American Marketplace

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A Novel Marketplace

Author : Evan Brier
Publisher : University of Pennsylvania Press
ISBN 13 : 0812201442
Total Pages : 210 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis A Novel Marketplace by : Evan Brier

Download or read book A Novel Marketplace written by Evan Brier and published by University of Pennsylvania Press. This book was released on 2012-02-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-century mass culture, the relationship between the emergence of this culture and the production of novels has gone largely unexamined. In A Novel Marketplace, Evan Brier illuminates the complex ties between postwar mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, the way American novels were produced and distributed changed considerably. Analyzing a range of mid-century novels—including Paul Bowles's The Sheltering Sky, Ray Bradbury's Fahrenheit 451, Sloan Wilson's The Man in the Gray Flannel Suit, and Grace Metalious's Peyton Place—Brier reveals the specific strategies used to carve out cultural and economic space for the American novel just as it seemed most under threat. During this anxious historical moment, the book business underwent an improbable expansion, by capitalizing on an economic boom and a rising population of educated consumers and by forming institutional alliances with educators and cold warriors to promote reading as both a cultural and political good. A Novel Marketplace tells how the book trade and the novelists themselves successfully positioned their works as embattled holdouts against an oppressive mass culture, even as publishers formed partnerships with mass-culture institutions that foreshadowed the multimedia mergers to come in the 1960s. As a foil for and a partner to literary institutions, mass media corporations assisted in fostering the novel's development as both culture and commodity.

Trading Spaces

Author : Emma Hart
Publisher : University of Chicago Press
ISBN 13 : 022665981X
Total Pages : 281 pages
Book Rating : 4.2/5 (266 download)

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Book Synopsis Trading Spaces by : Emma Hart

Download or read book Trading Spaces written by Emma Hart and published by University of Chicago Press. This book was released on 2019-11-28 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the shift from the marketplace as an actual place to a theoretical idea and how this shaped the early American economy. When we talk about the economy, “the market” is often just an abstraction. While the exchange of goods was historically tied to a particular place, capitalism has gradually eroded this connection to create our current global trading systems. In Trading Spaces, Emma Hart argues that Britain’s colonization of North America was a key moment in the market’s shift from place to idea, with major consequences for the character of the American economy. Hart’s book takes in the shops, auction sites, wharves, taverns, fairs, and homes of seventeenth- and eighteenth-century America—places where new mechanisms and conventions of trade arose as Europeans re-created or adapted continental methods to new surroundings. Since those earlier conventions tended to rely on regulation more than their colonial offspring did, what emerged in early America was a less-fettered brand of capitalism. By the nineteenth century, this had evolved into a market economy that would not look too foreign to contemporary Americans. To tell this complex transnational story of how our markets came to be, Hart looks back farther than most historians of US capitalism, rooting these markets in the norms of seventeenth- and eighteenth-century Britain. Perhaps most important, this is not a story of specific commodity markets over time but rather is a history of the trading spaces themselves: the physical sites in which the grubby work of commerce occurred and where the market itself was born.

The Angel in the Marketplace

Author : Ellen Wayland-Smith
Publisher : University of Chicago Press
ISBN 13 : 022648646X
Total Pages : 280 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis The Angel in the Marketplace by : Ellen Wayland-Smith

Download or read book The Angel in the Marketplace written by Ellen Wayland-Smith and published by University of Chicago Press. This book was released on 2020-09-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.

American Romanticism and the Marketplace

Author : Michael T. Gilmore
Publisher : University of Chicago Press
ISBN 13 : 0226293947
Total Pages : 192 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis American Romanticism and the Marketplace by : Michael T. Gilmore

