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An Agency Life
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Book Synopsis A Big Life In Advertising by : Mary Lawrence
Download or read book A Big Life In Advertising written by Mary Lawrence and published by Simon and Schuster. This book was released on 2003-05-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Book Synopsis The Power of Agency by : Dr. Paul Napper
Download or read book The Power of Agency written by Dr. Paul Napper and published by St. Martin's Press. This book was released on 2019-03-05 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing The Power of Agency, a science-backed approach to living life on your own terms. Agency is the ability to act as an effective agent for yourself—reflecting, making creative choices, and constructing a meaningful life. Grounded in extensive psychological research, The Power of Agency gives you the tools to help alleviate anxiety, manage competing demands and help you live your version of success. Renowned psychology experts Paul Napper and Anthony Rao will help you break through your state of overwhelm by showing you how to access your personal agency with seven empowering principles: control stimuli, associate selectively, move, position yourself as a learner, manage your emotions and beliefs, check your intuition, deliberate and then act. Featuring stories of people who have successfully applied these principles to improve their lives, The Power of Agency will give you the insights and skills to build your confidence, conquer challenges, and live more authentically.
Book Synopsis My Life in Advertising by : Claude C. Hopkins
Download or read book My Life in Advertising written by Claude C. Hopkins and published by Laurus. This book was released on 1917 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.
Book Synopsis Life After the 30-Second Spot by : Joseph Jaffe
Download or read book Life After the 30-Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Book Synopsis The Full Cupboard of Life by : Alexander McCall Smith
Download or read book The Full Cupboard of Life written by Alexander McCall Smith and published by Anchor. This book was released on 2004-04-20 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NO. 1 LADIES’ DETECTIVE AGENCY - Book 5 Fans around the world adore the best-selling No. 1 Ladies’ Detective Agency series and its proprietor, Precious Ramotswe, Botswana’s premier lady detective. In this charming series, Mma Ramotswe—with help from her loyal associate, Grace Makutsi—navigates her cases and her personal life with wisdom, good humor, and the occasional cup of tea. Still engaged to the estimable Mr J.L.B. Matekoni, Mma Ramotswe understands that she should not put too much pressure on him, as he has other concerns, especially a hair-raising request from the ever persuasive Mma Potokwane, matron of the orphan farm. Besides Mma Ramotswe herself has weighty matters on her mind. She has been approached by a wealthy lady to check up on several suitors. Are these men interested in the lady or just her money? This may be a difficult case, but it's just the kind of problem Mma Ramotswe likes and she is, as we know, a very intuitive lady.
Book Synopsis We Are What We Sell by : Danielle Sarver Coombs
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Download or read book Free Will written by Derk Pereboom and published by Hackett Publishing. This book was released on 2009-11-13 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique anthology featuring contributions to the dispute over free will from Aristotle to the twenty-first century, Derk Pereboom's volume presents the most thoughtful positions taken in this crucial debate and discusses their consequences for free will's traditional corollary, moral responsibility. The Second Edition retains the organizational structure that made its predecessor the leading anthology of its kind, while adding major new selections by such philosophers as Spinoza, Reid, John Martin Fischer, Robert Kane, Galen Strawson, and Timothy O'Connor. Hackett Readings in Philosophy is a versatile series of compact anthologies, each devoted to a topic of traditional interest. Selections include classical, modern, and contemporary writings chosen for their elegance of exposition and success at stimulating thought and discussion.
Book Synopsis The Levitan Pitch. Buy This Book. Win More Pitches by : Peter Levitan
Download or read book The Levitan Pitch. Buy This Book. Win More Pitches written by Peter Levitan and published by . This book was released on 2014-08-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
Book Synopsis The Beginning of Politics by : Kirsi Pauliina Kallio
Download or read book The Beginning of Politics written by Kirsi Pauliina Kallio and published by Routledge. This book was released on 2016-02-05 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conventional wisdom according to which children’s lives should be safe from adult concerns tends to situate them categorically outside the political. Thus understood, children become political agents when they reach maturity and eligibility to formal participation. Alternatively, political skills and competences may be seen to develop gradually through political socialization. Both views are challenged in recent scholarship on youthful politics beyond the formal, adult-centered political world. This book considers politics as it appears and unfolds in children and young people’s everyday lives. The collection problematizes several key concepts in the research field and introduces a relational reading of youthful political agency based on social, spatial and political theorization. The chapters engage with youthful realities in Sri Lanka, Palestine, Sweden, New Zealand, the US and the UK, revealing a variety of ways in which children and youth are important political actors in their own right. The book also includes an extensive literary review on the study of children and young people’s politics in the past decade. This book was originally published as a special issue of Space and Polity.
