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Advocacy And Organizational Engagement
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Book Synopsis Advocacy and Organizational Engagement by : Lukasz M. Bochenek
Download or read book Advocacy and Organizational Engagement written by Lukasz M. Bochenek and published by Emerald Group Publishing. This book was released on 2019-10-11 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.
Book Synopsis The Most Powerful Brand on Earth by : Chris Boudreaux
Download or read book The Most Powerful Brand on Earth written by Chris Boudreaux and published by Pearson Education. This book was released on 2013 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneering businesses have shown that a more social workforce can dramatically improve brand awareness and customer service, increase revenue, and drive greater value and performance from marketing and sales. For this to work, employees must engage in real-time conversations, even if they aren't professional communicators. This requires new skills, governance, and infrastructure, as well as new ways of managing risk. Social business pioneers Chris Boudreaux and Susan Emerick present frameworks, guidelines, and new case studies for managing these changes within your business.
Book Synopsis Engagement Organizing by : Matt Price
Download or read book Engagement Organizing written by Matt Price and published by On Point Press. This book was released on 2017-07-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: What separates campaigns that win from those that don’t? At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. Engagement Organizing shows how to combine old-school people power with new digital tools and data to win campaigns today. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time of growing concern about what the future holds, this book is an indispensable guide for seasoned campaigners as well as those just getting started, who want to apply the principles of engagement organizing to their own campaigns.
Book Synopsis International NGO Engagement, Advocacy, Activism by : Helen Yanacopulos
Download or read book International NGO Engagement, Advocacy, Activism written by Helen Yanacopulos and published by Palgrave Macmillan. This book was released on 2015-10-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of international non-governmental organisations (INGOs) has dramatically changed during the last two decades. The author critically analyses the engagement of INGOs within the contemporary international development landscape, enabling readers to further understand INGOs involvement in the politics of social change.
Book Synopsis Advocacy Organizations and Collective Action by : Aseem Prakash
Download or read book Advocacy Organizations and Collective Action written by Aseem Prakash and published by Cambridge University Press. This book was released on 2010-11-25 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advocacy organizations are viewed as actors motivated primarily by principled beliefs. This volume outlines a new agenda for the study of advocacy organizations, proposing a model of NGOs as collective actors that seek to fulfil normative concerns and instrumental incentives, face collective action problems, and compete as well as collaborate with other advocacy actors. The analogy of the firm is a useful way of studying advocacy actors because individuals, via advocacy NGOs, make choices which are analytically similar to those that shareholders make in the context of firms. The authors view advocacy NGOs as special types of firms that make strategic choices in policy markets which, along with creating public goods, support organizational survival, visibility, and growth. Advocacy NGOs' strategy can therefore be understood as a response to opportunities to supply distinct advocacy products to well-defined constituencies, as well as a response to normative or principled concerns.
Book Synopsis The Lobbying and Advocacy Handbook for Nonprofit Organizations by : Marcia Avner
Download or read book The Lobbying and Advocacy Handbook for Nonprofit Organizations written by Marcia Avner and published by Turner Publishing Company. This book was released on 2002-01-15 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your ""How-To"" Guide to State and Local Lobbying This guide is your complete road map to shaping public policy at the state and local level. It gives detailed, step-by-step instructions for developing an effective plan and putting it into action. With this handbook, you will discover how lobbying can help fulfill your mission; learn how to initiate, support, or defeat bills; develop effective lobbying skills; gather and mobilize support for your positions; learn how to use the media effectively; influence gov’t administrators to back your policy positions; comply with state and federal regulations; and set up systems in your nonprofit to support lobbying. Adaptable to Your Unique Needs This flexible book can be tailored to fit your situation. You have four different planning strategies to choose from—short-term, long-term, proactive, or reactive. Want to move quickly? Use the ""planning shortcuts."" Plus, a special ""rapid response guide"" helps you with emergencies. Straightforward and Action Oriented In addition to a clear framework for planning your policy work, author Marcia Avner shares with you the nitty gritty of effective lobbying based on her more than 30 years of experience. You'll find concrete information on building relationships with public officials; what you need to know to make your case; how to testify at a committee hearing; how to find out how it works in your area; mistakes to avoid; and much more!
