American Automobile Advertising 1930 1980

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American Automobile Advertising, 1930-1980

Author : Heon Stevenson
Publisher : McFarland
ISBN 13 : 0786452315
Total Pages : 295 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis American Automobile Advertising, 1930-1980 by : Heon Stevenson

Download or read book American Automobile Advertising, 1930-1980 written by Heon Stevenson and published by McFarland. This book was released on 2008-11-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Selling the Dream

Author : Heon Stevenson
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Selling the Dream by : Heon Stevenson

Download or read book Selling the Dream written by Heon Stevenson and published by . This book was released on 1995 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The American Automobile

Author : Yasutoshi Ikuta
Publisher : Chronicle Books (CA)
ISBN 13 : 9780877014515
Total Pages : 120 pages
Book Rating : 4.0/5 (145 download)

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Book Synopsis The American Automobile by : Yasutoshi Ikuta

Download or read book The American Automobile written by Yasutoshi Ikuta and published by Chronicle Books (CA). This book was released on 1988 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The American Automobile - an Advertising Collection

Author : John Donovan
Publisher :
ISBN 13 : 9781034528524
Total Pages : pages
Book Rating : 4.5/5 (285 download)

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Book Synopsis The American Automobile - an Advertising Collection by : John Donovan

Download or read book The American Automobile - an Advertising Collection written by John Donovan and published by . This book was released on 2021-02-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An extensive collection of vintage automobile advertisements from 1903 through 1929. Each ad has been digitally restored from the original magazine source.

Fifty Years of American Automobile Design 1930-1980

Author : Dick Nesbitt
Publisher :
ISBN 13 : 9780881762839
Total Pages : 64 pages
Book Rating : 4.7/5 (628 download)

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Book Synopsis Fifty Years of American Automobile Design 1930-1980 by : Dick Nesbitt

Download or read book Fifty Years of American Automobile Design 1930-1980 written by Dick Nesbitt and published by . This book was released on 1985 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Automobile in American History and Culture

Author : Michael L. Berger
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313016062
Total Pages : 516 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis The Automobile in American History and Culture by : Michael L. Berger

Download or read book The Automobile in American History and Culture written by Michael L. Berger and published by Bloomsbury Publishing USA. This book was released on 2001-07-30 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.

The Content of U.S. Automobile Advertising 1949-73

Author : Roy Gregory Van Til
Publisher :
ISBN 13 :
Total Pages : 852 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis The Content of U.S. Automobile Advertising 1949-73 by : Roy Gregory Van Til

Download or read book The Content of U.S. Automobile Advertising 1949-73 written by Roy Gregory Van Til and published by . This book was released on 1975 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Everyday Information

Author : William Aspray
Publisher : MIT Press
ISBN 13 : 0262015013
Total Pages : 366 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Everyday Information by : William Aspray

Download or read book Everyday Information written by William Aspray and published by MIT Press. This book was released on 2011 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the evolution of information seeking in nine areas of everyday American life. --from publisher description.

Jazz Sells: Music, Marketing, and Meaning

Author : Mark Laver
Publisher : Routledge
ISBN 13 : 1317699793
Total Pages : 262 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Jazz Sells: Music, Marketing, and Meaning by : Mark Laver

Download or read book Jazz Sells: Music, Marketing, and Meaning written by Mark Laver and published by Routledge. This book was released on 2015-02-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

Cruise O Matic

Author : Yasutoshi Ikuta
Publisher : Chronicle Books
ISBN 13 : 9780811827775
Total Pages : 110 pages
Book Rating : 4.8/5 (277 download)

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Book Synopsis Cruise O Matic by : Yasutoshi Ikuta

Download or read book Cruise O Matic written by Yasutoshi Ikuta and published by Chronicle Books. This book was released on 2000-02 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.

The Self-Field

Author : Chris Abel
Publisher : Routledge
ISBN 13 : 0429683669
Total Pages : 495 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis The Self-Field by : Chris Abel

Download or read book The Self-Field written by Chris Abel and published by Routledge. This book was released on 2021-03-15 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this incisive study of the biological and cultural origins of the human self, the author challenges readers to re-think ideas about the self and consciousness as being exclusive to humans. In their place, he expounds a metatheoretical approach to the self as a purposeful system of extended cognition common to animal life: the invisible medium maintaining mind, body and environment as an integrated ‘field of being’. Supported by recent research in evolutionary and developmental studies together with related discoveries in animal behaviour and the neurosciences, the author examines the factors that have shaped the evolution of the animal self across widely different species and times, through to the modern, technologically enmeshed human self; the differences between which, he contends, are relations of degree rather than absolute differences. We are, he concludes, instinctive and ‘fuzzy individuals’ clinging to fragile identities in an artificial and volatile world of humanity’s own making, but which we now struggle to control. This book, which restores the self to its fundamental place in identity formation, will be of great interest for students and academics in the fields of social, developmental and environmental psychology, together with readers from other disciplines in the humanities, especially philosophy, cultural theory and architecture.