Download or read book American Romanticism and the Marketplace written by Michael T. Gilmore and published by University of Chicago Press. This book was released on 2010-02-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book can take its place on the shelf beside Henry Nash Smith's Virgin Land and Leo Marx's The Machine in the Garden."—Choice "[Gilmore] demonstrates the profound, sustained, engagement with society embodied in the works of Emerson, Hawthorne, Thoreau and Melville. In effect, he relocates the American Renaissance where it properly belongs, at the centre of a broad social, economic, and ideological movement from the Jacksonian era to the Civil War. Basically, Gilmore's argument concerns the writers' participation in what Thoreau called 'the curse of trade.' He details their mixed resistance to and complicity in the burgeoning literary marketplace and, by extension, the entire ' economic revolution' which between 1830 and 1860 'transformed the United States into a market society'. . . . "The result is a model of literary-historical revisionism. Gilmore's opening chapters on Emerson and Thoreau show that 'transcendental' thought and language can come fully alive when understood within the material processes and ideological constraints of their time. . . . The remaining five chapters, on Hawthorne and Melville, contain some of the most penetrating recent commentaries on the aesthetic strategies of American Romantic fiction, presented within and through some of the most astute, thoughtful considerations I know of commodification and the 'democratic public' in mid-nineteenth-century America. . . . Practically and methodologically, American Romanticism and the Marketplace has a significant place in the movement towards a new American literary history. It places Gilmore at the forefront of a new generation of critics who are not just reinterpreting familiar texts or discovering new texts to interpret, but reshaping our ways of thinking about literature and culture."—Sacvan Bercovitch, Times Literary Supplement "Gilmore writes with energy, clarity, and wit. The reader is enriched by this book." William H. Shurr, American Literature

Consumer Equality

Author : Geraldine Rosa Henderson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 144083377X
Total Pages : 221 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Consumer Equality by : Geraldine Rosa Henderson

Download or read book Consumer Equality written by Geraldine Rosa Henderson and published by Bloomsbury Publishing USA. This book was released on 2016-09-26 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.

Spiritual Marketplace

Author : Wade Clark Roof
Publisher : Princeton University Press
ISBN 13 : 1400823080
Total Pages : 378 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Spiritual Marketplace by : Wade Clark Roof

Download or read book Spiritual Marketplace written by Wade Clark Roof and published by Princeton University Press. This book was released on 2001-07-02 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: In large chain bookstores the "religion" section is gone and in its place is an expanding number of topics including angels, Sufism, journey, recovery, meditation, magic, inspiration, Judaica, astrology, gurus, Bible, prophesy, evangelicalism, Mary, Buddhism, Catholicism, and esoterica. As Wade Clark Roof notes, such changes over the last two decades reflect a shift away from religion as traditionally understood to more diverse and creative approaches. But what does this splintering of the religious perspective say about Americans? Have we become more interested in spiritual concerns or have we become lost among trends? Do we value personal spirituality over traditional religion and no longer see ourselves united in a larger community of faith? Roof first credited this religious diversity to the baby boomers in his bestselling A Generation of Seekers (1993). He returns to interview many of these people, now in mid-life, to reveal a generation with a unique set of spiritual values--a generation that has altered our historic interpretations of religious beliefs, practices, and symbols, and perhaps even our understanding of the sacred itself. The quest culture created by the baby boomers has generated a "marketplace" of new spiritual beliefs and practices and of revisited traditions. As Roof shows, some Americans are exploring faiths and spiritual disciplines for the first time; others are rediscovering their lost traditions; others are drawn to small groups and alternative communities; and still others create their own mix of values and metaphysical beliefs. Spiritual Marketplace charts the emergence of five subcultures: dogmatists, born-again Christians, mainstream believers, metaphysical believers and seekers, and secularists. Drawing on surveys and in-depth interviews for over a decade, Roof reports on the religious and spiritual styles, family patterns, and moral vision and values for each of these subcultures. The result is an innovative, engaging approach to understanding how religious life is being reshaped as we move into the next century.

Testimonial Advertising in the American Marketplace

Author : M. Moskowitz
Publisher : Springer
ISBN 13 : 0230101712
Total Pages : 243 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Testimonial Advertising in the American Marketplace by : M. Moskowitz

Download or read book Testimonial Advertising in the American Marketplace written by M. Moskowitz and published by Springer. This book was released on 2009-11-23 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.

Australian Books and Authors in the American Marketplace 1840s–1940s

Author : David Carter
Publisher : Sydney University Press
ISBN 13 : 1743325797
Total Pages : 381 pages
Book Rating : 4.7/5 (433 download)

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Book Synopsis Australian Books and Authors in the American Marketplace 1840s–1940s by : David Carter

