An Analysis Of Internationalisation Strategies Using The Example Of Volkswagen Vw Ag

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An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG)

Author : Jannis Happeck
Publisher : GRIN Verlag
ISBN 13 : 3668453381
Total Pages : 16 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG) by : Jannis Happeck

Download or read book An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG) written by Jannis Happeck and published by GRIN Verlag. This book was released on 2017-05-24 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Private University of Applied Sciences Goettingen, language: English, abstract: This essay analyses internationalisation strategies by using the example of the German automotive manufacturer Volkswagen (VW). First, there will be a theoretical approach to internationalisation by defining the term and explaining the different opportunities and risks of internationalisation. Following this, essential internationalisation strategies for entering foreign countries and markets will be considered. The main part of the essay will deal with the Volkswagen Aktiengesellschaft (AG) and its internationalisation strategy. Following that, there will be a short description of the historical development of the VW AG before the three main phases of Volkswagen’s internationalisation process and the internationalisation strategy for the Chinese market will be worked out. Finally, the conclusions will summarise the results of this essay.

An evaluation of joint venture as a mode of entry. The example of "Volkswagen"

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Author : Lars Steilmann
Publisher : GRIN Verlag
ISBN 13 : 3668560374
Total Pages : 27 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis An evaluation of joint venture as a mode of entry. The example of "Volkswagen" by : Lars Steilmann

Download or read book An evaluation of joint venture as a mode of entry. The example of "Volkswagen" written by Lars Steilmann and published by GRIN Verlag. This book was released on 2017-10-31 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: In the last years the globalisation has increased the competition amongst the companies and forced them to enter foreign markets. The development of a market entry strategy is very complex and has long-term concerns for a company. Therefore choosing an adequate market entry strategy is of great significance. This term paper is concerned with the evaluation of joint venture as a mode of entry for the German car manufacturer Volkswagen entering the Chinese market. Therefore I will give a theoretical introduc-tion into international market entry strategies and clarify advantages and disadvantages in chapter two. In the next chapter the emergence of possible market entry strategy for the Chinese market is checked. Therefore, the importance of the Chinese market will be shown at the beginning. Then the when and where will be explained. The fourth chapter shows Volkswagen ́s way for entering the Chinese market.

Volkswagen AG – The German Car Manufacturer and its Road to Internationalization

Author : Matthias Boeing
Publisher : GRIN Verlag
ISBN 13 : 3656374511
Total Pages : 30 pages
Book Rating : 4.6/5 (563 download)

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Book Synopsis Volkswagen AG – The German Car Manufacturer and its Road to Internationalization by : Matthias Boeing

Download or read book Volkswagen AG – The German Car Manufacturer and its Road to Internationalization written by Matthias Boeing and published by GRIN Verlag. This book was released on 2013-02-19 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1.0 (Distinction) , The University of York (The York Management School), course: International Business and Strategic Management, language: English, abstract: During the last decades the rapidly increasing pace of globalization created opportunities as well as challenges for many corporations all over the world. Among other industries, this process has also heavily affected car manufactures. From a first idea about a “Volkswagen” in 1904, the Volkswagen Group has grown to one of the largest and most successful car manufacturers worldwide ranked 17th among the world’s biggest corporations by Forbes. Fuelled by the economic rebuilding of Europe as well as the attempts of several third world countries to gain economic influence, Volkswagen started its road to internationalization around 1950 to 1960 resulting in a breakthrough in Europe, the United States as well as Africa. Continuing this process Volkswagen later discovered the Chinese market in the 1980s. On the one hand this internationalization was favoured by opportunities but on the other hand different countries come along with issues that are unlike of those in their home market in Germany. This essay investigates which main opportunities and challenges VW particularly faced in the Chinese market starting from the beginning of its operations in 1985 to the early 21st century using an institution - based view. It also critically analyses the applicability of Dunning’s OLI paradigm for Volkswagen’s internationalization strategy in China.

