An Analysis Of Market Orientated Supply Chain Management In The Retail Fashion Industry With Particular Reference To The Case Of Zara

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An analysis of market-orientated supply chain management in the retail fashion industry with particular reference to the case of Zara

Author : Carmen de la Cruz Iglesias
Publisher : diplom.de
ISBN 13 : 3836632659
Total Pages : 37 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis An analysis of market-orientated supply chain management in the retail fashion industry with particular reference to the case of Zara by : Carmen de la Cruz Iglesias

Download or read book An analysis of market-orientated supply chain management in the retail fashion industry with particular reference to the case of Zara written by Carmen de la Cruz Iglesias and published by diplom.de. This book was released on 2009-07-10 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: A glance at today s financial pages shows the consequences of economic recession. More and more retailers, such as Woolworth and Montgomery Ward, have become bankrupt as they were no longer good enough to compete for a customer s business. Or how Ander and Stern describe it They fell into the Black Hole of Retailing, the place where losing retailers go to die . However, it has been widely acknowledged that an effective downstream-orientated supply chain, focused on cost reduction, can avoid this fate. Reduced costs lead to reduced prices and thus to satisfied customers. But that is only half the truth. There are other factors than stringent cost control that ensure business success. Supply chain management is not only about cost-efficiency rather than flexibility and adaptability. The faster a supply chain is able to respond to a market, the better the company s chances to achieve a competitive edge. A paradigm for a company that manages to combine these aspects and to align its vertically integrated supply chain to the demands of its customers is Europe s fastest expanding international fashion retail group Industria de Diseño Textil with its workhorse Zara. Its unique integrated business model permeates the whole organization and provides evidence that market orientation paired with an outstanding supply chain management can be viewed as a key factor for success. Aim and objectives: The aim of this report is to examine Zara s unique business model in relation to its market-orientated supply chain. In this framework certain questions are raised. For example, which elements of Zara s supply chain make it so unique? And related to this, how manages Zara to compete with other vertically integrated fashion retailers such as H&M and Benetton that use aggressive advertising to entice customers in their stores? Also, how does Zara integrate its market orientation in its supply chain? The present study will attempt to answer these and other questions. Research the success of Zara s market-orientated strategy as well as of its unconventional supply chain will help to figure out how they managed to become pioneer of fast fashion. To conclude, an outlook in Zara s future as well as the US market is provided. Inhaltsverzeichnis:Table of Contents: Table of Figures4 Table of Appendix5 1.Introduction6 2.Aim and objectives6 3.Literature Review7 3.1The global fashion industry7 3.2Market orientation8 3.3The merger of market [...]

Fashion specific challenges occurring within the supply chain and how these can be approached using Fast Fashion

Author : Lina Seil
Publisher : GRIN Verlag
ISBN 13 : 3668336431
Total Pages : 39 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis Fashion specific challenges occurring within the supply chain and how these can be approached using Fast Fashion by : Lina Seil

Download or read book Fashion specific challenges occurring within the supply chain and how these can be approached using Fast Fashion written by Lina Seil and published by GRIN Verlag. This book was released on 2016-11-07 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Supply, Production, Logistics, grade: 2,0, University of Applied Sciences Hannover, language: English, abstract: The purpose of this chapter is to identify how fashion specific challenges, that occur within the supply chain, can be approached using Fast Fashion. It will be explained what sub strategies Fast Fashion consists of and how these can solve the problems of the fashion industry. The focus is on strategic aspects of Supply Chain Management. First of all the focus of this academic paper lies on the conceptual fundamentals. This chapter will define and discuss the terms Supply Chain, Supply Chain Challenges and Fast Fashion. Secondly, the focus lies on the specific challenges of the fashion industry that occur within the supply chain: Perishability, Demand Volatility and Lead Times. Then Fast Fashion and its sub topics – Quick Response, Sourcing, Supply Chains – will be explained in detail. Following this, a case study of the Spanish fashion retailer Zara is presented to illustrate how Fast Fashion works in practice. This chapter is aimed at recognising how Fast Fashion approaches the fashion specific supply challenges de facto. At the beginning of this chapter, the company Zara will be introduced. Afterwards, a closer look is taken at how Fast Fashion works in practice based on the example of Zara. Finally, the knowledge gained from the academic paper will be summarised in a conclusion.