Download or read book Australian Books and Authors in the American Marketplace 1840s–1940s written by David Carter and published by Sydney University Press. This book was released on 2018-07-02 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Australian Books and Authors in the American Marketplace 1840s–1940s explores how Australian writers and their works were present in the United States before the mid twentieth century to a much greater degree than previously acknowledged. Drawing on fresh archival research and combining the approaches of literary criticism, print culture studies and book history, David Carter and Roger Osborne demonstrate that Australian writing was transnational long before the contemporary period. In mapping Australian literature’s connections to British and US markets, their research challenges established understandings of national, imperial and world literatures. Carter and Osborne examine how Australian authors, editors and publishers engaged productively with their American counterparts, and how American readers and reviewers responded to Australian works. They consider the role played by British publishers and agents in taking Australian writing to America, and how the international circulation of new literary genres created new opportunities for novelists to move between markets. Some of these writers, such as Christina Stead and Patrick White, remain household names; others who once enjoyed international fame, such as Dale Collins and Alice Grant Rosman, have been largely forgotten. The story of their books in America reveals how culture, commerce and copyright law interacted to create both opportunities and obstacles for Australian writers.

Selling God

Author : Robert Laurence Moore
Publisher : Oxford University Press, USA
ISBN 13 : 0195098382
Total Pages : 329 pages
Book Rating : 4.1/5 (95 download)

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Book Synopsis Selling God by : Robert Laurence Moore

Download or read book Selling God written by Robert Laurence Moore and published by Oxford University Press, USA. This book was released on 1994 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a sweeping colourful history that spans over two centuries of American culture, Moore examines the role of religion in America as it appropriated (and was appropriated by) commercial culture. He reveals the centrality of religion, and the marketplace, in American popular culture.

Squandering Aimlessly

Author : David Brancaccio
Publisher : Simon and Schuster
ISBN 13 : 0743204689
Total Pages : 286 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Squandering Aimlessly by : David Brancaccio

Download or read book Squandering Aimlessly written by David Brancaccio and published by Simon and Schuster. This book was released on 2000-02-16 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poor, misguided fellow. David Brancaccio, host of public radio's rambunctious and eclectic business program Marketplace, used to think the big problem with money was getting some. Didn't he understand that during a time of bounty the big problem is knowing what to do with money once you have it? It took a conversation with one of the richest guys in America to set him straight. "I think Warren Buffett's got the problem and Gates has the problem and Bloomberg's got the problem," the billionaire said. "And the problem doesn't just have to be at our level. It can be with people who have just a couple of million bucks." It was the second "just" in that sentence that made tears well up in Brancaccio's eyes. Most of us once thought the problem was getting some money. Now what? Squander: to spend or use something precious in a wasteful way. Squandering ranks even below "leaving it in a passbook savings account" on the list of the greatest personal finance sins of our age, according to Brancaccio, who hit the road to determine the right answer to the question of what to do with money. Brancaccio gets this question from Marketplace listeners all the time: What does one do with a lump sum, perhaps the proceeds from some stock options, the profit on the sale of a house, an inheritance, a bonus, a settlement, or even a modest accumulation in a savings account? A natural storyteller, Brancaccio has a clear, intelligent, and delightfully offbeat way of explaining to his listeners the complexities of business, investing, and the economy. He has access to rivers of market information that should help answer this question of what to do with money. But data do not necessarily equal wisdom, so Brancaccio hit upon the idea of venturing out on a random "walk" to acquire some street smarts. Imagining a windfall of his own and haunted by his own checkered history with money, Brancaccio embarked on a funny and irreverent personal finance pilgrimage. His travels took him from Minnesota's Mall of America to New York City's Wall Street to one of the poorest towns in the West. He encountered entrepreneurs in California, homeowners in New York, retirees in Arizona, and some folks following their lifelong dreams in Texas. A drifter in a desert offered advice. So did a U.S. secretary of the treasury. Along the way, Brancaccio was challenged by a cascade of practical and philosophical issues: If consumption drives the economy, is there something wrong with saving? Is there such a thing as a socially responsible investment? Is charity an investment? If you can't beat a Las Vegas casino, can you beat the stock market? While Brancaccio's journey was a personal one, his eye-opening adventures reveal a great deal about attitudes toward money in America at the dawn of the new century -- and they provide entertaining lessons about how best to spend, invest, and save.

