AI for Sales

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Publisher :
ISBN 13 : 9781093847499
Total Pages : 158 pages
Book Rating : 4.8/5 (474 download)

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Book Synopsis AI for Sales by : Chad Burmeister

Download or read book AI for Sales written by Chad Burmeister and published by . This book was released on 2019-08-25 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI for Sales, How Artificial Intelligence Is Changing Sales, exposes what is actually happening in the world of AI for Sales. As Jo�l Le Bon, Ph.D., says in the foreword, "in Sales, Time Kills Deals, in Modern Sales AI Kills Time!"

AI in Marketing, Sales and Service

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Author :
Publisher : Springer
ISBN 13 : 3319899570
Total Pages : 280 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis AI in Marketing, Sales and Service by : Peter Gentsch

Download or read book AI in Marketing, Sales and Service written by Peter Gentsch and published by Springer. This book was released on 2018-10-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

AI Strategy for Sales and Marketing

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Publisher : Kogan Page Publishers
ISBN 13 : 1398602019
Total Pages : 289 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis AI Strategy for Sales and Marketing by : Katie King

Download or read book AI Strategy for Sales and Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2022-01-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

AI for Marketing and Product Innovation

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119484081
Total Pages : 272 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis AI for Marketing and Product Innovation by : A. K. Pradeep

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Using Artificial Intelligence in Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749483407
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Using Artificial Intelligence in Marketing by : Katie King

Download or read book Using Artificial Intelligence in Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Machine Learning and Artificial Intelligence in Marketing and Sales

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Publisher : Emerald Group Publishing
ISBN 13 : 1800438826
Total Pages : 177 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Machine Learning and Artificial Intelligence in Marketing and Sales by : Niladri Syam

Download or read book Machine Learning and Artificial Intelligence in Marketing and Sales written by Niladri Syam and published by Emerald Group Publishing. This book was released on 2021-03-10 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

AI - The new intelligence in sales

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Author :
Publisher : Springer Nature
ISBN 13 : 3658382511
Total Pages : 180 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis AI - The new intelligence in sales by : Livia Rainsberger

Download or read book AI - The new intelligence in sales written by Livia Rainsberger and published by Springer Nature. This book was released on 2022-09-26 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how will AI change the work in sales? The author presents the AI tools available on the market today and their application and describes the advantages and disadvantages as well as the limits and possibilities using clear examples. Executives in marketing and sales as well as entrepreneurs and managing directors, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for action for the implementation in their own companies.

The AI-Powered Enterprise

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Author :
Publisher : LifeTree Media
ISBN 13 : 1928055524
Total Pages : 203 pages
Book Rating : 4.9/5 (28 download)

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Book Synopsis The AI-Powered Enterprise by : Seth Earley

Download or read book The AI-Powered Enterprise written by Seth Earley and published by LifeTree Media. This book was released on 2020-04-28 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop and employ an ontology, the secret weapon for successfully using artificial intelligence to create a powerful competitive advantage in your business. The AI-Powered Enterprise examines two fundamental questions: First, how will the future be different as a result of artificial intelligence? And second, what must companies do to stake their claim on that future? When the Web came along in the mid-90s, it transformed the behavior of customers and remade whole industries. Now, as part of its promise to bring revolutionary change in untold ways to human activity, artificial intelligence—AI—is about to create another complete transformation in how companies create and deliver value to customers. But despite the billions spent so far on bots and other tools, AI continues to stumble. Why can't it magically use all the data organizations generate to make them run faster and better? Because something is missing. AI works only when it understands the soul of the business. An ontology is a holistic digital model of every piece of information that matters to the business, from processes to products to people, and it's what makes the difference between the promise of AI and delivering on that promise. Business leaders who want to catch the AI wave—rather than be crushed by it—need to read The AI-Powered Enterprise. The book is the first to combine a sophisticated explanation of how AI works with a practical approach to applying AI to the problems of business, from customer experience to business operations to product development.

AI for Sales

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Author :
Publisher : epubli
ISBN 13 : 3758422051
Total Pages : 174 pages
Book Rating : 4.7/5 (584 download)

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Book Synopsis AI for Sales by : Jerry J. Stevens

Download or read book AI for Sales written by Jerry J. Stevens and published by epubli. This book was released on 2023-11-01 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jerry J. Stevens' book takes you on a ground-breaking trip through the intersection of sales and technology. Stevens demonstrates how AI is altering sales with real case studies and tried-and-true tactics. Learn how to use artificial intelligence (AI) into your sales process to improve outcomes and increase client connections. A must-read for sales professionals and those wishing to advance in their professions. Dive into the sales of the future!

