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Analyzing Music in Advertising by : Nicolai Graakjaer

Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Commercial Data Mining

Author : David Nettleton
Publisher : Elsevier
ISBN 13 : 012416658X
Total Pages : 304 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Commercial Data Mining by : David Nettleton

Download or read book Commercial Data Mining written by David Nettleton and published by Elsevier. This book was released on 2014-01-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. Illustrates cost-benefit evaluation of potential projects Includes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining tools Approachable reference can be read from cover to cover by readers of all experience levels Includes practical examples and case studies as well as actionable business insights from author's own experience

Applied Marketing

Author : Daniel Padgett
Publisher : John Wiley & Sons
ISBN 13 : 1119500745
Total Pages : 352 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Applied Marketing by : Daniel Padgett

Download or read book Applied Marketing written by Daniel Padgett and published by John Wiley & Sons. This book was released on 2019-04-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Marketing is a concise product that provides the very latest examples of marketing techniques and campaigns from today,s business world without compromising on traditional theories of marketing. Marketing is about decision making and professors want material that will help students develop their critical thinking skills so they can think like a marketer and see that marketing is everywhere around them. Who better to develop such a product than a practitioner, Andrew Loos of Attack Marketing, and an academic, Daniel Padgett of Auburn University. Together these authors provide insights into what employers need, know the latest tools used by companies today and can help students smoothly move from the classroom to their careers. Applied Marketing connects traditional marketing with customer-perspective marketing, thus teaching students the value of allowing customers to feel more connected to the product, brand and company.

Digital Marketing

Author : Dave Chaffey
Publisher : Pearson UK
ISBN 13 : 1292241624
Total Pages : 614 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Digital Marketing by : Dave Chaffey

Download or read book Digital Marketing written by Dave Chaffey and published by Pearson UK. This book was released on 2019-02-05 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Advertising Media Planning

Author : Larry D. Kelley
Publisher : Taylor & Francis
ISBN 13 : 1000814564
Total Pages : 312 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Advertising Media Planning by : Larry D. Kelley

Download or read book Advertising Media Planning written by Larry D. Kelley and published by Taylor & Francis. This book was released on 2022-12-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.

The Marketing Revolution in Politics

Author : Bruce I. Newman
Publisher : University of Toronto Press
ISBN 13 : 144264799X
Total Pages : 218 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis The Marketing Revolution in Politics by : Bruce I. Newman

Download or read book The Marketing Revolution in Politics written by Bruce I. Newman and published by University of Toronto Press. This book was released on 2016-01-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.

Music Marketing for the DIY Musician

Author : Bobby Borg
Publisher : Rowman & Littlefield
ISBN 13 : 1538182513
Total Pages : 597 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2024-05-07 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines. New data analytics: Learn strategies to make educated decisions about the latest music marketing. Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more. Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.

Mastering Marketing Data Science

Author : Iain Brown
Publisher : John Wiley & Sons
ISBN 13 : 1394258712
Total Pages : 439 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Mastering Marketing Data Science by : Iain Brown

Download or read book Mastering Marketing Data Science written by Iain Brown and published by John Wiley & Sons. This book was released on 2024-04-29 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

AC/E Digital Culture Annual Report

Author : Robin Good
Publisher : Dosdoce
ISBN 13 : 841527288X
Total Pages : 394 pages
Book Rating : 4.4/5 (152 download)

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Book Synopsis AC/E Digital Culture Annual Report by : Robin Good

