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Author : Gujarat Co operative Milk Marketing
Publisher :
ISBN 13 : 9789351369783
Total Pages : pages
Book Rating : 4.3/5 (697 download)
Download or read book Amul's India written by Gujarat Co operative Milk Marketing and published by . This book was released on 2015-07-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gujarat Co-operative Milk Marketing Federation Ltd
Publisher : Harpercollins
ISBN 13 : 9789350291498
Total Pages : 0 pages
Book Rating : 4.2/5 (914 download)
Download or read book Amul's India : Based On 50 Years Of Amul Advertising By daCuncha Communication written by Gujarat Co-operative Milk Marketing Federation Ltd and published by Harpercollins. This book was released on 2012-05-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.
Author : S. Jayachandran
Publisher : Excel Books India
ISBN 13 : 9788174463623
Total Pages : 528 pages
Book Rating : 4.4/5 (636 download)
Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Author : Gujarat Co-operative Milk Marketing Federation Ltd
Publisher : Harper Collins
ISBN 13 : 9350295032
Total Pages : 247 pages
Book Rating : 4.3/5 (52 download)
Download or read book Amul's India written by Gujarat Co-operative Milk Marketing Federation Ltd and published by Harper Collins. This book was released on 2012-05-10 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.
Author : Various
Publisher : HarperCollins
ISBN 13 : 9789352641406
Total Pages : 232 pages
Book Rating : 4.6/5 (414 download)
Download or read book Amul's India 3.0: Based on 50 Years of Amul Advertising written by Various and published by HarperCollins. This book was released on 2016-11-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a butter brand becomes the barometer of a nation. Chronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India for over half a century. This edition is her third excursion into the minds of our finest writers and social commentators, many of them new contributors to the Amul's India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world's longest-running outdoor advertising campaign. The writers look at how the Amul girl has over the years covered the nation's concerns and obsessions, specially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows. Amul's India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.
Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies
Publisher :
ISBN 13 :
Total Pages : 2204 pages
Book Rating : 4.:/5 (42 download)
Download or read book Foreign Assistance and Related Agencies Appropriations for 1978 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies and published by . This book was released on 1977 with total page 2204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies (1968?-1978)
Publisher :
ISBN 13 :
Total Pages : 926 pages
Book Rating : 4.F/5 ( download)
Download or read book Foreign Assistance and Related Agencies Appropriations for 1978 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies (1968?-1978) and published by . This book was released on 1977 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.:/5 (31 download)
Download or read book Foreign Assistance and Related Agencies Appropriations for 1978: Special hearings. Testimony of public witnesses written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies and published by . This book was released on 1977 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Abhishek
Publisher :
ISBN 13 :
Total Pages : 7 pages
Book Rating : 4.:/5 (122 download)
Download or read book Won't Cry Over Spoilt Milk written by Abhishek and published by . This book was released on 2015 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V.S.P. Rao
Publisher : Excel Books India
ISBN 13 : 9788174463173
Total Pages : 992 pages
Book Rating : 4.4/5 (631 download)
Download or read book Management written by V.S.P. Rao and published by Excel Books India. This book was released on 2009 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.
Author : Verghese Kurien
Publisher : Roli Books Private Limited
ISBN 13 : 817436885X
Total Pages : 299 pages
Book Rating : 4.1/5 (743 download)
Download or read book I Too Had a Dream written by Verghese Kurien and published by Roli Books Private Limited. This book was released on 2012-12-27 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born in Calicut, Kerala, Dr Verghese Kurien graduated in science and engineering from Madras University and Michigan State University, US, respectively. He began his career in dairying at the government's creamery in Anand, Gujarat, later joining the Kaira District Cooperative Milk Producers'Union Limited (now Amul). As chairman of the National Dairy Development Board, he implemented 'Operation Flood'. He has received countless awards, including the Ramon Magsaysay Award (1963), Wateler Peace Prize (1986), World Food Prize (1989) Padma Shri (1965), Padma Bhushan (1966) and Padma Vibhushan (1999). Dr Kurien is currently Chairman of the Institute of Rural Management, Anand; Chairman of the Gujarat Cooperative Milk Marketing Federation; and Chairman of the National Cooperative Dairy Federation of India. Gouri Salvi is a Mumbai-based freelance journalist. She has worked with Onlooker and Sunday magazines, and with the Women's Feature Service. She has written on development and gender issues, has co-edited Beijing! a book on the UN's Fourth World Conference on Women, and edited Development Retold: Voices From the Field, a book on the Indian Cooperative Union.
Author :
Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.F/5 ( download)
Download or read book Outlook written by and published by . This book was released on 2002 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Antonino Galati
Publisher : Springer Nature
ISBN 13 : 3031457420
Total Pages : 305 pages
Book Rating : 4.0/5 (314 download)
Download or read book Agribusiness Innovation and Contextual Evolution, Volume II written by Antonino Galati and published by Springer Nature. This book was released on with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1096 pages
Book Rating : 4.X/5 (4 download)
Download or read book Business India written by and published by . This book was released on 2002 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rai
Publisher :
ISBN 13 : 9781694507983
Total Pages : 38 pages
Book Rating : 4.5/5 (79 download)
Download or read book The Thin Mind Map Book An Introduction written by Rai and published by . This book was released on 2019-09-21 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written to light the spark of mind mapping & keep the spark burning to increase the chances of mind mapping becoming an integral part of your life
Author : Ronald J. Herring
Publisher : Oxford Handbooks
ISBN 13 : 0195397770
Total Pages : 905 pages
Book Rating : 4.1/5 (953 download)
Download or read book The Oxford Handbook of Food, Politics, and Society written by Ronald J. Herring and published by Oxford Handbooks. This book was released on 2015 with total page 905 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the complex interrelationships between food and agriculture, politics, and society. More specifically, it considers the political aspects of three basic economic questions : what is to be produced? how is it to be produced? how it is to be distributed? It also outlines three unifying themes running through the politics of answering these societalquestions with regard to food, namely : ecology, technology and property
Author : Vinod V. Sople
Publisher : Pearson Education India
ISBN 13 : 9788131760994
Total Pages : 560 pages
Book Rating : 4.7/5 (69 download)
Download or read book Supply Chain Management: Text and Cases written by Vinod V. Sople and published by Pearson Education India. This book was released on 2011 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