Sustainable Fashion Supply Chain Management

Author : Tsan-Ming Choi
Publisher : Springer
ISBN 13 : 3319127039
Total Pages : 202 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Sustainable Fashion Supply Chain Management by : Tsan-Ming Choi

Download or read book Sustainable Fashion Supply Chain Management written by Tsan-Ming Choi and published by Springer. This book was released on 2015-03-20 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a compilation of comprehensive reference sources that provide state-of-the-art findings on both theoretical and applied research on sustainable fashion supply chain management. It contains three parts, organized under the headings of “Reviews and Discussions,” “Analytical Research,” and “Empirical Research,” featuring peer-reviewed papers contributed by researchers from Asia, Europe, and the US. This book is the first to focus on sustainable supply chain management in the fashion industry and is therefore a pioneering text on this topic. In the fashion industry, disposable fashion under the fast fashion concept has become a trend. In this trend, fashion supply chains must be highly responsive to market changes and able to produce fashion products in very small quantities to satisfy changing consumer needs. As a result, new styles will appear in the market within a very short time and fashion brands such as Zara can reduce the whole process cycle from conceptual design to a final ready-to-sell “well-produced and packaged” product on the retail sales floor within a few weeks. From the supply chain’s perspective, the fast fashion concept helps to match supply and demand and lowers inventory. Moreover, since many fast fashion companies, e.g., Zara, H&M, and Topshop, adopt a local sourcing approach and obtain supply from local manufacturers (to cut lead time), the corresponding carbon footprint is much reduced. Thus, this local sourcing scheme under fast fashion would enhance the level of environmental friendliness compared with the more traditional offshore sourcing. Furthermore, since the fashion supply chain is notorious for generating high volumes of pollutants, involving hazardous materials in the production processes, and producing products by companies with low social responsibility, new management principles and theories, especially those that take into account consumer behaviours and preferences, need to be developed to address many of these issues in order to achieve the goal of sustainable fashion supply chain management. The topics covered include Reverse Logistics of US Carpet Recycling; Green Brand Strategies in the Fashion Industry; Impacts of Social Media on Consumers’ Disposals of Apparel; Fashion Supply Chain Network Competition with Eco-labelling; Reverse Logistics as a Sustainable Supply Chain Practice for the Fashion Industry; Apparel Manufacturers’ Path to World-class Corporate Social Responsibility; Sustainable Supply Chain Management in the Slow-Fashion Industry; Mass Market Second-hand Clothing Retail Operations in Hong Kong; Constraints and Drivers of Growth in the Ethical Fashion Sector: The case of France; and Effects of Used Garment Collection Programmes in Fast Fashion Brands.

Zara. Global Fashion at Local Prices

Author : Madeline Gremme
Publisher : GRIN Verlag
ISBN 13 : 3656877742
Total Pages : 30 pages
Book Rating : 4.6/5 (568 download)

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Book Synopsis Zara. Global Fashion at Local Prices by : Madeline Gremme

Download or read book Zara. Global Fashion at Local Prices written by Madeline Gremme and published by GRIN Verlag. This book was released on 2015-01-16 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences Dortmund, course: Module: Strategic Management, language: English, abstract: The Apparel Industry is segmented and a market, a lot of players are competing with their products. Zara is one of the most renowned and famous fashion icons of our time. It is not only generating the highest profit margins for organization but also is the most famous and recognized by customers in market. With some 650 stores in 50 countries, Spanish clothing retailer Zara has hit on a formula for supply chain success that works by defying conventional wisdom. This case study on Zara should explain which Internationalisation Strategies and Strategic Management Zara is using in order to compete successfully on the global market and how it is able to deliver to their customers’ global fashion at local prices.