American Culture and the Marketplace

Author : Claire Badaracco
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis American Culture and the Marketplace by : Claire Badaracco

Download or read book American Culture and the Marketplace written by Claire Badaracco and published by . This book was released on 1992 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Universities in a Global Market

Author : Charles T. Clotfelter
Publisher : University of Chicago Press
ISBN 13 : 9780226110448
Total Pages : 425 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis American Universities in a Global Market by : Charles T. Clotfelter

Download or read book American Universities in a Global Market written by Charles T. Clotfelter and published by University of Chicago Press. This book was released on 2010-06-15 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: In higher education, the United States is the preeminent global leader, dominating the list of the world’s top research universities. But there are signs that America’s position of global leadership will face challenges in the future, as it has in other realms of international competition. American Universities in a Global Market addresses the variety of issues crucial to understanding this preeminence and this challenge. The book examines the various factors that contributed to America’s success in higher education, including openness to people and ideas, generous governmental support, and a tradition of decentralized friendly competition. It also explores the advantages of holding a dominant position in this marketplace and examines the current state of American higher education in a comparative context, placing particular emphasis on how market forces affect universities. By discussing the differences in quality among students and institutions around the world, this volume sheds light on the singular aspects of American higher education.

Remaking the American University

Author : Robert Zemsky
Publisher : Rutgers University Press
ISBN 13 : 9780813536248
Total Pages : 260 pages
Book Rating : 4.5/5 (362 download)

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Book Synopsis Remaking the American University by : Robert Zemsky

Download or read book Remaking the American University written by Robert Zemsky and published by Rutgers University Press. This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: At one time, universities educated new generations and were a source of social change. Today colleges and universities are less places of public purpose, than agencies of personal advantage. Remaking the American University provides a penetrating analysis of the ways market forces have shaped and distorted the behaviors, purposes, and ultimately the missions of universities and colleges over the past half-century. The authors describe how a competitive preoccupation with rankings and markets published by the media spawned an admissions arms race that drains institutional resources and energies. Equally revealing are the depictions of the ways faculty distance themselves from their universities with the resulting increase in the number of administrators, which contributes substantially to institutional costs. Other chapters focus on the impact of intercollegiate athletics on educational mission, even among selective institutions; on the unforeseen result of higher education's "outsourcing" a substantial share of the scholarly publication function to for-profit interests; and on the potentially dire consequences of today's zealous investments in e-learning. A central question extends through this series of explorations: Can universities and colleges today still choose to be places of public purpose? In the answers they provide, both sobering and enlightening, the authors underscore a consistent and powerful lesson-academic institutions cannot ignore the workings of the markets. The challenge ahead is to learn how to better use those markets to achieve public purposes.

Satisfaction Guaranteed

Author : Susan Strasser
Publisher : Pantheon
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Satisfaction Guaranteed by : Susan Strasser

Download or read book Satisfaction Guaranteed written by Susan Strasser and published by Pantheon. This book was released on 1989 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.

American Television News

Author : Steve Michael Barkin
Publisher : M.E. Sharpe
ISBN 13 : 9780765639905
Total Pages : 236 pages
Book Rating : 4.6/5 (399 download)

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Book Synopsis American Television News by : Steve Michael Barkin

Download or read book American Television News written by Steve Michael Barkin and published by M.E. Sharpe. This book was released on 2003 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Herbs and Roots

Author : Tamara Venit Shelton
Publisher : Yale University Press
ISBN 13 : 0300249403
Total Pages : 365 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Herbs and Roots by : Tamara Venit Shelton

Download or read book Herbs and Roots written by Tamara Venit Shelton and published by Yale University Press. This book was released on 2019-11-26 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative, deeply researched history of Chinese medicine in America and the surprising interplay between Eastern and Western medical practice Chinese medicine has a long history in the United States, with written records dating back to the American colonial period. In this intricately crafted history, Tamara Venit Shelton chronicles the dynamic systems of knowledge, therapies, and materia medica crossing between China and the United States from the eighteenth century to the present. Chinese medicine, she argues, has played an important and often unacknowledged role in both facilitating and undermining the consolidation of medical authority among formally trained biomedical scientists in the United States. Practitioners of Chinese medicine, as racial embodiments of “irregular” medicine, became useful foils for Western physicians struggling to assert their superiority of practice. At the same time, Chinese doctors often embraced and successfully employed Orientalist stereotypes to sell their services to non-Chinese patients skeptical of modern biomedicine. What results is a story of racial constructions, immigration politics, cross-cultural medical history, and the lived experiences of Asian Americans in American history.

Raising Consumers

Author : Lisa Jacobson
Publisher : Columbia University Press
ISBN 13 : 0231113897
Total Pages : 319 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Raising Consumers by : Lisa Jacobson

Download or read book Raising Consumers written by Lisa Jacobson and published by Columbia University Press. This book was released on 2004 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversial--dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society--would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers--and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.