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An Analysis Of How Advertising Affects Females Self Image Specifically Focusing Upon Print Alcohol Advertisements
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Book Synopsis An analysis of how advertising affects females’ self-image - specifically focusing upon print alcohol advertisements by : David Morrin
Download or read book An analysis of how advertising affects females’ self-image - specifically focusing upon print alcohol advertisements written by David Morrin and published by GRIN Verlag. This book was released on 2012-12-03 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A2, University of Limerick, course: Business Marketing, language: English, abstract: Over the past 40 years advertising has grown rapidly, and today the advertising industry is worth over $400 billion. Advertising therefore has a direct impact on people’s lives, and print alcohol advertising is no exception. Advertising often reflects societal beliefs, but these beliefs are often misleading. Adverts portray flawless beauty in the form of female models, which leads to social comparisons being conducted by women. They compare their physical attractiveness, and if it doesn’t coincide with what they see, it can lead to poor self-esteem, a lack of self-confidence and even possibly developing eating disorders which are unhealthy. The alcohol adverts are also very sexual in nature, with women being shown to be very scantily clad or partially nude. This only acts to accentuate the portrayal of beautiful women by again drawing social comparisons. The adverts often show women and men engaging in sexual activities which were previously not seen outside of the world of pornography, but advertisers today are pushing the boundaries further than ever before. This can lead to both men and women believing that what they see in these adverts is what is socially accepted and what might happen if they consumed the product on offer. Print alcohol adverts tend to portray women as adorers to men, or purely as sex objects. The males in these adverts are often shown as in domineering positions, highlighting that women are seen as subordinate to men. A problem with men in this position is that fear may be instilled in women. Fear of rape and violence against women.
Book Synopsis Reducing Underage Drinking by : Institute of Medicine
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Book Synopsis Social Issues in America by : James Ciment
Download or read book Social Issues in America written by James Ciment and published by Routledge. This book was released on 2015-03-04 with total page 2056 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 150 key social issues confronting the United States today are covered in this eight-volume set: from abortion and adoption to capital punishment and corporate crime; from obesity and organized crime to sweatshops and xenophobia.
Book Synopsis Alcohol Advertising and Young People's Drinking by : B. Gunter
Download or read book Alcohol Advertising and Young People's Drinking written by B. Gunter and published by Springer. This book was released on 2010-10-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Book Synopsis Food Marketing and Selling Healthy Lifestyles with Science by : Lauren Alex O'Hagan
Download or read book Food Marketing and Selling Healthy Lifestyles with Science written by Lauren Alex O'Hagan and published by Taylor & Francis. This book was released on 2024-09-17 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.
Book Synopsis Measuring Up by : Vickie Rutledge Shields
Download or read book Measuring Up written by Vickie Rutledge Shields and published by University of Pennsylvania Press. This book was released on 2013-03-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
Book Synopsis Visual Messages by : David M. Considine
Download or read book Visual Messages written by David M. Considine and published by Libraries Unlimited. This book was released on 1999-04-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect the curriculum of the classroom with the curriculum of the living room! This new edition of Considine and Haley's pioneering work helps you institute and maintain a viable program in visual (or media) literacy. Fascinating background information on the visual literacy movement is followed by dozens of effective strategies and classroom activities that are ready to implement, plus lists of resources for further exploration. The activities span the curriculum and teach your students the critical-viewing and media literacy skills they need in our media-oriented world. All activities are coded by grade level and curriculum area. This is a vital resource for an emerging area of study.
Book Synopsis Sex in Advertising by : Tom Reichert
Download or read book Sex in Advertising written by Tom Reichert and published by Routledge. This book was released on 2014-04-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
Book Synopsis Beyond a Shadow of a Diet by : Judith Matz
Download or read book Beyond a Shadow of a Diet written by Judith Matz and published by Routledge. This book was released on 2014-04-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond a Shadow of a Diet is the most comprehensive book available for professionals working with clients who struggle with Binge Eating Disorder, Compulsive Eating or Emotional Overeating. The authors present research revealing that food restrictions in the pursuit of weight loss actually trigger and sustain overeating. Next, they offer step-by-step guidelines to help clients end the diet mentality and learn an internally-based approach known as attuned eating. Divided into three sections–The Problem, The Treatment and The Solution–this engaging book contains chapters filled with compelling case examples, visualizations and other exercises so that therapists can deepen their knowledge and skills as they help clients gain freedom from preoccupation with food and weight. In addition to addressing the symptoms, dynamics and treatment of eating problems, Beyond a Shadow of a Diet presents a holistic framework that goes well beyond the clinical setting. This invaluable resource includes topics such as the clinician’s own attitudes toward dieting and weight; cultural, ethical and social justice issues; the neuroscience of mindfulness; weight stigma; and promoting wellness for children of all sizes. Drawing from the Health At Every Size paradigm–and the wealth of research examining the relationship between dieting, weight and health–Beyond a Shadow of a Diet offers both therapists and their clients a positive, evidence-based model to making peace with food, their bodies and themselves.