International Marketing plan for Volkswagen

Author : Christian Baumann
Publisher : GRIN Verlag
ISBN 13 : 364040596X
Total Pages : 33 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis International Marketing plan for Volkswagen by : Christian Baumann

Download or read book International Marketing plan for Volkswagen written by Christian Baumann and published by GRIN Verlag. This book was released on 2009-08-20 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, , language: English, abstract: In 2007 the Volkswagen group with its headquarters in Wolfsburg, Germany sold 6,191,618 vehicles worldwide and 329,305 employees generated a sales revenue of 108,897,000€ with an operating profit of 6,151,000€ which in turn resulted in a profit after tax of 4,122,000€.1 The group is divided into two divisions, namely the automotive one, accounting for 91% of total revenues plus the financial one, contributing 9% to the total turnover. Within the automotive sector, the company markets its vehicles under brands like, VW passenger cars, Audi, Bentley, Bugatti, Lamborghini, Seat and Skoda. In 1984, Volkswagen as the first western auto maker, began its operational activity in China. When it entered the market it had to form a joint venture with a Chinese company to produce cars. By now the group has thirteen representative companies. Due to its early engagement in the biggest Asian market, it reached a leading position which despite some previous challenges lasted until today. For example, the corporation sold 910,000 vehicles (VW + Audi) in Hong Kong as well as in the mainland of China which resulted in a market share of 17.8% in 2007.2 Therefore, China is (yet) after Germany the second most important market for Volkswagen, representing almost 15% of the company car sales. In the following international marketing plan, the author will describe how to increase car sales and boost market share up to 20% over the next 2 years with the introduction of a new small light weight hybrid car, the Volkswagen Cotha. [...]

Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect

Download Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect PDF Online Free

Author : Jan Kubik
Publisher : GRIN Verlag
ISBN 13 : 3640844629
Total Pages : 69 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect by : Jan Kubik

Download or read book Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect written by Jan Kubik and published by GRIN Verlag. This book was released on 2011-03 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly Research Paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Munich University of Applied Sciences, language: English, abstract: Volkswagen Group is based in Wolfsburg, Germany, ranks among the world's leading automobile manufacturer and is the largest carmaker in Europe. Therefore the Group posses 11.3 percent share of the world passenger car market and holds 20.9 percent of the European automobile market. The Volkswagen Group with its nine brands (Audi, SEAT, Skoda, Volkswagen, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania) offers a broad product range from low-consumption small cars to luxury class vehicles. For simplicity reasons the Volkswagen Aktiengesellschaft (as parent company of the Volkswagen group) is referred to as Volkswagen or VW where as the whole Volkswagen Group is either referred to as Volkswagen (VW) Group or Group within this paper. Despite the Group's international alignment it is currently only slightly represented in India. As it has entered the Indian passenger car market ten years ago, significantly later than its Japanese and American competitors, its current market share amounts only to two percent. Because potential customers are increasing, the automotive industry is getting more dynamical and international and government's politics are focusing on economic growth, India could become the future key market to the automotive industry. Due to the eminently strong growth of the Indian main street and the proceeding social change, as the younger generation wants to go for a distinguished career, especially the Indian minicar market's (IMM) potential is higher than ever before. As Volkswagen Group is alive to the importance of this market but lacking in appropriate knowledge how to produce cheapest cars in large-scale production, it considers strengthening the cooperation with Suzuki Motor Corporation and Volkswagen by building a Joint Venture (JV). Thus, the alrea

Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis

Author : Moniruzzaman Kiron
Publisher : GRIN Verlag
ISBN 13 : 3346054578
Total Pages : 19 pages
Book Rating : 4.3/5 (46 download)

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Book Synopsis Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis by : Moniruzzaman Kiron

Download or read book Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis written by Moniruzzaman Kiron and published by GRIN Verlag. This book was released on 2019-11-11 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Submitted Assignment from the year 2018 in the subject Business economics - Industrial Management, grade: A, , language: English, abstract: This report analyzes the Volkswagen Group (VW) Company’s current operations and provide strategic recommendations to the board of directors of the company. This report describes on how to analyze the external and internal environment of the company by analytical frameworks. It starts with Company Background, where the company’s mission and current operations will be described. Next is the Environmental Analysis, where a the SWOT analysis is applied for the company with consideration of Porter’s Five Forces model and Value Chain Analysis. Then, the paper identifies what the company’s current sustainable competitive advantages and its weakness are. Recommendation on how to tackle these weaknesses will be given afterwards. For a huge company like Volkswagen it takes a lot of effort to maintain their great brand reputation, to sustain that they have to make sure they fulfill the needs and wants of their customers and satisfy them. Although the brand portfolio includes brands like Skoda, Bugatti and Lamborghini the company still ranks high in the mind of customers. Even so having some problems in the automotive industry recently they must start looking forward and try finding solution as it might affect their brand image which can cause them huge loss and maintain the trust and build a relation among their customers as well. Volkswagen items are strongly connected with so much feelings as security and sense of pride.