Analysis of the Zara business model. How it disrupts the fashion industry

Author : Philipp Rothe
Publisher : GRIN Verlag
ISBN 13 : 3346918777
Total Pages : 23 pages
Book Rating : 4.3/5 (469 download)

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Book Synopsis Analysis of the Zara business model. How it disrupts the fashion industry by : Philipp Rothe

Download or read book Analysis of the Zara business model. How it disrupts the fashion industry written by Philipp Rothe and published by GRIN Verlag. This book was released on 2023-08-07 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2021 in the subject Business economics - Miscellaneous, grade: 1,3, Boston University, language: English, abstract: The purpose of this paper is to identify how Zara maintains its leadership through its specialization in quick fashion by analysing the internal and external industry environment by utilizing analytic tools, such as Porter’s 5 Forces and SWOT. This paper will also take a deeper look into the company's business model and marketing strategies. An in-depth case approach is adopted based on extensive secondary research that includes literature and press releases. In response to these findings, we suggest strategic recommendations by maintaining its status as a "quick fashion" pioneer, as well as dominating the emerging "ultra-fast fashion". Zara is the Spanish flagship store belonging to one of the world's biggest and most successful fashion apparel retailers, Inditex. The company is a multinational clothing company with thousands of in-store locations and an e-commerce presence.

Fashion Retail Supply Chain Management

Author : Tsan-Ming Choi
Publisher : CRC Press
ISBN 13 : 0203764692
Total Pages : 122 pages
Book Rating : 4.2/5 (37 download)

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Book Synopsis Fashion Retail Supply Chain Management by : Tsan-Ming Choi

Download or read book Fashion Retail Supply Chain Management written by Tsan-Ming Choi and published by CRC Press. This book was released on 2014-05-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Retail Supply Chain Management: A Systems Optimization Approach is a comprehensive reference source that provides the state-of-the-art findings on many important emerging research issues related to retail supply chain management and optimization problems. The book takes an explicit systems approach, and discusses retailled fashion supply ch

Fashion Supply Chain and Logistics Management

Author : Yi Wang
Publisher : Routledge
ISBN 13 : 1315466511
Total Pages : 184 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Fashion Supply Chain and Logistics Management by : Yi Wang

Download or read book Fashion Supply Chain and Logistics Management written by Yi Wang and published by Routledge. This book was released on 2018-11-12 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion industry has a dynamic, ever-changing landscape. The last decade has seen a shift in consumer expectations and a heightened dependence on efficient and effective supply chain management. These shifts in the consumer mentality have already forced apparel retailers to adapt, making changes throughout their organisations to maintain consumer loyalty. This new text provides an overview of the latest trends and advances in fashion supply chain management and logistics, including: The fundamentals of fashion supply chain management Strategic management of the fashion supply chain, including the planning aspect of management Technology in fashion supply chain management Radio-frequency identification (RFID) and interoperability Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life international cases, this book is ideal for advanced undergraduate and postgraduate students and academics of fashion management, logistics and supply chain management, as well as practising professionals.

Flexibility in supply chains of clothing retailers

Author : Junaid Javaid
Publisher : GRIN Verlag
ISBN 13 : 3668323909
Total Pages : 46 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis Flexibility in supply chains of clothing retailers by : Junaid Javaid

Download or read book Flexibility in supply chains of clothing retailers written by Junaid Javaid and published by GRIN Verlag. This book was released on 2016-10-19 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, course: Logistics and supply chain management project, language: English, abstract: This dissertation will be based on the idea of analytically reviewing the supply chain flexibility concept and is based on the thorough understanding of given concept in the textile industry. In this research report, models of firm performance and supply chain traits will be critically analysed. As a result, this research will outline suggestions in regard to the enhancement of supply chain flexibility. This research project will be instrumental for giving recommendations to other tradition clothing retailers. In this manner, clothing retailers would be able to improve their supply chain flexibility. There are certain objectives of this research project that are outlined below: - To learn about the relationship between flexibility-firm performance and flexibility-uncertainty. - To analyse the link between the supply chain characteristics and firm performance. - To identify certain areas where potential improvement will be induced. This will be made sure through in-depth analysis of both companies’ (discuss in case study section) supply chain flexibility.