Book Synopsis Digital Citizenship and Political Engagement by : Ariadne Vromen
Download or read book Digital Citizenship and Political Engagement written by Ariadne Vromen and published by Springer. This book was released on 2016-11-25 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the radical effects the emergence of social media and digital politics have had on the way that advocacy organisations mobilise and organise citizens into political participation. It argues that these changes are due not only to technological advancement but are also underpinned by hybrid media systems, new political narratives, and a new networked generation of political actors. The author empirically analyses the emergence and consolidation within advanced democracies of online campaigning organisations, such as MoveOn, 38 Degrees, Getup and AVAAZ. Vromen shows that they have become leading political advocates, and influential on both national and international level governance. The book critically engages with this digital disruption of traditional patterns of political mobilisation and organisation, and highlights the challenges in embracing new ideas such as entrepreneurialism and issue-driven politics. It will be of interest to advanced students and scholars in political participation and citizen politics, interest groups, civil society organisations, e-government and politics and social media.
Book Synopsis The Nonprofit Sector by : Walter W Powell
Download or read book The Nonprofit Sector written by Walter W Powell and published by Stanford University Press. This book was released on 2020-04-14 with total page 971 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Timely, unique, and definitive . . . not only chronicles the history of the nonprofit sector but also provides a broad but critical analysis of its current state.” —Vartan Gregorian, President, Carnegie Corporation of New York The nonprofit sector has changed in fundamental ways in recent decades. As the sector has grown in scope and size, both domestically and internationally, the boundaries between for-profit, governmental, and charitable organizations have become intertwined. Nonprofits are increasingly challenged on their roles in mitigating or exacerbating inequality. And debates flare over the role of voluntary organizations in democratic and autocratic societies alike. The Nonprofit Sector takes up these concerns and offers a cutting-edge empirical and theoretical assessment of the state of the field. This book, now in its third edition, brings together leading researchers—economists, historians, philosophers, political scientists, and sociologists along with scholars from communication, education, law, management, and policy schools—to investigate the impact of associational life. Chapters consider the history of the nonprofit sector and of philanthropy; the politics of the public sphere; governance, mission, and engagement; access and inclusion; and global perspectives on nonprofit organizations. Across this comprehensive range of topics, The Nonprofit Sector makes an essential contribution to the study of civil society. Praise for previous editions “Takes a decidedly multidisciplinary approach . . . .invaluable.” —Journal of Policy Analysis and Management “A major contribution to the field.” —Social Forces
Book Synopsis International Religious Freedom Advocacy by : H. Knox Thames
Download or read book International Religious Freedom Advocacy written by H. Knox Thames and published by . This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first resource of its kind, International Religious Freedom Advocacy equips activists and policymakers with an intimate knowledge of the governmental institutions, NGOs, and laws that work to safeguard religious liberties across the world. Beginning with an overview of the international legal protections, these advocacy veterans explain the intricacies of and resources available within the United Nations, European Union, Council of Europe, Organization of American States, African Union, and more. They conclude with in-depth case studies of Turkmenistan and Vietnam and a host of additional helpful information.
Book Synopsis The Quest for Attention by : Chao Guo
Download or read book The Quest for Attention written by Chao Guo and published by Stanford University Press. This book was released on 2020-07-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.
Download or read book Zagging written by Guy Danhoff and published by . This book was released on 2021-08-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Understanding Advocacy and Improving Policy Practice Education by : Richard Hoefer
Download or read book Advances in Understanding Advocacy and Improving Policy Practice Education written by Richard Hoefer and published by Routledge. This book was released on 2018-02-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perennial issue in social work is the lack of clear evidence showing how to be a successful advocate and how to create enthusiasm among students for policy practice. Researchers are now applying theory to understand better the topics of effective social work advocacy and policy practice. The results of testing conceptual models with carefully gathered evidence are beneficial, helping us to advance our knowledge more quickly than merely collecting descriptions of case studies that remain unintegrated into a larger context. Improvements in understanding how to conduct effective advocacy emerge, helping practitioners to be more successful in their advocacy efforts. Similarly, bringing evidence and data to teaching methods improves confidence in their applicability to more than one course or institution. Readers of this book will discover how to be more effective policy practitioners as well as more engaging instructors by focusing on theories and evidence which demonstrate successful advocacy and teaching. This book was originally published as a special issue of the Journal of Policy Practice.