The Value Chain of the Volkswagen Group

Author : Nadine Wiese
Publisher : GRIN Verlag
ISBN 13 : 364046785X
Total Pages : 17 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis The Value Chain of the Volkswagen Group by : Nadine Wiese

Download or read book The Value Chain of the Volkswagen Group written by Nadine Wiese and published by GRIN Verlag. This book was released on 2009-11-09 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of the West of England, Bristol (Bristol Business School), course: Strategic Management, language: English, abstract: The Volkswagen Group – from a company providing affordable cars for the German people to a global group producing broad-range models including premium vehicles for upper-classes. The success of the today’s VW AG began in 1937 when VW was founded with the intention to provide affordable cars for the German people. After years of developing further models, acquisitions of other car manufacturers such as Audi and SEAT, and starting international operations, the Volkswagen Group has become the largest automobile manufacturer in Europe and one oft the leading car producers worldwide. Today there are almost 50 production plants in Europe, America, Asia and Africa. (Datamonitor 2008) The Volkswagen AG consists of two divisions. Next to the Financial Services Division there is the Automotive Division that develops vehicles and engines, produces and sells passenger cars, commercial vehicles, trucks, buses, vans, pick-ups and campers. Brands that are part of the VW Group include: VW, Audi, SEAT, Lamborghini, Skoda, Bentley and Bugatti. (Datamonitor 2008) Concentrating on the Automotive Division, the Volkswagen Group’s strategy is analysed by looking at its value chain. It is examined what is performed well, where strengths are that create value, and what might be improved.

Volkswagen - production strategies for the US market

Author : Oliver Gätgens
Publisher : GRIN Verlag
ISBN 13 : 3640955862
Total Pages : 32 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Volkswagen - production strategies for the US market by : Oliver Gätgens

Download or read book Volkswagen - production strategies for the US market written by Oliver Gätgens and published by GRIN Verlag. This book was released on 2011-07-12 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Vaasa, language: English, abstract: Discussing the abillities of VW to be sucessfull in the US by either producing their or importing from other subsidies.

Volkswagenwerk AG

Author : Philip Eynon
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Volkswagenwerk AG by : Philip Eynon

Download or read book Volkswagenwerk AG written by Philip Eynon and published by . This book was released on 1983 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategies of German Car Companies in China

Author : Patrick Schrott
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954895862
Total Pages : 87 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Strategies of German Car Companies in China by : Patrick Schrott

Download or read book Strategies of German Car Companies in China written by Patrick Schrott and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.

Global competitiveness of the car industry

Author : Lukas Brinkmann
Publisher : GRIN Verlag
ISBN 13 : 3640850068
Total Pages : 16 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Global competitiveness of the car industry by : Lukas Brinkmann

Download or read book Global competitiveness of the car industry written by Lukas Brinkmann and published by GRIN Verlag. This book was released on 2011-03-03 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2009 in the subject Economics - International Economic Relations, grade: 1,3, , course: International Business Relations, language: English, abstract: After purchasing the German sports car producer Porsche AG, Europe’s biggest car company, the Volkswagen AG (VW) is now made up of ten brands. After several years of sustainable growth and acquisitions, VW’s aim is to outstrip the leading Japanese car company Toyota Motor Corporation (Toyota). Impressive key figures, a successful global growth strategy and possibly further aqcuisitions may be some key points to achieve their ultimate aim of being the world’s biggest car producer by 2018. To give us a more detailed picture a generalized double diamond approach will examine the global competitiveness of both VW and Toyota.

How and why transnational companies internationalize

Author : Nadine Hänsel
Publisher : GRIN Verlag
ISBN 13 : 3656392056
Total Pages : 21 pages
Book Rating : 4.6/5 (563 download)

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Book Synopsis How and why transnational companies internationalize by : Nadine Hänsel

Download or read book How and why transnational companies internationalize written by Nadine Hänsel and published by GRIN Verlag. This book was released on 2013-03-15 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Geography / Earth Science - Economic Geography, grade: 1,0, Christian-Albrechts-University of Kiel (Geographisches Institut), language: English, abstract: The focus of this research paper will be on transnational companies (TNCs), which are not just doing business across borders, but rather have the individual characteristic of direct production and to a large extent also direct business activity in a foreign country. (Gillies: 2012) What strategies TNCs choose in order to pursue their target of directness will be demonstrated in this paper.