Book Synopsis The Media and Body Image by : Maggie Wykes
Download or read book The Media and Body Image written by Maggie Wykes and published by SAGE. This book was released on 2005-01-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together literature from sociology, gender studies and psychology, this text offers a broad discussion of the topic in the context of socio-cultural change, gender politics and self-identity.
Book Synopsis Women in Mass Communication by : Pamela J. Creedon
Download or read book Women in Mass Communication written by Pamela J. Creedon and published by SAGE. This book was released on 2007 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effect of feminism on the field of mass communication is more important now than ever. With a particular emphasis on race, culture, and ethnicity, leading scholars in the field provide compelling analyses of the ways in which feminist theory and feminist perspectives affect mass communication.
Book Synopsis Abduction: How Liberalism Steals Our Children's Hearts And Minds by : Steven Feazel
Download or read book Abduction: How Liberalism Steals Our Children's Hearts And Minds written by Steven Feazel and published by Christian Faith Publishing, Inc.. This book was released on 2016-10-04 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sounding the Alarm The authors sound an Amber Alert for the souls of America's youth. They expose how the liberal Left seeks to brainwash our kids for their political gain. Movies, TV, music, court decisions, news reports and the education system are all corrupted by the Left to control the nation's youth. Parents, who seek to protect their children from the devious deception of a liberal agenda, will find this book to be a practical guide to push back against the Liberal efforts designed to reshape our kids' worldview and destroy their moral compass. Steve Feazel and Dr. Carol Swain ring a warning bell for all parents to heed who want their children to embrace and cherish traditional values and moral living that will allow them to live happy and productive lives. The book reveals the dangers of a relative morality while providing practical action steps that parents can take to prevent their children from becoming conformed to the secular pattern of the world. -Tim Wildmon, President of American Family Association I thank God for Carol Swain. Very few people are willing to see, much less say what she and Steve Feazel say in this tremendously important book. It is disturbing, but it is true, so it is up to us to see it for ourselves and help others to do the same. Please spread the word. - Eric Metaxas, New York Times Bestselling author of Bonhoeffer and If You Can Keep It: The Forgotten Promise of American Liberty Everywhere we turn, from our schools, to Hollywood, to the media to the courts, children's minds and souls are being usurped by the radical secular Left. Carol Swain and Steve Feazel tackle the immoral architects of the "New Morality" in this trenchant and timely book--and show parents how to fight back. - Michelle Malkin, author of Culture of Corruption and Who Built That A national wakeup call sounding the alarm on how sinful forces are undermining timeless spiritual values which are so important to maintain to nurture the success of future generations. This unique book provides positive insight that if applied can push back against a culture that places too little value on morality. -Dr. Alveda King, Civil Rights and Pro-Life Activist, Author, Christian Minister Dr. Carol Swain on Huckabee Live!
Book Synopsis Sociological Abstracts by : Leo P. Chall
Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 2003 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.
Book Synopsis The Psychology of Advertising by : Bob M. Fennis
Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2015-12-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Download or read book New Femininities written by R. Gill and published by Springer. This book was released on 2013-05-31 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of original essays looks at the way in which experiences and representations of femininity are changing, and explores the possibilities for producing 'new' femininities in the twenty-first century. The volume includes a Preface by leading feminist scholar Angela McRobbie.
Book Synopsis Sport, Beer, and Gender by : Lawrence A. Wenner
Download or read book Sport, Beer, and Gender written by Lawrence A. Wenner and published by Peter Lang. This book was released on 2009 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary gendered identity." --Book Jacket.
Book Synopsis Can't Buy My Love by : Jean Kilbourne
Download or read book Can't Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
