Ai And Strategic Communication

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Strategic Communication and AI

Author : Simon Moore
Publisher : Routledge
ISBN 13 : 1000482103
Total Pages : 57 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Strategic Communication and AI by : Simon Moore

Download or read book Strategic Communication and AI written by Simon Moore and published by Routledge. This book was released on 2021-09-09 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.

Strategic Communication Research in the Age of AI

Author : Young Joon Lim
Publisher : Rowman & Littlefield
ISBN 13 : 153819788X
Total Pages : 311 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Strategic Communication Research in the Age of AI by : Young Joon Lim

Download or read book Strategic Communication Research in the Age of AI written by Young Joon Lim and published by Rowman & Littlefield. This book was released on 2024-10-14 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration. While numbers and statistics can be daunting to students, integrating statistical methods with traditional approaches allows for more robust research projects and impactful findings. Augmenting quantitative and qualitative methods with the latest digital tools and resources, Strategic Communication Research in the Age of AI is an accessible guide to researching traditional and social media, public relations, advertising, and marketing communication. Features: Comprehensive Coverage: The book addresses all essential elements of strategic communication research, including research design, methodologies (quantitative, qualitative, experimental, content analysis), data collection and analysis (including AI tools), statistical analysis (descriptive and inferential), and ethical considerations. Focus on AI and Social Media: It emphasizes the growing role of AI and social media in communication research, providing practical guidance on leveraging these tools for research tasks like data collection, sampling, analysis, and presentation. Student-Friendly Approach: The book is designed for students with clear explanations, step-by-step examples, chapter summaries, and key questions to reinforce understanding. It incorporates real-world scenarios and case studies to illustrate research concepts in action. Strong Foundation in Statistics: Dedicated chapters introduce both descriptive and inferential statistics, explaining key concepts and formulas relevant to strategic communication research. Focus on Writing and Presentation: The book provides clear guidelines for writing research papers in APA style, including structure, citation techniques, and best practices for presenting research findings. It highlights the importance of clear communication and effective presentation in the digital age. Instructor Resources: Lecture slides and test materials are available on the publisher’s website.

Artificial Intelligence, Strategic Communicators and Activism

Author : Lukasz Swiatek
Publisher : Taylor & Francis
ISBN 13 : 1000990702
Total Pages : 85 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Artificial Intelligence, Strategic Communicators and Activism by : Lukasz Swiatek

Download or read book Artificial Intelligence, Strategic Communicators and Activism written by Lukasz Swiatek and published by Taylor & Francis. This book was released on 2023-09-09 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.

Competing in the Age of AI

Author : Marco Iansiti
Publisher : Harvard Business Press
ISBN 13 : 1633697630
Total Pages : 175 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Competing in the Age of AI by : Marco Iansiti

Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

Strategic Communication in Business and the Professions

Author : Dan O'Hair
Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Strategic Communication in Business and the Professions by : Dan O'Hair

Download or read book Strategic Communication in Business and the Professions written by Dan O'Hair and published by . This book was released on 1998 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: On business communication

The Public Relations Strategic Toolkit

Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1136501045
Total Pages : 402 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis The Public Relations Strategic Toolkit by : Alison Theaker

Download or read book The Public Relations Strategic Toolkit written by Alison Theaker and published by Routledge. This book was released on 2012-08-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include: definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.

Public Relations and Strategic Communication in 2050

Author : Alexander V. Laskin
Publisher : Taylor & Francis
ISBN 13 : 1040203485
Total Pages : 274 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Public Relations and Strategic Communication in 2050 by : Alexander V. Laskin

Download or read book Public Relations and Strategic Communication in 2050 written by Alexander V. Laskin and published by Taylor & Francis. This book was released on 2024-11-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.

Organizational Listening for Strategic Communication

Author : Katie R. Place
Publisher : Taylor & Francis
ISBN 13 : 1000890651
Total Pages : 323 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Organizational Listening for Strategic Communication by : Katie R. Place

Download or read book Organizational Listening for Strategic Communication written by Katie R. Place and published by Taylor & Francis. This book was released on 2023-06-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.

Research Handbook on Strategic Communication

Author : Jesper Falkheimer
Publisher : Edward Elgar Publishing
ISBN 13 : 1800379897
Total Pages : 523 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Research Handbook on Strategic Communication by : Jesper Falkheimer

Download or read book Research Handbook on Strategic Communication written by Jesper Falkheimer and published by Edward Elgar Publishing. This book was released on 2022-12-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Newsmakers

Author : Francesco Marconi
Publisher : Columbia University Press
ISBN 13 : 0231549350
Total Pages : 206 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Newsmakers by : Francesco Marconi