Book Synopsis Your Brand, the Next Media Company by : Michael Brito
Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Book Synopsis Employee Engagement in Theory and Practice by : Catherine Truss
Download or read book Employee Engagement in Theory and Practice written by Catherine Truss and published by Routledge. This book was released on 2013-10-30 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there has been a weight of evidence suggesting that engagement has a significantly positive impact on productivity, performance and organisational advocacy, as well as individual wellbeing, and a significantly negative impact on intent to quit and absenteeism from the work place. This comprehensive new book is unique as it brings together, for the first time, psychological and critical HRM perspectives on engagement as well as their practical application. Employee Engagement in Theory and Practice will familiarise readers with the concepts and core themes that have been explored in research and their application in a business context via a set of carefully chosen and highly relevant original and case studies, some of which are co-authored by invited practitioners. Written in an accessible manner, this book will be essential reading for scholars in the field, students studying at both undergraduate and postgraduate levels, as well as practitioners interested in finding out more about the theoretical underpinnings of engagement alongside its practical application.
Download or read book Viral Change written by Leandro Herrero and published by Meetingminds Publishing. This book was released on 2008 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Lasting change in the modern organisation has less to do with massive 'communication to all' programmes and more with the creation of an internal epidemic of success led by a small number of people focused on a small set of non-negotiable behaviours. This is the basis for Viral Change, an unconventional approach to the management of change for any company."--Cover.
Book Synopsis Celebrity Advocacy and International Development by : Dan Brockington
Download or read book Celebrity Advocacy and International Development written by Dan Brockington and published by Routledge. This book was released on 2014-04-03 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity advocacy is a curious phenomenon. It occupies a significant proportion of the public domain, but does so without engaging particularly well with much of the public. Yet this may not matter very much. Many people at the core of advocacy, and in political and business elites, simply do not notice any lack of engagement. In these circles celebrity advocacy can be remarkably effective. Celebrity Advocacy and International Development examines the work of celebrity advocacy and lobbying in international development. Its purpose is to understand the alliances resulting, their history, consequences, wider contexts and implications. It argues that celebrity advocacy signals a new aspect of elite rule. For populist celebrity advocacy can mark, ironically, a disengagement between the public and politics, and particularly the public and civil society. Recognising this poses new challenges, but also presents new opportunities, for the development movement. This book gives students and researchers in development studies and media studies a wealth of original empirical data, including interviews across the NGO sector, media and celebrity industries, newspaper analysis, large surveys of public opinion, and focus group research.
Book Synopsis Advocacy and Change in International Organizations by : Kseniya Oksamytna
Download or read book Advocacy and Change in International Organizations written by Kseniya Oksamytna and published by Oxford University Press. This book was released on 2023-11-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do international organizations change? Many organizations expand into new areas or abandon programmes of work. Advocacy and Change in International Organizations argues that they do so not only at the collective direction of member states. Advocacy is a crucial but overlooked source of change in international organizations. Different actors can advocate for change: national diplomats, international bureaucrats, external experts, or civil society activists. They can use one of three advocacy strategies: social pressure, persuasion, and 'authority talk'. The success of each strategy depends on the presence of favourable conditions related to characteristics of advocates, targets, issues, and context. Institutionalization of new issues in international organizations as a multi-stage process, often accompanied by contestation. This book demonstrates how the advocacy-focused framework explains the origins of three workstreams of contemporary UN peacekeeping operations: communication, protection, and reconstruction. The issue of strategic communications was promoted by UN officials through the strategy of persuasion. Protection of civilians emerged due to a partially successful social influence campaign by a coalition of elected Security Council members and a subsequent (and successful) persuasion efforts by Canada. Quick impact projects entered peacekeepers' practice as the result of 'authority talk' by an expert panel. The three issues illustrate the diversity of pathways to change in international organizations, representing the top-down, bottom-up, and outside-in pathways. Moreover, they have achieved different degrees of institutionalization in UN's policies, structures, and frameworks: protection of civilians is the most institutionalized, as evidenced by measures to hold peacekeepers accountable for non-implementation, while quick impact projects are the least institutionalized.