The AI Edge

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Publisher : John Wiley & Sons
ISBN 13 : 1394244487
Total Pages : 314 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis The AI Edge by : Jeb Blount

Download or read book The AI Edge written by Jeb Blount and published by John Wiley & Sons. This book was released on 2024-09-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upgrade your sales process by plugging into the new power of artificial intelligence In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge. The AI Edge isn't just another book about technology. Anthony Iannarino and Jeb Blount, the world's most prolific sales book authors and trainers, have come together to transform how you navigate the sales process by helping you plug into artificial intelligence. This groundbreaking, hands-on guide marries their unparalleled sales strategies, used by millions of salespeople, with the transformative power of AI. Drawing from cutting-edge research and real-world applications, the authors demystify AI and demonstrate its potential to give you more time to leverage your human advantage—creativity, empathy, and authenticity—to build deeper relationships and winning solutions that give you a leg up over the competition. Inside you'll find: Expert Guidance: Benefit from the combined wisdom of Blount and Iannarino, two giants in the sales realm, as they lay out the roadmap to plugging into an AI-augmented sales strategy Streamlined Processes & Empowered Engagement: Discover AI's role in automating repetitive tasks, freeing you to fully lean into the uniquely human side of sales: cultivating relationships, unleashing creativity, and offering unparalleled authenticity Sales Prompt Engineering: Get hands-on with tailored prompts that allow you to tap into generative AI and get better results in less time Powerful Messaging: Learn how AI, used effectively, can help you develop and go to market with powerful messaging and presentations that connect with stakeholder needs and separate you from the crowded field Intelligent Insights: Grasp how AI can be leveraged to surface insights that give you instant authority, grab stakeholder attention, and lead to richer, more productive sales conversations Research: Leverage the power of AI to build target prospecting lists that open pipeline opportunities while reducing cold calling and rejection Navigating the world of AI might seem daunting, but with Iannarino and Blount at the helm, it's a journey of empowerment, innovation, and profound human connection. Embrace a future where technology and humanity come together and carve out your own AI Edge in sales.

Sales Tech Fundamentals

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Author :
Publisher : Zee Publishing
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Sales Tech Fundamentals by : Kim Domingo Reyes

Download or read book Sales Tech Fundamentals written by Kim Domingo Reyes and published by Zee Publishing. This book was released on 2024-05-26 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Tech Fundamentals: The Sales Professional's Guide to AI, Automation & Analytics by Kim Domingo Reyes Unlock the power of technology to supercharge your sales performance and skyrocket your career in the digital age. "Sales Tech Fundamentals" is your comprehensive roadmap to mastering the essential tools and strategies that are reshaping the sales landscape. In this book, you will learn how to: Understand the impact of technology on modern sales and adapt to the changing landscape. Develop a tech-powered sales strategy that aligns with your organization's goals and customer needs. Build and optimize a sales tech stack that includes essential tools for automation, analytics, and engagement. Leverage AI and machine learning to improve lead generation, qualification, and conversion rates. Implement effective multi-channel communication strategies for personalized outreach and engagement. Streamline sales processes, improve productivity, and make data-driven decisions. Foster alignment between sales and marketing teams to create a unified revenue strategy. Prepare for the future of sales by staying up-to-date with emerging trends and technologies. Whether you're a seasoned sales veteran or a newcomer to the field, "Sales Tech Fundamentals" will equip you with the knowledge and tools you need to thrive in the tech-powered sales era. Don't get left behind in the digital age. Embrace the power of sales technology and unlock your full potential. Order your copy of "Sales Tech Fundamentals" today!

Artificial Intelligence in Practice

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Publisher : John Wiley & Sons
ISBN 13 : 1119548985
Total Pages : 232 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Artificial Intelligence in Practice by : Bernard Marr

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Ai-Driven Sales and Selling

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (28 download)

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Book Synopsis Ai-Driven Sales and Selling by : Henry E Parkins