Operations Management at ZARA. Challenges and Recommendations

Author : Louna Sbou
Publisher : GRIN Verlag
ISBN 13 : 3668174083
Total Pages : 15 pages
Book Rating : 4.6/5 (681 download)

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Book Synopsis Operations Management at ZARA. Challenges and Recommendations by : Louna Sbou

Download or read book Operations Management at ZARA. Challenges and Recommendations written by Louna Sbou and published by GRIN Verlag. This book was released on 2016-03-15 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: B, Prifysgol Cymru University of Wales, language: English, abstract: The present essay deals with the operations management of ZARA, a Spanish chain store. Also, it will be shown how the ideas of operations management are put into action at ZARA. Finally, the recommendation and conclusion summarizes the results of the essay and offer suggestions for improvement.

Strategic Analysis of Zara

Author : Marvin Mertens
Publisher : GRIN Verlag
ISBN 13 : 3668000964
Total Pages : 21 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis Strategic Analysis of Zara by : Marvin Mertens

Download or read book Strategic Analysis of Zara written by Marvin Mertens and published by GRIN Verlag. This book was released on 2015-06-26 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 85.00/100.00, University of Strathclyde (Department of Management Science), course: Strategy Modelling & Management, language: English, abstract: This paper comprises a stakeholder grid and a competence map for the Spanish fashion retailer Zara, as well as a chapter including strategic recommendations based on both the two maps and additional insights gained through an extensive literature review. By using both a stakeholder grid and a competence map, strategic issues related to Zara are analysed both from an external and from an internal perspective. Moreover, the paper includes comments on the process of developing the stakeholder grid and the competence map, and may thus help prospective users of these tools apply them appropriately.

Fashion Logistics

Author : John Fernie
Publisher : Kogan Page Publishers
ISBN 13 : 0749493321
Total Pages : 250 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Fashion Logistics by : John Fernie

Download or read book Fashion Logistics written by John Fernie and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailers are being advised to review their supply chains in a bid to accelerate their speed to market. Fashion Logistics assesses the growth and changes in the industry as well as the drivers of change in the market. Supply chain networks and operations play an integral role in distributing product across the retail industry and significant changes within those networks have altered the way in which they function. Manufacturers therefore need to rethink their supply chains to make them resilient to shock, agile enough to respond quickly to sudden change, flexible enough to customize products and efficient enough to protect margins. Fashion Logistics assesses these forces and changes and how manufacturers should adapt their working practices accordingly. This second edition of Fashion Logistics includes revised CSR and reshoring sections, updated case studies and new content on how manufacturers can adapt their working practices and the further demise of the department store sector.

Fashion Supply Chain Management in Asia: Concepts, Models, and Cases

Author : Bin Shen
Publisher : Springer
ISBN 13 : 9811322945
Total Pages : 143 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Fashion Supply Chain Management in Asia: Concepts, Models, and Cases by : Bin Shen

Download or read book Fashion Supply Chain Management in Asia: Concepts, Models, and Cases written by Bin Shen and published by Springer. This book was released on 2018-09-12 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a comprehensive guide to understanding the theories and applications in managing the Asian fashion supply chain, presenting both quantitative and exploratory studies. Providing academicians and practitioners insights into the latest developments and models, it also offers diverse perspectives on areas like strategic sourcing, quick response strategies, and other essential parts of the supply chain.