Global Competitiveness of the Car Industry

Author : Lukas Brinkmann
Publisher : GRIN Verlag
ISBN 13 : 3640850351
Total Pages : 37 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Global Competitiveness of the Car Industry by : Lukas Brinkmann

Download or read book Global Competitiveness of the Car Industry written by Lukas Brinkmann and published by GRIN Verlag. This book was released on 2011 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2009 in the subject Economics - International Economic Relations, grade: 1,3, course: International Business Relations, language: English, abstract: After purchasing the German sports car producer Porsche AG, Europe's biggest car company, the Volkswagen AG (VW) is now made up of ten brands. After several years of sustainable growth and acquisitions, VW's aim is to outstrip the leading Japanese car company Toyota Motor Corporation (Toyota). Impressive key figures, a successful global growth strategy and possibly further aqcuisitions may be some key points to achieve their ultimate aim of being the world's biggest car producer by 2018. To give us a more detailed picture a generalized double diamond approach will examine the global competitiveness of both VW and Toyota.

Production Practices and Strategies of Foreign Multinationals in the United States: Analysis

Author : Duane Kujawa
Publisher :
ISBN 13 :
Total Pages : 788 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Production Practices and Strategies of Foreign Multinationals in the United States: Analysis by : Duane Kujawa

Download or read book Production Practices and Strategies of Foreign Multinationals in the United States: Analysis written by Duane Kujawa and published by . This book was released on 1984 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Automotive Industry Analysis. The Chinese and American Market, Competitors

Author : Jan Kachelmaier
Publisher : GRIN Verlag
ISBN 13 : 3668484422
Total Pages : 66 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Automotive Industry Analysis. The Chinese and American Market, Competitors by : Jan Kachelmaier

Download or read book Automotive Industry Analysis. The Chinese and American Market, Competitors written by Jan Kachelmaier and published by GRIN Verlag. This book was released on 2017-07-17 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2016 in the subject Business economics - Industrial Management, grade: 3,7 (93%), California State University, Fullerton, language: English, abstract: The paper analysis the automotive industry in general as well as the relative position of the Volkswagen AG. Furthermore, VW's competitors are assessed and recommendations for actions are formulated. In the beginning the creation of the automobile seemed less of a need and more of a luxury, as the cars could only be afforded by the well off. The very first steam car took to the road in France in 1768 – but Cugnot's novel idea did not trigger the beginning of the car industry. After Henry Ford’s model made its debut, owning a car was a symbol of status, because it could only be afforded by the wealthy. Once the process of Henry Ford’s mass production was introduced, cars could be afforded by a wider dynamic of people, and ownership became an affordable growing trend. The production of automobiles was a great help to the economy. It provided jobs across industries including positions in steel and machine tool makers for the different metal parts of the car. The increase in the need of supplies and other parts of the car including the battery, head lights, paint, and interior upholstery, were the driving forces for new businesses to thrive. Cars being a part of the everyday norm meant they would need routine car maintenance which became a major source of business. This also led to the increase of petroleum sales as the demanded use of cars increased. When WWII came the US was able to use the jeep for military use, additionally Chrysler reworked the jeep design to create tanks. Moreover, car production in Europe turned its focus from “the people’s car” to cars designed for the military.

Information Orientation

Author : Donald A. Marchand
Publisher : Oxford University Press
ISBN 13 : 9780199252213
Total Pages : 332 pages
Book Rating : 4.2/5 (522 download)

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Book Synopsis Information Orientation by : Donald A. Marchand

Download or read book Information Orientation written by Donald A. Marchand and published by Oxford University Press. This book was released on 2001 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the results of an international research project designed to evaluate how effectively people use information and IT to improve business performance. In particular it looks at three dimensions - information behavior and values; information management practices; and IT practices - and their relationship to business performance. The book combines a focus on business relevance with strong empirical research.

Developing Strategies for Competitive Advantage

Author : Patrick B. McNamee
Publisher : Pergamon
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Developing Strategies for Competitive Advantage by : Patrick B. McNamee

Download or read book Developing Strategies for Competitive Advantage written by Patrick B. McNamee and published by Pergamon. This book was released on 1990 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can an organization use strategy to achieve a competitive advantage over its rivals? This book addresses this fundamental issue in strategic planning with a selection of exceptional articles covering two complementary areas: techniques for developing competitive strategies, and case histories, showing how these techniques have been applied to particular situations. The authors pinpoint the crucial factors which help companies, whether smaller firms or multinationals, successfully build sustainable and profitable competitive advantage at the strategic business unit and corporate level.