Download or read book AC/E Digital Culture Annual Report written by Robin Good and published by Dosdoce. This book was released on 2017-05-22 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acción Cultural Española's fourth edition of the AC/E Digital Culture Annual Report follows an editorial policy of familiarising professionals of the culture sector with the main digital trends they need to be aware of over the coming years. Since 2015, a committee has been advising us on the choice of subjects and authors for the first part of the report. This year, a group of experts analyse issues such as content curation as a means of tackling digital overload, neuroscience applied to technology, the latest advances in artificial intelligence, the Internet of Things and Big Data applied to culture, and the use of digital technology in music. Each year's edition also includes a field study: the Focus, which reports on cases of good practice in digital technology in a specific discipline. The first edition examined the impact of digital in the world of the performing arts; the second focused on museums; and the third on the use of digital devices at fifty Spanish and international culture festivals. This fourth edition surveys in depth the use of digital technology in the conservation, analysis and dissemination of our cultural heritage. This sector is rapidly growing, leading to a radical change in methodologies and formats which the author, David Ruiz Torres, analyses exhaustively.

Population Health Management

Author : Anne Hewitt, PhD, MA
Publisher : Springer Publishing Company
ISBN 13 : 0826144276
Total Pages : 323 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Population Health Management by : Anne Hewitt, PhD, MA

Download or read book Population Health Management written by Anne Hewitt, PhD, MA and published by Springer Publishing Company. This book was released on 2021-10-06 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is an outstanding book and I would highly recommend it for any professional or faculty in a current public health role, and absolutely for a student in the fields of public health, nursing, health administration, health education, medicine, and information technology (artificial intelligence)... This book provides the resources for professionals to learn and apply theory, analytics, quality, and services to understand populations with the ultimate goal of transforming U.S. health care." ---Doody's Review Service, 5 stars Population Health Management: Strategies, Tools, Applications, and Outcomes uniquely combines perspectives and concepts from community, public, and global health and aligns them with the essentials of health management. Written by leading experts in academia and industry, this text emphasizes the integration of management skills necessary to deliver quality care while producing successful outcomes sensitive to the needs of diverse populations. Designed to be both student-friendly and comprehensive, this text utilizes various models, frameworks, case examples, chapter podcasts, and more to illustrate foundational knowledge and impart the skills necessary for health care managers to succeed throughout the health care sector. The book spans core topics such as community needs assessments, social determinants of health, the role of data analytics, managerial epidemiology, value-based care payment models, and new population health delivery models. COVID-19 examples throughout chapters illustrate population health management strategies solving real-world challenges. Practical and outcomes-driven, Population Health Management prepares students in health administration and management, public health, social work, allied health, and other health professions for the challenges of an evolving health care ecosystem and the changing roles in the health management workforce. Key Features: Highlights up-to-date topics focusing on social marketing, design thinking for innovation, adopting virtual care and telehealth strategies, and social marketing ideas Introduces new population health management skills and tools such as the Social Vulnerability Index, Policy Map, PRAPARE, the PHM Framework, Design Thinking and Digital Messaging Incorporates "Did You Know?" callouts, chapter-based podcasts, and discussion questions to help explain real-world situations and examples that students and health professionals may encounter as administrators and managers Includes four full-length case studies focusing on the co-production of health, implementing a population health data analytics platform, health equity, and collaborative leadership Connects chapter objectives with the National Center for Healthcare Leadership (NCHL) and the Public Health Foundation (PHF) competencies Purchase includes digital access for use on most mobile devices or computers, as well as full suite of instructor resources with Instructor's Manual, PowerPoint slides, test bank, and sample syllabus

Management Strategies to Survive in a Competitive Environment

Author : Hasan Dincer
Publisher : Springer Nature
ISBN 13 : 3030722880
Total Pages : 406 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Management Strategies to Survive in a Competitive Environment by : Hasan Dincer

Download or read book Management Strategies to Survive in a Competitive Environment written by Hasan Dincer and published by Springer Nature. This book was released on 2021-04-27 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition is present for almost every sector nowadays. Therefore, it is vital for companies to develop a set of strategies in order to survive in the competitive environment of a globalized world. This book discusses how and why not every strategy is appropriate for every sector. The volume offers a qualified and comprehensive analysis to determine effective competitive strategies taking into account the many different factors that affect company performance.