The Sack of Detroit

Author : Kenneth Whyte
Publisher : Knopf
ISBN 13 : 0525521682
Total Pages : 432 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Sack of Detroit by : Kenneth Whyte

Download or read book The Sack of Detroit written by Kenneth Whyte and published by Knopf. This book was released on 2021-06-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Vigorous, provocative... The Sack of Detroit is compelling, bold and stylishly written." —Barbara Spindel, The Wall Street Journal A provocative, revelatory history of the epic rise—and unnecessary fall—of the U.S. automotive industry, uncovering the vivid story of innovation, politics, and business that led to a sudden, seismic shift in American priorities that is still felt today, from the acclaimed author of Hoover In the 1950s, America enjoyed massive growth and affluence, and no companies contributed more to its success than automakers. They were the biggest and best businesses in the world, their leadership revered, their methods imitated, and their brands synonymous with the nation's aspirations. But by the end of the 1960s, Detroit's profits had evaporated and its famed executives had become symbols of greed, arrogance, and incompetence. And no company suffered this reversal more than General Motors, which found itself the main target of a Senate hearing on auto safety that publicly humiliated its leadership and shattered its reputation. In The Sack of Detroit, Kenneth Whyte recounts the epic rise and unnecessary fall of America's most important industry. At the center of his absorbing narrative are the titans of the automotive world but also the crusaders of safety, including Ralph Nader and a group of senators including Bobby Kennedy. Their collision left Detroit in a ditch, launched a new era of consumer advocacy and government regulation, and contributed significantly to the decline of American enterprise. This is a vivid story of politics, business, and a sudden, seismic shift in American priorities that is still felt today.

Retro Ride

Author : Tony Swan
Publisher :
ISBN 13 : 9781888054620
Total Pages : 175 pages
Book Rating : 4.0/5 (546 download)

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Book Synopsis Retro Ride by : Tony Swan

Download or read book Retro Ride written by Tony Swan and published by . This book was released on 2002-01-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: RETRO RIDE traces the evolution of the automobile and the simultaneous marketing messages that helped it flower across five decades. Beautifully illustrated with original advertisements, RETRO RIDE celebrates not only the beauty and diversity of the American automobile but also the heyday of American print advertising.

Focus On: 100 Most Popular Compact Cars

Author : Wikipedia contributors
Publisher : e-artnow sro
ISBN 13 :
Total Pages : 1444 pages
Book Rating : 4./5 ( download)

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Book Synopsis Focus On: 100 Most Popular Compact Cars by : Wikipedia contributors

Download or read book Focus On: 100 Most Popular Compact Cars written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 1444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Car

Author : Gregory Votolato
Publisher : Reaktion Books
ISBN 13 : 1780234597
Total Pages : 272 pages
Book Rating : 4.7/5 (82 download)

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Book Synopsis Car by : Gregory Votolato

Download or read book Car written by Gregory Votolato and published by Reaktion Books. This book was released on 2015-06-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you drool over their horsepower or decry their emissions, the car is an important and ubiquitous part of nearly all of our lives. And the history of their design and the innovations of their technologies can tell us a lot about how our values and attitudes have changed. In this book, Gregory Votolato shows us how and why the automobile has become—since its rise in the late nineteenth century—at once an object of unparalleled popular desire and a hugely problematic emblem of the modern world. Votolato explores the ways that our love-hate relationship with the car has been intimately connected with car design. He tells the story of the rise of the private passenger car and all the psychological, social, and economic functions it has come to serve beyond mere transportation. Introducing readers to the automotive design process, he traces the lifecycle of the car from the drawing board to the scrapyard, offering insights from key figures in the industry, as well as a careful evaluation of the car’s enormous environmental impact. At the same time, he looks at the many cultures tied into the automobile, from drag racing and customizing to the luxury coachcraft of the classic era. Along the way, he takes us for a ride in some of the most famous cars ever to have had their tires inflated, from the Model T to the Tesla. The result is a top-down, thrilling burn through the history of one of our most beloved—and lamented—inventions.

Dream Car

Author : Dimitry Anastakis
Publisher : University of Toronto Press
ISBN 13 : 1487555857
Total Pages : 583 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Dream Car by : Dimitry Anastakis

Download or read book Dream Car written by Dimitry Anastakis and published by University of Toronto Press. This book was released on 2024-03-26 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dream Car tells the story of entrepreneur Malcolm Bricklin’s fantastical 1970s-era Safety Vehicle-1 (SV1), audaciously launched during a tumultuous breakpoint in postwar history. The tale of the sexy-yet-safe SV1 reveals the influence of automobiles on ideas about the future, technology, entrepreneurship, risk, safety, showmanship, politics, sex, gender, business, and the state, as well as the history of the auto industry’s birth, decline, and rebirth. Written as an “open road,” the book invites readers to travel a narrative arc that unfolds chronologically and thematically. Dream Car’s seven chapters have been structured so that they can be read in any order, determined by whichever theme each reader finds most interesting. The book also includes a musical playlist of car songs from the era and songs about the SV1 itself.

50 Years of American Automobile Design, 1930-1980

Author : Dick Nesbitt
Publisher : Crescent
ISBN 13 : 9780517490426
Total Pages : 64 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis 50 Years of American Automobile Design, 1930-1980 by : Dick Nesbitt

Download or read book 50 Years of American Automobile Design, 1930-1980 written by Dick Nesbitt and published by Crescent. This book was released on 1986-01-22 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the forces, fads, and foibles that have shaped American automotive design during the last half century