Download or read book Ai-Driven Sales and Selling written by Henry E Parkins and published by Independently Published. This book was released on 2024-03-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI-Driven Sales and Selling: Unlocking the Future of Sales Success Step into the future of sales with "AI-Driven Sales and Selling" the ultimate guide to leveraging artificial intelligence to revolutionize your sales strategies and drive unprecedented growth. In this groundbreaking book, you'll discover how AI technologies are reshaping the sales landscape, empowering organizations to exceed customer expectations, optimize processes, and achieve unparalleled success. From predictive analytics to personalized customer experiences, this book takes you on a journey through the transformative power of AI in sales. Explore cutting-edge tools and platforms that empower sales teams to make smarter decisions, automate repetitive tasks, and deliver hyper-personalized interactions at scale. Learn how CRM integration with AI capabilities enhances data accuracy, streamlines workflows, and supercharges sales performance. But "AI-Driven Sales and Selling" isn't just about technology it's about empowering sales professionals to thrive in the digital age. Gain valuable insights into best practices, implementation strategies, and ethical considerations for AI adoption in sales. Discover real-world examples and success stories from leading organizations, and unlock the secrets to driving revenue growth and customer satisfaction in today's competitive marketplace. Whether you're a sales executive, a marketing professional, or an entrepreneur looking to stay ahead of the curve, this book is your roadmap to success in AI-driven sales. Packed with actionable insights, practical advice, and inspiring case studies, "AI-Driven Sales and Selling" is your definitive guide to unlocking the full potential of AI and achieving sales excellence in the digital era. Don't get left behind embrace the future of sales with "AI-Driven Sales and Selling" and take your sales performance to new heights. Get your copy now and embark on a journey towards sales success like never before.

Sales Ex Machina

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Author :
Publisher :
ISBN 13 : 9780578200835
Total Pages : pages
Book Rating : 4.2/5 (8 download)

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Book Synopsis Sales Ex Machina by : Victor Antonio

Download or read book Sales Ex Machina written by Victor Antonio and published by . This book was released on 2018-02-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: We are about to experience the equivalent of a major tectonic shift where the functional plates of sales, marketing, and technology will shear and, in some cases, smash against one another. Functions that were once the domain of salespeople will be transformed, subsumed, or obliterated.

The AI Marketing Canvas

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Author :
Publisher : Stanford University Press
ISBN 13 : 1503628043
Total Pages : 295 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The AI Marketing Canvas by : Raj Venkatesan

Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

The Revenue Acceleration Rules

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119372062
Total Pages : 138 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The Revenue Acceleration Rules by : Shashi Upadhyay

Download or read book The Revenue Acceleration Rules written by Shashi Upadhyay and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall Align marketing and sales Learn best practices from industry experts Grow revenue with account-based marketing Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue.

Architecting AI Solutions on Salesforce

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1801072299
Total Pages : 341 pages
Book Rating : 4.8/5 (1 download)

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Book Synopsis Architecting AI Solutions on Salesforce by : Lars Malmqvist

Download or read book Architecting AI Solutions on Salesforce written by Lars Malmqvist and published by Packt Publishing Ltd. This book was released on 2021-11-12 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use AI solutions in Salesforce to design complete enterprise solutions for sales, service, marketing, and commerce clouds and drive digital innovation in your organization Key Features Learn how to use Salesforce's AI features and capabilities to meet ever-evolving client needs Get expert advice on key architectural decisions and trade-offs when designing AI-driven Salesforce solutions Integrate third-party AI services into applications that modernize your solutions Book Description Written for Salesforce architects who want quickly implementable AI solutions for their business challenges, Architecting AI Solutions on Salesforce is a shortcut to understanding Salesforce Einstein's full capabilities – and using them. To illustrate the full technical benefits of Salesforce's own AI solutions and components, this book will take you through a case study of a fictional company beginning to adopt AI in its Salesforce ecosystem. As you progress, you'll learn how to configure and extend the out-of-the-box features on various Salesforce clouds, their pros, cons, and limitations. You'll also discover how to extend these features using on- and off-platform choices and how to make the best architectural choices when designing custom solutions. Later, you'll advance to integrating third-party AI services such as the Google Translation API, Microsoft Cognitive Services, and Amazon SageMaker on top of your existing solutions. This isn't a beginners' Salesforce book, but a comprehensive overview with practical examples that will also take you through key architectural decisions and trade-offs that may impact the design choices you make. By the end of this book, you'll be able to use Salesforce to design powerful tailor-made solutions for your customers with confidence. What you will learn Explore the Salesforce's AI components and the architectural model for Salesforce Einstein Extend the out-of-the-box features using Einstein Services on major Salesforce clouds Use Einstein declarative features to create your custom solutions with the right approach Design AI solutions on marketing, commerce, and industry clouds Use Salesforce Einstein Platform Services APIs to create custom AI solutions Integrate third-party AI services such as Microsoft Cognitive Services and Amazon SageMaker into Salesforce Who this book is for This book is for technical and functional architects, technical decision-makers working on the Salesforce ecosystem, as well as anyone responsible for designing AI solutions in their Salesforce ecosystem. Lead and senior Salesforce developers who want to start their Salesforce architecture journey will also find this book helpful. Working knowledge of the Salesforce platform is necessary to get the most out of this book.