Download or read book Tangled Goods written by Iddo Tavory and published by University of Chicago Press. This book was released on 2022-06-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising. The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry’s consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to “doing good”? Interviewing over seventy advertising professionals and managers, the authors trace the complicated meanings of the good in these pro bono projects. Doing something altruistic, they show, often helps employees feel more at ease working for big pharma or corporate banks. Often these projects afford them greater creative leeway than they normally have, as well as the potential for greater recognition. While the authors uncover different motivations behind pro bono work, they are more interested in considering how various notions of the good shift, with different motivations and benefits rising to the surface at different moments. This book sheds new light on how goodness and prestige interact with personal and altruistic motivations to produce value for individuals and institutions and produces a novel theory of the relationship among goods: one of the most fraught questions in sociological theory.
Book Synopsis Life at the Kiowa, Comanche, and Wichita Agency by : Kristina L. Southwell
Download or read book Life at the Kiowa, Comanche, and Wichita Agency written by Kristina L. Southwell and published by University of Oklahoma Press. This book was released on 2014-10-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anadarko, Oklahoma, bills itself today as the “Indian Capital of the Nation,” but it was a drowsy frontier village when budding photographer Annette Ross Hume arrived in 1890. Home to a federal agency charged with serving the many American Indian tribes in the area, the town burgeoned when the U.S. government auctioned off building lots at the turn of the twentieth century. Hume faithfully documented its explosive growth and the American Indians she encountered. Her extraordinary photographs are collected here for the first time. In their introduction, authors Kristina L. Southwell and John R. Lovett provide an illuminating biography of Hume, focusing on her life in Anadarko and the development of her photographic skills. Born in 1858, in Perrysburg, Ohio, Hume moved to Oklahoma Territory with her husband after he accepted an appointment as physician for the Kiowa, Comanche, and Wichita Agency. She soon acquired a camera and began documenting daily life. Her portraits of everyday life are unforgettable — images of Indian mothers with babies in cradleboards, tribal elders (including Comanche chief Quanah Parker) conducting council meetings, families receiving their issue of beef from the government agent, and men and women engaging in the popular pastime of gambling. In 1927, historian Edward Everett Dale, on behalf of the University of Oklahoma, purchased Hume’s original glass plates for the university’s newly launched Western History Collections. The Annette Ross Hume collection has been a favorite of researchers for many years. Now this elegant volume makes Hume’s photographs more widely accessible, allowing a unique glimpse into a truly diverse American West.
Book Synopsis Art, Agency and Living Presence by : Caroline van Eck
Download or read book Art, Agency and Living Presence written by Caroline van Eck and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-03-10 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history, and all over the world, viewers have treated works of art as if they are living beings: speaking to them, falling in love with them, kissing or beating them. Although over the past 20 years the catalogue of individual cases of such behavior towards art has increased immensely, there are few attempts at formulating a theoretical account of them, or writing the history of how such responses were considered, defined or understood. That is what this book sets out to do: to reconstruct some crucial chapters in the history of thought about such reflections in Western Europe, and to offer some building blocks towards a theoretical account of such responses, drawing on the work of Aby Warburg and Alfred Gell.
Download or read book The Spectator written by and published by . This book was released on 1919 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managing an Agency by : Life Insurance Agency Management Association
Download or read book Managing an Agency written by Life Insurance Agency Management Association and published by . This book was released on 1961 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Standard written by and published by . This book was released on 1917 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis My Life in Advertising and Scientific Advertising by : Claude Hopkins
Download or read book My Life in Advertising and Scientific Advertising written by Claude Hopkins and published by McGraw Hill Professional. This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.
Download or read book A Spy in the House written by Y. S. Lee and published by Candlewick Press (MA). This book was released on 2011 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rescued from the gallows in 1850s London, young orphan and thief Mary Quinn is offered a place at Miss Scrimshaw's Academy for Girls where she is trained to be part of an all-female investigative unit called The Agency and, at age seventeen, she infiltrates a rich merchant's home in hopes of tracing his missing cargo ships.