Download or read book Newsmakers written by Francesco Marconi and published by Columbia University Press. This book was released on 2020-04-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will the use of artificial intelligence (AI), algorithms, and smart machines be the end of journalism as we know it—or its savior? In Newsmakers, Francesco Marconi, who has led the development of the Associated Press and Wall Street Journal’s use of AI in journalism, offers a new perspective on the potential of these technologies. He explains how reporters, editors, and newsrooms of all sizes can take advantage of the possibilities they provide to develop new ways of telling stories and connecting with readers. Marconi analyzes the challenges and opportunities of AI through case studies ranging from financial publications using algorithms to write earnings reports to investigative reporters analyzing large data sets to outlets determining the distribution of news on social media. Newsmakers contends that AI can augment—not automate—the industry, allowing journalists to break more news more quickly while simultaneously freeing up their time for deeper analysis. Marshaling insights drawn from firsthand experience, Marconi maps a media landscape transformed by artificial intelligence for the better. In addition to considering the benefits of these new technologies, Marconi stresses the continuing need for editorial and institutional oversight. Newsmakers outlines the important questions that journalists and media organizations should consider when integrating AI and algorithms into their workflow. For journalism students as well as seasoned media professionals, Marconi’s insights provide much-needed clarity and a practical roadmap for how AI can best serve journalism.

Strategic Communication

Author : Jane Johnston
Publisher : Routledge
ISBN 13 : 1000282368
Total Pages : 339 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Strategic Communication by : Jane Johnston

Download or read book Strategic Communication written by Jane Johnston and published by Routledge. This book was released on 2020-09-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.

Engaging Employees through Strategic Communication

Author : Mark Dollins
Publisher : Routledge
ISBN 13 : 1000461947
Total Pages : 228 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Engaging Employees through Strategic Communication by : Mark Dollins

Download or read book Engaging Employees through Strategic Communication written by Mark Dollins and published by Routledge. This book was released on 2021-10-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

Diversity, Equity, and Inclusion in Strategic Communications

Author : Lee Bush
Publisher : Taylor & Francis
ISBN 13 : 1040101704
Total Pages : 193 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Diversity, Equity, and Inclusion in Strategic Communications by : Lee Bush

Download or read book Diversity, Equity, and Inclusion in Strategic Communications written by Lee Bush and published by Taylor & Francis. This book was released on 2024-08-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on “Inclusive Leadership” and “Working on Diverse Teams,” as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on “Communicating for Social Change” allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865.

Strategic Communication

Author : Jesper Falkheimer
Publisher : Routledge
ISBN 13 : 1317220293
Total Pages : 312 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Strategic Communication by : Jesper Falkheimer

Download or read book Strategic Communication written by Jesper Falkheimer and published by Routledge. This book was released on 2018-01-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

AI Applications for Clean Energy and Sustainability

Author : Riswandi, Budi Agus
Publisher : IGI Global
ISBN 13 :
Total Pages : 485 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI Applications for Clean Energy and Sustainability by : Riswandi, Budi Agus

Download or read book AI Applications for Clean Energy and Sustainability written by Riswandi, Budi Agus and published by IGI Global. This book was released on 2024-08-16 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global demand for clean energy solutions the urgency of addressing climate change continue to intensify, and as such, the need for innovative approaches becomes increasingly paramount. However, navigating the complex landscape of clean energy production and sustainability presents significant challenges. Traditional methods often fall short in efficiently optimizing renewable energy systems and mitigating environmental impacts. Moreover, the integration of artificial intelligence (AI) into the energy sector remains underexplored, despite its potential to revolutionize operations and drive sustainable development. AI Applications for Clean Energy and Sustainability emerges, working to tackle these pressing issues. This comprehensive volume delves into the transformative power of AI in revolutionizing clean energy production, distribution, and management. By harnessing machine learning algorithms, data analytics, and optimization techniques, the book offers innovative solutions to enhance the efficiency, reliability, and scalability of renewable energy systems. Through real-world case studies and practical examples, it illustrates AI's potential to optimize energy infrastructure, monitor marine ecosystems, and predict climate change impacts, thereby paving the way for a more sustainable future.

AI Narratives

Author : Stephen Cave
Publisher :
ISBN 13 : 0198846665
Total Pages : 439 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis AI Narratives by : Stephen Cave

Download or read book AI Narratives written by Stephen Cave and published by . This book was released on 2020 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to examine the history of imaginative thinking about intelligent machines, featuring contributions from leading humanities and social science scholars who detail the narratives about artificial intelligence (AI) that in turn offer a crucial epistemic site for exploring contemporary debates about these powerful technologies.

The Emerald Handbook of Computer-Mediated Communication and Social Media

Author : Jeremy Harris Lipschultz
Publisher : Emerald Group Publishing
ISBN 13 : 1800715978
Total Pages : 848 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis The Emerald Handbook of Computer-Mediated Communication and Social Media by : Jeremy Harris Lipschultz

Download or read book The Emerald Handbook of Computer-Mediated Communication and Social Media written by Jeremy Harris Lipschultz and published by Emerald Group Publishing. This book was released on 2022-06-27 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.