A Comparison of Sourcing Strategies in the Apparel Industry. Case Study of the H&M Group and Inditex

Author : Rob Nijmeijer
Publisher : GRIN Verlag
ISBN 13 : 3668090939
Total Pages : 37 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis A Comparison of Sourcing Strategies in the Apparel Industry. Case Study of the H&M Group and Inditex by : Rob Nijmeijer

Download or read book A Comparison of Sourcing Strategies in the Apparel Industry. Case Study of the H&M Group and Inditex written by Rob Nijmeijer and published by GRIN Verlag. This book was released on 2015-11-20 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Business economics - Miscellaneous, grade: 9, University of Groningen (Business Economics), course: Bsc International Business, language: English, abstract: In this thesis a comparison is made between the H&M Group and Inditex to measure the differences in overall performance of outsourcing and in-house production in the apparel industry. Outsourcing is often discussed in the literature as the perfect solution to cost reductions however the literature lacks results on the actual performance; this article measures the performance obtained through outsourcing and in-house production. H&M is studied because it has a fully outsourced production, where Inditex mostly produces its products in-house. Performance is measured by the follow variables: costs, agility, asset utilization and product quality. Costs and asset utilization were measured using an independent samples t-test; comparing costs of goods sold salary expenses and overall expenses as a percentage of the revenue, asset utilization is measured by comparing the return on assets ratio. Agility is studied by an in-depth analysis and product quality based on a survey on consumer perception. The results show that H&M has significantly reduced its costs by outsourcing, while Inditex with higher costs is able to keep a very short lead-time. H&M has been successful in increasing return on assets and product quality is perceived equal for both companies. This article contributes to the field of research by showing that outsourcing does lead to cost reduction, however in-house production leads to better performance in agility.

Handbook of Research on Strategic Supply Chain Management in the Retail Industry

Author : Kamath, Narasimha
Publisher : IGI Global
ISBN 13 : 1466698950
Total Pages : 460 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Strategic Supply Chain Management in the Retail Industry by : Kamath, Narasimha

Download or read book Handbook of Research on Strategic Supply Chain Management in the Retail Industry written by Kamath, Narasimha and published by IGI Global. This book was released on 2016-02-09 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a pivotal component to any business that provides goods or services to the public. By effectively managing the flow of products, business can adapt to the growing demands of consumers and deliver successful customer service. The Handbook of Research on Strategic Supply Chain Management in the Retail Industry is an authoritative reference source for the latest scholarly research on properly managing business processes in order to satisfy end-user requirements and increase competitive advantage in the retail marketplace. Highlighting concepts relating to field applications, customer relationships, and current trends in logistics management, this book is ideally designed for business professionals, managers, upper-level students, and researchers interested in innovative strategies and best practices in modern supply chains.

Author :
Publisher :
ISBN 13 : 1501317784
Total Pages : 272 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis by :

Download or read book written by and published by . This book was released on with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Process Innovation in the Global Fashion Industry

Author : Byoungho Ellie Jin
Publisher : Springer
ISBN 13 : 1137523522
Total Pages : 125 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Process Innovation in the Global Fashion Industry by : Byoungho Ellie Jin

Download or read book Process Innovation in the Global Fashion Industry written by Byoungho Ellie Jin and published by Springer. This book was released on 2019-03-28 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth. This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems.

Zara - a European Fashion Brand

Author : Fatma Torun
Publisher : GRIN Verlag
ISBN 13 : 3638748952
Total Pages : 41 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis Zara - a European Fashion Brand by : Fatma Torun

Download or read book Zara - a European Fashion Brand written by Fatma Torun and published by GRIN Verlag. This book was released on 2007-11 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: sehr gut, University of East London, 11 entries in the bibliography, language: English, abstract: "Galician Beauty: Spanish clothier Zara beats the competition at efficiency - and just about everything else" The Wallstreet Journal, May 18, 2001. During the years 2000-2001, Inditex, an international fashion manufacture and distribution group, received widespread favourable press, touting Inditex's success and attributing it to Zara's unique integrated business model (Freimen, 2002). In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European fashion market.